National Behavioral Health Association of Providers

What National Behavioral Health Association of Providers does

National Behavioral Health Association of Providers (NBHAP) is a California-domiciled, for-profit limited liability company operating as a national trade membership association. Founded in March 2016 as the American Addiction Treatment Association (AATA) and rebranded in April 2018, NBHAP delivers education, credentialing, and advocacy services to behavioral health and addiction treatment providers, attorneys, peer recovery specialists, and supporting businesses. Its core offering is a tiered membership program ($50–$10,000 annually) supplemented by CE-based webinars, specialty certifications (CAMS, CTE, DOT SAP, Peer Support Training), an annual National Recovery Capital Conference, advocacy alerts, a legal repository, the LocateTreatment facility directory, and the recently launched Behavioral Health Artificial Intelligence Council and National Behavioral Health Workforce Development Hub.

The underlying technology stack is lightweight and largely third-party: webinars and workshops are delivered via the Demio platform with CE quiz and certificate distribution through the Counselor CE Hub, the LocateTreatment directory is managed by Get Help with automatic publishing to multiple databases, and member benefit integrations include Jane App. NBHAP is approved as a CE provider by 8 credentialing bodies including NAADAC, CCAPP, and multiple state certification boards. The organization also distributes content through the Destination Change podcast, the Weekly Briefing newsletter, and a partnership with Counselor Magazine, which reaches over 45,000 individuals in the addiction treatment and behavioral health fields.

NBHAP's business model is recurring-revenue-led, anchored by annual membership dues and supplemented by one-time payments for webinars, certifications, and conference registration. Distribution is digital-first, with a sales-led acquisition motion through nbhap.org, complemented by dual-membership partnerships with CCAPP, NATSAP, CBHA, and ODAPCA that function as indirect channel partners. The organization is led by CEO Pete Nielsen and founder Harry Nelson, and operates with 1–10 employees from Los Angeles, California.

Name

National Behavioral Health Association of Providers

Legal name

National Behavioral Health Association of Providers, LLC

Website

https://nbhap.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

NBHAP is a California-based national trade membership association providing education, credentialing, advocacy, and compliance resources to behavioral health and addiction treatment providers, attorneys, and supporting businesses across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual subscription-based membership fees across nine tier levels ranging from $50/year (Peer Recovery) to $10,000/year (Premiere Partner). Revenue is recurring annually with membership terms and renewal processes.
2. Webinar Sales: Recorded webinars sold for prices ranging from $25-$100. Members receive most recorded webinars for free. Live webinars are free to attend regardless of membership status.
3. CE Provider Approval: Fees for organizations seeking NBHAP-approved provider status to offer CEs for education. Two application types available: clinical and non-clinical.
4. Certification Programs: Revenue from specialty certification programs including C-ATM (Certified Admissions and Marketing Specialist), CTE (Certified Treatment Executive), DOT SAP, Peer Support Training, and Mental Health credentials.
5. Conference Registration: National Recovery Capital Conference registration at $350/person. Includes access to CCAPP's California Addiction Conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NBHAP operates a national trade membership association delivering tiered annual memberships, CE-based live and recorded webinars, professional certification programs (CAMS, CTE, DOT SAP, Peer Support Training), the LocateTreatment facility directory, and the annual National Recovery Capital Conference. The core revenue driver is recurring annual membership dues ranging from $50 (Peer Recovery) to $10,000 (Premiere Partner) across nine tier levels, supplemented by webinar sales, certification fees, CE provider approval fees, and conference registration.

