What Codeway does

Codeway Limited is a UK-headquartered private company founded in 1983 that designs, supplies, and integrates labelling, barcoding, RFID, and mobile data-capture solutions for manufacturing, logistics, distribution, and field-service operations. The company combines a broad hardware resale portfolio — covering thermal, colour, card, and RFID label printers; handheld, industrial, and fixed scanners; rugged mobile and vehicle computers; and print-apply labellers from manufacturers including Zebra, Honeywell, Novexx, Sato, Toshiba, Epson, Datalogic, Cognex, and Impinj — with four proprietary software platforms: Codetrack (custom tracking and traceability), Codetrack Global (subscription-based serialised product tracking), BellHawk (real-time barcode inventory and operations tracking), and TraceNow (cloud-based electronic proof of delivery). It also resells labelling design and management software from NiceLabel and BarTender and delivers associated consumables and professional services, including systems engineering, project planning, and lifetime support. Integration depth with ERP systems (Oracle, SAP, Sage) and regulatory compliance expertise across UDI, GS1, FDA 21 CFR Part 11, and EU explosives tracking constitute additional technical specialisations.

Codeway operates a B2B sales-led go-to-market, primarily through direct telephone engagement, website inquiry, and technical consultation, targeting enterprise customers in automotive parts, retail, healthcare, pharmaceuticals, food and beverage, maritime logistics (notably Ro-Ro cargo vehicle tracking), and regulated product sectors. Revenue is generated through four streams: hardware sales (resale of printers, scanners, mobile computers, and consumables), software (proprietary platforms plus third-party labelling software), professional services (engineering, project management, system specification, lifetime support), and labels/RFID consumables. Pricing is quote-based with promotional programs such as the Zebra Printer Trade Up. The company maintains a single registered office in Colchester, United Kingdom, and is recorded as operating with 11–50 employees. No external institutional investment, parent company, or acquisition history is documented; the entity is registered as Codeway Limited (company number 01713564), originally incorporated in Ipswich on 8 April 1983, and has been continuously operating in the auto-identification and traceability market for over 40 years.

Name

Codeway

Legal name

Codeway Limited

Website

https://codeway.biz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Codeway is a UK-based specialist supplier founded in 1983 that designs, integrates, and supports labelling, barcoding, RFID, and mobile tracking systems for manufacturing, logistics, and regulated-product enterprises, combining proprietary software with multi-vendor hardware.

Ownership category

akta.pro rank

Product category

Industrial Labelling & Tracking Systems

NAICS

Packaging and Labeling Services (56191)

SIC

Printing Trades Machinery & Equipment (3555), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Labeling, Coding & Marking Systems (IMAHAOAE), Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)

Keywords

• Label printing systems
• Barcode tracking software
• RFID identification solutions
• Supply chain traceability
• Mobile data collection

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of label printers (Zebra, Honeywell, Toshiba, Sato, Epson), scanners (handheld, industrial, RFID), mobile computers, and peripheral equipment including print-apply labellers and applicators from brands such as Novexx.
2. Labelling and Tracking Software: Proprietary software including Codetrack custom solutions, Codetrack Global subscription-based tracking, and BellHawk Online barcode tracking systems. Also includes NiceLabel and BarTender labelling software platforms.
3. Professional Services: Technical services including software engineering, systems engineering, project management, system specification, product selection, lifetime support, and implementation services.
4. Labels and Consumables: Production and supply of labels, barcoded labels, RFID tags, and associated media for various industrial and commercial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Codeway supplies end-to-end identification and mobile data capture systems comprising resold industrial hardware (thermal label printers, RFID printers/encoders, barcode scanners, mobile computers, vehicle computers, mobile printers, print-and-apply systems, and consumables) and four proprietary software products — Codetrack, BellHawk, TraceNow, and TTE. Offerings are targeted at manufacturing, logistics, automotive, pharmaceutical, and healthcare organisations seeking labelling, traceability, proof-of-delivery, and regulatory compliance systems, with lifetime support and integration to ERP, EMM, and PLC platforms.

