Toggled

Custom Software Development Servicestoggled.co.uk

Toggled is a London-based software social enterprise providing bespoke cloud-native web and mobile apps, Shopify and multi-channel e-commerce, UX design, and business strategy services to charities, community start-ups, and select retail clients via a partnership with Click City Media.

Company typePrivate
Founded2020
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What Toggled does

Toggled is a UK-based private software social enterprise headquartered in a WeWork co-working space in Holborn, London, operating as Toggled LTD. Founded around 2020 by two Enterprise Architects with prior experience at Google, Ford, BAE Systems, and IBM, the company delivers bespoke cloud-native web applications, native iOS and Android mobile apps, Shopify-based and multi-channel e-commerce sites (with Amazon and eBay marketplace integration), UX and graphic design, and business strategy/market research services. Its core service methodology, branded the "Toggled Framework," is a modular, iterative-agile approach that delivers small reusable building blocks and supports à la carte service selection.

The business is structured as a partnership between Toggled Apps (London-based cloud-native specialists) and Click City Media (a Marlow-based data-driven digital media agency with a satellite office in Cornwall), enabling coverage across the full digital spectrum from branding and design through to application development and digital marketing campaigns. Toggled's stated primary customer segments are charities and community/socially invested start-ups that need cost-effective digital transformation; retail and telecom engagements are delivered primarily through the Click City Media side of the partnership.

Toggled operates a sales-led, project-based professional services model: prospective clients book a free 20-minute online consultation with a Business Analyst via Calendly, after which they receive a cost estimate. The company recommends open-source and reusable components to keep projects economical and accesses specialist talent through partnerships at lower cost than traditional contractors. Pricing is not publicly disclosed; no funding rounds, investors, or financial figures have been reported, indicating a bootstrapped founder-led operation with 1–10 employees and a single-country UK footprint.

Toggled firmographics

Firmographics

Name: Toggled
Legal name: Toggled LTD
Website: https://toggled.co.uk
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: Toggled is a London-based software social enterprise providing bespoke cloud-native web and mobile apps, Shopify and multi-channel e-commerce, UX design, and business strategy services to charities, community start-ups, and select retail clients via a partnership with Click City Media.
Ownership category
akta.pro rank

Where Toggled is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Toggled business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Professional Services: Toggled generates revenue through professional services including bespoke mobile and web app development, website and e-commerce creation, business strategy consulting, and UX/design services. The company operates on a project-based model where clients receive estimates after free consultations.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Free initial consultation with cost estimate

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Toggled product offering

Product offering

Core offering

Toggled is a UK-based software social enterprise that delivers bespoke digital solutions through a modular service framework. It builds cloud-native web and mobile applications (iOS/Android), Shopify e-commerce stores, multi-channel marketplace integrations, and provides business strategy, UX/design, and market research services primarily for charities, community start-ups, and retail businesses.

Product overview

Toggled is a Software Social Enterprise offering four core service modules for charities and community start-ups: (1) Mobile & Web Apps — bespoke responsive web and native iOS/Android mobile development with cloud hosting and scalability; (2) Websites & E-Commerce — Shopify rapid deployments and bespoke multi-channel e-commerce with Amazon and eBay marketplace integration, plus SEO/PPC; (3) Business Strategy and Market Research — Design Thinking and iterative agile analysis for investor due diligence; and (4) UX & Design — evidence-based branding and user interface design. A free 20-minute consultation is offered as an entry-level service. Toggled operates as a partnership between Toggled Apps (cloud-native specialists) and Click City Media (digital marketing), providing coverage across the full digital spectrum.

Differentiator

Problem solved

Functional benefit

Products and services

Mobile & Web Apps

Companies that use Toggled

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Toggled technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Toggled partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Click City MediacoreStrategic or Co-development PartnerToggled Consulting is comprised of two key agencies working in partnership: Toggled Apps and Click City Media. This partnership provides clients with specialists across the full digital spectrum, from creative branding and design to cloud native web and mobile apps. Click City Media is a data-driven digital media agency headquartered in Marlow with a satellite office in Cornwall, experts in Digital and Social Marketing, website creation, and marketing campaigns.

Recent moves5 records

Expansion highlights4 records

Toggled competitors and assessment

Company assessment

Direct peers

AND Digital: UK-headquartered digital tech consultancy that designs, builds and ships bespoke digital products for enterprise clients. Directly comparable to Toggled on bespoke software development, agile delivery, and UK SME/mid-market focus.
Hedgehog Lab: UK digital product studio specialising in mobile and web app development with a strong UX emphasis. Comparable to Toggled on bespoke mobile/web app delivery and UX-first product approach.
Apadmi: UK mobile and connected-product agency building native apps and digital products for enterprise clients. Comparable to Toggled's bespoke mobile app development and cloud-native delivery.
Waracle: UK mobile and digital product agency specialising in native iOS/Android and cross-platform app development. Comparable to Toggled on the bespoke mobile app development side of its offering.
Ustwo: London-originated digital product studio that designs and builds bespoke apps and digital experiences with a UX-led, iterative approach. Comparable to Toggled's modular, design-first bespoke development model.
Torchbox: UK digital agency offering web development, design and digital strategy, with a notable footprint in the charity and non-profit sector. Comparable to Toggled on full-service digital delivery and non-profit/charity target segment.
TheShopPad: Shopify-focused development agency building custom Shopify storefronts and integrations. Comparable to Toggled on the Shopify and marketplace-integration side of its e-commerce offering.
Cyber-Duck: UK digital agency offering web/app development, UX design and digital strategy. Closely comparable to Toggled as a UK-based full-service digital agency serving mid-market clients.

Broad incumbents

Thoughtworks: Global technology consultancy with a substantial UK presence, focused on custom software, agile transformation and cloud modernisation. Comparable to Toggled on bespoke software delivery and agile methodology but operates at materially larger scale.
Dept: Large global digital agency offering end-to-end services spanning web/app development, e-commerce, design and marketing. Overlaps meaningfully with Toggled's full digital spectrum but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Toggled financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Toggled leadership team

Management profile

Number of profiles

Profiles1 record

Toggled funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Toggled M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toggled

What does Toggled do?

Is Toggled a public or private company?

Toggled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Toggled founded?

Toggled was founded in 2020. It employs 1 to 10 people.

Where is Toggled based?

Toggled is headquartered in London, United Kingdom, in the Europe region.

How does Toggled make money?

One revenue line is on record: professional Services.

Who are Toggled's main competitors?

Direct peers on record are AND Digital, Hedgehog Lab, Apadmi, Waracle, Ustwo, Torchbox, TheShopPad and Cyber-Duck. Broad incumbents are Thoughtworks and Dept.

Does Toggled have an API?

No public API is recorded for Toggled.