Boom Battle Bar

What Boom Battle Bar does

Boom Battle Bar is a UK-headquartered competitive socialising and hospitality operator running 30+ venues across the United Kingdom (England, Scotland, Wales) plus an international location in Dubai. Each site combines six core games — Augmented Reality Darts (proprietary smart-tracking technology with multiple AR game modes), Axe Throwing (18+ lanes), American Pool, Beer/Prosecco Pong, Shuffleboard, and BOOM BOX KARAOKE™ private booths — with a full bar and street-food menu. The company sells its offering through a multi-tier pricing architecture: individual game sessions (from £15pp), all-inclusive BOOM Bundles (from £27.50pp including game, drinks and food), themed group packages (Hen/Stag, Birthday, Date Night, The Big BOOM Brunch at £38pp, Cocktail Masterclass at £37.50pp), and bespoke corporate packages (up to £84.50pp) with full venue private hire.

The underlying technology stack centres on the proprietary Augmented Reality Darts platform (sensor-based auto-scoring with multiple AR game modes including Killer and Disco Wall), supported by the Roller cloud venue-management platform for booking and gift voucher fulfilment, Square and PayPal for payments, and Chatbot.com for website customer-service automation. Brand and IP are aggressively protected through five registered trademarks (BOOM®, BATTLE BAR®, BOOM BATTLE BAR®, BOOM BOX KARAOKE™, World's Only Battle Bar®) held by BBB IP Ltd. Technology is integrated rather than developed in-house for non-core functions, with the AR Darts platform being the sole materially proprietary technical asset.

Boom Battle Bar makes money through a hybrid franchise and direct-operate model under the parent group XP Factory plc, generating per-transaction revenue from games, food, beverage, group packages, gift vouchers (1-year expiry), and a dedicated corporate sales channel, supplemented by franchise fees from venues operated by separate entities such as BBB2 Ltd. Customer segments are deliberately diversified across social/celebration groups, corporate clients, students, hospitality workers and pre-7pm families, with loyalty driven through the BOOM Rewards mobile app (points per visit, exclusive offers, booking management) and non-refundable bookings with 24-hour rescheduling. The brand is positioned as a category-of-one under the trademarked tagline "World's Only Battle Bar®", co-located with sister brand Escape Hunt at multiple sites.

Name

Boom Battle Bar

Legal name

BBB Franchise Ltd

Website

https://boombattlebar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Boom Battle Bar is a UK-headquartered competitive socialising operator running 30+ venues that combine proprietary Augmented Reality Darts, axe throwing, karaoke and other games with full bar and street-food service, serving social groups, corporate clients, students and families across the UK and Dubai under parent XP Factory plc.

Ownership category

akta.pro rank

Product category

Competitive Social Gaming and Entertainment Venues

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industries

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Competitive social gaming
• Entertainment venue
• Hospitality leisure
• Augmented reality darts
• Group celebration packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Game and Experience Bookings: Revenue from booking competitive social gaming experiences including Axe Throwing, Augmented Reality Darts, Beer/Prosecco Pong, Shuffleboard, American Pool, and Karaoke. Customers can book individual games, bundled packages (BOOM Bundles), or group activities.
2. Food and Beverage Sales: On-site sales of street food, cocktails, beer, wine, spirits, and non-alcoholic beverages. Includes Happy Hour promotions (2-for-1 cocktails Monday-Thursday 4pm-7pm) and signature cocktails.
3. Gift Vouchers and Cards: Sale of digital gift vouchers and physical gift cards in various denominations. Gift vouchers can be redeemed for games, food, and drinks at UK venues.
4. Group Packages and Corporate Events: Pre-packaged group experiences including Birthday Parties, Hen/Stag Dos, Corporate Events, Cocktail Masterclasses, and The Big BOOM Brunch. Also includes private hire and bespoke event planning services.
5. Branded Merchandise and Add-ons: Sale of branded merchandise including BOOM Battle Lager, and optional add-ons such as magnums of prosecco, cocktail trees, personalised popcorn, and live entertainment.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Boom Battle Bar operates a network of 30+ UK venues that combine competitive social gaming activities (Augmented Reality Darts, Axe Throwing, Beer/Prosecco Pong, Shuffleboard, American Pool, and BOOM BOX Karaoke private booths) with a street food menu, signature cocktails, beer, wine, and spirits under one roof. Customers book individual game sessions or all-inclusive BOOM Bundles packages, with dedicated offerings for group celebrations (birthdays, hen/stag dos), corporate team-building events, and themed experiences like The Big BOOM Brunch.

