Sembawang Country Club

What Sembawang Country Club does

Sembawang Country Club (SCC) is a private members' golf and country club founded in 1967 and located at 249 Sembawang Road, Singapore, near Sembawang Air Base. The club operates an 18-hole golf course (currently running as a Composite 9 layout during a phased renovation managed by Golfplan – Dale & Ramsey Golf Course Architecture), a two-level Trackman-equipped driving range, indoor golf simulator, practice green, and SingaGolf Academy coaching services. Beyond golf, it runs a gym, swimming pool, mahjong room, outdoor playground, F&B outlets (Red Lantern @ Golfers Terrace, Haru No Hikari Japanese restaurant, Cozy Corner), event venues (Northern Lights, Banquet Hall up to 200 pax, boardrooms), and ancillary tenant facilities including the TGL Store pro shop and The Schoolhouse by Busy Bees childcare.

The membership is constitutionally anchored on Singapore Armed Forces (SAF) Continuing and Term members and their families, who hold voting rights; secondary segments include corporate members, junior golfers (ages 6–16), and non-member visitors. Revenue is generated across five streams: annual membership subscriptions and joining fees, usage-based green fees and driving range income (with 1-for-1 weekday PM promotions), F&B transactions, event and venue rental, and academy/coaching services. Pricing is transacted in SGD net of the 9% GST introduced on 1 January 2024, with a fully cashless and chequeless payment model from the same date. All prices exclude GST unless stated.

The technology stack is third-party rather than proprietary: ClubCloud for tee-time booking and members portal (with Singpass and Google Authenticator 2FA), Trackman for radar-based driving range instrumentation, GolfGenius for tournament registration, and the SGA CHS app for handicap tracking. The club reaches members through its website, email newsletters, Facebook, Instagram, Telegram, WhatsApp, and phone sales across membership, golfing, events, and sports departments. Reciprocal arrangements with National Service Resort & Country Club, Orchid Country Club, Senibong Golf Club, Palm Resort Golf & Country Club, and The Els Club Desaru Coast extend member access beyond SCC's own facilities, and the club holds BCA Green Mark 2021 GoldPLUS certification alongside the President's Certificate of Commendation for its COVID-19 response.

Name

Sembawang Country Club

Legal name

Sembawang Country Club

Website

https://sembawanggolf.org.sg

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Sembawang Country Club is a private members' golf and country club in Singapore, founded in 1967, serving primarily SAF Continuing and Term members and their families with an 18-hole course, Trackman driving range, F&B, event venues, and academy services.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course access
• Country club membership
• Golf driving range
• Event venue rental
• Golf academy coaching

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions and Joining Fees: Annual membership subscriptions from SAF members (Continuing and Term), corporate members, and other membership categories. Principal members entitled to club vouchers, birthday vouchers, and one-time promotional vouchers. Membership cards required for reciprocal arrangements.
2. Green Fees and Golf Game Fees: Revenue from green fees for members and non-member visitors playing on the golf course, driving range, and practice green. Includes 1-for-1 weekday PM flight promotions and group bookings.
3. F&B Outlets: Revenue from Red Lantern @ Golfers Terrace restaurant and Haru No Hikari Japanese restaurant. Dining events such as Dining @ The Deck, CNY reunion dinners, and high tea packages.
4. Events and Venue Rental: Revenue from corporate and social event packages, meeting room rentals, banquet hall (up to 200 pax), Northern Lights venue, and wedding/ROM packages. Includes kids birthday parties, mic-night packages, and private event bookings.
5. Golf Academy and Coaching: Revenue from golf academy services operated by SingaGolf Academy (current) with a tender exercise underway for new operator from August 2026. Includes junior golf camps, golf clinics, and golf fitness workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sembawang Country Club is a private members' golf and country club operating an 18-hole golf course (currently a Composite 9 during renovation), a Trackman-equipped driving range, and a golf academy. Beyond golf, it runs multiple F&B outlets (Red Lantern Chinese restaurant and Haru No Hikari Japanese restaurant), event venues (banquet hall for up to 200 pax, Northern Lights, boardrooms), and recreational facilities including a gym, swimming pool, mahjong room, outdoor playground, and The Schoolhouse by Busy Bees childcare. It serves Singapore Armed Forces members and their families through subscription memberships, and offers corporate event packages, reciprocal access at partner clubs, and organised golf competitions.

