BIZZcounter

What BIZZcounter does

BIZZcounter (legal entity ILAM B.V.) is a Dutch cloud-based SaaS accounting and business administration platform founded in 2010 by Boris van Doesburg and headquartered in Amsterdam. The platform integrates five modules — online bookkeeping, invoicing, project management, time tracking, and email marketing — that share a single master data set, enabling workflows such as project time entries converting directly into invoices and VAT (BTW/ICP/ICL) returns. Built-in payment integrations (iDEAL, credit card), MT940 bank statement import with automatic reconciliation, and real-time VAT reporting target Dutch ZZP'ers, freelancers, and small-to-medium businesses.

The company operates on a single flat-rate subscription of €10.00 per month (reduced from €17.50, with a 30-day free trial), plus €2.50 per month per additional user or administration. Customers sign up directly through the website (self-serve, product-led), with optional free onboarding advisory and an affiliate/referral program that includes accountants, bookkeepers, and entrepreneur networks such as Young Startup. Distribution is exclusively digital and limited to the Netherlands.

BIZZcounter has served more than 1,000 customers across micro/solo, SMB, and mid-market segments and is operated by a five-person team. The company is bootstrapped with no disclosed external funding, acquisitions, or patents, and no AI capabilities are referenced in its product or technology stack.

Name

BIZZcounter

Legal name

ILAM B.V.

Website

https://bizzcounter.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BIZZcounter (ILAM B.V.) is a Dutch cloud-based SaaS platform integrating bookkeeping, invoicing, projects, time tracking, and newsletters at €10/month, serving Dutch ZZP'ers, freelancers, and SMBs.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

akta.pro secondary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Cloud accounting software
• Online bookkeeping platform
• VAT filing automation
• Invoicing and time tracking
• Integrated business management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription - Core Platform: Single flat-rate subscription covering all modules (bookkeeping, invoicing, projects, time tracking, newsletters) for €10.00 per month. No tiered plans or feature restrictions.
2. Additional Users/Administrations: Additional users and administrations beyond the included quantities are charged at €2.50 per month each. Allows multiple businesses, branches, or client environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BIZZcounter provides a single cloud-based SaaS platform that combines online bookkeeping, digital invoicing, project management, time tracking, and email marketing into one integrated system for Dutch entrepreneurs, ZZP'ers, freelancers, and small businesses. All five modules share the same customer and master data, and the entire platform is delivered as a flat-rate monthly subscription of €10 with unlimited bookings, multi-administration, and multi-user support.

Product overview

BIZZcounter is an all-in-one online business platform for Dutch entrepreneurs, combining accounting, invoicing, project management, time tracking, and email marketing into a single unified system. The platform consists of five integrated core modules: Online Boekhouden (accounting), Online Factureren (invoicing), Projecten (project management), Nieuwsbrieven (newsletters), and Urenregistratie (time tracking). All modules share the same customer and master data, creating a fully connected workflow where invoices automatically feed into accounting, projects generate time entries that can be converted to bills, and newsletters integrate with the customer database. The platform is priced at €10.00 per month with unlimited bookings, unlimited users, and unlimited administrations, targeting ZZP'ers, freelancers, and small to medium-sized businesses in the Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Saves several days per month on administrative work through automated bookkeeping and bank reconciliation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Young StartupminorGTM or Marketing Partner · 1 October 2013Partnership with Young Startup network for mutual promotion. BIZZcounter offered to Young Startup members as recommended business tool, while gaining visibility within the startup community.
• Boekhouders en Accountants (Accountants and Bookkeepers)coreImplementation/ SI/ Consulting PartnerCollaboration with accounting professionals who recommend BIZZcounter to their clients. The platform enables accountants to remotely view client administrations, creating a collaborative working relationship between entrepreneur and accountant.
• HelpdeDGA.nlminorStrategic or Co-development PartnerFinancial advisory website for entrepreneurs referenced in BIZZcounter documentation, providing additional resources for customers.
• MKB NederlandminorGTM or Marketing PartnerReference to MKB Nederland (SME Netherlands) for general business information, positioning BIZZcounter within the Dutch SME ecosystem.
• Zelfboekhoudingdoen.nlminorStrategic or Co-development PartnerEducational website launched October 2013 to help entrepreneurs understand bookkeeping through training, examples, and assistance. Related initiative by same founders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Exact Online: Major Dutch-origin cloud business software (accounting, ERP, HR, CRM) serving SMBs across the Netherlands. Listed as a competitor in BIZZcounter's matrix; significant bundle and brand advantages.
• AFAS Software: Large Dutch business software vendor offering accounting, HR/payroll and ERP for SMB and mid-market. Adjacent competitor with broader suite that can displace point-solution players like BIZZcounter.
• Visma: Nordic/Dutch enterprise software group with a portfolio spanning accounting, HR and ERP. Competes with BIZZcounter via subsidiaries like Yuki and is listed in its comparison matrix.
• Twinfield: Cloud accounting platform owned by Wolters Kluwer serving Dutch SMBs and accounting firms. Listed in BIZZcounter's comparison matrix; offers broader ecosystem via its parent company's professional information portfolio.

Direct peers

• e-Boekhouden: Established Dutch online accounting platform for SMB and freelancers, with comparable pricing and self-serve positioning. Competes with BIZZcounter in the ZZP/MKB segment and is listed in its competitor comparison matrix.
• Yuki: Dutch accounting SaaS for SMB and accountants, now part of Visma. Competes with BIZZcounter in the Dutch SMB/accountant channel and benefits from Visma's broader product suite.
• Moneybird: Dutch cloud accounting and invoicing SaaS targeting ZZP'ers and small businesses with similar flat monthly pricing and self-serve onboarding. Most direct head-to-head competitor in BIZZcounter's comparison matrix.
• Jortt: Dutch online accounting SaaS focused on SMBs and freelancers offering invoicing, bookkeeping and tax filing. Direct competitor in the Dutch SMB segment and listed in BIZZcounter's comparison matrix.
• Siel: Dutch accounting and administration software for small businesses and accountants, comparable in target customer and feature set. Listed in BIZZcounter's competitor comparison matrix.

Emerging players

• InformerOnline: Dutch online accounting SaaS for ZZP and SMBs offering bookkeeping and invoicing tools. Comparable niche positioning in the same micro-business segment as BIZZcounter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bizzcounter
• LinkedInlinkedin.com/company/bizzcounter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIZZcounter