Pizzana
Pizzana is a privately held Neo-Neapolitan pizza restaurant chain with eight locations across Los Angeles and Dallas (a ninth planned for Houston in 2027), serving individual consumers via dine-in, pickup, delivery, Goldbelly nationwide shipping, catering, and a 40,000-member loyalty program.
- Company typePrivate
- Founded2017
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pizzana does
Pizzana is a privately-held, multi-unit restaurant operator specializing in Neo-Neapolitan pizza, founded in 2017 in Los Angeles by Charles and Candace Nelson (founders of Sprinkles Cupcakes), Naples-born master pizzaiolo Daniele Uditi, and partners Chris and Caroline O'Donnell. The company's core product is a 48-hour fermented sourdough "slow dough" topped with San Marzano DOP tomatoes grown exclusively for the brand in the Naples countryside and fior di latte mozzarella imported from Italy, cooked in wood-fired ovens. Pizzana is credited as the inventor of the Cacio e Pepe pizza — a concept that did not previously exist in pizza form — and has been recognized by Michelin, The Los Angeles Times, The New York Times, EATER, and 50 Top Pizza. The product ecosystem extends well beyond dine-in: pickup and delivery via website and iOS/Android apps, nationwide frozen-pizza shipping through Goldbelly, full-service and drop-off catering for events of 10 to 10,000 people, at-home Dough To Go kits, Pup Pizzas made in partnership with Just Food For Dogs, branded merchandise, gift cards, and the 40,000-member Cacio Club loyalty program offering free pizza monthly. The brand also executive-produces Hulu's Best in Dough competition show with founder Candace Nelson and Chef Daniele Uditi as head judge.
Pizzana operates eight restaurant units averaging $3 million in annual unit volume across Southern California (5 locations: Brentwood, Marina Del Rey, Sherman Oaks, Silver Lake, West Hollywood) and Dallas (2 locations: Knox Street, Preston Hollow), with a ninth unit planned for Houston's River Oaks neighborhood by early 2027. The company relocated its headquarters from Los Angeles to Dallas in 2024 and appointed Dan Harmon, former CEO of Playa Bowls, as CEO in December 2024 to prepare the chain for franchising expansion. Pizzana is incorporated in Delaware as Pizzana, LLC with a mailing address in Oklahoma City. The brand employs 51–100 people and has raised $5 million in disclosed funding (June 2021); it generates revenue through dine-in sales, pickup and delivery transactions, nationwide shipping, catering services, gift cards, merchandise, and home pizza kits.
Pizzana firmographics
Firmographics- Name
- Pizzana
- Legal name
- PIZZANA, LLC
- Website
- https://pizzana.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pizzana is a privately held Neo-Neapolitan pizza restaurant chain with eight locations across Los Angeles and Dallas (a ninth planned for Houston in 2027), serving individual consumers via dine-in, pickup, delivery, Goldbelly nationwide shipping, catering, and a 40,000-member loyalty program.
- Ownership category
- akta.pro rank
Pizzana industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizzana is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pizzana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-In Restaurant Sales: Full-service restaurant dining with reservations at 9 locations across Los Angeles, Dallas, and Houston. Features corkage fees ($35 regular bottle, $55 magnum). Walk-ins welcome but reservations recommended.
- Pickup and Delivery: Online ordering for pickup and delivery through website and mobile app (iOS/Android). Options include 'Ready to Eat' (pre-sliced) and 'Heat & Slice' (uncut for home oven finishing).
- Nationwide Shipping: Shipped frozen pizzas nationwide via Goldbelly marketplace. Customers select delivery date, pizzas bake in 8-10 minutes at home. Gluten-free options available in popular flavors. Pizzas last up to 3 months frozen.
- Catering Services: Full-service catering for events from 10 to 10,000 people. Full service includes on-site portable pizza ovens with team stretching, cooking and assembling pizzas. Corporate catering with recurring deliveries available. 24 hours notice recommended but same-day accommodations possible.
- Gift Cards: eGift cards delivered to recipient's inbox, redeemable at any restaurant. Physical cards delivered by standard mail in 5-7 days. Available at all locations.
- Merchandise: Branded merchandise including hoodies, trucker hats, and candles (Cacio e Pepe candle) shipped nationwide.
- Dough To Go: Pizza-making kit for home use featuring signature slow dough, San Marzano tomato sauce, and fior di latte. One dough ball makes one pizza; sauce and cheese portions make two pizzas.
- Loyalty Program (Cacio Club): 40,000-member loyalty program offering free pizza every month and exclusive perks. Drives customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Corkage Fee - Regular Bottle |
| Other | Pay-as-you-go | Corkage Fee - Magnum Bottle |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Pizzana product offering
Product offeringCore offering
Pizzana is a multi-location Neo-Neapolitan pizza restaurant chain serving signature slow-dough pizzas (including the original Cacio e Pepe, Diavola, Neo Margherita, and Pepperoni), salads, pastas, and Italian desserts across 8 dine-in locations in Los Angeles and Dallas (with a 9th planned in Houston by early 2027). Beyond dine-in, the brand extends to pickup and delivery via its own website and mobile app, nationwide frozen pizza shipping through Goldbelly, full-service on-site catering for events of 10 to 10,000 attendees, at-home Dough To Go pizza-making kits, Pup Pizzas for dogs, gift cards, branded merchandise, and the 40,000-member Cacio Club loyalty program offering free pizza every month.
