Amber Health
Amber Health is a clinical mental health services firm that delivers tailored therapy, crisis support, and wellness programs to music companies, touring artists and crews, festivals, and individual artists. It serves clients including Universal Music Group, Ed Sheeran tours, Olivia Rodrigo, and Clair Global.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amber Health does
Amber Health, legally Borer Newman LLC and headquartered in Santa Monica, California, is a clinical mental health services firm purpose-built for the music industry. Founded in 2020 by Dr. Chayim Newman (PhD Clinical Psychology) and Zack Borer (LMFT), both licensed clinicians with prior careers as touring musicians and industry insiders, the company delivers mental health care across four productized service lines: Music Companies (workforce mental health for labels and publishers), Global Tours (support for touring artists and crews), Festivals & Events (on-site activations for live events), and Artists & Teams (1:1 therapy, coaching, and crisis support). All services are delivered by clinicians with music industry experience using evidence-based modalities (CBT, ACT, mindfulness, trauma-informed care), on-site or virtually, anywhere in the world.
The underlying platform is a clinician-delivered care model augmented by proprietary research IP — most notably the Tour Health Research Initiative (THRIV), which produced a 1,400+ respondent survey of touring professionals, and the Headlining Mental Health study with MusiCares, which conducts real-time ecological momentary assessment on participating tours. Technology is operational rather than AI-driven: there is no mobile app or SDK; the website is a marketing and intake surface, and care is delivered through human clinicians.
The business model is B2B enterprise services on custom contracts with monthly retainers (e.g., UMG across North America) plus per-engagement tour and event pricing and subsidized grant-funded delivery through the Country Music Association partnership. Go-to-market is direct enterprise field sales layered with channel partnerships — Universal Music Group, MusiCares, CMA, Music Health Alliance, and Project Healthy Minds — that serve both as distribution and as credibility signals across the music industry. Pricing is not publicly disclosed.
Amber Health firmographics
Firmographics- Name
- Amber Health
- Legal name
- Borer Newman LLC
- Website
- https://amber.health
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amber Health is a clinical mental health services firm that delivers tailored therapy, crisis support, and wellness programs to music companies, touring artists and crews, festivals, and individual artists. It serves clients including Universal Music Group, Ed Sheeran tours, Olivia Rodrigo, and Clair Global.
- Ownership category
- akta.pro rank
Amber Health industry classification
Industry- Product category
- Music Industry Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)
- akta.pro secondary industry
- Music Therapy (Educational/Developmental Programs) (EDAMANAK)
Keywords
Where Amber Health is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amber Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Enterprise Mental Health Services: Monthly retainer arrangements with music companies (e.g., UMG) for comprehensive mental health support services including crisis response, care planning, and specialized referrals
- Tour-Based Services: Customized mental health solutions for global tours, festivals, and events, delivered on-site or virtually with services including crisis management, workshops, 1-on-1 support sessions, and meditation training
- Subsidized Services via CMA Partnership: Grant-funded mental health support for country music artists through partnership with Country Music Association, offering ongoing support and crisis support grants
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Amber Health product offering
Product offeringCore offering
Amber Health delivers tailored clinical mental health and wellness services exclusively for the music industry. The company provides organizational assessments, crisis management, on-site and virtual therapy, care planning, workshops, sober support groups, meditation, and specialized referrals through licensed clinicians with extensive music-industry experience. Services are sold as four core service lines (Music Companies, Global Tours, Festivals & Events, Artists & Teams) plus a research study (Headlining Mental Health) and a grant program (CMA Country Music Mental Health Grants).
Product overview
Amber Health is a clinical mental health company offering a unified portfolio of specialized services for the music industry. The core offerings consist of four service lines targeting different segments: Music Companies Service, Global Tours Service, Festivals & Events Service, and Artists & Teams Service. These are complemented by the Headlining Mental Health research initiative (in partnership with MusiCares) and the Country Music Mental Health Grants program (in partnership with CMA). All services deliver tailored mental health care through licensed clinicians using evidence-based approaches, available on-site or virtually, anywhere in the world.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Companies Service Multi-phase mental health support for music companies (record labels, publishers, entertainment companies), including organizational assessments, crisis management, leadership consultations, workshops, 1-on-1 sessions, on-site wellness days, substance use support, team meditations, and financial coaching for the workforce.
- Global Tours Service Multi-phase mental health support for touring professionals including crisis management, organizational assessments, on-site pre-production support, workshops, 1-on-1 sessions, team meditations, sober support groups, conflict resolution, and coaching services delivered on-site or virtually anywhere in the world during global tours.
- Festivals & Events Service Mental health support for music festivals and large-scale live events with on-site and virtual delivery options, including crisis management, organizational assessments, leadership consultations, mental health activations, workshops, 1-on-1 sessions, sober support groups, team meditations, and physical health consultations for artists, crew, and staff.
- Artists & Teams Service Personalized mental health support for individual artists, bands, and their management teams including crisis management, group/band conflict resolution, 1-on-1 sessions, educational workshops, substance use support, meditation/mindfulness training, financial coaching, nutritional coaching, and parent coaching.
- Headlining Mental Health: A Tour Study Groundbreaking research study in partnership with MusiCares investigating real-time mental health on tour and the impact of support services, with participating tours receiving Amber Health clinical services as part of the research.
- Country Music Mental Health Grants Subsidized mental health support grants for touring country music artists through partnership with the Country Music Association, offering two categories: Ongoing Support Grant for scheduled tours and Crisis Support Grant for tours experiencing recent crisis, available to amphitheater, theater, and club-level performances.
