Friends of Friends Agency

What Friends of Friends Agency does

Friends of Friends Agency is a privately held, Los Angeles-based boutique marketing agency founded approximately two years prior to the current website content. The firm specializes in marketing for experiences, serving independent event producers, music festivals, nightlife venues, food and beverage brands, and individual music artists. Its service offering is organized into five pillars: Strategy, Social Media, Media (paid advertising), Direct (first-party data), and Creative, positioning the firm as an in-house marketing department replacement for clients that lack such internal capabilities.

The agency's core deliverable is end-to-end campaign execution: platform-specific organic social content on TikTok, Instagram, and Facebook; paid social and out-of-home campaigns; influencer engagement; on-site real-time content capture at events; and SMS/email direct marketing via an integration with the Hive CRM platform for live events. Notable case-study outcomes include selling over 100,000 tickets for the Vibra Urbana festival brand across four sold-out editions, generating over $20 million in trackable conversion revenue for Rolling Loud (where it serves as agency of record), driving a 300% revenue increase and tripling attendance for Elements Music & Arts Festival 2023, reducing cost per purchase from $51.29 to $10.10 for venue 1015 Folsom, and growing Prince Street Pizza's social audience by over 35,000 followers with 30 million organic video views. The named client roster includes Rolling Loud, Insomniac Events, RedBull, Vibra Urbana, Elements Festival, 1015 Folsom, Prince Street Pizza, Atlanta Food & Wine Festival, and Dombresky.

The business model is professional services with quote-based, custom pricing per engagement, with revenue generated through project work and retainers with enterprise clients. Distribution is direct enterprise sales to festival organizers, venue operators, and consumer brands, primarily across the US in regions including the Southeast, New York, San Francisco Bay Area, West Coast, Northeast, and Southwest. The firm has no disclosed funding rounds, no parent company, and operates with 1-10 employees, indicating a bootstrapped, founder-owned structure. No proprietary software product, AI/ML capability, patents, or regulatory actions are disclosed in the source materials.

Name

Friends of Friends Agency

Legal name

Friends of Friends Agency

Website

https://friendsoffriends.agency

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Friends of Friends Agency is a Los Angeles-based boutique marketing agency that delivers culture-led campaigns, social media, paid media, first-party data, and creative services to music festivals, venues, food and beverage brands, and individual artists across the US.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Food Services and Drinking Places (722)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Experience marketing agency
• Festival marketing services
• Event promotion services
• Brand campaign management
• Social media marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Full-service marketing agency providing strategy, social media, paid advertising, creative, and data services to event producers, festivals, and consumer brands. Revenue is generated through professional service engagements and retainer-based relationships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Friends of Friends is a full-service marketing agency that specializes in selling experiences for music festivals, nightlife venues, food and beverage brands, and individual artists. The agency delivers integrated marketing services across five pillars — Strategy, Social Media, Media (paid advertising), Direct (first-party data), and Creative — to drive ticket sales, audience growth, and brand engagement for experiential clients in the US market.

Product overview

Friends of Friends is a marketing agency specializing in selling experiences for events, festivals, venues, and consumer brands. They do not offer a software product or platform; instead, they provide a comprehensive suite of marketing services including Strategy, Social Media, Media (paid advertising), Direct Marketing (1st party data), and Creative services. Their client work spans the music festival industry (Rolling Loud, Elements Music & Arts Festival, Vibra Urbana), nightlife venues (1015 Folsom), food and beverage brands (Prince Street Pizza, Atlanta Food & Wine Festival), and individual artists (Dombresky).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy
• Social
• Media
• Direct
• Creative

Quantifiable outcome

• Sold 100,000+ tickets for new festival brands within a year
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HivecoreTechnology or IntegrationFriends of Friends uses Hive, a top CRM platform for live events, to manage client communications. They utilize Hive to push SMS and email blasts to fans and subscribers for Vibra Urbana and other client campaigns.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Octagon: Global sports and entertainment marketing agency with deep experience in event marketing, sponsorships, and athlete/entertainer partnerships. Overlaps with Friends of Friends' experience-led marketing for live events and venues.
• 160over90: Creative marketing agency within Endeavor, serving sports, entertainment, and consumer brands. Comparable to Friends of Friends in delivering experience-driven campaigns for major entertainment and lifestyle clients.
• CSM Sport & Entertainment: International sports and entertainment marketing agency offering strategy, content, and activation services. Comparable to Friends of Friends in delivering event-driven marketing for entertainment brands, though at larger enterprise scale.
• Wasserman: Global sports, music, and entertainment marketing agency. Comparable to Friends of Friends in serving music artists and live events, but operates at much larger scale with a broader portfolio of services.

Direct peers

• ID-PR: Boutique entertainment PR and marketing agency representing music artists, festivals, and lifestyle brands. Closely comparable to Friends of Friends in culture-led, entertainment-focused client work.
• 42West: Entertainment marketing and PR agency part of the Dolphin Entertainment group, serving music, film, and live events. Comparable to Friends of Friends in culture-led marketing for entertainment clients.
• LaForce: Entertainment marketing and PR agency specializing in music, nightlife, hospitality, and consumer brands. Closely comparable to Friends of Friends in targeting experiential and festival-adjacent clients with culture-led campaigns.
• Wavelength Marketing: Specialist music industry marketing agency serving artists, labels, and live events. Directly comparable to Friends of Friends in vertical specialization on music and live entertainment marketing.
• DKC: Entertainment and consumer PR/marketing agency with divisions covering music, hospitality, and lifestyle brands. Comparable to Friends of Friends in serving festival and nightlife clients with culture-led storytelling.
• Sunshine Sachs: Entertainment and lifestyle PR/marketing agency with deep music and live events practice. Comparable to Friends of Friends in serving artists, festivals, and consumer brands with integrated marketing campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FriendsOfFriendsAgency
• Instagraminstagram.com/friendsoffriends.agency
• LinkedInlinkedin.com/company/friendsoffriendsagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of Friends Agency