EBMX Global
EBMX Global designs and manufactures high-performance aftermarket electric motors, controllers, and performance components for electric dirt bikes. Founded in 2018 and merged with CYC Group in 2023, it serves racing enthusiasts, off-road riders, and a global dealer network with its proprietary X-9000 controller and VESC firmware.
- Company typePrivate
- Founded2018
- HeadquartersHobart, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What EBMX Global does
EBMX Global (legal entity: EBMX GLOBAL LTD, Hong Kong) is a designer and manufacturer of high-performance aftermarket electric powertrain components and performance parts for electric dirt bikes, founded in 2018 and headquartered in Hobart, Tasmania, Australia. The company sells a portfolio built around three product pillars: high-power motors (the XLB-60 CORE, XLB-60 RACE, XUB-80, and XTA-60 series with up to 50,000W peak output); the X-9000 V3 controller delivering 50kW output, 1000A continuous phase current and 1600A burst capability based on 30 Infineon MOSFETs and proprietary EBMX VESC firmware with Field-Oriented Control; and performance components spanning swingarms, linkages, brake systems, suspension, and accessories with bike-specific mounting solutions for SurRon, Talaria, Eride Pro, ReRode R1, and QS138 platforms. The technical stack combines electronic and electrical engineering, mechanical engineering, custom firmware, and suspension R&D developed in partnership with the Sirris research institute and YSS. Following a 2023 merger with CYC Group (CYC MOTOR LTD), EBMX operates in-house manufacturing in Dongguan, China, alongside engineering and operations in Hong Kong and Australia, with a 30-plus-person engineering team distributed across the US, Australia, Hong Kong, and Mainland China.
The business model is fundamentally a hardware-sales operation distributed through two complementary GTM motions. The primary channel is a worldwide network of authorized dealers and distributors who deliver sales and service, with a "Find a Dealer" locator and an active "Become a Dealer" recruitment program signaling ongoing network expansion. A direct-to-consumer e-commerce storefront on ebmx.com handles accessories and select components. Pricing is dealer-driven, with most products displayed behind a "Contact Your Local Dealer" CTA, and the company supports riders with warranty registration, a technical support ticketing portal, Bluetooth tuning apps, and a YouTube/Instagram/Newsletter content ecosystem. Customer segments are predominantly consumer-level: electric dirt bike racing enthusiasts running power upgrades on SurRon Ultra Bee, Talaria, and similar platforms, and off-road riders seeking higher performance and reliability. The brand is anchored to motorsports credibility via the Aus-E Racing team competing in the FIM E-Xplorer World Championship, with named channels and partners including Boca Scooters (Miami), Reckless Racing Hawaii, Sirris, YSS, Flair Riders, and Motorcycling Australia.
Leadership comprises CEO Jared Foster (overseeing in-house product development), Co-Owner and Executive Director Matt Wauters (engineering background in EBMX product growth), and Co-Owner Jon Chan, founder and CEO of CYC MOTOR LTD, who joined through the 2023 merger and leads technology development. The company is privately held, has no public listing, has not disclosed any external funding rounds, and is supported operationally by offices in Tasmania, Hong Kong, and Dongguan, with sales and support contact channels at [email protected] and [email protected].
EBMX Global firmographics
Firmographics- Name
- EBMX Global
- Legal name
- EBMX GLOBAL LTD
- Website
- https://ebmx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EBMX Global designs and manufactures high-performance aftermarket electric motors, controllers, and performance components for electric dirt bikes. Founded in 2018 and merged with CYC Group in 2023, it serves racing enthusiasts, off-road riders, and a global dealer network with its proprietary X-9000 controller and VESC firmware.
- Ownership category
- akta.pro rank
EBMX Global industry classification
Industry- Product category
- Electric Motorcycle Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motors & Generators (3621), Electronic Components & Accessories (3670)
- akta.pro primary industry
- E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
- akta.pro secondary industries
- Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where EBMX Global is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
EBMX Global business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Motors: Sale of high-performance electric bike motors including XLB-60 CORE, XLB-60 RACE, XUB-80, and XTA-60 models targeting electric dirt bike enthusiasts and racing applications.
- Hardware Sales - Controllers: Sale of X-9000 V3 and previous generation controllers providing power management and tuning capabilities for electric bikes.
- Hardware Sales - Performance Components: Sale of aftermarket performance parts including swingarms, linkage systems, brake components, suspension parts, and accessory items for electric dirt bikes.
- Accessories and Spare Parts: Sale of X-9000 accessories including displays, mounts, harnesses, throttles, Bluetooth modules, heatsinks, and 3D print files for shrouds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dealer-direct pricing model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
EBMX Global product offering
Product offeringCore offering
EBMX Global designs, manufactures, and sells high-performance electric powertrain components and aftermarket upgrades for electric dirt bikes and e-bikes. Its product lines include high-output motors (XLB-60 CORE/RACE, XUB-80, XTA-60), the X-9000 V3 motor controller with custom VESC firmware, and a range of mechanical performance parts (swingarms, linkages, brake components, suspension). Products are sold globally through a dealer network and direct e-commerce, primarily targeting SurRon, Talaria, and Eride Pro platforms.
