What Ruly does

Ruly is a cloud-hosted no-code application development platform that enables users to build responsive web applications without writing traditional code. The platform centers on a drag-and-drop interface with automatic generation of lists, forms, and menus from data models, supported by a proprietary rule engine that expresses business logic in plain English and supports transaction, polling, scheduled, display, and data quality rules. It provides enterprise-grade role-based security across model, row, field, hierarchy, query, and inheritance levels, a full REST API, and built-in multi-tenant architecture that supports hundreds or thousands of clients per deployment. Pre-built template applications cover sales management, agile project management, and IT management (including ISO 27001-oriented workflows).

Ruly monetizes through a tiered subscription model: a 30-day free trial for up to 3 users without a credit card, a Standard tier at $8 per user per month with unlimited tables and storage, and a quote-based Enterprise tier for organizations needing 500+ users and 1TB+ storage under multi-year contracts. The go-to-market is product-led growth on the website (self-serve sign-up via Stripe) with direct sales contact for enterprise accounts. Distribution channels are global, with marketing focused on content (blog, YouTube tutorials) plus organic social on Twitter/X and Instagram.

The customer base targets business users building internal applications, workflow automation, CRM, IT service management, and project management tools, as well as SaaS entrepreneurs building multi-tenant B2B platforms. The company is privately held under Ruly Software Inc., operates with a 1-10 person team, and lists Brokeredge (a financial services / insurance SaaS CRM) as a publicly referenced enterprise customer. Notable integration partners include OpenAI, Zapier, Google, Microsoft, Stripe, Twilio, and Flowise.

Name

Ruly

Legal name

Ruly Software Inc.

Website

https://rulyapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruly is a cloud-hosted no-code application development platform that lets business users build responsive web applications, workflows, and CRM systems via drag-and-drop. It serves organizations seeking internal business applications and SaaS entrepreneurs via a $8/user/month PLG model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per User: User-based monthly subscription model. Customers pay per user per month. No usage-based fees for transactions, automation tasks, or workflows on Standard and Enterprise tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ruly is a cloud-hosted no-code application development platform that enables organizations to build responsive web applications through a drag-and-drop interface, with automatic generation of lists, forms, and menus from data models. The platform includes a proprietary rule engine for workflow automation, role-based enterprise security configurable at row, field, table, hierarchy, and inheritance levels, a full REST API backend, multi-tenant architecture support, and native integrations with OpenAI/ChatGPT, Zapier, Twilio, Gmail, Outlook, and SSO providers.

Product overview

Ruly is a unified no-code application development platform that provides a comprehensive suite of tools for building, deploying, and managing business applications without writing code. The platform operates as a single integrated system where the core Ruly Platform serves as the foundation, supplemented by multiple functional modules including Models (for data modeling), Views (9 visualization types), Forms (multiple modes), Rules and Operations (workflow automation), Dashboards, REST API, Security Engine, Task Management, Alerts/Subscriptions, Translation, Import/Export, and External Database Connectivity. The platform also offers native integrations with Zapier, Twilio, Flowise, OpenAI/ChatGPT, Gmail, Outlook, Google, and Microsoft. Ruly provides three pricing tiers (Free Trial, Standard at $8/user/month, and Enterprise) and includes free template applications for Sales Management, Agile Project Management, and IT Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruly Platform Cloud-hosted, enterprise-grade no-code application development platform that lets users build responsive web applications through a drag-and-drop interface. Automatically generates forms, lists, and menus from data models without scripting, and includes built-in workflow automation via a proprietary rule engine, a full REST API backend, and role-based security configurable at row, field, table, hierarchy, and inheritance levels. Supports multi-tenant architecture, multi-language translation, and integrations with external SQL databases, REST APIs, Zapier (6,000+ apps), OpenAI/ChatGPT, Twilio, and email/identity providers.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables Ruly users to build 2-way automations with over 6,000 external applications without writing code, allowing connection of Ruly-built applications into broader workflow ecosystems.
• GooglecoreTechnology or IntegrationOAuth-based Single Sign-On integration allowing users to authenticate to Ruly using Google credentials. Gmail integration for email synchronization from user accounts.
• MicrosoftcoreTechnology or IntegrationOAuth-based Single Sign-On integration allowing users to authenticate to Ruly using Microsoft/Outlook credentials. Outlook integration for email synchronization.
• OpenAIcoreTechnology or IntegrationOpenAI ChatGPT API integration enables AI-powered features within Ruly applications including AI Prompt Operations for document analysis, email assistance, and intelligent workflow decision-making. Users can also fine-tune models with their own data.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Retool: Retool is a low-code platform for building internal business tools, with drag-and-drop UI on top of REST APIs and SQL databases. It competes with Ruly for the internal business applications and workflow automation use cases, including role-based security and REST integrations.
• Airtable: Airtable offers a no-code platform combining spreadsheet-style data modeling with views, automations, and app interfaces. It overlaps directly with Ruly's data modeling, multiple view types (Kanban, Calendar, Grid, Forms), and built-in automation rules.
• Glide: Glide is a no-code app builder that turns spreadsheets into mobile and web applications with forms, lists, and automations. It directly competes with Ruly's spreadsheet-import-to-app capability and small-business horizontal use case.
• Softr: Softr is a no-code platform for building custom web apps and client portals on top of Airtable or Google Sheets data with workflows, forms, and member authentication. It is comparable to Ruly's no-code app builder and template-based approach.
• Bubble: Bubble is a no-code platform for building responsive web applications via a visual editor with workflow automation and database. It targets the same horizontal use case (business apps without code) as Ruly with comparable SaaS-style subscription pricing.
• Caspio: Caspio is a no-code platform for building online database applications with forms, reports, workflows, and role-based security. It overlaps with Ruly on data modeling, workflow rules, enterprise security, and rapid internal app development.

Broad incumbents

• Mendix: Mendix (Siemens) is a low-code application development platform offering visual modeling, multi-user collaboration, and enterprise deployment. It is comparable to Ruly's enterprise-grade no-code positioning and multi-tenant support, though it serves larger regulated enterprise customers.
• OutSystems: OutSystems is a low-code platform for enterprise-grade web and mobile application development with visual modeling, integrations, and DevOps tooling. It targets a similar enterprise app development use case as Ruly but with a heavier professional-developer focus and larger installed base.
• Google AppSheet: AppSheet (now part of Google Workspace) is Google's no-code platform for building mobile and web apps from spreadsheets and databases with automations. It is comparable to Ruly as a no-code app builder, but benefits from Google's ecosystem, distribution, and AI integrations.
• Microsoft Power Apps: Power Apps is Microsoft's enterprise no-code/low-code platform for building business applications integrated with Microsoft 365, Dataverse, and the Power Platform. It competes broadly with Ruly for enterprise business app and workflow use cases, but bundles no-code into a much larger productivity suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rulyapp
• Instagraminstagram.com/rulyapp
• Facebookfacebook.com/61552493437373
• LinkedInlinkedin.com/company/rulyapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruly