Urban Partners

What Urban Partners does

Urban Partners operates Narasi88, a multi-vertical online gambling and digital entertainment platform serving Indonesian consumers. The platform aggregates eight gaming categories—Togel (lottery), online slots, live casino, sports betting, cock fighting (sabung ayam), fish shooting (tembak ikan), virtual games, and crash games—delivered through a mobile-responsive web interface with a dedicated WAP version for low-bandwidth access. Urban Partners self-reports 888,000+ active players across 38 Indonesian provinces.

The platform sources gaming content from 18+ third-party providers including Pragmatic Play, PG Soft, Joker, Habanero, Spade Gaming, Play'n Go, SA Gaming, Sbobet, Evolution Gaming, MicroGaming, PlayTech, NetEnt, Red Tiger, No Limit City, Yggdrasil, Hacksaw, JiLi, Naga, and CQ9. Player funding is supported through an extensive Indonesian payment network spanning 13+ banks (BCA, BNI, BRI, CIMB, Mandiri, Danamon, BSI, Maybank, Bank Sinarmas, Bank Jago, Jenius, Blu BCA, SeaBank), four e-wallets (OVO, GoPay, DANA, LinkAja), QRIS, and mobile carrier billing (Telkomsel, XL).

Narasi88 monetizes through transaction fees on player wagers and deposits, operating a direct-to-consumer self-serve model with no disclosed subscription tiers or pricing structure. Customer acquisition relies on organic social channels (WhatsApp, Facebook, Telegram) and a referral/affiliate program with bonus incentives. The firmographic record (real estate company, Los Angeles, founded 2000) does not reconcile with the platform's Indonesian-market operating footprint; the functional description above is grounded in the first-party product, partnership, and customer data.

Name

Urban Partners

Website

https://urbanpartnersllc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Partners operates Narasi88, an Indonesian multi-vertical online gambling platform offering Togel, slots, live casino, sports betting, cock fighting, fish shooting, virtual, and crash games to over 888,000 self-reported players across 38 provinces via a web-based self-serve interface.

Ownership category

akta.pro rank

Product category

Online Gambling and Gaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online gambling platform
• Digital lottery betting
• Live casino games
• Sports wagering services
• Online slot gaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Gaming Transaction Fees: Platform monetizes through player deposits and wagering activity. Players fund accounts via bank transfer, e-wallets, and mobile credit, then use funds across various game categories including Togel (lottery), Slots, Live Casino, Sports, Cock Fighting, Fish Shooting, Virtual games, and Crash games. The platform retains a portion of transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Urban Partners (DBA: Narasi88) operates a web-based online gambling platform serving Indonesian consumers. The platform aggregates eight gaming verticals — Togel (lottery), online slots, live casino, sports betting, cock fighting (sabung ayam), fish shooting (tembak ikan), virtual games, and crash games — through a single account and wallet, with deposits accepted via Indonesian banks, e-wallets, mobile carrier credit, and QRIS.

Product overview

Narasi88 is a multi-vertical digital entertainment platform offering an integrated suite of gaming products. The platform operates as a unified service combining Togel (lottery), Slot (virtual slot machines), Live Casino (dealer-hosted games), Sport (sports betting), Sabung Ayam (cock fighting), Tembak Ikan (fish shooting), Virtual (simulated games), and Crash Game products. Users can access the platform via web, mobile web, and a dedicated WAP version. The platform supports deposits through multiple banking channels, e-wallets, and mobile carrier billing, serving over 888,000 active players across 38 Indonesian provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Togel Online lottery service offering multiple markets including Sydney Lotto, Singapore, Hongkong Lotto, and multiple TotoMacau draws throughout the day, for adult Indonesian consumers.
• Slot Virtual slot games platform offering titles from multiple game providers including Pragmatic, PG Soft, Joker, Habanero, Spade Gaming, Play'n Go, and others, for adult Indonesian gaming consumers.
• Live Casino Live dealer casino games featuring real-time gaming with multiple providers and game types, for adult Indonesian gaming consumers.
• Sport Sports betting platform offering sports wagering across multiple providers, for adult Indonesian gaming consumers.
• Sabung Ayam Cock fighting betting platform offering live streaming and wagering on cock fighting matches, for adult Indonesian gaming consumers.
• Tembak Ikan Fish shooting arcade game featuring multiple provider options for the shooting/fishing game genre, for adult Indonesian gaming consumers.
• Virtual Virtual games offering simulated betting experiences with multiple virtual gaming providers, for adult Indonesian gaming consumers.
• Crash Game Crash-style betting games where players wager on multiplier outcomes before a crash occurs, for adult Indonesian gaming consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

40 partnerships are on record, tiered core and minor.

• BCAcoreOthersBank partner for deposit and withdrawal transactions. Players can link their BCA bank accounts for funding their gaming accounts.
• BNIcoreOthersBank partner for deposit and withdrawal transactions.
• BRIcoreOthersBank partner for deposit and withdrawal transactions.
• CIMBcoreOthersBank partner for deposit and withdrawal transactions.
• MandiricoreOthersBank partner for deposit and withdrawal transactions.
• DanamonminorOthersBank partner for deposit and withdrawal transactions.
• BSI Bank Syariah IndonesiaminorOthersSharia bank partner for deposit and withdrawal transactions.
• MaybankminorOthersBank partner for deposit and withdrawal transactions.
• Bank SinarmasminorOthersBank partner for deposit and withdrawal transactions.
• Bank JagominorOthersBank partner for deposit and withdrawal transactions.
• JeniusminorOthersDigital bank partner for deposit and withdrawal transactions.
• Blu BCAminorOthersDigital bank partner (BCA subsidiary) for deposit and withdrawal transactions.
• SeaBankminorOthersDigital bank partner for deposit and withdrawal transactions.
• OVOcoreOthersE-wallet partner for deposit transactions.
• GoPaycoreOthersE-wallet partner for deposit transactions.
• DANAcoreOthersE-wallet partner for deposit transactions.
• LinkAjacoreOthersE-wallet partner for deposit transactions.
• SakukuminorOthersE-wallet partner for deposit transactions.
• QRIScoreOthersQR code payment standard partner for fastest processing deposits.
• TelkomselminorOthersMobile credit partner for deposit transactions.
• XLminorOthersMobile credit partner for deposit transactions.
• Pragmatic PlaycoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• PG SoftcoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• JokercoreTechnology or IntegrationGaming provider supplying slot and casino content.
• HabanerocoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• Spade GamingcoreTechnology or IntegrationSlot and gaming provider supplying content.
• Play'n GocoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• JiLicoreTechnology or IntegrationGaming provider supplying content to the platform.
• NagacoreTechnology or IntegrationGaming provider supplying content to the platform.
• CQ9coreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• SA GamingcoreTechnology or IntegrationLive casino and gaming provider supplying content.
• SbobetcoreTechnology or IntegrationSports betting and gaming provider supplying sportsbook content.
• Evo GamingcoreTechnology or IntegrationLive casino provider supplying content to the platform.
• MicroGamingcoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• PlayTechcoreTechnology or IntegrationGaming technology provider supplying content.
• NetEntcoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• Red TigercoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• No Limit CitycoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• YggdrasilcoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.
• HacksawcoreTechnology or IntegrationSlot game provider supplying gaming content to the platform.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• CMD368: Asian multi-vertical gambling platform offering sportsbook and casino products to Indonesian and Southeast Asian users. Similar mid-tier operator profile with overlapping product verticals.
• W88: Southeast Asian gambling brand offering sports betting, casino, slots, and lottery products with localized payment options. Comparable to Narasi88 in regional target market and product positioning.
• 1xBet: Globally diversified gambling operator with significant Indonesian user base offering sportsbook, slots, live casino and lottery-style products. Comparable in product breadth and Indonesian targeting.
• Dafabet: Asia-headquartered gambling operator offering sportsbook, casino, and slots across multiple Asian markets including Indonesia. Comparable in target market and multi-vertical product mix.
• SBOBET: Asia's largest online sportsbook operator offering sports betting and integrated casino, gaming products; listed in Narasi88's own provider roster. Compares to the sportsbook vertical of Narasi88 specifically.
• M88 / Mansion88: Multi-vertical online gambling operator with strong presence across Southeast Asia, offering sports, slots, live casino, and lottery-style products. Directly comparable in product mix and Asian consumer focus.
• Maxbet: Asian-focused online betting brand offering sportsbook and casino verticals across Indonesia and Southeast Asia. Comparable in scale and target market to Narasi88.
• Fun88: Asian-facing online betting and casino operator with sportsbook, slots, and live casino verticals. Competes with Narasi88 for the same Indonesian sports betting and slot consumer wallet.
• 188Bet: Asian and European online betting operator providing sportsbook and casino products. Comparable regional gambling operator with overlapping customer segments in Asia.
• BK8: Multi-vertical Southeast Asian online gambling operator (sportsbook, slots, live casino) primarily serving Indonesia, Malaysia, and Thailand. Closest analogue to Narasi88 in product breadth and Indonesian market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/groups/narasi
• LinkedInlinkedin.com/company/urban-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Partners