Emory & Henry University
Emory & Henry University is a private nonprofit institution in Southwest Virginia founded in 1836, serving undergraduate, graduate, and online students across liberal arts, business, and health sciences, with a 50% tuition cut and Promise Program launching for Fall 2026.
- Company typePrivate
- Founded1836
- HeadquartersEmory, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Emory & Henry University does
Emory & Henry University is a private, nonprofit higher education institution founded in 1836 and headquartered in Emory, Virginia, in the Appalachian highlands of Southwest Virginia. The university operates three physical sites — a 168-acre historic Emory Campus, a Health Sciences Campus in Marion offering graduate healthcare degrees, and a 120-acre Intermont Equestrian Center in Bristol — and serves first-year, transfer, graduate, and online/hybrid students through four schools: Arts & Sciences, Business, Health Sciences, and Online Learning & Professional Studies.
The institution's product portfolio spans undergraduate liberal arts and professional programs, graduate-level clinical degrees (Doctor of Physical Therapy, Occupational Therapy, Nursing, Physician Assistant Studies), and unique niche offerings including the Semester-A-Trail program (the only U.S. college academic-credit program for an Appalachian Trail thru-hike), an Applied Risk Management and Backcountry Leadership concentration, a nationally competitive equestrian program, and an ACOTE-approved hybrid Doctorate of Occupational Therapy launching Fall 2025. Supporting infrastructure includes the McGlothlin Center for the Arts, Kelly Library, WEHC 90.7 FM student radio, a Clinical Simulation Lab, the Falls Prevention Center, and the Paul Adrian Powell III Student Success Center.
The business model is tuition-driven, with primary revenue from undergraduate and graduate tuition supplemented by auxiliary services (housing, dining, athletics). For Fall 2026, the university announced a 50% tuition reduction to $19,990 and introduced the Emory & Henry Promise Program covering tuition for new Virginia students with household income ≤$85,000. The go-to-market motion is sales-led and direct-to-consumer, combining campus visits, recruitment events, multi-channel social marketing (Facebook, X, Instagram, TikTok, YouTube, LinkedIn), and online Request Info / Apply Now funnels. The institution is governed by a board of trustees under President Dr. A. Louise 'Lou' Fincher, inaugurated in November 2024.
Emory & Henry University firmographics
Firmographics- Name
- Emory & Henry University
- Legal name
- Emory & Henry University
- Website
- https://emoryhenry.edu
- Company type
- Private
- Founded year
- 1836
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emory & Henry University is a private nonprofit institution in Southwest Virginia founded in 1836, serving undergraduate, graduate, and online students across liberal arts, business, and health sciences, with a 50% tuition cut and Promise Program launching for Fall 2026.
- Ownership category
- akta.pro rank
Emory & Henry University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Residential Liberal Arts Colleges (EDAHACAH)
- akta.pro secondary industries
- Online Nonprofit Universities (EDAHALAK), Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
Keywords
Where Emory & Henry University is headquartered
LocationHeadquarters
- HQ city
- Emory
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Emory & Henry University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tuition and Fees: Primary revenue stream from undergraduate and graduate tuition, with reduced pricing of $19,990 for Fall 2026 representing a 50% reduction from previous rates
- Emory & Henry Promise Program: Covers tuition costs for new Virginia students with household income of $85,000 or less, effectively a financial aid-funded revenue model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tuition for all students |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Emory & Henry University product offering
Product offeringCore offering
Emory & Henry University is a private higher education institution founded in 1836, offering undergraduate and graduate degree programs across the Schools of Arts & Sciences, Business, Health Sciences, and Online Learning & Professional Studies. The university operates multiple campus locations in Southwest Virginia, including the historic Emory Campus, Health Sciences Campus in Marion, and the Intermont Equestrian Center in Bristol, delivering liberal arts, health sciences, business, and experiential outdoor education programs.
