JustCoach
JustCoach is a private Seattle-based web marketplace founded in 2024 that connects youth athletes with college athletes for in-person, prepaid sports coaching sessions sold via four credit-package tiers in a direct-to-consumer self-service model.
- Company typePrivate
- Founded2024
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What JustCoach does
JustCoach, Inc. operates a web-based, self-service marketplace that connects youth athletes with college athletes who serve as coaches for in-person sports training. The platform is built around two registration flows — youth athletes (or their parents) and college athlete coaches — and supports booking of Private Sessions (60 min, 10 credits), Half-Sessions (30 min, 7 credits), Group Sessions for 2–4 kids (60 min, 6 credits), and Clinics (variable). Each coach is presented on a dedicated profile page showing university, sport, experience, and location; an example profile shows a University of Washington freshman baseball player in Seattle. The site uses Google OAuth for sign-in, third-party payment providers for transactions, and Next.js image handling on the front end, but the input data lists no proprietary AI or ML components, no mobile app, and no API.
The business model is direct-to-consumer with a credit-based, prepaid transaction fee structure. Customers purchase credit packages at four publicly disclosed tiers — Rookie (10 credits, $75), Varsity (30, $195), All-Star (60, $360), and Champion (100, $550) — with volume discounts ranging from 13.4% to 26.3% and a 30-day money-back guarantee. The platform also charges a service fee disclosed at time of booking. Go-to-market is product-led and community-led: customers browse coach profiles, select packages, and book sessions without sales interaction, supported by organic presence on Facebook, Instagram, X, and TikTok, an email newsletter, and a referral program.
JustCoach is a private company founded in 2024, headquartered in Seattle, with 1–10 employees, no disclosed funding rounds, no disclosed revenue, and no parent or institutional investor backing documented. Customer segmentation is horizontal, with "Youth Athletes" as the primary persona and "Parents/Guardians" as the buyer. The Terms of Use are governed by California law, the platform claims COPPA-aligned children's privacy practices (no users under 13), and the company has no reported partnerships, awards, patents, M&A, or leadership changes.
JustCoach firmographics
Firmographics- Name
- JustCoach
- Legal name
- JustCoach, Inc.
- Website
- https://justcoachnow.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JustCoach is a private Seattle-based web marketplace founded in 2024 that connects youth athletes with college athletes for in-person, prepaid sports coaching sessions sold via four credit-package tiers in a direct-to-consumer self-service model.
- Ownership category
- akta.pro rank
JustCoach industry classification
Industry- Product category
- Youth Sports Coaching Marketplace
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Combine, Tryout & Showcase Programs (MPAKAJAM)
Keywords
Where JustCoach is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
JustCoach business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Credit-Based Training Sessions: Customers purchase credit packages that can be redeemed for various session types including private sessions (10 credits), half-sessions (7 credits), and group sessions (6 credits). Credits are purchased in tiers ranging from 10 to 100 credits with volume discounts.
- Platform Service Fees: JustCoach charges a service fee for platform usage, which is disclosed at time of booking. Third-party payment providers process all transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rookie - 10 Credits for $75 ($7.50/credit) |
| Unit Pricing | Pay-as-you-go | Varsity - 30 Credits for $195 ($6.50/credit, 13.4% savings) |
| Unit Pricing | Pay-as-you-go | All-Star - 60 Credits for $360 ($6.00/credit, 20% savings) |
| Unit Pricing | Pay-as-you-go | Champion - 100 Credits for $550 ($5.50/credit, 26.3% savings) |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
JustCoach product offering
Product offeringCore offering
JustCoach operates an online marketplace that connects youth athletes with current college athletes who serve as coaches for in-person private, half, group, and clinic sports training sessions. Customers purchase tiered credit packages (Rookie, Varsity, All-Star, Champion) on the company website and redeem credits to book sessions with coaches such as University of Washington players. The platform handles coach matching, scheduling, payment processing, and offers a 30-day money-back guarantee on first purchases.
