What Gutwerker Digitalagentur does

Gutwerker Digitalagentur is a privately held German digital agency operating as the partnership Keppler/Taron GbR, founded in 2015 and headquartered in Salzkotten with a secondary office in Hamburg. The firm delivers a full-service digital marketing and web development offering built primarily on the WordPress CMS, covering custom web development, SEO, SEA/Google Ads, local marketing, social media management, social ads, social recruiting, video marketing, and accessible web design compliant with WCAG 2.1 and BITV 2.0. It holds Certified Google Partner status and markets accessibility certification as a distinct service line, positioning itself for public-sector clients subject to the EU Web Accessibility Directive. The team is small (1–10 employees) and is led by co-founders Kevin Taron and Marc Keppler, who actively manage operations.

The agency's revenue model blends project-based web development engagements with recurring or retainer-based marketing services, supported by ancillary accessibility testing and certification work; pricing is custom-quoted per project rather than published. Customer concentration is horizontally diversified across regional SMBs, mid-market enterprises (e.g., Bartscher, Rollei, St. Vincenz-Krankenhaus Paderborn), public-sector and education clients (e.g., Stadt Bad Lippspringe, Verkehrsinformationszentrale Berlin, blista), and nonprofits, with over 300 cumulative web projects cited. Go-to-market is sales-led and direct, combining a website inquiry form, phone/email/WhatsApp contact, content marketing via an active blog, an organic and paid social presence across major platforms, and Expert Speaker positioning at industry events such as Digital Bash.

Name

Gutwerker Digitalagentur

Legal name

Keppler/Taron GbR

Website

https://gutwerker.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gutwerker Digitalagentur is a Salzkotten-based German digital agency offering WordPress web development, SEO, Google Ads, social media marketing, and WCAG/BITV accessibility services to SMBs, mid-market firms, and public-sector clients across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzkotten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Web Development Services: Project-based web development including design, development, and deployment of custom websites and online shops on WordPress platform
2. Digital Marketing Services: Ongoing digital marketing services including SEO, SEA (Google Ads), social media marketing, social ads, and content marketing, typically structured as retainers or project engagements
3. Accessibility Certification Services: Testing and certification services for digital accessibility compliance (BITV-Test, WCAG compliance)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gutwerker Digitalagentur is a German digital marketing and web development agency that delivers custom WordPress websites, SEO, SEA (Google Ads), social media marketing, local marketing, video marketing, and accessible web design (WCAG/BITV 2.0) services for SMBs, mid-market companies, and public-sector organizations primarily in Germany. The agency combines design, development, and ongoing marketing campaigns as project-based and retainer engagements, with a certified accessibility testing practice for regulated clients.

Product overview

Gutwerker Digitalagentur is a digital marketing agency offering a comprehensive suite of integrated online marketing services. The core offerings include Webentwicklung (web development using WordPress), Suchmaschinenoptimierung (SEO), Suchmaschinenwerbung (Google Ads/SEA), Local Marketing (Google Business Profile optimization), Social Media Marketing, Social Ads, Social Recruiting, and Video Marketing. The agency specializes in Barrierefreie Webseiten (accessible/accessible website development with WCAG and BITV 2.0 certification). Additional modules include WordPress-based development, community platforms with member profiles and internal communication, and online event calendar systems with registration and export functionality. The agency also provides tracking and reporting services to measure campaign performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Webentwicklung)

Quantifiable outcome

• 300+ web projects completed successfully

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner with official agency partner status (Agency ID: 2957068549). Provides Google Ads services including search advertising and display advertising to clients.
• FHDW Paderborn (Fachhochschule der Wirtschaft)minorStrategic or Co-development PartnerAcademic partnership for dual study programs in Wirtschaftsinformatik and Angewandte Informatik. Students work at Gutwerker during practical phases with personal coaching throughout their studies.
• iu Internationale Hochschule BielefeldminorStrategic or Co-development PartnerAcademic partnership for dual study programs in Design & Medien, IT & Technik, and Marketing & Kommunikation.
• Digital BashminorGTM or Marketing PartnerEvent partnership with Digital Bash, an industry event platform. Displayed as Expert Speaker at Digital Bash.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major Hamburg-based creative and digital agency group with broad digital, brand and campaign capabilities. Comparable as a larger German incumbent that overlaps with Gutwerker on digital campaign and web experience work, but operates at a much larger scale.
• STRÖER SE & Co. KGaA: Large German media and digital marketing group operating across out-of-home, digital advertising and content. Comparable as a broader German incumbent in the digital marketing and media-buying space, though at significantly larger scale and scope.

Direct peers

• dkd Internet Service GmbH: Frankfurt-based digital agency offering web development, content management, digital marketing and consulting. Comparable as a German full-service digital agency with overlapping service portfolio and mid-market focus.
• Scholz & Volkmer: Wiesbaden-based digital agency with a long-standing track record in brand strategy, web design and digital campaigns. Comparable as a German full-service digital agency with similar client-tier focus and creative-led positioning.
• Moccu: Berlin-based full-service digital agency offering web development, digital strategy and online marketing for mid-market and enterprise clients. Highly comparable in service mix and German-market positioning to Gutwerker.
• Looping Group: Hamburg-based digital agency offering web development, digital strategy and digital marketing. Comparable as a German regional full-service digital agency with overlapping service portfolio and similar SMB/mid-market orientation.
• nexum AG: Cologne-based full-service digital agency providing strategy, web development, content and digital marketing. Comparable as a German regional full-service digital agency serving mid-market clients with multi-disciplinary offerings.
• dotSource GmbH: Jena-based digital agency specializing in digital commerce, content and marketing platforms. Comparable as a German mid-sized agency operating in the digital marketing and platform development space.
• hmmh AG: Bremen-based digital agency offering web development, e-commerce, content management and digital marketing services. Comparable as a mid-sized German regional digital agency with similar multi-service offering.
• diva-e Digital Business Solutions: Germany-based digital agency delivering web platforms, e-commerce and digital marketing solutions. Comparable as a German digital services provider with overlapping web development and marketing offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gutwerker
• LinkedInlinkedin.com/company/gutwerker
• Instagraminstagram.com/gutwerker
• TikToktiktok.com/@gutwerker

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gutwerker Digitalagentur