Hotel FeedBack

What Hotel FeedBack does

HotelFeedBack (legal entity HF Hotel Feedback Ltd) is a privately held SaaS company founded in 2015 and headquartered in Nicosia, Cyprus, with operational offices in Thessaloniki, Greece. The company builds a cloud-based web application that converts a hotel's existing Wi-Fi infrastructure into an in-house guest feedback and marketing tool. When guests connect to Wi-Fi, they are redirected to a branded HotelFeedback landing page where they can submit real-time reviews, view promotional notifications, complete online check-in, and access digital hotel directories. Data is stored on Azure Microsoft Cloud with a GDPR-compliant consent flow.

The platform has eight proprietary feature pillars: Wi-Fi landing-page authentication, real-time feedback with notifications to management, QR code feedback systems, in-Wi-Fi promotional banners, multi-outlet survey capabilities (restaurant, bar, spa, congress) with room-level statistics, automatic review distribution to major OTAs, online check-in, and a Premium tier adding UI customization, custom email templates, and extended analytics. The core product is HotelFeedback for hotels; a related sub-brand, GuestFeedback, adapts the same platform for restaurants, cafes, and bars.

HotelFeedBack operates a sales-led model combining direct demo acquisition via its website with a reseller/partner program and a marketplace placement on Booking.com Suite (theoretically reaching 181,000 properties in 14 countries). The company monetizes through annual SaaS subscriptions with a Standard and Premium tier, supplemented by one-time license deployments funded under Greece's ESPA tourism SME program. Notable named customers include Four Seasons, Columbia Beach Resorts, Alaya Kuta Resort, Vanoro Hotel, and Ramada Plaza Thraki, with deployments reported across 10 countries. No external funding rounds, parent company, or revenue figures are disclosed; the firm appears bootstrapped and founder-controlled.

Name

Hotel FeedBack

Legal name

HF Hotel Feedback Ltd

Website

https://hotelfeedback.gr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

HotelFeedBack is a Cyprus-incorporated SaaS company that converts hotels' existing Wi-Fi networks into real-time guest feedback, OTA review distribution, and in-house marketing platforms for the hospitality industry.

Ownership category

akta.pro rank

Product category

Hospitality Guest Experience Software

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Hotel feedback software
• Guest experience management
• Wi-Fi marketing platform
• Online reputation management
• Hospitality review collection

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: SaaS subscription model for hotel Wi-Fi marketing and feedback tool. Provides software licenses for hotels with subscription management and payment history accessible through Settings > Billing page. Premium version available with additional customization features.
2. Premium Software Licenses (ESPA): Specific software licenses with one-time payment available for hotels funded via ESPA (Greek NSRF funding program) or Development Law. Over 50 hotels in Greece included HotelFeedback in their ESPA proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HotelFeedback is a cloud-based SaaS platform that converts a hotel's existing Wi-Fi infrastructure into a guest engagement tool. When guests connect to Wi-Fi, they are redirected to a branded landing page where the hotel can collect real-time structured and free-text reviews, distribute them automatically to integrated OTA platforms (TripAdvisor, Google, HolidayCheck, TopHotels.ru, Booking.com), display promotional banners, and build a GDPR-compliant email database. A sister product, GuestFeedback, delivers the same feedback and Wi-Fi marketing functionality to restaurants, cafes and bars.

Product overview

Hotel FeedBack offers a unified cloud-based platform for hotels and hospitality venues that transforms existing Wi-Fi infrastructure into guest engagement tools. The core product, HotelFeedback, is a web application that displays a landing page when guests connect to hotel Wi-Fi, enabling real-time feedback collection, review management across major platforms (TripAdvisor, Google, HolidayCheck, Booking.com), and in-house marketing promotions. A related product, GuestFeedback, serves restaurants and cafes with similar capabilities. The platform offers a Premium tier with enhanced customization and reporting features. Integration partnerships with HotelToolBox extend capabilities to include mobile apps for pre- to post-stay guest engagement.

