PartsLogic
PartsLogic is a San Diego SaaS company that provides parts-focused site search with year-make-model fitment, autocomplete, synonym, and voice capabilities to automotive, firearms, and industrial parts e-commerce retailers on Shopify, BigCommerce, Magento, Miva, and WooCommerce.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PartsLogic does
PartsLogic, Inc. is a private SaaS provider of internal site search software purpose-built for parts e-commerce, founded in 2020 and headquartered in San Diego, California. The company's core product is a cloud-hosted search engine that replaces conventional Year-Make-Model (YMM) dropdown menus with a single text or voice input bar capable of parsing synonyms, qualifiers, facets, attributes, and vehicle fitment data. The platform is delivered through native integrations with Shopify, BigCommerce, Adobe Magento, Miva, and WordPress/WooCommerce, and is backed by automated daily fitment ingestion from industry data sources including ACES & PIES, SEMA Data Co-Op, DriveRightData, Turn 14, ASAP, PDM, and DCi, covering more than 2,000 brands.
The product surface includes YMM search, vehicle fitment verification, autocomplete, synonym search, search boosting rules, product fitment and attribute search, Google Analytics integration, and a generative AI capability available only in the Enterprise tier. Pricing is tiered across Essential, Standard, Professional, and Enterprise plans with session-based limits ranging from 50,000 to over 1,000,000 sessions per month, supplemented by professional services billed at $195 per hour. Annual contracts auto-renew with a 7-day written notice cancellation clause.
The company sells primarily to automotive parts e-commerce retailers (named customers include Zroadz, Pace Performance, Clutch Masters, Injen, Bumper Superstore, Wehrli, and CarPartsEmpire) and has begun extending into adjacent verticals such as firearms and industrial/manufacturing parts e-commerce. The go-to-market combines direct enterprise sales with channel-driven acquisition through e-commerce platform partner ecosystems. The company is bootstrapped, has 1–10 employees, has not disclosed any funding rounds, and reports no regulatory actions or M&A activity.
PartsLogic firmographics
Firmographics- Name
- PartsLogic
- Legal name
- PartsLogic, Inc.
- Website
- https://partslogic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PartsLogic is a San Diego SaaS company that provides parts-focused site search with year-make-model fitment, autocomplete, synonym, and voice capabilities to automotive, firearms, and industrial parts e-commerce retailers on Shopify, BigCommerce, Magento, Miva, and WooCommerce.
- Ownership category
- akta.pro rank
PartsLogic industry classification
Industry- Product category
- Automotive Site Search Software
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industries
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where PartsLogic is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PartsLogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly subscription-based SaaS platform leased to customers. The subscription fee is prorated for the first paid month. Contract terms auto-renew unless terminated with 7 days written notice prior to renewal month.
- Professional Services: Time and materials billing for additional requirements, change orders, and custom development work at $195 per hour per person
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential: Core search features including synonyms, misspellings, and YMM search |
| Subscription | Monthly | Standard: Essential plus boosting rules and fitment verifier |
| Subscription | Monthly | Professional: Standard plus facet management and vehicle qualifiers |
| Subscription | Monthly | Enterprise: Professional plus automatic fitment and generative AI |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
PartsLogic product offering
Product offeringCore offering
PartsLogic provides a SaaS-based internal site search platform built specifically for automotive parts e-commerce, allowing shoppers to type or speak vehicle fitment (Year-Make-Model plus qualifiers such as bed length, door count, and engine) directly into a website search bar. The platform includes autocomplete, synonym, faceted and attribute search, automated daily fitment updates across 2,000+ brands, search boosting/merchandising, and Google Analytics integration, delivered as a subscription with optional professional services.
Product overview
PartsLogic is a SaaS-based site search platform specifically designed for automotive parts e-commerce. The core product is the PartsLogic Site Search platform, which offers multiple integrated modules including YMM Search, Automated Fitment Management, Product Fitment & Attribute Search, Autocomplete Search Box, Search Boosting, Synonym Search, Analytics Search, and YMM Vehicle Fitment Verification. The platform is offered across four pricing tiers (Essential, Standard, Professional, Enterprise) with Generative AI available only in the Enterprise tier. The system integrates with major e-commerce platforms (Shopify, BigCommerce, Magento, Miva) and Google Analytics, targeting automotive, firearms, and industrial parts e-commerce businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- PartsLogic Site Search SaaS-based AI-powered internal site search platform purpose-built for automotive parts e-commerce, enabling users to search by Year-Make-Model, synonyms, part attributes, faceted filters, and voice input with autocomplete, and integrating with Google Analytics for conversion tracking. Sold to automotive, firearms, and industrial parts online retailers.
- Make and Model Site Search for Guns and Firearms Specialized make-and-model site search functionality tailored for firearms and gun industry e-commerce websites, enabling users to find firearms and accessories by make/model and to search parts numbers across varied formats.
