Wright Gray
Wright Gray is a privately held New Orleans-based personal injury law firm (11-50 employees, founded 2000) representing individual accident victims across 15+ practice areas in four Louisiana cities on a contingency-fee basis with free consultations.
- Company typePrivate
- Founded2000
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wright Gray does
Wright Gray (operating as Wright Gray Trial Lawyers / Wright Gray Harris) is a privately held personal injury law firm headquartered in New Orleans, Louisiana, founded in 2000 by two local personal injury attorneys who joined forces and have since been joined by a third named partner. The firm represents individuals injured due to the negligence of others, operating across 15+ specialized practice areas including car accidents, truck and motorcycle accidents, premises liability, slip and fall, dog bites, nursing home abuse, wrongful death, maritime and offshore injuries (Jones Act, LHWCA), rideshare accidents, brain injury, chemical plant explosions, hospital/medical sexual assault, and shooting-victim claims. Wright Gray operates on a contingency fee basis — clients pay no upfront cost and the firm is compensated only if it wins — and offers free initial case evaluations via phone and website contact form.
The firm maintains two physical offices in New Orleans (Canal Street and St. Charles Avenue) and markets actively across four Louisiana metros (New Orleans, Lake Charles, Lafayette, Baton Rouge) through city-level SEO pages, a Spanish-language version of the site, a free downloadable case-value guide, client testimonials, and earned media placements in outlets including CBS News, The Daily Beast, Global Construction Review, and the Times-Picayune. Underlying technology is a conventional legal-services delivery model with no proprietary platform, no API/SDK, and no documented AI or automation capability; client acquisition is direct-to-consumer with no intermediaries or referral fees.
The business model is professional-services contingency fee revenue, with case-level recoveries documented in the tens of millions cumulatively and individual settlements ranging from roughly $500K to $1.8M (premises liability $1.8M, 18-wheeler $1M, motor vehicle $675K, other $500K). The firm's headcount of 11-50 employees, three named partners, and four-city Louisiana footprint place it in the small regional law firm band. Ownership remains with the founding partners; no external investment, private equity involvement, or parent company is disclosed.
Wright Gray firmographics
Firmographics- Name
- Wright Gray
- Legal name
- Wright Gray Trial Lawyers
- Website
- https://wrightgray.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wright Gray is a privately held New Orleans-based personal injury law firm (11-50 employees, founded 2000) representing individual accident victims across 15+ practice areas in four Louisiana cities on a contingency-fee basis with free consultations.
- Ownership category
- akta.pro rank
Wright Gray industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Wright Gray is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wright Gray business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Personal Injury Legal Fees: Contingency fee-based legal representation where clients pay no upfront costs. The firm receives a percentage of settlements/verdicts only if they win the case. This is standard for personal injury law firms in Louisiana.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee - no upfront cost to clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wright Gray product offering
Product offeringCore offering
Wright Gray is a New Orleans-based personal injury law firm that provides legal representation to individuals injured due to the negligence of others. The firm handles cases including car accidents, truck accidents, motorcycle accidents, premises liability, slip and fall, dog bites, nursing home abuse, wrongful death, maritime accidents, brain injuries, and other personal injury matters. Services are delivered on a contingency fee basis with free initial consultations.
Product overview
Wright Gray (also known as Wright Gray Harris or Wright Gray Trial Lawyers) is a personal injury law firm offering a comprehensive suite of legal services centered on representing individuals injured due to someone else's negligence. The firm's core product is its personal injury legal services, supported by an extensive portfolio of specialized practice areas including Premises Liability, Car Accident, Motorcycle Accident, Truck Accident, Slip and Fall, Dog Bite, Nursing Home Abuse, Wrongful Death, Shooting Victim, Maritime & Offshore Accident, Rideshare Accident, Brain Injury, Chemical Plant Explosion, and Hospital/Medical Sexual Assault. With over 60 years of combined legal experience, the firm operates on a contingency fee basis offering free consultations, recovering tens of millions of dollars for clients through settlements, judgments, and verdicts. The practice serves clients across Louisiana including New Orleans, Lake Charles, Lafayette, and Baton Rouge.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive personal injury legal representation for individuals injured due to someone else's negligence or recklessness, with over 60 years of combined legal experience and tens of millions recovered in settlements, judgments, and verdicts.
- Car Accident Legal Representation Legal representation for victims of car accidents caused by negligent drivers, handling insurance claims and personal injury lawsuits to recover compensation for medical bills, lost wages, and other losses.
- Truck Accident Legal Representation Legal representation for victims of commercial truck accidents, identifying all liable parties including trucking companies, cargo loaders, and truck manufacturers.
- Motorcycle Accident Legal Representation Legal representation for motorcycle accident victims to recover compensation for injuries, medical bills, lost wages, and property damages.
- Premises Liability Legal Representation Legal representation for individuals injured on someone else's property due to unsafe conditions such as uneven floor tiles, dark stairwells, faulty elevators, swimming pool accidents, negligent security, and slip and fall hazards.
- Slip and Fall Legal Representation Legal representation for slip and fall accident victims injured due to property owner negligence, commonly occurring at supermarkets, restaurants, hotels, retail stores, parking lots, and sidewalks.
- Dog Bite Legal Representation Legal representation for dog bite victims to hold dog owners liable under Louisiana's one-bite rule and strict liability laws.
- Nursing Home Abuse Legal Representation Legal representation for victims of elder abuse and neglect in nursing homes and assisted living facilities, handling cases involving medical neglect, physical abuse, sexual abuse, emotional abuse, and financial exploitation.
