WTF SEO
WTF SEO is a New Orleans-based, founder-owned SEO and AI search agency delivering customized campaigns, white-label execution, audits, and consulting to local businesses, marketing agencies, and select national brands.
- Company typePrivate
- Founded2011
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WTF SEO does
WTF SEO is a New Orleans-based, founder-owned digital marketing agency that delivers SEO, AI search optimization, content, and web development services to local businesses, marketing agencies, and select national brands. Founded by Steven de Brueys before Google's 2011 Panda update, the company has operated for 14+ years and has built a small specialist team (~6 people) covering technical SEO, editorial, content strategy, and web development. Its service portfolio spans customized SEO + AI search campaigns, white-label SEO execution for agencies, technical and comprehensive SEO audits, consulting, monthly reporting for in-house teams, website recovery and security, and custom web development. Pricing is hybrid: one-time audits start at $650-$750+, one-hour consults at $200, monthly in-house reporting at $275, and ongoing retainer campaigns (undisclosed) represent the core recurring revenue stream.
The company's core technology is its integrated SEO + AEO/GEO methodology, which combines traditional search engine optimization with structuring content for Google AI Overviews and generative search engines. A distinctive technical asset is a custom automated Vehicle Schema generation system for auto dealership clients, which prevents stale structured data at inventory scale. WTF SEO operates a dual go-to-market: direct sales to local Louisiana SMBs (New Orleans metro, Baton Rouge, Lafayette) and national brands, plus a white-label channel where marketing agencies resell WTF SEO's execution under their own brand with GA4/Looker Studio dashboards. Distribution is driven by a content-led marketing engine (blog, case studies with real GA4 data, LinkedIn presence) and earned media recognition from Moz, HubSpot, and Supernormal.
WTF SEO is privately held, Louisiana-domiciled, and entirely founder-owned with no institutional investment or parent company. Revenue is not publicly disclosed; the business model relies on a hybrid mix of recurring retainers, one-time audits, consulting fees, and white-label channel revenue, served across SMB, mid-market, and selective enterprise accounts including an Agency of Record relationship with Dell.
WTF SEO firmographics
Firmographics- Name
- WTF SEO
- Legal name
- WTF SEO
- Website
- https://wtfseo.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WTF SEO is a New Orleans-based, founder-owned SEO and AI search agency delivering customized campaigns, white-label execution, audits, and consulting to local businesses, marketing agencies, and select national brands.
- Ownership category
- akta.pro rank
WTF SEO industry classification
Industry- Product category
- Search Engine Optimization Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Optimization (SEO) Services (MPAAACAA)
- akta.pro secondary industries
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Local SEO (Maps, Citations, Reviews) (BPAFAJAD), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where WTF SEO is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WTF SEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO Services - Ongoing Management: Monthly retainer-based SEO campaigns providing ongoing optimization, content, reporting, and strategy. Services run directly for end clients or white-label for agencies.
- SEO Audits: One-time technical and comprehensive SEO audits providing data-driven recommendations. Technical SEO Audit at $650+, Full SEO Audit at $750+.
- Consulting: 1:1 consulting sessions (1-hour video meeting at $200) to map out SEO, lead generation, and AI strategy moves. Also includes ongoing monthly reporting for in-house teams at $275/month.
- White-Label Services: Full-service SEO under agency partner brands - audits, campaigns, content, reporting. Agencies keep margin and client relationships; WTF SEO remains invisible to end clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1 Hour Consult - Video meeting to discuss website concerns and pain points |
| One time/ perpetual license | Pay-as-you-go | Technical SEO Audit - Data-driven recommendations for higher rankings |
| One time/ perpetual license | Pay-as-you-go | SEO Audit - Keyword and competitor analysis with local SEO guidance |
| Subscription | Monthly | Monthly Reporting & Insights - For clients with in-house SEO teams |
| One time/ perpetual license | Pay-as-you-go | Website Recovery & Security - Malware removal and ranking restoration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WTF SEO product offering
Product offeringCore offering
WTF SEO provides search engine optimization services including technical SEO audits, on-page optimization, content creation, link building, monthly reporting, and consulting. The firm integrates Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into all campaigns so clients appear in Google's AI Overviews alongside traditional search results. Services are delivered directly to local and national businesses or as white-label execution for marketing agencies that resell the work under their own brand.