Quantifiable outcome
- Up to 10x higher conversion rate for PartsLogic users vs non-users
- +6 more outcomes
Companies that use PartsLogic
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
PartsLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
PartsLogic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycorePartsLogic provides YMM (Year Make Model) automotive search integration for Shopify stores, allowing users to type vehicle fitment and keywords directly into the Shopify search bar. Real-time product syncing and personalized search results.
- BigCommercecorePartsLogic integrates with BigCommerce to provide optimized search performance and mobile-friendly site search for automotive parts stores on the BigCommerce platform.
- Adobe MagentocorePartsLogic offers seamless integration with Adobe Commerce Magento, providing scalable search solutions for larger inventories with advanced algorithms and detailed search analytics.
- ACES & PIEScoreAutomated data standard for automotive fitment information. PartsLogic uses ACES & PIES data to automatically update vehicle fitment daily for accurate search results.
- SEMA Data Co-OpcorePartsLogic automatically syncs product fitment data from SEMA Data Co-Op, a leading automotive aftermarket data repository, ensuring comprehensive vehicle coverage.
- Google AnalyticscorePartsLogic integrates with Google Analytics to provide customers with search analytics including what users search for, result counts, and conversion tracking data.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
PartsLogic competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is a leading API-first site search and discovery platform used by thousands of e-commerce retailers. It directly competes with PartsLogic's core enterprise offering on site search functionality, autocomplete, and merchandising — the key differentiator for PartsLogic is its vertical specialization in YMM/fitment.
- Hawksearch: Hawksearch (Bridgeline Digital) is an AI-driven site search and product recommendation platform with focus on complex catalogs and B2B e-commerce. Its complex-catalog positioning overlaps PartsLogic's attribute-rich automotive parts use case.
- Searchspring: Searchspring is a site search, merchandising, and personalization platform purpose-built for e-commerce retailers. It is a direct peer competing for the same Shopify/BigCommerce/Magento merchants that PartsLogic targets.
- Constructor: Constructor is an AI-first e-commerce discovery platform offering personalized search and browse experiences. It competes directly with PartsLogic for mid-market and enterprise e-commerce search budgets, with a stronger AI/ML positioning.
- Findify: Findify is an AI-powered e-commerce search and personalization platform with Shopify, BigCommerce, and Magento integrations. It competes directly with PartsLogic within the same e-commerce platform app ecosystems.
- Bloomreach: Bloomreach provides AI-driven e-commerce search, merchandising, and content personalization, including Loomi search. It is a direct competitor in the e-commerce site search category where PartsLogic operates, with comparable product surface area and target buyer.
- Klevu: Klevu provides AI-powered site search, product recommendations, and merchandising for e-commerce stores. It directly competes with PartsLogic on the same Shopify/BigCommerce/Magento platform integration layer.
Broad incumbents
- Shopify (Shopify Search): Shopify provides native search and the Shopify Search & Discovery app as part of its broader commerce platform. It is an incumbent indirect competitor that could disintermediate third-party search tools like PartsLogic if it adds YMM-aware capabilities.
- Adobe (Magento Commerce Search): Adobe Commerce (Magento) ships native site search and Live Search as part of its broader commerce platform. It is a broad incumbent whose native search offerings compete with PartsLogic in the same Magento merchant base.
Emerging players
- Syte: Syte is a visual AI discovery platform for e-commerce, providing search, recommendation, and visual tagging. It overlaps with PartsLogic's AI-powered search capabilities but is differentiated by visual search technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PartsLogic social profiles
Digital presencePartsLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsLogic leadership team
Management profileNumber of profiles
Profiles1 record
PartsLogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsLogic
What does PartsLogic do?
PartsLogic provides a SaaS-based internal site search platform built specifically for automotive parts e-commerce, allowing shoppers to type or speak vehicle fitment (Year-Make-Model plus qualifiers such as bed length, door count, and engine) directly into a website search bar. The platform includes autocomplete, synonym, faceted and attribute search, automated daily fitment updates across 2,000+ brands, search boosting/merchandising, and Google Analytics integration, delivered as a subscription with optional professional services.
Is PartsLogic a public or private company?
PartsLogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PartsLogic founded?
PartsLogic was founded in 2020. It employs 1 to 10 people.
Where is PartsLogic based?
PartsLogic is headquartered in San Diego, United States, in the North America region.
How does PartsLogic make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are PartsLogic's main competitors?
Direct peers on record are Algolia, Hawksearch, Searchspring, Constructor, Findify, Bloomreach and Klevu. Broad incumbents are Shopify (Shopify Search) and Adobe (Magento Commerce Search). Syte is listed as an emerging player.
Does PartsLogic have an API?
No public API is recorded for PartsLogic.
What industry is PartsLogic in?
PartsLogic's product category is Automotive Site Search Software. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces.