What Rice does

RICE, S.L. is a privately held food delivery platform founded in 2017, incorporated in Andorra and operating through its EU representative RICE Commerce Spain, S.L. in Barcelona. The company operates exclusively in Barcelona and Madrid, offering delivery from 500+ hand-picked Asian restaurants covering Sichuan, Cantonese, Japanese, Korean, and Vietnamese cuisines, and positions itself around authenticity for Asian food enthusiasts. Cumulative volume since launch is reported at 1M+ meals delivered.

The platform reaches consumers through three access points: a native mobile app on iOS and Android, an AI-powered WhatsApp ordering assistant called Ona (provided in partnership with oh-ona.com) that handles conversational ordering without an app download or registration, and a dedicated enterprise portal branded RICE for Business. Underlying infrastructure runs on AWS and GCP with payment processing integrated via Stripe, PayPal, WeChat Pay, and Alipay, and order routing and fraud detection are automated. The company is founder-led with 11-50 employees and has not disclosed external funding rounds or institutional investors in the available source material.

RICE generates revenue primarily through restaurant commissions on each order facilitated through the platform, plus consumer delivery fees, acting as a commercial agent collecting payment on behalf of restaurant partners. The RICE for Business sub-brand layers in a B2B catering motion with company-credit ordering and consolidated monthly invoicing targeted at corporate accounts in Barcelona and Madrid. Operational geographies remain limited to two Spanish cities, and geographic expansion is not yet signaled in the input data.

Name

Rice

Legal name

RICE, S.L.

Website

https://rice.rocks

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

RICE is a Barcelona- and Madrid-based food delivery platform operating since 2017, offering delivery from 500+ hand-picked Asian restaurants via mobile app, WhatsApp AI assistant, and an enterprise catering portal, earning revenue through restaurant commissions and delivery fees.

Ownership category

akta.pro rank

Product category

Online Food Delivery

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Food delivery service
• Asian restaurant delivery
• Online food ordering
• Restaurant marketplace platform
• On-demand delivery

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Restaurant Commission: RICE charges commission to restaurant partners for each order facilitated through the platform. RICE acts as commercial agent collecting payment on behalf of restaurants. Commissions and delivery fees are deducted from the order total.
2. Delivery Fees: Delivery fees are charged to consumers on top of the food price. RICE coordinates delivery through third-party logistics partners.
3. RICE for Business Enterprise Catering: Corporate catering through RICE for Business with company credit ordering and monthly consolidated invoicing. Revenue includes service fees and potentially commissions from restaurant orders placed through the business portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

RICE, S.L. operates a food delivery platform that connects consumers with authentic Asian restaurants in Barcelona and Madrid. The platform enables customers to order from a curated selection of Asian restaurants for delivery to their location.

Product overview

RICE is a technology company and food delivery platform operating as a single unified service with multiple access points. The core product is the RICE App (iOS/Android) for ordering from 500+ hand-picked Asian restaurants in Barcelona and Madrid. RICE for Business provides enterprise catering on the same delivery network. Ona is an AI-powered WhatsApp chatbot ordering interface that complements the app. The Restaurant Partner Platform allows restaurants to join the network. Together these products form an end-to-end food delivery ecosystem connecting diners, restaurants, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• RICE for Business: Enterprise catering solution on the RICE delivery network, allowing companies to browse the full restaurant catalogue, order on company credit, and settle with consolidated monthly invoicing.