Product overview

Codeway offers an integrated portfolio of auto-identification and mobile computing solutions. The core software offerings include Codetrack (custom tracking software), BellHawk Online (subscription-based real-time tracking), TraceNow (ePOD service), and TTE Explosives (compliance tracking). These are complemented by a comprehensive hardware range covering label printers (thermal, colour, card, RFID), barcode and RFID scanners, mobile computers, vehicle computers, and print-apply systems from partners including Zebra, Honeywell, Novexx, and Datalogic. Codeway also provides labelling software including NiceLabel and Zebra Print DNA utilities for label design, printer management, and enterprise integration with Oracle and SAP ERP systems.

Differentiator

Problem solved

Functional benefit

Brands

• Codetrack: Custom tracking and traceability software for manufacturing, warehousing, and distribution operations
• Codetrack Global
• TraceNow

Products and services

• Codetrack (on-premise) On-premise asset, equipment, and vehicle tracking software for monitoring the real-time location and status of moving assets, including vehicles, plant, and equipment, with integration to operations and ERP systems.
• Codetrack Global Subscription-based edition of the Codetrack tracking platform offered as a hosted service for monitoring assets, equipment, and fleets without on-premise installation.
• BellHawk Barcode Tracking Systems On-premise barcode-based tracking software covering inventory, work-in-progress, assets, and traceability for manufacturing, distribution, and regulated-industry operations.
• BellHawk Online Subscription / hosted edition of BellHawk delivering barcode-based tracking and traceability for laboratories, healthcare, and other regulated environments.
• TraceNow Electronic Proof of Delivery (ePOD) service that replaces paper-based delivery confirmation with mobile, real-time POD capture and verification for logistics operations.
• TTE Explosives Tracking System Specialist tracking system built for the explosives industry to trace explosives and related assets through their lifecycle in compliance with explosives regulations.
• Label Printers (Thermal Printer Range) Range of industrial and desktop thermal label printers resold from manufacturers such as Zebra and Novexx, used in production lines, warehouses, and shipping operations to print compliance and shipping labels.
• Colour Label Printers Colour-capable label printers used to produce branded, full-colour product labels in-house, typically in sectors such as food, beverage, cosmetics, and chemicals.
• Card Printers Plastic card printers used by organisations to issue ID cards, access control cards, membership cards, and similar security and identification cards.
• RFID Printers RFID-enabled label printers that encode data onto RFID tags/inlays simultaneously with label printing, used to combine visual barcode labelling with electronic RFID tagging.
• Print & Apply Systems Automated print-and-apply labelling machines that print labels and apply them directly to products, cases, or pallets on production lines and shipping lines.
• Barcode Scanners Handheld and fixed-position barcode scanners from manufacturers such as Zebra and Datalogic for point-of-use barcode reading across warehouses, production lines, and retail back-of-house.
• RFID Scanners / Readers RFID handheld and fixed readers used to scan, encode, and manage RFID tags on inventory, assets, and consignments across industrial and logistics operations.
• Mobile Computers Handheld rugged mobile computers combining scanning, computing, and wireless communications, used by warehouse, field service, and logistics staff to capture and act on data in motion.
• Vehicle Computers Vehicle-mounted rugged computers fitted to forklifts, warehouse vehicles, and commercial trucks to provide in-vehicle scanning, navigation, and logistics workflows.
• Mobile Printers Portable and wearable mobile printers used to print labels, receipts, and tickets on the move in transport, field service, and retail operations.
• Labelling Software (NiceLabel / BarTender) Resold labelling design and integration software from NiceLabel and BarTender, used to design, manage, and integrate label templates with ERP and production systems.
• Novexx Labellers / Applicators Industrial Novexx labelling machines and applicators used in palletising, shipping, and production-line labelling environments.
• Codeway Professional & Lifetime Support Services Engineering and implementation services including software engineering, systems engineering, project management, system specification, product selection, and lifetime support underpinning Codeway's hardware and software deployments.