Companies that use Amber Health
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Amber Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amber Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, strategic and core.
- Universal Music Group (UMG)flagshipComprehensive mental health ecosystem partnership providing 24/7 clinical mental health services to UMG artists, songwriters, and employees in North America. UMG retains Amber Health on monthly basis. Includes crisis response, care planning, and specialized referrals. Partnership aims to establish industry-wide standards and serve as blueprint for other music companies.
- Project Healthy MindsstrategicUMG partnership with Project Healthy Minds to join workforce mental health research initiative alongside academic partners including Harvard Business School. First music company to join initiative to establish industry-wide benchmarks.
- MusiCarescoreJoint mental health research study to understand impact of touring on mental health of artists and crew. Partnership to gather real-time data and improve mental health outcomes among touring professionals. Part of 'Headlining Mental Health' research initiative.
- Country Music Association (CMA)corePartnership to offer subsidized mental health support for touring country music artists. Two categories of grants available: Ongoing Support Grant for touring personnel, and Crisis Support Grant for tours experiencing recent crisis. Eligible for amphitheater, theater, and club-level performances.
- Music Health AlliancestrategicCollaboration with Music Health Alliance's Music Industry Mental Health Fund, building on UMG's February 2025 partnership. Combined ecosystem approach to mental health support.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Amber Health competitors and assessment
Company assessmentBroad incumbents
- Modern Health: Modern Health is a global B2B mental health and wellness platform providing therapy, coaching, and self-guided content to enterprise clients. Similar to Amber Health in its enterprise sales motion and recurring contracts, but serves a broad set of industries rather than specializing in music.
- Calm Health: Calm has expanded its consumer meditation app into a B2B 'Calm Health' offering for employers and health plans. It overlaps with Amber Health on the mental wellness and mindfulness training category, but is a horizontal incumbent rather than a music-industry specialist.
- Lyra Health: Lyra is a leading enterprise mental health platform serving large employers with therapy, coaching, and medication management. It is comparable to Amber Health on the B2B mental-health delivery model and scale ambitions, but operates horizontally across industries rather than specializing in music.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, licensed across U.S. states. It is comparable to Amber Health as an online clinical therapy provider, though it is consumer-led and lacks the music-industry specialization and on-site tour/festival delivery.
- Headspace Health: Headspace offers employer-facing mental wellness subscriptions, content, and coaching through the merged Headspace/Ginger platform. Comparable to Amber Health in delivering mental-health support to enterprise workforces, though at much larger scale and across all verticals.
- Spring Health: Spring Health is an enterprise mental health benefits platform combining precision matching, therapy, coaching, and medication management. Comparable to Amber Health in B2B enterprise mental-health delivery, with a much broader cross-industry footprint and significantly larger capital base.
Others
- Music Health Alliance: Music Health Alliance is a U.S. nonprofit providing healthcare advocacy and resources (including mental health) to music industry professionals. It is a current Amber Health partner and is comparable as a music-industry-focused health resource hub, but operates as a referral/advocacy nonprofit rather than a clinical provider.
Regional players
- Music Minds Matter: UK-based charity that provides mental health support specifically for people working in the music industry. It serves the same artist/crew persona as Amber Health but is geographically limited to the UK and is charity-funded rather than a commercial B2B provider.
- Help Musicians UK: UK charity delivering health (including mental health), welfare, and financial support to working musicians. Comparable to Amber Health in serving music-industry mental-health needs, but operates in the UK only and through grant-funded rather than enterprise retainer models.
Direct peers
- Backline: Backline provides mental health and wellness programs specifically for the music industry, offering therapy, peer support, and crisis resources to artists and touring crews. It is the closest direct competitor to Amber Health in the music-industry behavioral-health niche, with overlapping target customers and delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amber Health social profiles
Digital presenceAmber Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Health leadership team
Management profileNumber of profiles
Profiles16 records
Amber Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Health
What does Amber Health do?
Amber Health delivers tailored clinical mental health and wellness services exclusively for the music industry. The company provides organizational assessments, crisis management, on-site and virtual therapy, care planning, workshops, sober support groups, meditation, and specialized referrals through licensed clinicians with extensive music-industry experience. Services are sold as four core service lines (Music Companies, Global Tours, Festivals & Events, Artists & Teams) plus a research study (Headlining Mental Health) and a grant program (CMA Country Music Mental Health Grants).
Is Amber Health a public or private company?
Amber Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amber Health founded?
Amber Health was founded in 2020. It employs 11 to 50 people.
Where is Amber Health based?
Amber Health is headquartered in Los Angeles, United States, in the North America region.
How does Amber Health make money?
Three revenue lines are on record. Enterprise Mental Health Services are the primary driver. The others are tour-Based Services and subsidized Services via CMA Partnership.
Who are Amber Health's main competitors?
Broad incumbents on record are Modern Health, Calm Health, Lyra Health, BetterHelp, Headspace Health and Spring Health. Music Health Alliance is listed as an others. Regional players are Music Minds Matter and Help Musicians UK. Backline is listed as a direct peer.
Does Amber Health have an API?
No public API is recorded for Amber Health.
What industry is Amber Health in?
Amber Health's product category is Music Industry Mental Health Services. Its primary akta.pro industry code is HLALAFAK, Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care), with a secondary code of EDAMANAK, Music Therapy (Educational/Developmental Programs). Its NAICS code is 621330 and its SIC code is 8000.