toolpilots
toolpilots GmbH operates toolpilots MATE, a DSGVO-compliant cloud Marketing Resource Management SaaS platform that consolidates planning, budgeting, task management, and reporting for mid-market and enterprise marketing teams in the DACH region.
- Company typePrivate
- Founded-
- HeadquartersWürzburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What toolpilots does
toolpilots GmbH is a privately held German B2B SaaS company headquartered in Würzburg that develops and operates toolpilots MATE, a cloud-based Marketing Resource Management (MRM) platform. The product consolidates marketing planning, task coordination, budget and cost management, digital asset management, and performance reporting into a single system that replaces the Excel-based marketing operations typical of mid-market and enterprise marketing departments. The company serves marketing, finance, sales, HR, and executive teams across the DACH region (Germany, Austria, Switzerland), with named customers including NVIDIA GmbH, Pilatus Aircraft, Lexware, LOTTO Brandenburg, Santander, Haufe Akademie, Mahag, Lupus alpha, Hallenstadion Zurich, and Twerenbold.
The platform is built on a modular cloud architecture with an open REST-API that enables bidirectional integration with major enterprise systems, including SAP, Microsoft Dynamics, Oracle, Sage, DATEV, and Lexware on the ERP side; Power BI, Tableau, and Qlik on the BI side; Salesforce, HubSpot, and Microsoft Dynamics CRM on the CRM side; and Jira, Asana, and Monday on the project management side. Single Sign-On is supported via Microsoft Entra ID. All data is hosted exclusively on German servers under DSGVO (German GDPR) compliance. Core modules include a Gantt-based marketing planning module, agile task management with Kanban boards, real-time budget control with plan-actual comparisons, a digital asset management library, and interactive performance reporting. MATE KI, an AI-powered assistant offering intelligent templates and workflow automation, is layered onto the platform.
The company operates a sales-led, direct go-to-market targeting mid-market and enterprise customers through personalized 30-minute live demonstrations and consultative selling, supported by an implementation partner network (notably aclevion for Swiss-market deployments). Revenue is generated primarily through per-user monthly SaaS subscriptions structured in three tiers, Enterprise at €59.90 per user per month with full platform access, Insight at €29.90 per user per month with read-only planning access (subject to a minimum of three Enterprise licenses), and Task at €69 per month in packages of 5-20 users, supplemented by one-time professional services for system configuration (starting at €990), training (€390 per session), and interface configuration. The company is led by Managing Director (Geschäftsführer) Manuel Hermann and is founder-owned, with no disclosed external institutional investors.
toolpilots firmographics
Firmographics- Name
- toolpilots
- Legal name
- toolpilots GmbH
- Website
- https://toolpilots.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- toolpilots GmbH operates toolpilots MATE, a DSGVO-compliant cloud Marketing Resource Management SaaS platform that consolidates planning, budgeting, task management, and reporting for mid-market and enterprise marketing teams in the DACH region.
- Ownership category
- akta.pro rank
toolpilots industry classification
Industry- Product category
- Marketing Resource Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where toolpilots is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
toolpilots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Licensing: Monthly or annual subscription-based licensing model with per-user pricing. Enterprise licenses provide full access to all modules including marketing planning, task management, analysis, and digital asset management. Insight licenses offer full access to planning, tasks, and analysis with read-only DAM access. Task licenses provide access to task management only.
- Professional Services - Implementation: One-time setup and configuration services including system configuration, training sessions, and optional interface configuration for connecting existing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise: Full platform access for power users with complete control over all modules |
| Subscription | Monthly | Insight: Read-only planning access with full analysis capabilities |
| Subscription | Monthly | Task: Operative focus with access to task management only |
| One time/ perpetual license | Pay-as-you-go | Setup - System Configuration |
| One time/ perpetual license | Pay-as-you-go | Training |
| Other | Pay-as-you-go | Interface Configuration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
toolpilots product offering
Product offeringCore offering
toolpilots MATE is a cloud-based Marketing Resource Management (MRM) SaaS platform that unifies campaign planning, task management, budget and cost control, digital asset management, performance reporting, and cross-functional ERP/CRM/BI integrations. It is sold via per-user subscriptions and is hosted DSGVO-compliantly on German servers.
Product overview
toolpilots MATE is a modular Marketing Resource Management (MRM) platform providing 360-degree control over marketing activities. The core MATE platform comprises six integrated modules: Planung (Marketing Planning) for Gantt-based campaign scheduling, Aufgabenmanagement (Task Management) for agile workflow control, Budget- und Kostenmanagement (Budget and Cost Management) for financial controlling, Digital Asset Management for centralized asset storage, Performance & Reporting for analytics and visualization, and Integrationen for cross-functional workflows via REST-API. The platform is complemented by MATE KI, an AI assistant for intelligent automation. Three licensing tiers serve different organizational roles: Enterprise (full access), Insight (read-only planning with analysis), and Task (operational task focus). Data is processed DSGVO-compliant on German servers.