Product overview

Sembawang Country Club is a Golf and Country Club offering golfing and social activities. The core product portfolio centers on an 18-hole golf course (currently operating a Composite 9 during Back 9 renovation), supported by a Trackman-equipped driving range and SingaGolf Academy instruction services. Beyond golf, the club operates F&B outlets (Red Lantern Chinese restaurant, Haru No Hikari Japanese restaurant, Cozy Corner), recreational facilities (gym, swimming pool, mahjong room, outdoor playground), and event venues (Northern Lights, Banquet Hall, Boardrooms, Viewing Deck). The club runs organized golf competitions (Monthly Medals, themed golf events), a junior golf development program, and maintains reciprocal arrangements with partner clubs. All services are accessible through a Members Portal powered by ClubCloud.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• BCA Green Mark GoldPLUS Certification awarded for sustainable operations and environmental excellence (2021 In Operation)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

27 partnerships are on record, tiered core and minor.

• SingaGolf Academy (current golf academy operator)coreOthers · 1 June 2026SingaGolf Academy currently operates the golf academy at SCC. An open tender exercise is underway for a new golf academy operator as the current agreement expires in August 2026. SingaGolf Academy organizes the Kids Golf Introduction Clinic, junior camps, and golf clinics.
• National Service Resort & Country Club (NSRCC)minorChannel Partner/ Reseller/ Distributor · 1 December 2025Reciprocal driving range arrangement allowing SCC members to enjoy NSRCC member rates for range balls (25 balls: $1.27, 50 balls: $2.54). SCC members must purchase a range card and present their membership card to qualify for member rates.
• Orchid Country ClubminorChannel Partner/ Reseller/ Distributor · 1 December 2025Reciprocal driving range arrangement during SCC's driving range closure from 19 Jan 2026. SCC members pay $0.07 per ball at Orchid Country Club member rate (inclusive of GST) from 15 Jan to 31 Mar 2026. Range card required at $5 + $15 top-up with GST.
• Precise Development Pte LtdminorOthers · 1 April 2025Appointed as contractor for ancillary road widening works along Toranto Road, including construction of a new sheltered pick-up/drop-off point and covered linkway near the club.
• TEHC InternationalcoreOthers · 1 June 2024TEHC International was engaged as the new golf course green maintenance contractor from 3 June 2024, replacing the previous contractor MGC. TEHC has experience maintaining golf courses in Singapore and is committed to ensuring playability of the greens for daily play and tournaments.
• Golfplan – Dale & Ramsey Golf Course ArchitecturecoreStrategic or Co-development Partner · 1 May 2024Golfplan – Dale & Ramsey Golf Course Architecture was selected as the course architect for SCC's golf course renovation project. The consultant's report highlighted key areas for improvement to offer a challenging yet enjoyable experience for all skill levels.
• Building and Construction Authority (BCA), SingaporeminorOthers · 1 January 2021BCA awarded Sembawang Country Club with the BCA Green Mark GoldPLUS Certification for the club's commitment to sustainable operations and environmental excellence under the Green Mark scheme for existing buildings.
• TGL StoreminorOthersTGL Store operates the Pro Shop at both the Driving Range and Clubhouse locations. The driving range pro shop was undergoing renovation scheduled to reopen 24 June 2025.
• Tendy GolfminorOthersTendy Golf conducts golf fitness consultations and workshops at SCC Gym. Weekly consultations and monthly workshops aim to improve members' strength, mobility, and overall golf game.
• Spartans Boxing ClubminorOthersSpartans Boxing Club leads boxing fundamentals classes at SCC Gym, teaching boxing combinations, footwork, and defence. Complimentary gloves and hand wraps provided.
• Busy Bees (The Schoolhouse by Busy Bees)minorOthersThe Schoolhouse by Busy Bees operates as a tenant facility at the club, providing early childhood education services.
• JOGALOVEminorOthersJOGALOVE conducted yoga sessions at the club gym, synergising muscle groups through light stretches for members.
• 1FiestaminorOthers1Fiesta conducted kids hip hop workshop during school holidays at the club.
• Wolfburn DistilleryminorOthersWolfburn Distillery partnered with SCC for the whisky tasting and masterclass event, providing premium whisky paired with food bites for an exclusive experience.
• Concepts GolfminorOthersConcepts Golf organized the Thailand Social Golf 2025 Bangkok trip for SCC members, including 4-night accommodation, 3 social rounds at Robinswood Golf Club, The RG City Golf Club, and Alpine Golf & Sports Club.
• Elite LegacyminorOthersElite Legacy conducted a complimentary retirement planning talk at SCC covering CPF policy changes and retirement strategies.