Product overview

Boom Battle Bar is the UK's first and only battle bar — a single unified hospitality and entertainment brand operating across approximately 30 UK locations. The offering is a combination of competitive social games and traditional bar food and drink. The core product portfolio consists of six competitive games: Augmented Reality Darts (using smart tracking and AR game modes), Axe Throwing (18+, indoor lanes), American Pool, Beer/Prosecco Pong (with BOOM-branded digital tables), Shuffleboard, and BOOM BOX KARAOKE™ (private karaoke rooms with 100,000+ song libraries). These games are sold both individually and bundled through the BOOM Bundles all-inclusive package. Ancillary products include group celebration packages (Hen Do, Stag Do, Birthday Parties, Date Night), food and drink (street food menu and signature cocktails), The Big BOOM Brunch (rotating-theme bottomless brunch), Cocktail Masterclass, Corporate Events & Team Building packages, Happy Hour (2-for-1 cocktails), World Cup live sport screenings, the BOOM Rewards App (loyalty/points), and Gift Vouchers and Gift Cards. Student and industry discount programmes are also offered. Boom Battle Bar venues also operate a late-night over-18s policy (typically after 7pm or 8pm depending on venue).

Differentiator

Problem solved

Functional benefit

Brands

• BOOM BOX KARAOKE: Private karaoke booth experience with over 100,000 song library
• BOOM Bundles
• The Big BOOM Brunch
• Boom Battle Lager

Products and services

• Augmented Reality Darts An interactive darts experience combining traditional darts with augmented reality technology. Smart tracking detects dart landing positions and automatically updates scores, with multiple AR game modes (Killer, Disco Wall) available for individual and group play.
• Axe Throwing Indoor axe throwing lanes where participants learn techniques from expert instructors and compete in axe-throwing games. Available in 30 or 60 minute sessions, strictly 18+ at all times.
• American Pool Traditional American pool tables available as a standalone game activity, playable with standard pool rules or custom variations. Available at venues such as the Watford location.
• Beer / Prosecco Pong Boom-branded beer and digital beer pong tables. Each 40-minute session includes a pint of BOOM Lager or prosecco per person, with the option to swap for soft drinks. 18+ only.
• Shuffleboard Competitive shuffleboard tables where players slide pucks to land in scoring zones. Available as 25-minute or 55-minute sessions for 1-6 players per table.
• BOOM BOX KARAOKE Private karaoke rooms (booths) with access to a library of over 100,000 songs, big screens, microphones, and table service for food and drinks delivered to the booth. 55-minute sessions accommodating 2-20 people.
• Food & Drink (Street Food Menu) Street food-inspired menu including snackable small plates, fully loaded sides, burgers, and shareable options, complemented by signature cocktails, house spirits, draft beer (BOOM Lager), wine, prosecco, and non-alcoholic options. Allergen matrix available.
• BOOM Rewards App Mobile app for iOS and Android enabling customers to earn loyalty points with every visit, receive exclusive offers, and manage their bookings for games, events, and experiences across UK Boom Battle Bar venues.
• Gift Vouchers & Gift Cards Digital e-vouchers delivered via email and physical gift cards available for purchase in various denominations. Redeemable for games, experiences, and food and drink at UK venues. Gift vouchers expire 1 year from purchase.
• Corporate Events & Team Building Corporate party and team building packages including Pints & Playoffs (2 hours games, 2 drinks, from £40pp), Bullseyes & Bevvies (3 hours, 3 drinks, BOOM bites, prosecco welcome, £67.50pp), Cocktails & Competition (3 hours, 4 drinks, cocktail upgrade, £84.50pp), and bespoke packages. Also includes full venue private hire handled by a dedicated corporate events team.
• The Big BOOM Brunch Bottomless brunch experience offering 90 minutes of bottomless drinks (cocktails, fizz, draft beer/cider), a street food feast, and live music. Themes rotate every 8 weeks (e.g., Old School, Summer Vibes, Disco, Festive). Priced at £38 per person, minimum 2 people, 18+ only.
• Cocktail Masterclass A 2-hour cocktail making class led by expert bartenders, including a welcome G.O.A.T. Punch cocktail, hands-on making of 2 cocktails (Pretty in Patrón and Life's a Peach), 3 shots, and BOOM Bites sharing plates. Priced at £37.50 per person, minimum 6 people.
• World Cup Live Sport Events Live sports screenings of FIFA World Cup matches and other sporting events on big screens with food and drink deals. Tickets for World Cup matches include 2x drinks tokens redeemable for draft beer/cider, house wine, house spirit and mixer, soft drink, or mocktail. Some events are ticketed.