Product overview
WTF SEO is a New Orleans-based SEO and AI search agency offering a portfolio of interconnected digital marketing services. The core offerings include White Label SEO + AI Search Services (delivered under agency partners' brands) and Customized SEO + AI Search Campaigns, supported by SEO Audits, SEO + AI Consulting, Monthly SEO Reporting, and Web Development & Design. Additional add-on services include 1 Hour Consult, Technical SEO Audit, SEO Audit, Monthly Reporting & Insights, and Website Recovery & Security. The company positions AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) as integrated within their SEO services rather than separate offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- White Label SEO + AI Search Services
Quantifiable outcome
- American Leather Hospitality: 0 → 713 ranked keywords, +1,100% YTD organic sessions, page-1 for national high-difficulty terms (#5 Comfort Sleeper, #8 Bethany Couch)
- +2 more outcomes
Companies that use WTF SEO
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
WTF SEO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
WTF SEO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Télia AgencycoreOngoing strategic partnership where Télia Agency brings WTF SEO into SEO workstreams while Télia leads PR, paid social, organic social, and email programs. WTF SEO provides technical SEO, on-page optimization, schema markup, and backlink acquisition. Multiple joint case studies: American Leather Hospitality (B2B furniture), Florida Homestyles (luxury real estate), Auto Approval (auto dealership). Both agencies report on wins they executed.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WTF SEO competitors and assessment
Company assessmentBroad incumbents
- WebFX: Much larger full-service digital marketing agency offering SEO alongside paid media, web development, and content at scale. Overlaps with WTF SEO in SEO service line but operates at significantly greater scale with broader portfolio and enterprise sales motion.
Direct peers
- SEO.com: Established SEO agency offering SEO audits, link building, content, and ongoing SEO campaigns. Directly comparable in core SEO service offering and target SMB/mid-market customer segment.
- Victorious: Specialized SEO agency providing technical SEO, content, link building, and reporting primarily for mid-market and enterprise clients. Comparable service-line depth and emphasis on data-driven campaigns mirrors WTF SEO's approach.
- Straight North: SEO and digital marketing agency providing audits, technical SEO, content, and reporting for SMB and mid-market clients. Comparable in service mix, vertical breadth, and reliance on documented case studies as proof points.
- The HOTH: SEO services provider known for white-label SEO for agencies as well as direct SEO campaigns and link building. Especially comparable to WTF SEO's white-label channel and its productized service approach.
- HigherVisibility: Full-service SEO agency offering SEO audits, ongoing SEO campaigns, content, and local SEO for SMB to mid-market clients. Closely comparable in service mix and target customer to WTF SEO, with similar reliance on case studies and content marketing as GTM.
- SmartSites: Digital marketing agency offering SEO, web design, and PPC to SMB and mid-market clients. Comparable service breadth and SMB-focused GTM with similar emphasis on transparent reporting.
- Ignite Visibility: Digital marketing agency with a strong SEO practice serving mid-market and enterprise clients across verticals. Comparable in offering SEO audits, ongoing campaigns, content, and white-label-style partnerships.
- Boostability: White-label and direct SEO services provider serving agencies and SMB clients with audits, ongoing campaigns, and content. Closely comparable in white-label go-to-market model and SMB customer focus.
- Thrive Internet Marketing Agency: Full-service digital marketing agency with a strong SEO practice serving SMB to mid-market clients across multiple verticals. Directly comparable in offering audits, ongoing SEO campaigns, and content-led delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
WTF SEO social profiles
Digital presenceWTF SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTF SEO leadership team
Management profileNumber of profiles
Profiles6 records
WTF SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTF SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTF SEO
What does WTF SEO do?
WTF SEO provides search engine optimization services including technical SEO audits, on-page optimization, content creation, link building, monthly reporting, and consulting. The firm integrates Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into all campaigns so clients appear in Google's AI Overviews alongside traditional search results. Services are delivered directly to local and national businesses or as white-label execution for marketing agencies that resell the work under their own brand.
Is WTF SEO a public or private company?
WTF SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WTF SEO founded?
WTF SEO was founded in 2011. It employs 1 to 10 people.
Where is WTF SEO based?
WTF SEO is headquartered in New Orleans, United States, in the North America region.
How does WTF SEO make money?
Four revenue lines are on record. SEO Services - Ongoing Management is the primary driver. The others are SEO Audits, consulting and white-Label Services.
Who are WTF SEO's main competitors?
WebFX is listed as a broad incumbent. Direct peers are SEO.com, Victorious, Straight North, The HOTH, HigherVisibility, SmartSites, Ignite Visibility, Boostability and Thrive Internet Marketing Agency.
Does WTF SEO have an API?
No public API is recorded for WTF SEO.
What industry is WTF SEO in?
WTF SEO's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPAAACAA, Search Engine Optimization (SEO) Services, with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its SIC code is 7311.