What Cline Design does

Cline Design, LLC is a privately held, family-owned B2B professional services firm founded in 1988 and headquartered in Andover, New Hampshire. The company provides marketing, design, and communications services exclusively to the construction industry, serving general contractors, design-builders, construction managers, subcontractors, architects, engineers, and material suppliers across the United States and Canada. Core service lines include Strategic Marketing Services (marketing audits, SWOT analysis, buyer persona development, content planning, and analytics), the Construction Break Newsletter Service (a quarterly subscription product with exclusive 50-mile territory protection, operated since 1995), Web Design and Development, and Graphic Design and Print Services. The Construction Marketing Network, co-founded by Lorraine Cline DeShiro in 2022, functions as an adjacent community and resource platform.

The technology stack is anchored by third-party marketing automation and analytics platforms—HubSpot and SharpSpring for CRM, email, and content delivery; Google Analytics and Google Search Console for performance tracking; SEMRush and Moz for SEO; and WordStream for Google Ads management—rather than proprietary technology development. The firm is a certified HubSpot Partner (relationship traced to 2012 and ongoing) and a Google Partner, and is an active member of trade associations including ABC, AGC, NAHB, and the Construction Leadership Network.

The business model combines professional services engagements (project-based and multi-year retainers) with a recurring subscription component (the Construction Break newsletter). Pricing is custom and quote-based with free initial consultation; specific prices are not publicly disclosed. Distribution is direct and consultative, with thought leadership (blog content, webinars, industry conferences) driving inbound leads into a sales-led funnel. The firm has no external funding, no M&A history, and no disclosed revenue or employee headcount beyond a named team of approximately five full-time contributors plus interns.

Name

Cline Design

Legal name

Cline Design, LLC

Website

https://clinedesign.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Cline Design, LLC is a family-owned B2B marketing services firm founded in 1988 that exclusively serves the construction industry with strategic marketing, web design, graphic design, and its proprietary Construction Break quarterly newsletter service across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Construction Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Construction marketing services
• Inbound marketing agency
• Construction newsletter design
• Construction web design
• Graphic design services

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Services: Custom-tailored marketing strategy services including marketing audits, SWOT analysis, buyer persona development, content planning, and ongoing campaign management for construction companies.
2. Construction Break Newsletter Service: Quarterly newsletter subscription service providing pre-written content, professional design, printing, and optional mailing. Clients provide raw materials for pages 1 and 4 with exclusive territory protection.
3. Web Design and Development: Website design, development, and launch services including responsive design, content management, and integration with marketing automation platforms.
4. Graphic Design and Print Services: Logo design, branding, project profile pages, capability brochures, postcards, direct mailers, statements of qualifications, RFQs, RFPs, eBooks, and premium content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cline Design is a construction-industry marketing agency that helps commercial and industrial contractors, design-builders, construction managers, and subcontractors fill their project pipelines through integrated inbound marketing services. Its core offerings include strategic marketing consulting (audits, buyer-persona development, content planning, and analytics), a proprietary quarterly newsletter product called Construction Break, lead-generating website design and development, and full-service graphic design and print production (logos, brochures, RFQs, RFPs, eBooks, and direct mail).

Product overview

Cline Design is a construction marketing firm offering a suite of integrated services centered around its core expertise in inbound marketing for the construction industry. The main product portfolio includes: Construction Break Newsletter Service (a standalone quarterly newsletter product with exclusive territories), Strategic Marketing Services (consulting and planning), Web Design and Development, and Graphic Design and Print Services. Construction Marketing Resources serves as a supplementary content/sub-brand providing educational materials. These services are designed to work together as a comprehensive marketing solution—attracting prospects through web and content strategies, converting them via newsletters and print materials, and supporting the entire buyer journey through brand-consistent design and collateral.

Differentiator

Problem solved

Functional benefit

Brands

• Construction Break: Quarterly newsletter service for general contractors, construction managers, and the trades. Provides pre-written content for pages 2 and 3, with clients providing content for pages 1 and 4. Handles printing, folding, and mailing. Active since 1995.

