ShopPad
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
ShopPad firmographics
Firmographics- Name
- ShopPad
- Legal name
- ShopPad Inc.
- Website
- https://theshoppad.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ShopPad industry classification
Industry- Product category
- Shopify E-commerce Apps
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC/Desktop Software Stores (BPAMADAB)
Keywords
Where ShopPad is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopPad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription-based App Licensing: ShopPad generates revenue through monthly subscription fees for their suite of Shopify apps. Each app (MESA, Tracktor, Infinite Options, etc.) operates on a subscription model with various pricing tiers. The company also offers professional services including Expert Install Services for one-time fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fablet Professional tier for small to medium stores |
| Subscription | Monthly | Fablet Business tier for growing stores |
| Subscription | Monthly | Fablet Business Plus tier for larger operations |
| Subscription | Monthly | Fablet Enterprise tier for large-scale operations |
| One time/ perpetual license | Pay-as-you-go | Coin Expert Install Service one-time installation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ShopPad product offering
Product offeringCore offering
ShopPad develops and licenses a suite of 11+ specialized Shopify applications that help e-commerce merchants automate store operations, track orders, customize products, recover abandoned carts, convert currencies, build pages and blogs, verify ages, and deliver mobile-optimized storefronts. The company sells these applications primarily through the Shopify App Store on monthly subscription plans, supplemented by one-time professional installation services. Since 2012, ShopPad has served over 90,000 merchants worldwide, including enterprise brands such as Tesla, General Electric, Fashion Nova, JB Hi-Fi, and Stanford University.
Product overview
ShopPad is a Shopify app developer offering a constellation of eCommerce tools for Shopify merchants. The portfolio consists of 11 distinct apps: MESA (workflow automation), Tracktor (order tracking), Infinite Options (product options and bundling), Uploadery (file uploads with orders), Kit Karts (abandoned cart recovery), Coin (automatic currency conversion), Smile (emoji reactions for products/articles), Page Studio (drag-and-drop page builder), Blog Studio (drag-and-drop blog builder), Bouncer (age verification gateway), and Fablet (instant mobile storefront). The products are individual apps available on the Shopify App Store, each addressing specific operational challenges for Shopify store owners.
Differentiator
Problem solved
Functional benefit
Products and services
- MESA Automation app designed to handle the everyday operational challenges of running a Shopify store, including workflow automation and elimination of repetitive manual tasks. Targeted at Shopify merchants seeking operational efficiency.
- Tracktor Real-time order tracking and status lookup application for Shopify stores, allowing customers to monitor their shipments directly from the storefront.
- Infinite Options Product customization and bundling application enabling Shopify merchants to offer customizable product variants and bundled products to customers.
- Uploadery File upload capability for Shopify stores that enables customers to send files (artwork, photos, documents) with their orders.
- Kit Karts Abandoned cart recovery app for Shopify Kit assistant that helps merchants recover lost sales from abandoned shopping carts.
- Coin Automatic currency conversion app that displays prices in customers' local currencies based on geolocation, with optional manual currency selector, enabling global sales.
- Smile Emoji-based product and article review system that allows customers to react to products and blog articles with emojis, displaying aggregate reactions for merchant insight.
- Page Studio Drag-and-drop page creation tool with design templates for building custom pages on a Shopify store without coding.
- Blog Studio Drag-and-drop blog content creation tool for building and formatting articles on a Shopify store, with customizable sections and content blocks.
- Bouncer Age verification gateway popup that deters underage visitors from viewing Shopify stores with age-restricted merchandise, supporting date input and optional Facebook verification.
- Fablet Instant mobile storefront that automatically converts a Shopify store into a mobile-optimized version, syncing products and collections for mobile shoppers. Available in tiered monthly subscriptions: Professional ($25/mo, 3-hour catalog sync), Business ($50/mo, 2-hour sync), Business Plus ($100/mo, 1-hour sync with white glove service), and Enterprise ($250/mo, priority support).
Quantifiable outcome
- Over 90,000 merchants served since 2012
Companies that use ShopPad
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
ShopPad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature11 records
ShopPad partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StripecoreStripe is used as the primary payment processor for ShopPad's online transactions, handling credit card processing for app purchases and subscriptions.