Product overview
Pizzana is a Neo Neapolitan pizza chain featuring master pizzaiolo Daniele Uditi's signature 'slow dough' fermented for two days. The core product is the restaurant dining experience with 8-9 locations in Dallas, Houston, and Los Angeles, offering signature pizzas like Cacio e Pepe, Margherita, and Pepperoni. The product ecosystem extends through the Cacio Club loyalty program (40,000 members earning free monthly pizza), nationwide frozen pizza shipping via Goldbelly, Dough To Go kits for home pizza-making, full-service catering, and Pup Pizzas (dog treats made with Just Food For Dogs). Merchandise and gift cards round out the offering. Units average $3 million in volume with franchising planned.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzana Restaurant Dine-In Experience
- Cacio Club Loyalty Program
Quantifiable outcome
- Average unit volume of $3 million per location
- +2 more outcomes
Companies that use Pizzana
Customer profileSegments3 records
Ideal customer profiles3 records
Pizzana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Pizzana partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Just Food For DogsminorPartnership to create Pup Pizzas - the first ever fresh pizza for dogs. Made in partnership with Just Food For Dogs, baked fresh daily in Pizzana's pizza ovens and topped with dog-friendly ingredients. Represents a unique product extension into the pet market.
- GoldbellycoreGoldbelly is the exclusive marketplace partner for Pizzana's nationwide frozen pizza shipping. Customers order via Goldbelly with selected delivery dates. This partnership enables nationwide distribution beyond restaurant footprint.
- ResycoreResy is the reservation platform partner for Pizzana restaurants. Book reservations through Resy for all locations including Brentwood, Dallas Knox Street, Dallas Preston Hollow, Houston, Marina Del Rey, Sherman Oaks, Silver Lake, and West Hollywood.
- HulucorePizzana executive produces 'Best in Dough' on Hulu - a pizza competition show hosted by Wells Adams with Chef Daniele Uditi as head judge. Executive produced by founder Candace Nelson. The show features pizza-obsessed competitors and positions Pizzana as a leading pizza authority.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pizzana competitors and assessment
Company assessmentBroad incumbents
- MOD Pizza: National fast-casual artisan-style pizza chain with 400+ locations; relevant scaled incumbent for benchmark on franchise-style unit economics and brand penetration.
- Blaze Pizza: Large national fast-casual custom pizza chain with 300+ locations; represents the scaled incumbent Pizzana would compete with in metro expansion and franchise economics.
Direct peers
- Pizzeria Bianco: Phoenix-based artisanal pizza pioneer widely credited with catalyzing the American artisanal pizza movement; directly comparable on craft positioning, critical acclaim, and small multi-unit scale.
- Patxi's Pizza: Multi-unit deep-dish and thin-crust artisanal pizza chain in California and Colorado; comparable small-chain artisanal positioning and franchised-style expansion model.
- &pizza: East Coast fast-casual custom pizza chain with a tech-forward ordering experience; comparable in targeting millennial urban consumers with elevated pizza, though with a broader mass-market positioning.
- Prince Street Pizza: New York City Neapolitan/Sicilian pizza shop with growing multi-location footprint, comparable dine-in and takeout business model targeting urban premium-pizza consumers.
- Tony's Pizza Napoletana: San Francisco destination Neapolitan pizzeria with multiple restaurant concepts from Tony Gemignani; comparable premium Neapolitan positioning, critical acclaim, and small multi-unit footprint.
- Roberta's: Brooklyn-based artisanal pizza pioneer operating dine-in locations, nationwide shipping, and a wood-fired neo-Neapolitan menu closely aligned with Pizzana's positioning and product ethos.
Others
- Goldbelly: Nationwide marketplace partner shipping Pizzana's frozen pizzas; comparable as an enabling distribution channel for premium artisanal food brands expanding nationally without physical footprint.
- Sprinkles Cupcakes: Founded by the same Nelson family that founded Pizzana; adjacent consumer-food brand with a small-chain retail model and shared founder DNA, useful as a comparable for the Nelson playbook of scaling a single-category premium food brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pizzana social profiles
Digital presencePizzana compliance and trust
Trust signalCompliance2 records
Pizzana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzana leadership team
Management profileNumber of profiles
Profiles6 records
Pizzana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzana
What does Pizzana do?
Pizzana is a multi-location Neo-Neapolitan pizza restaurant chain serving signature slow-dough pizzas (including the original Cacio e Pepe, Diavola, Neo Margherita, and Pepperoni), salads, pastas, and Italian desserts across 8 dine-in locations in Los Angeles and Dallas (with a 9th planned in Houston by early 2027). Beyond dine-in, the brand extends to pickup and delivery via its own website and mobile app, nationwide frozen pizza shipping through Goldbelly, full-service on-site catering for events of 10 to 10,000 attendees, at-home Dough To Go pizza-making kits, Pup Pizzas for dogs, gift cards, branded merchandise, and the 40,000-member Cacio Club loyalty program offering free pizza every month.
Is Pizzana a public or private company?
Pizzana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizzana founded?
Pizzana was founded in 2017. It employs 51 to 100 people.
Where is Pizzana based?
Pizzana is headquartered in Oklahoma City, United States, in the North America region.
How does Pizzana make money?
Eight revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are pickup and Delivery, nationwide Shipping, catering Services, gift Cards, merchandise, dough To Go and loyalty Program (Cacio Club).
Who are Pizzana's main competitors?
Broad incumbents on record are MOD Pizza and Blaze Pizza. Direct peers are Pizzeria Bianco, Patxi's Pizza, &pizza, Prince Street Pizza, Tony's Pizza Napoletana and Roberta's. Others are Goldbelly and Sprinkles Cupcakes.
Does Pizzana have an API?
No public API is recorded for Pizzana.
What industry is Pizzana in?
Pizzana's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 72251 and its SIC code is 5812.