Casa Auto Group

What Casa Auto Group does

Casa Auto Group is a privately held, family-owned automotive dealership group founded in 1969 in El Paso, Texas by Wally Lowenfield. The group operates 15 physical dealership rooftops across four markets in the Southwest United States—El Paso (TX), Las Cruces and Alamogordo (NM), and Prescott (AZ)—and sells 14 automotive brands including Ford, Lincoln, Buick, GMC, Chevrolet, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Nissan, Toyota, and Mazda. Each store is operated as a wholly owned subsidiary (Casa Ford Lincoln, Casa Buick GMC, Casa Nissan, Casa Kia, Casa Hyundai Las Cruces, Casa Mazda Las Cruces, Casa Toyota, Casa Honda, Casa Chrysler Dodge Jeep Ram, Casa Chevrolet GMC, Casa Prescott), and the company employs 501–1,000 people across the network.

Casa's revenue model is a traditional multi-line auto retail stack with four streams: (1) new and pre-owned vehicle sales (including certified pre-owned with a 151-point inspection), priced from approximately $8,000 to over $163,000; (2) vehicle financing arranged through multiple lender relationships, including options for credit-challenged buyers; (3) service, maintenance, and parts for all makes and models performed by certified technicians; and (4) trade-in and instant cash-offer purchases. The Casa Advantage program bundles post-sale benefits—7-day cashback, lifetime powertrain protection, one-year complimentary maintenance, paint/interior protection, and GPS tracking—into a unified value proposition designed to lift customer retention and wallet share.

Casa's go-to-market is sales-led via physical retail showrooms, supplemented by an online presence (casaautogroup.com) offering inventory search, financing applications, trade-in valuation, and service scheduling. Customer segments are horizontal: general individual vehicle buyers (primary) and credit-challenged buyers (secondary). Marketing relies on SEO/organic search, the company website, Google Business Reviews, and a deep local community sponsorship portfolio spanning healthcare, education, youth services, and professional sports teams in the El Paso region. The Lowenfield family retains ownership and operational control, with no disclosed external investors or parent company.

Name

Casa Auto Group

Legal name

Casa Auto Group

Website

https://casaautogroup.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Casa Auto Group is a privately held, family-owned automotive dealership group operating 15 retail rooftops across El Paso TX, Las Cruces and Alamogordo NM, and Prescott AZ, selling 14 vehicle brands alongside financing, service, and trade-in services to individual retail consumers in the Southwest United States.

Ownership category

akta.pro rank

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across multiple brands including Ford, Buick, GMC, Lincoln, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Nissan, Toyota, and Mazda.
2. Financing Services: Vehicle financing through relationships with multiple lenders, offering customized financing solutions for customers with varying credit histories.
3. Service and Maintenance: Automotive service department offering repairs, maintenance, and parts for all makes and models at multiple locations.
4. Trade-In/Sell Vehicle: Vehicle trade-in and purchase services, providing cash offers for customers looking to sell or trade their vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Casa Auto Group is a multi-brand automotive dealership group that retails new, certified pre-owned, and used vehicles from 13+ brands (Ford, Buick, GMC, Lincoln, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Nissan, Toyota, Mazda, Chevrolet) across 15 dealership locations in the U.S. Southwest. It also arranges vehicle financing through multiple third-party lenders, operates service and maintenance departments, and runs a vehicle trade-in/cash-offer program, with the Casa Advantage post-purchase benefits bundle layered on top.

Product overview

Casa Auto Group is a multi-brand automotive dealership group operating 15 locations across El Paso (Texas), Alamogordo, and Las Cruces (New Mexico). The company offers a comprehensive automotive retail platform consisting of new and certified pre-owned vehicle sales across 14 major automotive brands (Ford, Buick, GMC, Lincoln, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Nissan, Toyota, Mazda, and Chevrolet), integrated vehicle financing services, full-service maintenance and repair operations, and a vehicle trade-in/sell program. The group also provides the Casa Advantage program—a post-purchase benefits package offering powertrain protection, complimentary maintenance, and vehicle protection services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Retail sale of brand-new automobiles from Ford, Buick, GMC, Lincoln, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Nissan, Toyota, and Mazda across Casa Auto Group's 15 dealership locations in Texas, New Mexico, and Arizona, targeted at individual consumers and households purchasing a personal-use vehicle.
• Used and Certified Pre-Owned Vehicle Sales Retail sale of pre-owned and certified pre-owned vehicles across all major makes, including a 151-point inspection process on certified units, available across all Casa Auto Group dealership locations for individual buyers seeking lower-priced alternatives to new vehicles.
• Vehicle Financing Services Auto financing facilitation through relationships with multiple third-party lenders, offering customized financing solutions for vehicle buyers including those with established or damaged credit, available across Casa Auto Group's dealership network.
• Vehicle Service and Maintenance Full-service automotive repair and maintenance department at each Casa dealership location, including general automotive repair, preventative maintenance, air conditioning and heater service, cooling system and radiator repair, synthetic motor oil and filter replacement, brake repair, engine diagnostics, tune-ups, belts/hoses/fluids, air filters, alternators, batteries, headlights, starters, transmission service, struts, and fluid level checks, performed by certified technicians across all makes and models.
• Vehicle Trade-In and Sell Program Vehicle appraisal and purchase program allowing customers to sell or trade their current vehicle for an instant cash offer that is valid for seven days, usable toward either a trade-in credit on a new/used purchase at Casa or a direct cash transaction.
• Casa Advantage (Post-Purchase Benefits Package) Suite of post-purchase benefits attached to vehicles bought at Casa Auto Group, including a 7-Day Cashback Promise (return within 7 days for refund), 151-Point Inspection on pre-owned vehicles, Lifetime Powertrain Protection covering engine/transmission/drive axle/turbocharger, 1-Year Complimentary Maintenance (oil changes, tire rotations, multi-point checks), 1-Year Paint & Interior Protection, and GPS Location tracking.