Products and services

• Construction Break Newsletter Service Quarterly newsletter subscription for the construction industry. Cline Design provides pre-written content for pages 2 and 3, handles design, printing, folding, and optional mailing; clients supply content for pages 1 and 4. Each client receives exclusive 50-mile territory protection, and it has served hundreds of construction professionals across the U.S. and Canada since 1995.
• Strategic Marketing Services Inbound marketing consulting for commercial and industrial construction firms, including marketing audits, SWOT analysis, buyer-persona development, content planning, campaign goal setting, and analytics tracking, delivered as multi-year engagements with ongoing campaign management.
• Web Design and Development Website design, development, and launch services for construction companies, focused on 24/7 lead generation, responsive design, content integration (blogs, eBooks, white papers, case studies, calls-to-action, landing pages), and integration with marketing automation platforms such as HubSpot and SharpSpring.
• Graphic Design and Print Services Comprehensive graphic design and print production services for construction-industry clients, including logo design and branding, project profile pages, capability brochures, postcards, direct mailers, statements of qualifications, RFQs, RFPs, eBooks, and premium content.

Quantifiable outcome

• 55% more web traffic and 70% more leads for businesses that regularly blog (per HubSpot)
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Construction Marketing NetworkcoreStrategic or Co-development Partner · 1 January 2022Co-founded by Lorraine Cline DeShiro in 2022, serving as platform for construction marketing professionals. DeShiro also co-author of upcoming Construction Marketing Playbook.
• HubSpotcoreTechnology or IntegrationCertified HubSpot Partner since 2012, utilizing HubSpot marketing automation platform for client campaigns. Access to HubSpot Academy for team certifications including Inbound Marketing, Sales Enablement, and Client Management. Barrett King serves as Senior Channel Account Manager and Growth Strategist for Cline Design.
• GooglecoreTechnology or IntegrationCertified Google Partner with access to Google Academy training and Google Ads management tools. Company utilizes Google Analytics, Google Search Console, and Google Ads for client marketing programs.
• SharpSpringcoreTechnology or IntegrationMarketing automation platform partner providing content development, delivery control, and performance measurement capabilities. Includes built-in CRM and tools for team communication between sales and marketing.
• Construction Leadership NetworkcoreStrategic or Co-development PartnerActive participation in CLN conferences and virtual peer groups. Company founder presents focus groups on marketing strategy. CLN provides platform for sharing best practices, industry trends, and business development strategies with commercial contractors across North America.
• ProcoreminorStrategic or Co-development PartnerIndustry partner invited to Construction Leadership Network virtual peer groups to share knowledge, experience, action plans, and critical documents with members during COVID-19 pandemic.
• Associated Builders and Contractors (ABC)minorGTM or Marketing PartnerTrade association membership providing access to webinars on coronavirus, industry best practices, safety protocols, and business development strategies. Referenced as valuable resource for trusted industry connections.
• Associated General Contractors (AGC)minorGTM or Marketing PartnerTrade association membership providing networking opportunities and industry resources for construction marketing and business development.
• National Association of Home Builders (NAHB)minorGTM or Marketing PartnerTrade association membership offering industry resources and networking for construction marketing professionals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance marketing agency offering paid acquisition, SEO, and CRO. Overlaps with Cline Design in paid media management (Google Ads via WordStream) and SEO services for B2B clients.
• Heinz Marketing: B2B marketing agency focused on sales/marketing alignment, content, and demand generation. Comparable in offering strategic marketing services, content, and lead generation for B2B clients.
• IMPACT: B2B inbound marketing agency working with mid-market clients using HubSpot methodology. Directly comparable in service model (inbound, content, web design, marketing automation) and competes for overlapping B2B marketing budgets.
• SmartBug Media: HubSpot Elite Solutions Partner and full-service B2B inbound marketing agency. Closely comparable in offering (inbound, content, web design, marketing automation) and competes for the same mid-market B2B client dollars.
• New Breed Revenue: B2B revenue marketing agency specializing in HubSpot-driven demand generation, sales enablement, and marketing strategy. Closely comparable in service mix and target mid-market B2B clients.
• Square 2 Marketing: B2B inbound marketing agency using HubSpot and inbound methodology with a similar service portfolio including web design, content marketing, and strategic consulting for mid-market B2B clients.
• Stream Creative: Mid-size B2B marketing agency offering inbound marketing, web design, video, and branding. Comparable in size, geographic scope, and integrated service offering for mid-market B2B clients.

Others

• HubSpot: Marketing automation platform and ecosystem partner. Cline Design is a certified HubSpot Partner; HubSpot's broader partner ecosystem shapes competitive dynamics and provides platform credibility, tooling, and lead flow.
• Procore: Construction industry software platform. Not a direct competitor but an ecosystem partner through Construction Leadership Network; serves overlapping construction client base with complementary (not competing) services.
• Construction Marketing Network: Industry community co-founded by Cline Design's founder in 2022. Functions as a thought-leadership and networking platform rather than a direct competitor, but adjacent to Cline Design's service offering and brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/constructionmarketingservices
• LinkedInlinkedin.com/company/cline-design-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cline Design