Royal Pools

What Royal Pools does

Royal Pools (legally Earl Adams Tile-Coping & Plastering Inc, DBA Royal Pools by Adams) is a custom swimming pool construction and renovation firm founded in 1969 in San Jose, California, and acquired by Adams Pool Solutions in 2012. The company designs and builds residential inground pools — including integrated spas, water features, tanning ledges, and custom decking — as well as commercial aquatic facilities for developers, municipalities, hotels, and recreation centers, and operates a pool resurfacing and replastering service line. Its core construction technology centers on shotcrete applied at 4,000 PSI versus the industry gunite standard of 2,500 PSI, a 65 pcf double-reinforced steel schedule exceeding the 55 pcf engineering norm, dual-skimmer systems with 2.5-inch piping, sweep 90-degree plumbing configurations, and energy-efficient equipment (variable-speed pumps, LED lighting, efficient heating) from Jandy and Hayward that meets California Title 24 standards.

Royal Pools runs a project-based, direct-to-consumer business model targeting Bay Area homeowners through two showroom locations (San Jose outdoor HQ, Pleasanton indoor), free in-home design consultations, local SEO, and referrals, while pursuing commercial clients via dedicated project managers. Revenue streams include one-time custom construction contracts, commercial pool projects, pool resurfacing and renovation, and an affiliate referral relationship with Lyon Financial for pool loans up to $200,000 with terms up to 30 years. Approximately 90% of construction work is self-performed by in-house crews across excavation, plumbing, steel, shotcrete, tile, electrical, and equipment, with the remaining 10% allocated to long-tenured subcontractors; the company claims 140+ years of combined building experience across the Royal Pools and Adams Pool Solutions organizations, 600+ renovations per year, and zero structural failures in the last 10 years.

Name

Royal Pools

Legal name

Earl Adams Tile-Coping & Plastering Inc

Website

https://royalpools.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Royal Pools by Adams is a San Jose-based custom swimming pool construction and renovation firm serving Bay Area residential and commercial clients since 1969, operating as the new-pool division of Adams Pool Solutions with in-house shotcrete construction, two showrooms, and a dedicated resurfacing service line.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction Services

NAICS

Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Custom pool construction
• Pool resurfacing
• Commercial aquatic facilities
• Inground pool builders
• Shotcrete pool construction

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Swimming Pool Construction: Full-service custom pool design and build process from initial concept to finished backyard. Residential and commercial pool construction including custom shapes, integrated spas, water features, and complete deck/landscape coordination. Revenue is project-based with line-item pricing for transparency.
2. Pool Resurfacing and Renovation: Professional pool resurfacing and replastering services for both residential and commercial facilities. Includes surface evaluation, material recommendation, and flawless finish delivery for safety, longevity, and performance.
3. Commercial Pool Construction: Construction of aquatic facilities for developers, municipalities, hotels, and recreation centers. Projects include complex commercial requirements, ADA compliance, and California health code standards.
4. Pool Financing Referral: Partnership with Lyon Financial for pool financing, where Royal Pools receives referral consideration for directing customers to financing services for loans up to $200,000 with terms up to 30 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Royal Pools is a Bay Area custom swimming pool design–build contractor that has operated since 1969, constructing gunite/shotcrete residential and commercial pools with in-house crews and offering related pool resurfacing, remodeling, and renovation services. The firm sells design–build pool construction projects directly to homeowners via showrooms and in-home consultations, and to commercial clients (developers, municipalities, hotels, recreation centers) via enterprise field sales.

Product overview

Royal Pools by Adams is a custom swimming pool construction and remodeling company serving the San Francisco Bay Area since 1969. The company operates as a full-service pool design-and-build firm with three core service lines: Residential Pool Construction (custom inground pools built with 4,000 PSI shotcrete, integrated spas, water features, and custom tile/masonry), Commercial Pool Construction (aquatic facilities for municipalities, hotels, HOAs, and recreation centers), and Pool Resurfacing (replastering and renovation for aging pools). The company also offers an add-on Pool Financing service through Lyon Financial. All projects are managed by dedicated in-house crews (90% in-house), with two showroom locations in San Jose and Pleasanton, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pool Construction Design–build construction of custom gunite/shotcrete inground swimming pools for individual Bay Area homeowners, including site evaluation, design, permitting, shotcrete shell construction, tile, plumbing, equipment installation, and start-up.
• Commercial Pool Construction Design–build construction of commercial and institutional aquatic facilities, including pools for developers, municipalities, hotels, and recreation centers, using engineering-grade structural specifications (4,000 PSI shotcrete, 65 PCF steel).
• Pool Resurfacing and Remodeling Renovation and resurfacing services for existing pools, including HydroBlast surface removal, replastering, retiling, plumbing upgrades, and equipment replacement for residential and commercial pools, with 30+ years of remodeling experience.