Product overview
EBMX Global is a provider of high-performance electric dirt bike parts and modifications. The product portfolio centers on three core product lines: (1) Motors including XLB-60 RACE, XLB-60 CORE, XUB-80, and XTA-60 series; (2) The X-9000 V3 Controller as the flagship controller product with mounting solutions and accessories; and (3) Performance Components including swingarms, linkages, shocks, brakes, and other aftermarket parts. The company offers comprehensive support services including warranty registration and technical troubleshooting. Founded in 2018 and merged with CYC Group in 2023, EBMX has offices in Australia (Tasmania), Hong Kong, and Dongguan, with an engineering team of over 30 professionals across US, Australia, Hong Kong, and Mainland China.
Differentiator
Problem solved
Functional benefit
Brands
- Aus-E Racing: EBMX's racing team representing Australia in the FIM E-Xplorer World Championship, partnered with Flair Riders.
- Flair Riders
Products and services
- X-9000 V3 Controller High-performance electric motor controller delivering 50kW output, 1000A continuous phase current, and 1600A burst capability, featuring Field-Oriented Control (FOC), 30 Infineon MOSFETs, integrated IMU for wheel lift assist, and custom EBMX VESC firmware.
- XLB-60 RACE Motor Air-cooled motor for SurRon Light Bee, Talaria xXx, and Eride Pro SS. Features 95KV rating, 10-pole/12-slot configuration, encoder sensors, 50,000W peak power with 24,000W continuous run capability, and 2-year warranty.
- XLB-60 CORE Motor Motor for SurRon Light Bee, Talaria xXx, and Eride Pro SS, featuring smoother throttle response at lower speeds for maximum control. Offers 87KV rating and 41,000W power output.
- XUB-80 Motor Water-cooled motor for SurRon Ultra Bee with 80mm stator thickness. Features 85-90KV rating, IPM rotor design, 180C rated windings with U42H magnets, encoder-based control, 52,000W burst power.
- XTA-60 Motor High-KV motor for Talaria MX3 and MX4 (with MX5 adapter kit available). Features 55mm stator, dual Y parallel connection, NJDC 605 encoder, 115KV value, 12,000 rated RPM.
- Performance Components Aftermarket performance parts including EBMX Swingarm, Swingarm Chain Guide Kit, Competition Jackshaft for Ultra Bee, Competition Brake Pads, Upgraded OEM Linkage for SurRon Ultra Bee, Rear Shock for eRide, YSS Springs, Adjustable Kickstand, Brake Rotors, and Aluminum Bash Plate/Guard.
- X-9000 Accessories Accessories for X-9000 V3 controller including Display and Bar Clamps, CNC Display Case Kit, Drop in Mount for Ultra Bee, SW102 Display Cover, SW102T Display, harnesses, Thumb Throttle, Bluetooth Module, Air Cooled Heatsinks, and 3D Print File for X-9000 Shroud.
Companies that use EBMX Global
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
EBMX Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EBMX Global partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Aus-E Racing (Flair Riders)coreEBMX partnered with Flair Riders (Jess Gardiner and Jack Field) to form Aus-E Racing, representing Australia in the 2024 FIM E-Xplorer World Championship. The partnership showcases EBMX products in top-tier electric motorsports racing.
- SirriscoreSirris is a renowned research institute that partnered with EBMX to develop suspension technology for electric dirt bikes. This collaboration has produced suspension systems delivering unparalleled control and responsiveness for racing applications.
- Motorcycling AustraliaminorMotorcycling Australia supports the FIM E-Xplorer World Cup and backed Aus-E Racing team representing Australia in the championship.
- T-Dub Racing ApparelminorT-Dub Racing Apparel, led by professional motocross athlete Todd Waters, creates custom racing gear for the Aus-E Racing team.
- CYC Group (CYC MOTOR LTD)coreEBMX merged with CYC Group in 2023, bringing manufacturing in-house and creating a new and improved EBMX. Jon Chan, founder and CEO of CYC MOTOR LTD, leads technology development.
- Boca ScootersminorMiami-based dealer and retailer of EBMX products. EBMX crew visited Boca Scooters headquarters and held community events together.
- Reckless Racing HawaiiminorHawaii-based racing team and dealer using EBMX bikes for monthly drag racing events. Coordinates drag racing classes and events with EBMX products.
