What Centurion Group does

Centurion Group is a privately-held, for-profit insurance brokerage and risk management firm headquartered in Okemos, Michigan, founded in 2005. The company operates with 11-50 employees from a single office at 2479 Woodlake Circle, Suite 300, and generates revenue through commission-based placement of commercial insurance and related risk management services for large commercial accounts. It explicitly positions itself as a specialist against generalist agencies, declining personal lines and small-account work in favor of a focused commercial book.

The firm's offering is organized into five integrated service lines: Insurance (specialist commercial placement for large accounts), Risk Guard (a structured risk management process for risk managers), Facilitator (registered claims adjusting with Michigan Workers Compensation Authority, staffed by licensed adjusters including Tom Horton, license #0038758), Surety (bonding and financial surety programs targeting complicated bonding issues), and Benefits (employee benefits administration). GTM is sales-led, executed via direct engagement from the Michigan headquarters with primary phone contact at 517-381-5140 and a service-line-organized website as the main digital presence. Marketing channels are limited to company website content and direct outbound.

There is no disclosed proprietary technology, API, SDK, app, or digital product layer in the input data; the underlying platform is conventional brokerage infrastructure. No funding rounds, M&A activity, partnerships, patents, awards, named customer logos, or revenue figures are disclosed. Centurion Group accordingly reads as a regional specialist brokerage competing on integrated service delivery and domain expertise rather than on scale, technology, or capital — a profile that suggests durable but bounded niche economics rather than venture-scale growth potential.

Name

Centurion Group

Legal name

Centurion Group

Website

https://centuriongroup-riskguard.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Centurion Group is a privately-held Michigan-based insurance brokerage and risk management firm specializing in commercial insurance and integrated risk services for large commercial accounts across five service lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Insurance Agency Services: Revenue generated from placing commercial insurance coverage for business clients. The agency operates as a specialist serving large commercial accounts, differentiating from generalist agencies that service small accounts and personal business lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Centurion Group is a specialist commercial insurance brokerage and risk management firm that places business insurance coverage for large commercial accounts. Its integrated offering spans five lines: Risk Guard (risk management process solutions), Insurance (commercial coverage placement), Facilitator (registered claims adjusting with Michigan workers compensation authority), Surety (financial bonding programs), and Benefits (employee benefits administration).

Product overview

Centurion Group offers a multi-product insurance and risk management platform comprised of five core service lines: Risk Guard (risk management process solutions), Insurance (specialist commercial business coverage for large accounts), Facilitator (registered claims adjusting services including workers compensation), Surety (financial bonding and surety solutions), and Benefits (employee benefits administration). These integrated offerings work together to provide comprehensive risk and insurance services to commercial clients.

Differentiator

Problem solved

Functional benefit

Brands

• Risk Guard: Risk management solutions following a structured process
• Insurance
• Facilitator
• Surety
• Benefits

Products and services

• Risk Guard A risk management solution following a systematic process to help risk managers identify, assess, and mitigate organizational risks for commercial clients.
• Insurance Commercial business insurance placement services positioned as specialist offerings compared to generalist agencies, serving large accounts with focused expertise.
• Facilitator Claims adjusting services provided by a registered adjusting company with the State of Michigan, including workers compensation authority through licensed independent adjusters.
• Surety Comprehensive financial surety solutions including bonding programs designed to promote business growth and address complicated bonding issues for commercial clients.
• Benefits Employee benefits solutions focused on providing comprehensive coverage for workforce protection and well-being for commercial clients and their employees.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Brown & Brown: Publicly traded insurance brokerage with deep commercial lines, surety, and employee benefits practices. Competes for the same large commercial accounts Centurion targets, but with materially greater geographic and segment reach.
• Acrisure: Fast-growing insurance brokerage built largely through acquisitions, offering commercial, surety, and benefits products. Competes for the same commercial accounts but with a tech-forward, roll-up-driven model versus Centurion's organic specialist approach.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm serving mid-market and large commercial clients across commercial P&C, surety, and benefits. A direct adjacency to Centurion's specialty commercial positioning, with significantly larger scale and technology investment.
• Lockton: Largest independent insurance brokerage globally, focused on commercial clients across P&C, surety, and benefits. Directly comparable in specialist commercial orientation but with international reach and substantially larger employee base.
• AssuredPartners: National insurance brokerage focused on middle-market commercial accounts across P&C, surety, employee benefits, and risk management. Highly comparable service mix to Centurion, but with multi-state platform reach and broader carrier access.
• USI Insurance Services: Large national insurance brokerage serving middle-market and large commercial clients with property/casualty, surety, benefits, and risk management. Competes for similar specialty commercial accounts as Centurion, with broader geographic coverage.
• Hub International: Large North American insurance brokerage offering commercial property/casualty, surety, employee benefits, and risk management services. Comparable in service breadth to Centurion but operates at national scale with thousands of employees.
• Aon: Global professional services firm with substantial insurance brokerage and risk management operations serving large commercial clients. Comparable in service mix and target customer, but with global scale and capital markets capabilities.
• Marsh McLennan: Global insurance brokerage and risk advisory giant offering commercial P&C placement, surety, claims adjusting, and benefits consulting. Operates in the same product categories as Centurion but at enterprise scale with global carrier relationships.

Emerging players

• Alera Group: National insurance and financial services firm built through regional agency acquisitions, offering commercial P&C, surety, employee benefits, and risk management. Closer in scale and acquisition-driven growth model to where a specialist agency like Centurion could evolve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/centuriongroupriskguard
• LinkedInlinkedin.com/company/centurion-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centurion Group