Product overview

NBHAP is a national trade membership association offering a suite of compliance, education, credentialing, and advocacy services for behavioral health and addiction treatment providers. The core offering is the Membership Program, which provides access to compliance resources, CE-based Webinars and Workshops, and Advocacy Alerts. Credentialing programs include CAMS (Certified Admissions and Marketing Specialist), CTE (Certified Treatment Executive), DOT SAP, and Peer Support Training. The LocateTreatment directory provides a searchable facility database. The organization also hosts the annual National Recovery Capital Conference and operates the Behavioral Health Artificial Intelligence Council. Associate members appear through the Associate Member Directory, and the National Behavioral Health Workforce Development Hub supports professional development across the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• NBHAP Membership Program Annual membership program providing compliance and regulatory resources, legislative monitoring, lobbying representation, CE-based education discounts, networking access, member benefit discounts (including health insurance), and inclusion in the LocateTreatment directory. Available across nine tier levels (Peer Recovery $50, Individual $100, Unregulated Provider $425, Attorney $500, Regulated Provider $825, Educational Organization $2,500, Supporting Business $3,000, Associate $5,000, Premiere Partner $10,000 per year). Target customers include owners and operators of behavioral health providers, attorneys practicing in behavioral healthcare, peer recovery specialists, and supporting businesses.
• CE-Based Webinars and Workshops Live and recorded continuing education webinars and workshops covering clinical practices, compliance, ethics, marketing, and industry trends for addiction and behavioral health professionals. Live webinars are free to attend for all; recorded webinars are sold for $25-$100, with most available free to NBHAP members. CE quiz and certificate distribution handled through Counselor CE Hub partnership. Approved by NAADAC (Provider Number 176068) and 7 other credentialing bodies.
• CAMS (Certified Admissions and Marketing Specialist) Certification Six-course certificate program (also referred to as Certificate in Addiction Treatment Marketing, C-ATM) teaching best practices and practical tips for marketing addiction treatment or behavioral health organizations ethically. Designed for admissions and marketing staff at behavioral health and addiction treatment providers seeking to differentiate themselves as ethical and transparent providers.
• CTE (Certified Treatment Executive) Certification Certification program for executives in alcohol and drug treatment organizations, providing credentialing for treatment organization leadership.
• DOT SAP (Substance Abuse Professional) Certification Certification program for Substance Abuse Professionals who evaluate employees who have violated Department of Transportation drug and alcohol program regulations. Targets professionals serving DOT-regulated workplaces and transportation industry substance abuse testing requirements.
• Peer Support Training 46-hour training program for Behavioral Health Peer Support Specialists who promote recovery and serve as personal guides for individuals in recovery from addiction and behavioral health challenges. Designed for peer recovery specialists seeking certification and career advancement in the behavioral health field.
• National Recovery Capital Conference Annual conference priced at $350 per person featuring international researchers, clinicians, and policymakers providing evidence-based clinical knowledge on recovery-oriented systems of care. Includes access to CCAPP's California Addiction Conference. Targets addiction treatment providers, behavioral health professionals, and recovery support specialists.
• LocateTreatment Directory Searchable online directory of addiction treatment and behavioral health facilities. Member facility listings are automatically published to multiple databases and registers including the Get Help site, CCAPP's website, and Counselor Magazine's website. Provides directory visibility and lead generation for member treatment providers.