Quantifiable outcome

• Non-refundable booking policy with 24-hour rescheduling window protects revenue while accommodating customer flexibility needs

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• XP Factory plc (Parent Company)coreOthersXP Factory plc is the parent company of BBB UK Trading Ltd and BBB UK Property Ltd which operate the Boom Battle Bar brand. The group also includes Escape Hunt Group Ltd. XP Factory processes personal data for Boom Battle Bar websites and experiences.
• Roller (Roller Networks Pty Ltd)coreTechnology or IntegrationRoller provides an all-in-one cloud-based platform for leisure and entertainment venues, enabling booking management, gift voucher sales, and experience delivery. Operates with subsidiaries in US and UK (Roller Networks Limited).
• SquarecoreTechnology or IntegrationPayment processing partner for card transactions at venues and on website. Processes card payments for bookings and in-venue purchases.
• PayPalcoreTechnology or IntegrationAlternative payment processing option available on website for customers preferring PayPal over card payments.
• Meta (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platforms used for marketing and advertising. Marketing cookies used for behavioural advertising and profiling across Meta platforms.
• TripAdvisorminorGTM or Marketing PartnerReview platform referenced in FAQ and footer for customer feedback. Marketing cookies used for advertising on TripAdvisor.
• The O2 ArenaminorChannel Partner/ Reseller/ DistributorBoom Battle Bar has a location at The O2 venue, positioning the brand within a major entertainment complex.
• The Printworks (Manchester)minorChannel Partner/ Reseller/ DistributorBoom Battle Bar Manchester located within The Printworks entertainment complex.
• St Enoch Shopping Centre (Glasgow)minorChannel Partner/ Reseller/ DistributorBoom Battle Bar Glasgow located within the St Enoch Shopping Centre.
• Victoria Gate (Leeds)minorChannel Partner/ Reseller/ DistributorBoom Battle Bar Leeds located adjacent to Victoria Gate shopping centre.
• Escape HuntcoreOthersSister company under XP Factory plc. Located near or adjacent to Boom Battle Bar venues (e.g., Watford location near Escape Hunt). Both brands operated by the same parent company group.

Scale indicators2 records

Recent moves1 record

Expansion highlights8 records

Direct peers

• Junkyard Golf Club: Junkyard Golf Club is a UK mini-golf and bar concept operating multiple venues, competing for the same adult group and celebration occasions as Boom Battle Bar.
• Lane7: Lane7 operates multi-site bowling and social entertainment venues across the UK with food, drinks, and games. It targets comparable group occasions and uses a similar games-plus-bar model.
• Bounce: Bounce is a ping pong bar and social entertainment concept in London, combining table sports with food, drinks, and event packages. It competes directly for the same group leisure occasions.
• Roxy Lanes: Roxy Lanes is a UK bowling and games bar chain combining bowling, shuffleboard, beer pong, and other competitive games with food and cocktails, overlapping directly with Boom Battle Bar's offering.
• Swingers: Swingers combines crazy golf with street food and cocktails in a bar environment. It targets the same adult group occasions (birthdays, stag/hen, corporate) and overlaps on venue format and pricing.
• Puttshack: Puttshack is a tech-enabled mini-golf and bar concept with multiple UK and US sites, directly competing for the same group occasions and experiential spend as Boom Battle Bar.
• All Star Lanes: All Star Lanes operates boutique bowling and bar venues across the UK. It targets similar adult social occasions (birthdays, hen/stag, corporate) with a games-plus-bar format.
• Flight Club: Flight Club operates social darts bars combining multiplayer darts with food and cocktails in UK venues. It is the closest direct competitor to Boom Battle Bar's AR Darts and bar-led experience.

Broad incumbents

• Topgolf: Topgolf is a large-scale tech-enabled driving range and entertainment venue group with global locations. It is a broader incumbent in the competitive socialising category that competes for the same group experiential spend.

Others

• Escape Hunt: Escape Hunt is the sister brand under XP Factory plc and is often co-located near Boom Battle Bar venues (e.g., Watford). Both brands target group leisure occasions under the same parent and share corporate and franchise infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/boombattlebar
• Facebookfacebook.com/BoomBattleBar
• Instagraminstagram.com/BoomBattleBar
• LinkedInlinkedin.com/company/boom-battle-bar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom Battle Bar