Quantifiable outcome

• 7-Day Cashback Promise - vehicle can be returned within 7 days for full refund if customer is not satisfied
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• YWCAminorOthersCasa Auto Group partners with YWCA as part of their community giving and sponsorship program, supporting local organizations and community events in the El Paso area.
• Junior League of El Paso, Inc.minorOthersCasa Auto Group supports Junior League of El Paso through community partnerships and sponsorship of local organizations.
• El Paso Children's HospitalminorOthersCasa Auto Group partners with El Paso Children's Hospital as part of their community impact initiative to support local healthcare organizations.
• The Hospitals of ProvidenceminorOthersCasa Auto Group partners with The Hospitals of Providence as part of their community giving program supporting local healthcare.
• Boys & Girls Clubs of El PasominorOthersCasa Auto Group supports Boys & Girls Clubs of El Paso through community partnerships focused on youth development.
• Make-A-WishminorOthersCasa Auto Group partners with Make-A-Wish to support wish-granting programs for children with critical illnesses.
• IDEA Public SchoolsminorOthersCasa Auto Group partners with IDEA Public Schools supporting educational initiatives in the El Paso community.
• Down Syndrome Coalition for El PasominorOthersCasa Auto Group supports the Down Syndrome Coalition for El Paso through community sponsorship and partnership programs.
• Texas Tech UniversityminorOthersCasa Auto Group partners with Texas Tech University supporting educational programs and initiatives in the region.
• St. Mark's SchoolminorOthersCasa Auto Group supports St. Mark's School through community partnership and sponsorship programs.
• UTEP AthleticsminorOthersCasa Auto Group partners with UTEP Athletics supporting local university sports programs and community engagement.
• El Paso Locomotive FCminorOthersCasa Auto Group is a sponsor of El Paso Locomotive FC, the local professional soccer team, as part of their sports marketing and community support.
• El Paso ChihuahuasminorOthersCasa Auto Group sponsors the El Paso Chihuahuas minor league baseball team as part of their community partnership and sports marketing initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarMax: Largest US used-car retailer with national footprint and integrated financing. Comparable on the used-vehicle sales, trade-in, and finance product dimensions that Casa operates.
• Penske Automotive Group: International automotive and commercial truck retailer with significant premium/luxury franchise exposure. Comparable in multi-brand franchised retail including premium brands (Casa carries Lincoln).
• AutoNation: Largest US automotive retailer with ~250+ locations across 30+ brands. Directly comparable in multi-brand new/used vehicle sales, F&I, and parts-and-service operations.
• Sonic Automotive: US multi-brand franchised dealer group with ~140 stores. Comparable franchised-dealer model with new, used, and F&I revenue streams similar to Casa Auto Group.
• Lithia Motors: One of the largest US automotive dealer groups with300+ stores across 30+ brands. Closely comparable as a multi-brand franchised dealer pursuing a rollup strategy across regional markets.
• Group 1 Automotive: US multi-brand franchised automotive retailer with ~200 dealerships across the US and UK. Directly comparable as a publicly traded multi-brand new/used vehicle retailer with similar F&I, service, and parts revenue mix.
• Asbury Automotive Group: US franchised automotive retailer with ~150+ dealerships across 30+ brands. Closely comparable mid-large multi-brand dealer with similar revenue mix.
• Hendrick Automotive Group: Largest privately held US automotive dealer group with ~140 dealerships. Comparable to Casa as a privately held, multi-brand, multi-state dealer group.

Emerging players

• Carvana: Digital-native used-car retailer with online purchasing, home delivery, and vending-machine pickup. Represents the technology-led disruption that Casa's lack of proprietary tech leaves it exposed to.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating ~80+ dealerships across multiple brands. Comparable as a large, well-capitalized multi-brand franchised dealer group with broader portfolio than Casa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CasaAutoGroup
• LinkedInlinkedin.com/company/casaautogroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Auto Group