• Enterprise Sports GroupminorOthersEnterprise Sports Group conducted a complimentary health screening for SCC members on 28 March 2024 at the Banquet Hall.
• Kelab Rekreasi Tentera Udara (KRTU)minorStrategic or Co-development PartnerInter-club friendly golf game between SCC and KRTU, originally scheduled for 25 Oct 2025 (later cancelled by KRTU).
• Singapore Island Country Club (SICC)minorStrategic or Co-development PartnerInter-club junior golf exchange between SCC and SICC junior teams. Friendly match held at SICC's Bukit Course with reciprocal home match at SCC in December 2024.
• Warren Golf & Country ClubminorStrategic or Co-development PartnerHexa Golf 6-way inter-club golf exchange event held at Warren Golf & Country Club on 30 June 2024 with 10 SCC member slots available at $60 per person.
• Seletar Country ClubminorStrategic or Co-development PartnerSCC June 2025 Medal held at Seletar Country Club on 29 June 2025. Registration open from 02 to 23 May 2025.
• Ayer Keroh Country ClubminorStrategic or Co-development PartnerInter-club friendly game between SCC and Ayer Keroh Country Club held on 12 October 2025 (home match).
• Senibong Golf ClubminorChannel Partner/ Reseller/ DistributorSCC secured exclusive golf rates for members at Senibong Golf Club in Gelang Patah, Johor Bahru, Malaysia. Includes preferential rates for new course.
• Palm Resort Golf & Country Club MalaysiaminorChannel Partner/ Reseller/ DistributorExclusive golf package for SCC members at Palm Resort Golf & Country Club including 18-hole green fees, buggy sharing, golf insurance, and transfers from Singapore.
• The Els Club Desaru CoastminorChannel Partner/ Reseller/ DistributorPromotional rates for SCC members at The Els Club Desaru Coast, with exclusive discounts on golf games until 14 May 2024, starting from RM 275 per person.
• Montigo Resorts, BatamminorOthersExclusive offer for new SAF Continuing Members: complimentary one-night stay at Montigo Resorts in Batam, Indonesia as part of welcome perks for successful membership applications until 31 Jan 2025.
• Singapore Society of Golfers (SSG)minorOthersSSG hosts the International Amateur Championship 2024 at Batam Island Country Club from 23-26 June 2024. SCC members can participate by registering through SSG.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orchid Country Club: Singapore golf and country club offering 18-hole course, driving range, F&B, and event venues with a member-based model. Directly comparable in operating model and a reciprocal partner providing driving range access to SCC members during closures.
• Laguna National Golf Resort Club: Singapore golf and country club combining championship golf with resort-style amenities, F&B, and event spaces. Comparable in multi-revenue-stream model targeting members and corporate events.
• Sentosa Golf Club: Singapore golf club with two 18-hole courses and premium hospitality offerings. Comparable golf-focused operating model targeting Singapore's mid-to-high-end market with significant F&B and event revenue.
• Tanah Merah Country Club: Singapore golf and country club with two 18-hole courses, F&B, and event facilities. Comparable operating model and member-base positioning in the Singapore golf market.
• National Service Resort & Country Club (NSRCC): Singapore golf and country club with a similar SAF-aligned member base and multiple golf facilities. Directly comparable in customer segment and a reciprocal driving range partner for SCC members.
• Warren Golf & Country Club: Singapore golf and country club that co-hosts the Hexa Golf inter-club exchange with SCC. Comparable in club offering (golf, F&B, events) and member-base characteristics.
• Bukit Batok Country Club: Singapore golf and country club with similar member-club operating model, F&B, and event offerings. Comparable in scale, member-base characteristics, and Singapore competitive set.
• Seletar Country Club: Singapore golf and country club with 18-hole course and event facilities. Comparable membership-club model and hosted SCC's June 2025 Medal tournament, indicating direct overlap in target golfer base.
• Singapore Island Country Club (SICC): Largest and oldest golf and country club in Singapore with multiple 18-hole courses and comparable country club amenities. Direct comparable in target market, member base overlap, and reciprocal arrangement partner for SCC's junior golf exchange.

Regional players

• The Els Club Desaru Coast: Malaysia-based premium golf club that has offered promotional reciprocal rates to SCC members. Comparable in golf experience and target high-end market segment, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sembawangcountryclub
• Instagraminstagram.com/sembawangcountryclub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sembawang Country Club