Differentiator
Problem solved
Functional benefit
Products and services
- toolpilots MATE Cloud-based Marketing Resource Management (MRM) SaaS platform that provides 360-degree control over marketing activities by unifying campaign planning, task management, budget and cost management, digital asset management, performance reporting, and integrations in a single DSGVO-compliant solution. Targeted at marketing departments of small, mid-sized, and enterprise organizations in the DACH region.
- Setup and System Configuration One-time implementation service including system configuration, training workshops, and optional interface configuration to connect existing ERP, CRM, BI, or project management systems. Priced from €990 depending on complexity.
- Training Sessions Optional paid training sessions for new users of toolpilots MATE, priced at €390 per session for up to 10 participants.
Quantifiable outcome
- Up to 90% time savings on reporting
- +7 more outcomes
Companies that use toolpilots
Customer profileNamed customers10 records
Segments12 records
Ideal customer profiles3 records
toolpilots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature8 records
toolpilots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- aclevioncoreCertified implementation partner for toolpilots MATE, specifically supporting Swiss market deployments. Collaborated on Pilatus Aircraft implementation to configure the system along Pilatus-specific processes.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
toolpilots competitors and assessment
Company assessmentBroad incumbents
- Asana: Asana is a broad work/project management platform increasingly used by marketing teams for campaign planning and execution, overlapping with MATE's task management and planning capabilities though without deep MRM specialization.
- Smartsheet: Smartsheet is a collaborative work management platform often used by marketing teams for campaign planning, budget tracking, and content calendars — adjacent incumbent in the marketing resource planning space.
- Wrike: Wrike is an enterprise work management platform with marketing-specific templates for campaign planning and creative production — a horizontal incumbent competing for marketing operations budgets.
- Monday.com: Monday.com is a work operating system used by marketing teams for planning, project tracking, and basic budgeting — competes for the same marketing-operations mindshare as MATE but as part of a broader horizontal platform.
- SAP Marketing Cloud: SAP Marketing Cloud is the native marketing planning and execution module inside the SAP ERP ecosystem — a deep-platform incumbent whose roadmap directly affects toolpilots' SAP integration value proposition and represents a competitive threat in SAP-shop accounts.
Emerging players
- Hive: Hive is an emerging project management platform with marketing team use cases around campaign planning and collaboration — a smaller, newer entrant that partially overlaps with MATE's task management and planning modules.
Direct peers
- MarcomCentral: MarcomCentral (formerly known as PTI Marketing Technologies) provides marketing asset management and marketing operations tools including budgeting and planning — comparable in the DAM and marketing resource management niche.
- Aprimo: Aprimo is a dedicated Marketing Resource Management and marketing operations platform with campaign planning, budgeting, and DAM — a category-defining MRM peer most comparable to MATE's positioning and feature set.
- Adobe Workfront: Adobe Workfront is the leading enterprise Marketing Resource Management / Work Management platform, offering campaign planning, project execution, and review — directly competing with MATE in marketing operations tooling for mid-market and enterprise marketing teams.
- Planview (with Allocadia and Marketingplace): Planview acquired Allocadia and Marketingplace to build an MRM and marketing portfolio management suite focused on marketing planning, budget management, and operational workflows — a direct competitor for marketing-finance integration use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
toolpilots social profiles
Digital presencetoolpilots compliance and trust
Trust signalCompliance1 record
toolpilots financial estimates
Financial estimateRevenue estimate
Valuation estimate
toolpilots leadership team
Management profileNumber of profiles
Profiles1 record
toolpilots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
toolpilots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about toolpilots
What does toolpilots do?
toolpilots MATE is a cloud-based Marketing Resource Management (MRM) SaaS platform that unifies campaign planning, task management, budget and cost control, digital asset management, performance reporting, and cross-functional ERP/CRM/BI integrations. It is sold via per-user subscriptions and is hosted DSGVO-compliantly on German servers.
Is toolpilots a public or private company?
toolpilots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was toolpilots founded?
toolpilots was founded in -1. It employs 1 to 10 people.
Where is toolpilots based?
toolpilots is headquartered in Würzburg, Germany, in the Europe region.
How does toolpilots make money?
Two revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are professional Services - Implementation.
Who are toolpilots's main competitors?
Broad incumbents on record are Asana, Smartsheet, Wrike, Monday.com and SAP Marketing Cloud. Hive is listed as an emerging player. Direct peers are MarcomCentral, Aprimo, Adobe Workfront and Planview (with Allocadia and Marketingplace).
Does toolpilots have an API?
Yes. MATE features an open REST-API architecture for integration with ERP systems (SAP, Microsoft Dynamics, Oracle, Sage, DATEV, Lexware), BI tools (Power BI, Tableau, Qlik), CRM systems (Salesforce, HubSpot, Dynamics CRM), and project management tools (Jira, Asana, Monday). Bidirectional synchronization is supported for master data (cost centers, accounts, budget pools, suppliers). Plan data and campaign structures can be exported to ERP systems, while actual costs from ERP can be imported and assigned to campaigns.
What industry is toolpilots in?
toolpilots's product category is Marketing Resource Management Software. Its primary akta.pro industry code is HDAEAHAA, Workflow & Case Management (Human-Centric BPM). Its NAICS code is 541512 and its SIC code is 7373.