VID.co
VID.co installs VidOS™, a proprietary four-layer video operating system framework (Strategy, Formats, Production, Performance), inside B2B marketing teams via tiered services ranging from a $500 DIY blueprint to $12,500+ system installs and $3,000+/month managed operations.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What VID.co does
VID.co, operated by Content Supply LLC, is a B2B video production and infrastructure company that installs a proprietary video operating system called VidOS™ inside client marketing teams. The VidOS framework is a four-layer methodology covering Strategy (video channel blueprint, buyer journey mapping, 90-day content plan), Formats (3-5 repeatable video formats with script templates and distribution plans), Production (documented filming and editing workflows), and Performance (UTM attribution, CRM-connected KPI framework). The core thesis is that video — unlike CRM, email, or analytics — typically depends on individuals rather than systems, causing production to stall when personnel change or vendors leave; VidOS is sold as the structural fix.
The company's product portfolio is a tiered funnel: Blueprint ($500 self-paced DIY framework), Sprint ($4,000+ single video in 2-4 weeks), Install ($12,500+ full 30-day system deployment, capped at 6 slots/month), and Operator ($3,000+/month managed monthly execution of the installed system). A YouTube Growth System subscription ($3,500+/month, 3-month minimum) and discrete services — Script Development, Video Strategy, Production, Editing, Animation, Publishing & Media, Studio Design, UGC & Talent, AI Video, and Brand Narrative Strategy — supplement the core offering. VID also maintains a Video Format Library of 28+ format types (Ad Creative, Brand Story, Case Study, Demo, Explainer, Sales Enablement, UGC, VSL, etc.) and a white-label partner program for agencies/consultants to deliver VidOS inside their client bases.
VID serves 40+ brands across 40+ industries with an enterprise and mid-market focus — notable customers include Match Group, Amazon Studios, Princess Cruises, Holland America Line, Zendesk, Intuit QuickBooks, Teachable, Jaquish Biomedical, Jotform, and Create Studio. Go-to-market is consultative direct sales (30-minute System Design Session, 15-minute free demo) with no marketplace or self-serve e-commerce. Pricing mixes one-time professional services with recurring managed services, anchored by the guarantee that the installed system runs without VID by Day 45 — positioning VID as infrastructure rather than agency. The company is privately held with no disclosed funding rounds and operates with a US-based entity and global (English-speaking) market footprint.
VID.co firmographics
Firmographics- Name
- VID.co
- Legal name
- Content Supply LLC
- Website
- https://vid.co
- Company type
- Private
- Operating status
- Operating
- Short description
- VID.co installs VidOS™, a proprietary four-layer video operating system framework (Strategy, Formats, Production, Performance), inside B2B marketing teams via tiered services ranging from a $500 DIY blueprint to $12,500+ system installs and $3,000+/month managed operations.
- Ownership category
- akta.pro rank
VID.co industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Training, Safety & Compliance Video (MPADAEAM)
- akta.pro secondary industries
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
VID.co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Video Services: One-time professional video production services including video production, editing, motion graphics, animation. Customers can purchase individual videos or bundles (e.g., Product Video Bundle from $3,500).
- VidOS Install: One-time full system installation fee ($12,500+) for deploying complete video operating system inside client marketing teams in 30 days. Includes strategy, workflow, tech stack, and 3 foundational revenue assets. Clients own system permanently.
- VidOS Operator (Managed Services): Monthly managed services ($3,000+/month) where VID runs the client's video system monthly — scripting, filming, editing, publishing, and reporting. Only available after Install.
- VidOS Blueprint: Self-paced DIY framework purchase ($500) — complete VidOS™ framework with templates, workflows, and strategy documents for teams to build video system independently.
- YouTube Growth System: Ongoing monthly subscription ($3,500/month minimum) for YouTube channel management — 1-3 long-form videos plus 4-12 shorts weekly, with strategy, optimization, and publishing.