Product overview
Emory & Henry University is a higher education institution offering undergraduate and graduate degree programs across multiple disciplines. The university operates multiple campus facilities including the historic Emory Campus (168 acres), Health Sciences Campus in Marion, Virginia, and the Intermont Equestrian Center in Bristol, Virginia. Academic programs span Schools of Arts & Sciences, Business, Health Sciences, and Online Learning & Professional Studies. Key student life facilities include the McGlothlin Center for the Arts (with galleries, theatres, and WEHC 90.7 FM radio station), Kelly Library, Paul Adrian Powell III Student Success Center, and The Village residential community. The Center for Outdoor Studies offers unique programming including the Semester-A-Trail program (the only U.S. program offering college credit for Appalachian Trail thru-hiking) and backcountry leadership education. The School of Health Sciences provides graduate healthcare programs including Nursing, Physical Therapy, Occupational Therapy, and Physician Assistant Studies, supplemented by the Falls Prevention Center community engagement initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- School of Arts & Sciences
- School of Health Sciences
Quantifiable outcome
- National Equestrian Champions recognition
- +2 more outcomes
Companies that use Emory & Henry University
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Emory & Henry University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Emory & Henry University partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- New River Community CollegecorePartnership through which Dr. Pat Huber (E&H alumna) became the first female president of New River Community College, establishing a pathway for community college leadership and educational continuity in the region
- Bio Pet LaboratoriesminorAlumni employment partnership - Meg Retinger (Class of 1976) serves as COO of Bio Pet Laboratories in Knoxville, demonstrating successful graduate career outcomes in pet genetics and DNA testing industry
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Emory & Henry University competitors and assessment
Company assessmentPeers
- Mary Baldwin University: Private university in Staunton, Virginia offering undergraduate and graduate programs with an emphasis on health sciences and adult learners. Comparable on the college-to-university transition and online program expansion strategy.
Regional players
- Radford University: Public comprehensive university in Radford, Virginia with comparable health sciences and online programs. Regional competitor for Virginia residents and adult learners.
- University of Virginia's College at Wise: Public liberal arts college in Wise, Virginia serving the same Southwest Virginia region. Comparable geographic footprint and rural-serving mission, but public rather than private.
Broad incumbents
- Virginia Tech: Large public research university in Blacksburg, Virginia. Competes for Southwest Virginia students and offers health sciences and online programs at scale; broader incumbent rather than direct niche competitor.
Direct peers
- Washington and Lee University: Highly selective private liberal arts and law-focused university in Lexington, Virginia. Comparable private liberal arts identity in the same state, though materially larger and better resourced.
- Ferrum College: Small private college in rural southwest Virginia with similar Appalachian regional positioning and liberal arts focus. Most directly comparable on geography, size, and rural-serving mission.
- Shenandoah University: Private university in Winchester, Virginia offering undergraduate and graduate health sciences programs including OT and PT. Closest peer on health sciences portfolio expansion and Virginia private-university positioning.
- Roanoke College: Small private liberal arts college in Salem, Virginia serving a comparable undergraduate residential student profile in the same regional market. Closest direct peer by size, geography, and mission focus.
- Hampden-Sydney College: Private all-male liberal arts college in southern Virginia with a similar enrollment scale, residential model, and Methodist-affiliated heritage. Highly comparable on mission and student profile.
- Hollins University: Small private liberal arts university in Roanoke, Virginia with a similar enrollment scale and graduate/online programs. Comparable on private liberal arts identity in Southwest Virginia.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Emory & Henry University social profiles
Digital presenceEmory & Henry University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emory & Henry University leadership team
Management profileNumber of profiles
Profiles18 records
Emory & Henry University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emory & Henry University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emory & Henry University
What does Emory & Henry University do?
Emory & Henry University is a private higher education institution founded in 1836, offering undergraduate and graduate degree programs across the Schools of Arts & Sciences, Business, Health Sciences, and Online Learning & Professional Studies. The university operates multiple campus locations in Southwest Virginia, including the historic Emory Campus, Health Sciences Campus in Marion, and the Intermont Equestrian Center in Bristol, delivering liberal arts, health sciences, business, and experiential outdoor education programs.
Is Emory & Henry University a public or private company?
Emory & Henry University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Emory & Henry University founded?
Emory & Henry University was founded in 1836. It employs 101 to 250 people.
Where is Emory & Henry University based?
Emory & Henry University is headquartered in Emory, United States, in the North America region.
How does Emory & Henry University make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are emory & Henry Promise Program.
Who are Emory & Henry University's main competitors?
Mary Baldwin University is listed as a peer. Regional players are Radford University and University of Virginia's College at Wise. Virginia Tech is listed as a broad incumbent. Direct peers are Washington and Lee University, Ferrum College, Shenandoah University, Roanoke College, Hampden-Sydney College and Hollins University.
Does Emory & Henry University have an API?
No public API is recorded for Emory & Henry University.
What industry is Emory & Henry University in?
Emory & Henry University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHALAK, Online Nonprofit Universities. Its NAICS code is 6113 and its SIC code is 8200.