Quantifiable outcome

• Access to compliance resources that help providers stay open and compliant
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CCAPP (California Consortium of Addiction Programs and Professionals)coreStrategic or Co-development PartnerCCAPP is the largest statewide consortium of addiction-focused professionals, providing services to over 100,000 California residents annually. NBHAP Regulated and Unregulated members with California presence are eligible for free CCAPP membership. CCAPP represents 500 addiction treatment facilities. Partnership includes co-hosting the National Recovery Capital Conference as part of CCAPP's California Addiction Conference.
• NATSAP (National Association of Therapeutic Schools and Programs)coreStrategic or Co-development PartnerNATSAP advocates for innovative programs for struggling young people and families. NBHAP individual members are eligible for free NATSAP Individual Professional Membership ($103 value). NATSAP is a non-profit professional membership organization representing residential treatment centers, therapeutic boarding schools, and wilderness therapy programs.
• CBHA (California Behavioral Health Association)coreStrategic or Co-development PartnerCBHA is the voice of California agencies at the State Capitol, state agencies, and the federal government. CBHA Behavioral Health Provider Members are eligible for free Regulated Provider membership in NBHAP. CBHA promotes comprehensive, responsive, and integrated service systems.
• ODAPCA (Oklahoma Drug and Alcohol Professional Counselor Association)coreStrategic or Co-development PartnerODAPCA is the Certification Board for all prevention specialists in Oklahoma and administrator for IC&RC. Founded in 1978, ODAPCA educates, assists, and maintains integrity of substance abuse counselors through competency-based testing and evidenced-based training.
• Counselor MagazinecoreGTM or Marketing PartnerOfficial magazine of NBHAP, serving the addiction field for over 30 years. Members receive free Counselor Magazine subscription. Publication reaches over 45,000 individuals in addiction treatment and behavioral health fields. Hosts Counselor CE Hub for NBHAP webinar CE quiz/certificate distribution.
• Jane AppminorGTM or Marketing PartnerClinic management software and EMR partner. NBHAP members receive two months free of Jane app subscription. Jane provides online booking, scheduling, documentation, and integrated insurance billing features.
• Get Help (LocateTreatment)coreTechnology or IntegrationGet Help manages the LocateTreatment directory platform, automatically publishing facility listings to multiple databases including Get Help, CCAPP, and Counselor Magazine websites. Facilitates searchable database of addiction treatment and behavioral health facilities.
• NAADAC (National Association for Alcoholism and Drug Abuse Counselors)coreStrategic or Co-development PartnerNAADAC is one of NBHAP's CE approval credentialing bodies (Provider Number 176068 for Distance Learning Provider and Tier C). Enables NBHAP to offer CEs recognized by NAADAC for addiction professionals nationwide.
• DemiocoreTechnology or IntegrationWebinar platform provider for NBHAP's live and on-demand webinar delivery. Handles registration, attendance verification, and live webinar delivery with chat, polls, and handout features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Counseling Association (ACA): Large professional membership organization for counselors across all specialties. Overlaps with NBHAP on CE-based education and credentialing for behavioral health professionals but serves a much broader clinical audience.
• National Association of Social Workers (NASW): Largest professional membership association of social workers in the U.S., offering CE, credentialing, and advocacy. Overlaps with NBHAP's behavioral health professional audience but operates at much greater scale across all social work practice areas.
• National Council on Alcoholism and Drug Dependence (NCADD): Long-established national advocacy organization addressing alcoholism and drug dependence, with affiliate network across U.S. states. Comparable in advocacy mission but operates as a broader, legacy nonprofit without NBHAP's commercial credentialing focus.

Direct peers

• Faces & Voices of Recovery: National nonprofit dedicated to organizing and mobilizing the recovery community, including advocacy, training, and convening events. Comparable to NBHAP's recovery-capital focus and its National Recovery Capital Conference.
• NAADAC, the Association for Addiction Professionals: National membership association for addiction counselors and professionals, offering tiered membership, CE provider approval, and credentialing programs. Directly comparable to NBHAP in target audience, product mix, and revenue model; NBHAP is also a NAADAC-approved CE provider.
• CBHA (California Behavioral Health Association): California-based association representing behavioral health agencies at the state and federal level. Directly comparable as a behavioral health advocacy and membership organization for providers, and a current NBHAP dual-membership partner.
• C4 Recovery Foundation: Addiction-focused nonprofit providing conferences, publications, and networking for treatment providers and recovery professionals. Directly comparable to NBHAP's conference and education offerings for the addiction treatment community.
• NATSAP (National Association of Therapeutic Schools and Programs): Non-profit membership organization representing residential treatment centers, therapeutic boarding schools, and wilderness therapy programs. Operates a parallel membership and advocacy model for behavioral health providers and is both a NBHAP partner and a competing membership destination.
• CCAPP (California Consortium of Addiction Programs and Professionals): Statewide consortium and credentialing body for California addiction professionals and programs. NBHAP has a dual-membership partnership with CCAPP, but CCAPP independently offers membership tiers, credentialing, and education for the same provider base that NBHAP targets.

Others

• SAMHSA (Substance Abuse and Mental Health Services Administration): Federal agency within HHS that leads public health efforts on mental health and substance use, providing authoritative resources that NBHAP members rely on. Not a competitor but a regulator and information source that shapes NBHAP's compliance value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bhap_us
• Facebookfacebook.com/bhap.us
• Instagraminstagram.com/bhap_us
• LinkedInlinkedin.com/company/behavioral-health-association-of-providers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Behavioral Health Association of Providers