- YSScoreYSS is a suspension manufacturer that collaborated with EBMX on a shock specifically tuned for eRide Pro kinematics. EBMX drove the requirements while YSS provided their expertise in suspension development.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
EBMX Global competitors and assessment
Company assessmentDirect peers
- ASI Controllers (Acceleration Systems Inc): ASI designs and sells high-power BLDC motor controllers (notably the BAC8000 and related controllers) and accessories targeted at high-performance e-bike and light EV applications. Closely comparable as a VESC-adjacent controller specialist serving the same performance e-bike and e-moto enthusiast market.
- Kelly Controls (Kelly Controller): Kelly Controls manufactures a broad line of BLDC motor controllers used in e-bikes, electric motorcycles, and light electric vehicles. Directly comparable product category (motor controllers for high-power e-mobility) with overlapping customer segments in the performance tuning market.
- QS Motor: QS Motor is one of the largest Chinese manufacturers of hub motors and mid-drive motors for electric bicycles, scooters, and small EVs. Directly comparable as a high-power motor supplier serving the same e-bike and e-moto performance upgrade market.
- Grin Technologies: Grin Technologies designs and sells motor controllers (Phaserunner, Baserunner, Cycle Analyst), hub motors, and complete e-bike kits, with a strong enthusiast and DIY community presence. Comparable as a high-performance motor controller specialist and aftermarket e-bike component supplier.
- Luna Cycle: Luna Cycle is a US-based retailer and developer of high-performance e-bike components, including proprietary motor controllers and tuning parts for SurRon and other e-motos. Directly comparable as a competitor in the high-performance aftermarket parts and tuning market.
- CYC MOTOR LTD: CYC MOTOR is the parent/strategic operating company that merged with EBMX in 2023, and continues to develop and manufacture high-powered e-bike motors and electronics under its own brand. Directly comparable product portfolio (motors, motor controllers, and tuning firmware) for the same e-bike and e-moto aftermarket customer base.
- Fardriver (Suzhou Flieder): Fardriver is a Chinese manufacturer of high-power BLDC motor controllers widely used in electric motorcycles, e-motos, and high-performance e-bikes. Direct comparable as a controller specialist competing on price-performance and power ratings in the same e-moto aftermarket.
Broad incumbents
- Eride Pro (by Eride): Eride Pro produces the Pro 2.0, Pro 3.0, Pro SR, and SS electric dirt bike models — explicitly listed as supported platforms in EBMX's product lineup. Comparable as an OEM shaping EBMX's upgrade opportunity and joint suspension development with YSS.
- SurRon (Hangzhou Qiying Technology): SurRon is the OEM manufacturer of the Light Bee and Ultra Bee — the dominant electric dirt bike platforms that EBMX's aftermarket kits target. Comparable because it sets the baseline architecture (battery, controller protocol, frame dimensions) that defines EBMX's upgrade opportunity.
- Talaria (by Sting): Talaria manufactures the XXX, XXX Pro, and MX-series electric dirt bikes that EBMX explicitly supports with motor and controller upgrades. Comparable as a key OEM whose installed base drives EBMX's aftermarket demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EBMX Global social profiles
Digital presenceEBMX Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
EBMX Global leadership team
Management profileNumber of profiles
Profiles5 records
EBMX Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EBMX Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EBMX Global
What does EBMX Global do?
EBMX Global designs, manufactures, and sells high-performance electric powertrain components and aftermarket upgrades for electric dirt bikes and e-bikes. Its product lines include high-output motors (XLB-60 CORE/RACE, XUB-80, XTA-60), the X-9000 V3 motor controller with custom VESC firmware, and a range of mechanical performance parts (swingarms, linkages, brake components, suspension). Products are sold globally through a dealer network and direct e-commerce, primarily targeting SurRon, Talaria, and Eride Pro platforms.
Is EBMX Global a public or private company?
EBMX Global is a private company. It is classified as corporate owned and is currently operating.
When was EBMX Global founded?
EBMX Global was founded in 2018. It employs 11 to 50 people.
Where is EBMX Global based?
EBMX Global is headquartered in Hobart, Australia, in the Oceania region.
How does EBMX Global make money?
Four revenue lines are on record. Hardware Sales - Motors are the primary driver. The others are hardware Sales - Controllers, hardware Sales - Performance Components and accessories and Spare Parts.
Who are EBMX Global's main competitors?
Direct peers on record are ASI Controllers (Acceleration Systems Inc), Kelly Controls (Kelly Controller), QS Motor, Grin Technologies, Luna Cycle, CYC MOTOR LTD and Fardriver (Suzhou Flieder). Broad incumbents are Eride Pro (by Eride), SurRon (Hangzhou Qiying Technology) and Talaria (by Sting).
Does EBMX Global have an API?
No public API is recorded for EBMX Global.
What industry is EBMX Global in?
EBMX Global's product category is Electric Motorcycle Components. Its primary akta.pro industry code is CRACASAK, E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM), with a secondary code of TLAKAOAE, Powertrain, Engine & Drivetrain Parts Distribution (New/Reman). Its NAICS code is 336991 and its SIC code is 3751.