- Wrongful Death Legal Representation Legal representation for surviving family members to seek financial compensation and justice when a loved one's death was caused by another person's negligence or intentional act.
- Maritime & Offshore Accident Legal Representation Legal representation for maritime workers injured on the job, handling claims under the Longshore and Harbor Workers Compensation Act, the Jones Act, General Maritime Law, and other maritime regulations.
- Rideshare Accident Legal Representation Legal representation for victims of Uber or Lyft accidents to seek compensation for medical bills, lost income, and other expenses.
- Brain Injury Legal Representation Legal representation for victims of traumatic brain injuries (TBIs) resulting from accidents, seeking compensation for extensive medical treatment, rehabilitation, and ongoing care.
- Shooting Victim Legal Representation Legal representation for shooting victims to pursue personal injury claims for compensation covering hospitalization, medication, therapy, and other damages.
- Chemical Plant Explosion Legal Representation Legal representation for victims of chemical plant explosions and fires, handling cases involving inadequate safety training, non-compliance with regulations, and faulty equipment.
- Hospital/Medical Sexual Assault Legal Representation Legal representation for victims of sexual assault in medical settings, addressing cases involving healthcare professionals exploiting their position of trust.
- Free Case Evaluation Free initial consultation service offering no upfront costs with payment on a contingency fee basis, where clients pay nothing unless the firm wins their case.
Quantifiable outcome
- $1,000,000 recovered for 18-Wheeler Accident
- +3 more outcomes
Companies that use Wright Gray
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Wright Gray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wright Gray partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- American Bar AssociationminorProfessional legal organization affiliation. Firm displays ABA logo indicating membership and adherence to professional standards.
- Trial Lawyer CollegeminorProfessional organization for trial lawyers. Firm displays TLC logo indicating membership and professional development.
- National Trial LawyersminorProfessional organization for trial attorneys. Firm displays NTL logo indicating membership and recognition in trial advocacy.
- Lawyers of DistinctionminorRecognition organization for lawyers. Firm displays LOD logo indicating recognition for excellence in legal practice.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wright Gray competitors and assessment
Company assessmentDirect peers
- Gordon McKernan Injury Attorneys: Baton Rouge-headquartered personal injury firm serving Louisiana with a similar contingency-fee model and broad PI practice mix. Directly comparable in geography, target clientele (accident victims), and GTM.
- Cellino Law Firm: Personal injury firm with heavy advertising spend and contingency fee model targeting accident victims. Comparable in practice focus (auto/truck accidents, premises liability) though primarily Northeast-based.
- Morris Bart, LLC: Long-established Louisiana personal injury firm with offices across the state, including New Orleans. Closely comparable practice mix (auto accidents, premises liability, mass tort), contingency model, and regional brand presence.
- Allen & Allen: Regional personal injury firm in Virginia with similar contingency model, broad PI practice, and branded case-results-driven marketing. Comparable in size, structure, and go-to-market approach.
- The Barnes Firm: Personal injury firm with multiple offices and contingency fee representation for accident victims. Comparable practice mix (car/truck accidents, premises liability) and lead-generation-driven marketing model.
Regional players
- Bertrand & Sellers: Louisiana-based plaintiff-side law firm with personal injury and mass tort practice. Comparable regional focus and contingency model, though with somewhat different case mix.
- Galloway Johnson Tompkins Burr & Smith: Louisiana-based defense-side and personal injury firm. Comparable regional footprint but includes defense practice, contrasting with Wright Gray's plaintiff-only focus.
Broad incumbents
- Jacoby & Meyers: Long-standing national personal injury brand with multi-state offices and contingency fee model. Comparable service offering but broader geographic reach and brand recognition.
- Morgan & Morgan: Largest U.S. personal injury firm with national TV/digital marketing presence and offices across multiple states. Directly comparable service offering and target customer, but operates at vastly greater scale and marketing spend.
Others
- 1-800-The-Law / Champion Marketing: Legal lead-generation and marketing services company that connects accident victims with PI attorneys. Comparable customer (injury victims) and adjacent ecosystem participant rather than a competing firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wright Gray social profiles
Digital presenceWright Gray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wright Gray leadership team
Management profileNumber of profiles
Profiles3 records
Wright Gray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wright Gray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wright Gray
What does Wright Gray do?
Wright Gray is a New Orleans-based personal injury law firm that provides legal representation to individuals injured due to the negligence of others. The firm handles cases including car accidents, truck accidents, motorcycle accidents, premises liability, slip and fall, dog bites, nursing home abuse, wrongful death, maritime accidents, brain injuries, and other personal injury matters. Services are delivered on a contingency fee basis with free initial consultations.
Is Wright Gray a public or private company?
Wright Gray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wright Gray founded?
Wright Gray was founded in 2000. It employs 11 to 50 people.
Where is Wright Gray based?
Wright Gray is headquartered in New Orleans, United States, in the North America region.
How does Wright Gray make money?
One revenue line is on record: personal Injury Legal Fees.
Who are Wright Gray's main competitors?
Direct peers on record are Gordon McKernan Injury Attorneys, Cellino Law Firm, Morris Bart, LLC, Allen & Allen and The Barnes Firm. Regional players are Bertrand & Sellers and Galloway Johnson Tompkins Burr & Smith. Broad incumbents are Jacoby & Meyers and Morgan & Morgan. 1-800-The-Law / Champion Marketing is listed as an others.
Does Wright Gray have an API?
No public API is recorded for Wright Gray.
What industry is Wright Gray in?
Wright Gray's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.