Raise Your Profile

What Raise Your Profile does

Raise Your Profile Ltd. is a privately held, not-for-profit company registered in England (company number 06940259) that operates the RedCloud™ Unlimited Suite, a portfolio of free digital tools for UK charities. The core product, Donation Manager RedCloud™, is supplemented by TotalGiving™ (online fundraising), NowDonate™ (donation checkout), HopeAI™ (an AI platform for charities), and the forthcoming NowPandora™ (a storytelling platform). All tools are offered at no cost to registered UK charities, with the company explicitly stating "100% No Fees, 100% No Commission, 100% Not for Profit."

The company's stated scale is 10,000–18,000+ charities supported, accessed through a self-serve direct digital distribution model via dedicated web properties. The platform addresses the pain point of high transaction fees levied by traditional donation platforms, which can materially reduce funds available for charitable causes — particularly impactful for smaller charities with constrained budgets. Operations are headquartered in Norwich, UK, and the company holds UK ICO registration (ZA123089) for data protection compliance.

How Raise Your Profile generates revenue to sustain operations is not disclosed in the available source material. The not-for-profit framing suggests a charitable, grant-funded, or social enterprise model rather than a fee-based SaaS business, but no funding rounds, financial filings, management team, or headcount data are evident. The company has no disclosed parent organization, no institutional investors, and no public listing, making it difficult to assess financial sustainability or growth economics from external signals.

Name

Raise Your Profile

Legal name

Raise Your Profile Ltd.

Website

https://raiseyourprofile.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Raise Your Profile Ltd. is a UK not-for-profit that operates the RedCloud™ Unlimited Suite, providing free donation processing, fundraising, and AI tools to over 10,000 UK charities with no fees or commissions.

Ownership category

akta.pro rank

Product category

Charity Fundraising Software

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Charity fundraising software
• Donation management platform
• Nonprofit technology solutions
• Online giving platforms
• Charity donation processing

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Raise Your Profile provides a suite of free digital fundraising and donation management platforms (the RedCloud™ Unlimited Suite) to UK registered charities. The core offering is Donation Manager RedCloud™, complemented by TotalGiving™ (online fundraising), NowDonate™ (donation checkout), and HopeAI™ (AI tools for charities), all delivered at 100% no fees and no commission. The platform serves over 10,000 UK charities with no usage limits.

Product overview

Raise Your Profile operates the RedCloud™ platform, a comprehensive suite of free digital tools for UK charities. The core offering is Donation Manager RedCloud™ UNLIMITED, supplemented by multiple integrated modules including TotalGiving™ (online fundraising), NowDonate™ (donation checkout), HopeAI™ (AI-powered tools for charities), and the forthcoming NowPandora™ (storytelling platform). The entire portfolio operates on a 100% no fees, 100% no commission, 100% not-for-profit model, serving over 10,000 charities.

Differentiator

Problem solved

Functional benefit

Brands

• Donation Manager RedCloud™ UNLIMITED: A free donation management suite for UK charities providing powerful and user-friendly tools without limits.
• TotalGiving™
• NowDonate™
• HopeAI™
• NowPandora™

Products and services

• Donation Manager RedCloud™ UNLIMITED Comprehensive donation management suite for UK charities providing powerful and user-friendly tools completely free with no limits, accessible to charities of all sizes for managing donations.
• TotalGiving™ Online fundraising platform for UK charities offered as part of the RedCloud suite, enabling charities to conduct online giving campaigns at no cost.
• NowDonate™ Free donation checkout system specifically designed for UK charities, integrated within the RedCloud suite with a 100% no-commission policy.
• HopeAI™ AI-powered platform described as 'Empowering Charities with the Future of Artificial Intelligence', offered as a 100% free, no-commission, not-for-profit service within the RedCloud ecosystem; specific AI model details are not disclosed.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Donorbox: Online donation and fundraising platform serving nonprofits globally with donation forms, recurring giving, and checkout — overlapping directly with NowDonate and TotalGiving functionality.
• Funraise: Donation CRM and online fundraising platform for nonprofits offering donation forms, checkout, and donor management — competing for the same UK and global charity customers.
• Give as You Live: UK-focused cause-based giving platform enabling charitable donations via online shopping and direct giving — overlapping with Raise Your Profile's UK charity donation focus.
• The Big Give: UK-based online match-fundraising platform for charities — comparable as a UK charity fundraising infrastructure provider with a strong donation-channel focus.
• GoFundMe Charity: Global online fundraising platform with a dedicated charity product. Competes with Raise Your Profile on donation checkout and online fundraising for nonprofits.
• JustGiving: UK-headquartered online fundraising and donation platform for charities, now owned by Blackbaud. The most directly comparable donation/fundraising infrastructure provider for UK charities.
• Charities Aid Foundation (CAF): UK charity providing donation processing, Gift Aid services, and donor-advised giving infrastructure — directly comparable to the donation management and fundraising offerings of Raise Your Profile.

Broad incumbents

• Givebutter: US-based fundraising, donor management, and event platform for nonprofits — comparable in donation checkout and online fundraising but broader in geographic and feature scope.
• Stripe (Charity/Stripe Tax features): Global payments infrastructure provider with donation and nonprofit-vertical features; competes indirectly as a payment-layer alternative to Raise Your Profile's NowDonate checkout.
• PayPal Giving Fund: Major payment-platform-backed donation infrastructure enabling charity donations at checkout — a broader incumbent overlapping on donation processing for UK and global charities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Raise_Profile
• Facebookfacebook.com/RaiseYourProfile
• LinkedInlinkedin.com/company/raise-your-profile-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raise Your Profile