- Script Development: Standalone script writing service ($500/script) for B2B video assets — brand story, product explainer, VSL, spokesperson scripts. Includes 3 opening hook variations, 3 CTA variations, and 3 revisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VidOS Blueprint - DIY Self-Paced Framework |
| One time/ perpetual license | Pay-as-you-go | VidOS Sprint - Single Video Production |
| One time/ perpetual license | Multi-year contract | VidOS Install - Full System Installation |
| Subscription | Monthly | VidOS Operator - Monthly System Management |
| Unit Pricing | Pay-as-you-go | Script Development Service |
| Unit Pricing | Pay-as-you-go | Product Video Bundle |
| Subscription | Monthly | YouTube Growth System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
VID.co product offering
Product offeringCore offering
VID installs a complete four-layer video operating system (VidOS™) inside B2B marketing teams, covering Strategy (channel blueprint, buyer journey mapping, 90-day content plan), Formats (3-5 repeatable video formats with script templates), Production (documented filming and editing workflows), and Performance (CRM attribution and pipeline-tied KPIs). Offerings are tiered from a self-paced DIY Blueprint ($500) to single-video Sprint ($4,000+), full Install ($12,500+), and monthly Operator management ($3,000+/month), plus specialized services including YouTube Growth, Script Development, Animation, Publishing, UGC, and AI Video.
Product overview
VID.co is a video production and infrastructure company offering a tiered system of services: Blueprint (self-paced framework at $500), Sprint (single video in 2-4 weeks from $4,000), Install (full 30-day system build from $12,500), and Operator (ongoing monthly management from $3,000/month). The company's core offering is the VidOS (Video Operating System) — a four-layer framework covering strategy, formats, production, and distribution that gets installed inside client marketing teams. Supporting this system are individual production services including Script Development, Video Production, Post-Production, Animation/Motion Graphics, Publishing & Media Distribution, Studio Design, UGC & Talent, AI Video, and Brand Narrative Strategy. VID also offers a YouTube Growth System (from $3,500/month) and maintains a Video Format Library of 28+ video types (Ad Creative, Brand Story, Case Study, Demo, Education, Event, Executive Authority, Explainer, Internal Communications, Marketing, Podcast, Product Showcase, Sales Enablement, Short-Form, Spokesperson, Testimonial, TV Commercial, UGC, Video Sales Letter, YouTube, AI Video, Animation, Destination, Documentary, Fundraising, Learning and Development, Product Feature, Public Relations, Recruiting, Tutorial, Webinar, and Website). The product portfolio serves B2B marketing teams across 40+ industries including Enterprise, SaaS/Tech, Healthcare, Real Estate, and others.
Differentiator
Problem solved
Functional benefit
Brands
- VidOS™: The four-layer video operating system framework developed by VID for marketing teams
Products and services
- VidOS (Video Operating System) Four-layer operating system framework covering Strategy, Formats, Production, and Performance that underpins every VID engagement and is installed inside client marketing teams to produce consistent, sales-aligned video tied to pipeline.
- VidOS Blueprint Self-paced DIY product providing the complete VidOS framework including all templates, workflows, and strategy documents for teams that want to build a video system independently. Priced at $500 one-time.
- VidOS Sprint Single high-impact video (brand story, product explainer, or sales video) delivered in 2-4 weeks with full production included. Priced from $4,000.
- VidOS Install Full video system built inside a client marketing team in 30 days, including strategy, workflow, tech stack, and 3 foundational revenue assets; clients own the system permanently by Day 45. Priced from $12,500 with 6 slots per month and 50% deposit.
- VidOS Operator Monthly managed service in which VID runs the installed video system end-to-end (scripting, filming, editing, publishing, reporting). Available exclusively after Install. Priced from $3,000/month.
- Script Development Professional video script writing service for B2B marketing teams producing brand voice-aligned, buyer-journey-structured scripts (brand story, product explainer, VSL, spokesperson). Includes 200-1,900 word scripts, 3 opening hook variations, 3 CTA variations, and 3 revisions. From $500 per script with 5-10 business day turnaround.
- Video Strategy Aligns video production to revenue goals through buyer journey mapping, format stack definition, and 90-day content planning.
- Video Production On-site and virtual filming services for B2B marketing teams, covering script templates, filming standards, and production workflows within the VidOS framework.
- Post-Production / Video Editing Professional video editing with review and approval workflows, delivering polished, brand-standard assets consistent with the VidOS production layer.
- Motion Graphics / Animation Animated explainers built for clarity and conversion when live-action cannot efficiently convey the depth, scale, or abstraction of an idea.
- Publishing & Media Consistent organic and paid video distribution across LinkedIn, YouTube, Instagram, TikTok, Facebook, and Pinterest with UTM attribution setup from Day 1.