Quantifiable outcome

• Reduced warehouse size by 50% through dynamic binning implementation
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Zebra TechnologiescoreTechnology or IntegrationPrimary technology partner for label printers, card printers, mobile printers, RFID scanners, and mobile computers. Codeway offers Zebra's complete portfolio including Link-OS printers, Print DNA software suite, and OneCare support services. Extensive integration capabilities with ERP systems using Zebra Virtual Devices and PrintConnect.
• NiceLabelcoreTechnology or IntegrationLabelling software partner offering NiceLabel Designer, LMS (Label Management System), and cloud-based label management. Supports multi-language labels, database connectivity, RFID capabilities, and integration with SAP and other ERP systems.
• BarTendercoreTechnology or IntegrationLabelling software partner for barcode label design and printing, offering enterprise label management solutions.
• NovexxcoreTechnology or IntegrationSupplier of print-apply labellers and label applicators including ALS and XLS series. Products support continuous use in manufacturing and packaging operations with modular design for various label application modes.
• HoneywellmajorTechnology or IntegrationSupplier of industrial and healthcare scanners, mobile computers, and label printers including Xenon, Voyager, Granit, Dolphin, and Thor product lines.
• BellHawk SystemscoreTechnology or IntegrationStrategic software partner for BellHawk barcode tracking systems including BellHawk Online (real-time tracking subscription), BellHawk Manufacturing, BellHawk Operations, BellHawk Stock Tracking, and BellHawk Managed Inventory solutions.
• DatalogicmajorTechnology or IntegrationSupplier of handheld scanners, industrial scanners, fixed scanners, and mobile computers including Gryphon, Magellan, PowerScan, and Skorpio product lines.
• SatomajorTechnology or IntegrationSupplier of industrial and desktop label printers including CL4NX series for midrange labelling applications.
• ToshibamajorTechnology or IntegrationSupplier of industrial and desktop label printers including B-EX4 and B-FV4 series.
• EpsonmajorTechnology or IntegrationSupplier of colour label printers including C3500, C7500, C7500G, and C6000/C6500 series for desktop and industrial colour printing applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NiceLabel: Developer of NiceLabel label design and management software, also a Codeway technology partner; competes head-to-head with Codeway's own labelling and traceability solutions for label design, printing and ERP integration deals.
• Loftware: Enterprise labelling and label management software vendor with NiceLabel, BarTender and Spectrum rivals; directly competes with Codeway's labelling software and traceability offerings for large manufacturer and regulated-industry accounts.
• Seagull Scientific (BarTender): Provider of BarTender label design and printing software, resold by Codeway but also sold direct; directly comparable in label management and barcode/RFID label design for industrial customers.
• SATO Holdings: Japan-based manufacturer of industrial label printers, RFID and labelling solutions for manufacturing, retail and healthcare; directly overlaps with Codeway's printer portfolio and target verticals.

Broad incumbents

• Esko (Danaher): Provider of packaging prepress, artwork management and label production software under Danaher; comparable to Codeway's traceability and labelling software footprint for packaging-centric manufacturers.
• Honeywell Productivity Solutions: Major vendor of industrial scanners, mobile computers and label printers; a key Codeway supplier that also competes by selling directly into the same manufacturing, logistics and healthcare end-markets.
• Zebra Technologies: Global leader in barcode printing, RFID, mobile computing and enterprise asset intelligence; Codeway is a Zebra partner but Zebra's direct enterprise software and Print DNA suite overlap significantly with Codeway's integrated offering.
• Avery Dennison: Global supplier of pressure-sensitive labels, RFID inlays and labelling solutions; overlaps with Codeway's labels/consumables business and offers competing integrated identification solutions for retail and supply chain.
• CCL Industries: World's largest label converter with healthcare, consumer and industrial labelling operations; competes with Codeway in label production and increasingly in integrated identification and traceability offerings.

Emerging players

• Teklynx (Konica Minolta): Developer of label design and enterprise label management software under Konica Minolta; competes directly with Codeway's NiceLabel/BarTender-based software stack for mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Codeway
• LinkedInlinkedin.com/company/codeway-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codeway