Quantifiable outcome

• Energy costs reduced by up to 70% compared to standard builds
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

21 partnerships are on record, tiered minor, core and flagship.

• National Pool TileminorOthersTile partner providing pool tile materials for construction and renovation projects.
• Bedrosians Tile And StoreminorOthersTile and stone materials supplier for pool construction projects.
• DaltileminorOthersPremium tile and stone products supplier for pool construction and design.
• Pebble Technology (PebbleTec)minorOthersPremium pool finishes and surfaces supplier for pool construction.
• JandycoreTechnology or IntegrationPool equipment partner providing pool automation systems, pumps, and filtration equipment. Hayward and Jandy systems have widely available parts across the U.S.
• Hayward Pool EquipmentcoreTechnology or IntegrationPool equipment partner providing pumps, filters, and heating systems. Both Hayward and Jandy systems have widely available parts across the U.S. with local supply houses stocking high-wear items.
• Lenehan EngineeringminorOthersEngineering partner providing structural engineering services for pool projects.
• Pool Engineering Inc.minorOthersEngineering partner specializing in pool structural engineering services.
• Golden State Cast StoneminorOthersCoping materials supplier for pool construction.
• MSI (M S International)minorOthersLeading brand for pool construction materials and surfaces.
• Bay Area BluestoneminorOthersArchitectural and landscape materials supplier for pool construction.
• American Soil And StoneminorOthersSoil and stone materials supplier for pool construction.
• Peninsula Building MaterialsminorOthersBuilding materials supplier for pool construction projects.
• Pebble PlusminorOthersPool construction and renovation company providing surface materials.
• Eco FinishminorOthersHigh-performance pool coatings supplier for pool resurfacing.
• Finest Finishes BlendsminorOthersPool finish materials supplier.
• Nobile Tile SupplyminorOthersTile materials supplier for pool construction.
• Fujiwa TileminorOthersTile materials supplier for pool construction.
• Artistry in MosaicsminorOthersPool and home renovation design company providing mosaic services.
• Lightstreams Glass TileminorOthersHandcrafted glass tile products for pool construction.
• Adams Pool SolutionsflagshipStrategic or Co-development PartnerParent company that acquired Royal Pools in 2012. Led by Tony Adams with extensive resources and knowledge base. Adams Pool Solutions is California's largest pool renovation company with 70+ years of history. Royal Pools operates as the new-pool construction division of Adams Pool Solutions, with stability and warranties backed by the parent company.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Pools & Spas: Custom fiberglass and gunite pool builder serving the Mid-Atlantic and Southeast with strong content-marketing and digital lead generation. Closely comparable on custom pool design/build, direct-to-consumer sales motion, and showroom-led consultative selling.
• California Pools: Long-established Southern California-based custom pool builder serving high-end residential clients across the LA/OC/SD metros. Closely comparable product (custom in-ground pools, spas, water features), customer (affluent homeowners), and business model (design-build with in-house crews).
• Adams Pool Solutions: Parent company of Royal Pools since 2012; California's largest pool renovation company operating in the same Bay Area / Northern California geography with the same shotcrete-based construction methodology. It is the most direct comparable and effectively the in-house renovation arm for Royal's new-construction business.

Others

• Leslie's Poolmart: Largest U.S. specialty retailer of pool supplies, equipment, and aftermarket service. Comparable as an adjacent participant in the pool ownership lifecycle but operates in retail/service rather than custom construction.
• Jandy: Pool equipment manufacturer (pumps, filters, automation) listed as a core Royal Pools equipment partner. Comparable as the equipment backbone of Royal's energy-efficient pool specification rather than a competing builder.
• Pebble Technology International (PebbleTec): Premium pool finish / aggregate supplier explicitly listed as a Royal Pools materials partner. Comparable as a key upstream input provider for Royal's pool interiors rather than a direct competitor.

Broad incumbents

• Blue Haven Pools & Spas: National residential pool builder with regional offices across the Sunbelt and West Coast, offering custom in-ground pools and renovation. Comparable on product and customer segment, with broader geographic diversification than Royal.
• Anthony & Sylvan Pools: 75+ year-old U.S. residential pool builder with national footprint offering new construction and renovation. Comparable on full-service pool design/build and renovation but with broader geographic reach and lower average ticket than Royal's premium Bay Area positioning.
• Premier Pools & Spas: Largest residential pool builder in the U.S., operating a franchise/dealer network across multiple states. Comparable on product (custom in-ground pools) and target customer (upper-middle to high-end homeowners) but with national scale rather than Royal's single-metro focus.

Regional players

• Sunset Pools: Las Vegas / Nevada custom pool builder for high-end residential clients. Comparable on premium custom pools and luxury homeowner target, but operates in a different regional market than Royal's Bay Area focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/royalpoolsbyadams
• Instagraminstagram.com/royal_pools_
• LinkedInlinkedin.com/company/royal-pools-by-adams

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Pools