- PayPalcorePayPal is offered as an alternative payment method for ShopPad's online store transactions alongside Stripe.
- HubSpotcoreHubSpot is used for email marketing and maintaining customer lists for ShopPad.
- UserlikecoreUserlike provides live chat functionality for customer support when users contact ShopPad.
- HelpScoutcoreHelpScout powers the customer support knowledge base and communication system for ShopPad.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ShopPad competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a dominant email and SMS marketing platform purpose-built for Shopify and e-commerce merchants. It competes with ShopPad's customer-engagement and cart-recovery tools (Kit Karts, Smile) and serves the same Shopify merchant base with a similar subscription SaaS model.
- Yotpo: Yotpo is a leading reviews, loyalty, and marketing platform deeply integrated with Shopify. It overlaps directly with ShopPad's Smile reviews app and is also a documented integration partner of Fablet, making it a directly comparable Shopify-app developer.
- Judge.me: Judge.me is a widely installed product reviews app on Shopify, directly competing with ShopPad's Smile emoji-reviews app. Both target SMB and mid-market Shopify merchants with low-cost review-collection tools.
- Loox: Loox is a photo reviews app on Shopify that drives social-proof-driven conversions. It is a directly comparable Shopify app developer competing with ShopPad's Smile reviews product for the same merchant use case.
- Smile.io: Smile.io is a loyalty and rewards platform native to Shopify, offering points, referrals, and VIP programs. Despite the name overlap with ShopPad's Smile app, both serve the same Shopify merchant retention-and-engagement category via App Store subscriptions.
- LimeSpot: LimeSpot is a personalization and product-recommendation engine built for Shopify. It is a documented Fablet integration partner and competes in the same niche of Shopify apps that aim to lift merchant conversion through on-site personalization.
- Privy: Privy is a popular Shopify email marketing, pop-up, and conversion tool aimed at SMB merchants. It competes with ShopPad's email-adjacent tools and customer-engagement apps for the same Shopify App Store placement and budget.
- Bold Commerce: Bold Commerce is a Shopify-focused app developer offering product customization, subscriptions, and checkout tools. It is directly comparable to ShopPad's Infinite Options, and the source data notes Bold compatibility with Fablet - making it a head-to-head peer in the Shopify app ecosystem.
- Recharge Payments: Recharge is one of the largest subscription-billing apps on Shopify, serving merchants with recurring-revenue models. It overlaps with ShopPad's revenue model and target customer (Shopify merchants) and competes for the same App Store shelf space.
- Tidio: Tidio provides live chat and chatbot tools for Shopify and other e-commerce platforms. It is a documented Fablet integration and competes for the same merchant engagement and conversion use cases that ShopPad addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ShopPad social profiles
Digital presenceShopPad financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopPad leadership team
Management profileNumber of profiles
Profiles2 records
ShopPad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopPad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopPad
What does ShopPad do?
ShopPad develops and licenses a suite of 11+ specialized Shopify applications that help e-commerce merchants automate store operations, track orders, customize products, recover abandoned carts, convert currencies, build pages and blogs, verify ages, and deliver mobile-optimized storefronts. The company sells these applications primarily through the Shopify App Store on monthly subscription plans, supplemented by one-time professional installation services. Since 2012, ShopPad has served over 90,000 merchants worldwide, including enterprise brands such as Tesla, General Electric, Fashion Nova, JB Hi-Fi, and Stanford University.
Is ShopPad a public or private company?
ShopPad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShopPad founded?
ShopPad was founded in 2012. It employs 1 to 10 people.
Where is ShopPad based?
ShopPad is headquartered in Oakland, United States, in the North America region.
How does ShopPad make money?
One revenue line is on record: subscription-based App Licensing.
Who are ShopPad's main competitors?
Direct peers on record are Klaviyo, Yotpo, Judge.me, Loox, Smile.io, LimeSpot, Privy, Bold Commerce, Recharge Payments and Tidio.
Does ShopPad have an API?
No public API is recorded for ShopPad.
What industry is ShopPad in?
ShopPad's product category is Shopify E-commerce Apps. Its primary akta.pro industry code is BPAMADAB, PC/Desktop Software Stores. Its SIC code is 5734.