Products and services

• Asian Restaurant Food Delivery Platform Online marketplace platform enabling consumers in Barcelona and Madrid to order delivery from a curated selection of authentic Asian restaurants.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Ona (by oh-ona.com)coreTechnology or IntegrationOna is the conversational AI assistant powering RICE's WhatsApp ordering. Ona understands natural language about mood and cravings, finds appropriate restaurants, places orders, and follows up with rider tracking. This partnership enables RICE's no-app-required ordering experience. The service is powered by Ona in partnership with RICE.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting infrastructure and storage for RICE's platform. AWSALB and AWSALBCORS cookies are used for load balancing. Data processed in EU (Ireland) with potential secondary processing in USA.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP provides infrastructure and platform services for RICE. GCLB cookies used for load balancing. Data processed in EU (Belgium) with potential secondary processing in USA.
• Stripe Payments EuropecoreTechnology or IntegrationStripe processes card payments during checkout. Stripe cookies (__stripe_mid, __stripe_sid) prevent fraud and maintain payment session. Primary processing in EU (Ireland), secondary in USA under EU-US Data Privacy Framework.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal processes PayPal payments during checkout. PayPal cookies enable payment processing session. Primary processing in Luxembourg, secondary in USA under EU-US Data Privacy Framework.
• WeChat Pay (Tencent Holdings Ltd.)supportingTechnology or IntegrationWeChat Pay enables Chinese payment method for applicable customers. Cookie-based processing only when User selects WeChat Pay. Data transferred to China (PRC) via Standard Contractual Clauses for payment settlement purposes only.
• Alipay (Ant Group Co., Ltd.)supportingTechnology or IntegrationAlipay enables Chinese payment method for applicable customers. Cookie-based processing only when User selects Alipay. Data transferred to China (PRC) via Standard Contractual Clauses for payment settlement purposes only.
• 500+ Asian Restaurants (Barcelona & Madrid)coreChannel Partner/ Reseller/ DistributorHand-picked Asian restaurants (Sichuan, Cantonese, Japanese, Korean, Vietnamese) partner with RICE for delivery reach and marketing. RICE acts as commercial agent collecting payment on behalf of restaurants. Restaurants are responsible for food quality, safety, and allergen information. RICE handles delivery logistics.
• Third-Party Logistics PartnerssupportingChannel Partner/ Reseller/ DistributorRICE uses selected third-party logistics operators for delivery of orders. Delivery may also be performed by restaurant staff. RICE does not directly operate transportation with its own personnel.
• RICE Commerce Spain, S.L.OthersRICE Commerce Spain, S.L. is RICE Andorra's EU representative under GDPR Article 27 and DSA Article 13. It manages relationships with restaurant partners, commission settlements, and EU regulatory compliance. Acts as co-controller for certain data processing operations under Article 26 GDPR.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HungryPanda: Asian-cuisine-focused food delivery platform primarily serving the Chinese diaspora in Europe. Most direct niche analogue to RICE, operating a similar authenticity-led, Asian-restaurant-curated model across multiple European cities.
• Uber Eats: Global on-demand restaurant delivery platform with significant presence in Barcelona and Madrid. Directly competes with RICE on restaurant delivery and has the marketing and capital scale to match or undercut RICE's take rate.
• Deliveroo: European restaurant delivery platform operating across Spain, including Barcelona and Madrid. Competes with RICE for premium restaurant delivery demand with a similar curated restaurant positioning.
• Wolt: DoorDash-owned European delivery platform operating in Spain. Directly competes with RICE for restaurant delivery in Barcelona/Madrid with a curated restaurant partner model analogous to RICE's.
• Glovo: Barcelona-headquartered on-demand delivery platform (owned by Delivery Hero) operating in Spain across restaurants, groceries, and more. Directly competes with RICE for Asian restaurant delivery in Barcelona and Madrid with a far larger partner base and marketing budget.
• Just Eat: Large European takeaway marketplace with established operations in Spain. Competes with RICE for restaurant delivery orders, particularly among consumers ordering Asian cuisine via generalist aggregators.

Broad incumbents

• PedidosYa: Latin American delivery platform (owned by Delivery Hero) operating broadly across Spanish-speaking markets. Adjacent peer that demonstrates how regional incumbents can scale restaurant delivery across multiple geographies.

Regional players

• eFood: Greek food delivery marketplace owned by Delivery Hero. Comparable regional restaurant delivery model showing how single-country delivery players can scale within a defined geography.
• Yemeksepeti: Turkey's leading food delivery marketplace (Delivery Hero). Thematically comparable Asian-adjacent cuisine operator showing how regional players can dominate local restaurant delivery before multi-country expansion.

Others

• Oh-ona (Ona): Conversational AI platform powering RICE's WhatsApp ordering. Adjacent technology partner rather than competitor, but a directly comparable conversational commerce enabler for other on-demand categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice