Vitacasa
Vitacasa is a privately held real estate brokerage and listing portal based in Zapopan, Mexico, serving individual buyers, sellers, renters, and developers across the Guadalajara metropolitan area, Puerto Vallarta, and Mazamitla with sales, rental, and pre-sale properties.
- Company typePrivate
- Founded2013
- HeadquartersZapopan, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vitacasa does
Vitacasa is a privately held real estate brokerage operating as a sole proprietorship (persona física con actividad empresarial) under owner Omar Fabian, headquartered in Zapopan, Jalisco, Mexico. The company aggregates a catalog of more than 2,232 residential and commercial property listings across the Guadalajara metropolitan area, Puerto Vallarta, Nuevo Vallarta, and Mazamitla, covering houses, apartments, pre-sale units, land, warehouses, offices, commercial spaces, and medical consultation offices. Its core product is a WordPress-based listing portal that exposes structured search filters, a mortgage credit simulation tool, INFONAVIT pre-qualification assistance, a property comparison feature, and WhatsApp-driven lead capture.
The business generates revenue through commission-based brokerage transactions on sales and rentals, with no public disclosure of commission rates. Pricing is negotiated per transaction and property-specific, with listed values ranging from approximately $2.1M MXN for entry-level apartments to $38M MXN for premium houses in areas such as Valle Real and Virreyes Residencial. The company segments its customer base across individual home buyers and sellers, renters, real estate developers seeking pre-sale marketing, and commercial property seekers, and offers vertically adjacent services including construction referral and rental management. Distribution is direct-to-consumer via the website, WhatsApp, phone, and a presence across Facebook, Instagram, YouTube, LinkedIn, Pinterest, and TikTok, supported by an educational blog. Vitacasa has no disclosed institutional funding, no parent company, no partnerships, and no AI or proprietary technology layer beyond standard WordPress tooling.
Vitacasa firmographics
Firmographics- Name
- Vitacasa
- Legal name
- Vitacasa
- Website
- https://vitacasa.com.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vitacasa is a privately held real estate brokerage and listing portal based in Zapopan, Mexico, serving individual buyers, sellers, renters, and developers across the Guadalajara metropolitan area, Puerto Vallarta, and Mazamitla with sales, rental, and pre-sale properties.
- Ownership category
- akta.pro rank
Vitacasa industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
Keywords
Where Vitacasa is headquartered
LocationHeadquarters
- HQ city
- Zapopan
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Vitacasa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Brokerage Commissions: Vitacasa generates revenue through commission-based real estate transactions, listing and selling properties (houses, apartments, land, commercial spaces, offices) for clients in the Guadalajara metropolitan area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer representation and property search services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Vitacasa product offering
Product offeringCore offering
Vitacasa is a real estate brokerage based in Zapopan, Guadalajara, Mexico that lists, sells, and rents residential and commercial properties including houses, apartments, land, offices, warehouses, medical offices, and pre-construction (preventa) units across the Guadalajara metropolitan area and select destinations such as Puerto Vallarta and Mazamitla. The firm guides individual clients through the full property acquisition process, from property search and viewings to mortgage credit assistance via INFONAVIT pre-qualification and transaction closing.
Product overview
Vitacasa is a real estate brokerage platform based in Guadalajara, Jalisco, operating as a unified property listing marketplace. The core platform aggregates residential and commercial properties including houses, apartments, pre-sale units, land, warehouses, offices, and commercial spaces for sale and rent across the Guadalajara metropolitan area. The product portfolio includes specialized categories such as pet-friendly rentals, vacation rentals, and properties within private gated communities (cotos). The platform offers supplementary services including mortgage credit simulation tools, INFONAVIT pre-qualification assistance, advanced property search filters, and property comparison functionality. Communication features include WhatsApp integration for direct agent contact. The company operates across multiple neighborhoods including Providencia, Americana, Valle Real, Senderos de Monte Verde, and Virreyes Residencial.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Brokerage
- Rental Property Brokerage
- Pre-Construction Property Brokerage (Preventa)
Companies that use Vitacasa
Customer profileSegments4 records
Ideal customer profiles4 records
Vitacasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vitacasa partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights4 records
Vitacasa competitors and assessment
Company assessmentDirect peers
- Metros Cúbicos: Real estate vertical of Mercado Libre México, aggregating property listings nationally with integrated search and lead tools. Competes for the same transactional traffic and buyer leads that Vitacasa generates.
- Inmuebles24: Mexico's largest real estate portal aggregating property listings for sale and rent across the country. Directly competes with Vitacasa for buyer attention in the Guadalajara market and offers comparable listing inventory at national scale.
- Vivanuncios: Mexican classifieds platform with a substantial real estate vertical covering houses, apartments, and commercial properties. Competes for the same individual home buyers and renters Vitacasa targets in Mexico.
- Propiedades.com: Mexican real estate portal focused on residential and commercial property listings with detailed search filters. Serves the same home buyer and renter segments in major Mexican metropolitan areas including Guadalajara.
- Lamudi: LATAM-focused real estate portal with strong presence in Mexico, offering property listings for sale and rent. Targets the same mid-market residential buyer and renter segment that Vitacasa serves in Guadalajara.
- Bienes Raíces: Long-established Mexican real estate portal and listing platform serving individual buyers and renters across price tiers. Comparable in scope and target audience to Vitacasa's listing website.
Broad incumbents
- Coldwell Banker México: Global real estate franchise operating across Mexico with branded agent networks and broader residential and luxury property services. Represents a larger incumbent against which Vitacasa competes for premium listings and high-net-worth buyers.
- RE/MAX México: Global real estate franchise with extensive Mexican agent coverage offering residential and commercial brokerage services. A scaled incumbent competing for the same agents, sellers, and buyer leads in Guadalajara.
- Engel & Völkers México: Premium real estate franchise with operations in Mexico, particularly strong in luxury and international buyer segments. Relevant peer given Vitacasa's premium market positioning in Valle Real, Virreyes Residencial, and similar neighborhoods.
- Century 21 México: Global real estate franchise with significant Mexican operations, providing residential brokerage across price tiers. Competes with Vitacasa for both agent recruitment and property listings in major metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vitacasa social profiles
Digital presenceVitacasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitacasa leadership team
Management profileNumber of profiles
Profiles2 records
Vitacasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitacasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitacasa
What does Vitacasa do?
Vitacasa is a real estate brokerage based in Zapopan, Guadalajara, Mexico that lists, sells, and rents residential and commercial properties including houses, apartments, land, offices, warehouses, medical offices, and pre-construction (preventa) units across the Guadalajara metropolitan area and select destinations such as Puerto Vallarta and Mazamitla. The firm guides individual clients through the full property acquisition process, from property search and viewings to mortgage credit assistance via INFONAVIT pre-qualification and transaction closing.
Is Vitacasa a public or private company?
Vitacasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitacasa founded?
Vitacasa was founded in 2013. It employs 1 to 10 people.
Where is Vitacasa based?
Vitacasa is headquartered in Zapopan, Mexico, in the Latin America region.
How does Vitacasa make money?
One revenue line is on record: real Estate Brokerage Commissions.
Who are Vitacasa's main competitors?
Direct peers on record are Metros Cúbicos, Inmuebles24, Vivanuncios, Propiedades.com, Lamudi and Bienes Raíces. Broad incumbents are Coldwell Banker México, RE/MAX México, Engel & Völkers México and Century 21 México.
Does Vitacasa have an API?
No public API is recorded for Vitacasa.
What industry is Vitacasa in?
Vitacasa's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAHAJ, Real Estate Valuation & Appraisal (commercial/residential). Its NAICS code is 532 and its SIC code is 6531.