Product overview
JustCoach is a platform connecting youth athletes with college athletes for private sports coaching sessions. The core offering consists of session types (Private Sessions, Half-Sessions, Group Sessions, and Clinics) purchased through credit-based training packages (Rookie, Varsity, All-Star, and Champion) that range from entry-level 10-credit packages to premium 100-credit bundles with increasing discounts. The platform facilitates booking, communication, and payment processing between coaches and clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Session
Quantifiable outcome
- 100% money-back guarantee within 30 days of purchase
Companies that use JustCoach
Customer profileSegments2 records
Ideal customer profiles1 record
JustCoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
JustCoach partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
JustCoach competitors and assessment
Company assessmentBroad incumbents
- Stack Sports: Large youth-sports software platform spanning registration, scheduling, websites, and tournament operations. Operates upstream of JustCoach in the youth-sports stack and serves a similar end buyer, providing a potential partnership or acquisition angle.
- TeamSnap: Established youth-sports management platform used by parents and coaches for team scheduling, communication, and registration. Touches the same buyer (parents of youth athletes) and overlaps at the coaching-touchpoint, but operates as a team-management SaaS rather than a coach marketplace.
- GameChanger: Youth-sports live-scoring, streaming, and team-operations platform (owned by DICK's Sporting Goods). Shares the parent/youth-athlete customer base with JustCoach and is a credible distribution or partnership counterpart, but does not offer a coaching marketplace.
Direct peers
- CoachUp: Online marketplace that connects athletes of all ages (including youth) with vetted private coaches for one-on-one and group training sessions across many sports. Closest direct comparable to JustCoach's marketplace model, with the key difference being CoachUp's coach base is largely certified trainers rather than current college athletes.
Others
- NCSA (Next College Student Athlete): Athletic recruiting and college admissions platform that connects high-school athletes with college coaches. Adjacent because it shares the 'athlete progression toward college sports' narrative JustCoach leans on, although it serves recruiting rather than youth coaching.
- PlayMetrics: Youth-soccer club operations platform handling registration, team formation, and payments for soccer organizations. Touches the same parents and youth athletes JustCoach serves in select markets, and represents a possible channel partner for coach acquisition.
- SportsRecruits: Recruiting platform for student-athletes seeking college athletic opportunities. Similar 'college-sports-aspiration' positioning and use of athlete profiles, but operates in the recruitment workflow rather than the training marketplace.
Emerging players
- Mojo: Youth-sports platform offering coaching content, practice plans, and instructional resources for parents of young athletes. Comparable to JustCoach on the parent-as-buyer and youth-athlete focus, but delivers value through digital content rather than in-person coach matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JustCoach social profiles
Digital presenceJustCoach compliance and trust
Trust signalCompliance1 record
JustCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustCoach leadership team
Management profileNumber of profiles
JustCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustCoach
What does JustCoach do?
JustCoach operates an online marketplace that connects youth athletes with current college athletes who serve as coaches for in-person private, half, group, and clinic sports training sessions. Customers purchase tiered credit packages (Rookie, Varsity, All-Star, Champion) on the company website and redeem credits to book sessions with coaches such as University of Washington players. The platform handles coach matching, scheduling, payment processing, and offers a 30-day money-back guarantee on first purchases.
Is JustCoach a public or private company?
JustCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JustCoach founded?
JustCoach was founded in 2024. It employs 1 to 10 people.
Where is JustCoach based?
JustCoach is headquartered in Seattle, United States, in the North America region.
How does JustCoach make money?
Two revenue lines are on record. Credit-Based Training Sessions are the primary driver. The others are platform Service Fees.
Who are JustCoach's main competitors?
Broad incumbents on record are Stack Sports, TeamSnap and GameChanger. CoachUp is listed as a direct peer. Others are NCSA (Next College Student Athlete), PlayMetrics and SportsRecruits. Mojo is listed as an emerging player.
Does JustCoach have an API?
No public API is recorded for JustCoach.
What industry is JustCoach in?
JustCoach's product category is Youth Sports Coaching Marketplace. Its primary akta.pro industry code is MPAKAJAM, Sports Combine, Tryout & Showcase Programs. Its NAICS code is 611620 and its SIC code is 7997.