- Studio Design Build-out of in-house video studio infrastructure so client teams can produce content easily and continuously after the system is installed.
- UGC & Talent Creator campaigns and talent sourcing for authentic-feeling social proof and ad creative at volume.
- AI Video AI-powered video production at scale for testing, scaling, and localization, extending production capability without replacing human quality.
- Brand Narrative Strategy Clear positioning and brand messaging development delivered before any video gets made, ensuring narrative alignment across the format stack.
- YouTube Growth System Weekly YouTube channel management producing 1-3 long-form videos and 4-12 Shorts, with full-service research, scripting, production, editing, SEO optimization, thumbnail design, and publishing. From $3,500/month with a 3-month minimum commitment.
- Product Video High-converting product videos and photography for e-commerce and DTC brands producing multiple assets in a single production cycle for use across product pages, ads, and social media. From $3,500 per product bundle with 1-2 week turnaround after product receipt.
Quantifiable outcome
- 78% increased video output for Match Group
- +9 more outcomes
Companies that use VID.co
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles4 records
VID.co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
VID.co partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
VID.co competitors and assessment
Company assessmentBroad incumbents
- Wistia: Established B2B video hosting and marketing platform with integrated production services. Addresses the same 'video for B2B marketing' category as VID but as a software-led incumbent rather than service-led specialist.
Direct peers
- Thinkmojo: B2B video production studio specializing in brand storytelling, product launches, and explainer content for technology and SaaS companies. Directly comparable in category and buyer.
- Yum Yum Videos: Explainer and corporate video production company serving B2B brands. Comparable service mix (animation, explainer, product video) and target buyer profile.
- Wyzowl: Specialist explainer and animated video production agency serving B2B marketing teams. Overlaps directly with VID's explainer, brand story, and product demo offerings.
- Explainify: Explainer video agency for B2B and SaaS companies, producing animated and live-action product narratives. Comparable in format, customer segment, and use cases to VID's explainer product work.
- Lemonlight: B2B video production agency offering video creation services across formats for marketing teams, agencies, and brands. Highly comparable service model and customer base to VID.
- Epipheo: B2B explainer video production studio serving enterprise and mid-market marketing teams. Directly comparable service offering and customer segment to VID.
- Switch Video: Video production agency focused on enterprise and B2B clients for explainer, brand, and sales-enablement videos. Comparable positioning to VID's enterprise Install and Operator tiers.
- Demo Duck: Explainer video and animation production company for B2B brands and SaaS companies. Closely comparable in target customer (B2B marketing) and product category (explainer/demo video).
Emerging players
- Vidyard: Video hosting, messaging, and analytics platform for B2B sales and marketing teams. Competes with VID's performance/attribution layer (CRM-connected video) rather than full-stack production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VID.co social profiles
Digital presenceVID.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
VID.co leadership team
Management profileNumber of profiles
Profiles1 record
VID.co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VID.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VID.co
What does VID.co do?
VID installs a complete four-layer video operating system (VidOS™) inside B2B marketing teams, covering Strategy (channel blueprint, buyer journey mapping, 90-day content plan), Formats (3-5 repeatable video formats with script templates), Production (documented filming and editing workflows), and Performance (CRM attribution and pipeline-tied KPIs). Offerings are tiered from a self-paced DIY Blueprint ($500) to single-video Sprint ($4,000+), full Install ($12,500+), and monthly Operator management ($3,000+/month), plus specialized services including YouTube Growth, Script Development, Animation, Publishing, UGC, and AI Video.
Is VID.co a public or private company?
VID.co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VID.co founded?
VID.co was founded in -1.
How does VID.co make money?
Six revenue lines are on record. Professional Video Services are the primary driver. The others are vidOS Install, vidOS Operator (Managed Services), vidOS Blueprint, youTube Growth System and script Development.
Who are VID.co's main competitors?
Wistia is listed as a broad incumbent. Direct peers are Thinkmojo, Yum Yum Videos, Wyzowl, Explainify, Lemonlight, Epipheo, Switch Video and Demo Duck. Vidyard is listed as an emerging player.
Does VID.co have an API?
No public API is recorded for VID.co.
What industry is VID.co in?
VID.co's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAM, Training, Safety & Compliance Video, with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 51211 and its SIC code is 7812.