Differentiator

Problem solved

Functional benefit

Brands

• GuestFeedback: A Wi-Fi direct marketing and guest satisfaction tool for restaurants, cafes, and bars, using Mikrotik routers. A variant of the HotelFeedback platform adapted for non-hotel hospitality venues.

Products and services

• HotelFeedback Cloud-based web application that converts a hotel's existing Wi-Fi infrastructure into a real-time guest feedback and in-house marketing tool, automatically distributing collected reviews to TripAdvisor, Google, HolidayCheck, TopHotels.ru and Booking.com. Built for hotels of all sizes — from boutique properties to large luxury chains (e.g. Four Seasons, Columbia Beach Resorts).
• GuestFeedback Wi-Fi direct marketing and guest satisfaction tool for restaurants, cafes and bars, based on the same platform as HotelFeedback but adapted for non-hotel hospitality venues using Mikrotik routers. Collects online surveys, distributes reviews, and serves promotional banners via Wi-Fi landing pages and QR codes.

Quantifiable outcome

• 10x more reviews compared to traditional feedback collection methods
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered strategic and core.

• HotelToolBoxstrategicStrategic or Co-development Partner · 15 March 2023Strategic collaboration to provide mobile web app and/or native app for hotels to engage guests from pre-arrival to post-stay. HotelToolBox provides fast check-in, events & activities, mobile concierge, explore hotel facilities and destination features. Creates seamless experience for online orders, table reservations, spa bookings, activity bookings.
• RevitUpstrategicGTM or Marketing Partner · 27 July 2022RevitUp (Greece-based with 20 years of experience) provides Revenue Management, Performance Marketing, Digital Presence Management, and Online Distribution & Sales services in hospitality. Partnership brings holistic approach to hotel development through internal marketing promotions and service improvement surveys.
• GooglecoreTechnology or Integration · 28 July 2017Official strategic partnership enabling HotelFeedback to become the means of increasing hotels' Google reviews. HotelFeedback's unique method of collecting hotel reviews with interactive questionnaires during guests' stay via Wi-Fi automatically submits reviews to Google in real-time. More than 100 million users search for hotels in Google daily.
• TripAdvisorcoreTechnology or IntegrationOfficial partner enabling automatic review submission to TripAdvisor. Reviews can be encouraged through Wi-Fi prompts and automatically posted to TripAdvisor.
• Booking.comcoreTechnology or IntegrationAvailable in Booking.com Suite Marketplace, accessible to 181,000 properties in 14 countries including United States, United Kingdom, Ireland, Canada, Australia, New Zealand, United Arab Emirates, Saudi Arabia, and Greece.
• Reseller Partner ProgramcoreChannel Partner/ Reseller/ DistributorPartner Program designed for partners with hospitality industry expertise. Helps develop new opportunities, enter growing markets, and increase margins. Ranges from small local IT companies through to big brand resellers. Includes affiliate program earning $150 per installation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ReviewPro: Hotel guest feedback and reputation management platform, now part of Shiji Group. Directly competes with HotelFeedback in hotel guest review collection and OTA review distribution, serving the same hotel customers with similar solutions and integrations.
• TrustYou: Hotel reputation and survey platform serving hotels worldwide. Direct competitor offering guest feedback, review management, and survey capabilities to similar hotel customers across multiple geographies.
• Revinate: Hotel marketing automation platform with guest feedback and reputation management modules. Direct competitor targeting similar hotel customers with combined marketing, feedback, and database-building capabilities.
• GuestRevu: UK-based guest feedback and reputation management platform for hotels, B&Bs, and serviced apartments. Direct competitor in the hotel feedback/reputation space, with strong EMEA presence and similar target customer profile.

Emerging players

• Mews: Cloud hotel property management system with integrated guest experience features. Emerging player offering comprehensive hotel operations including guest engagement tools that overlap with HotelFeedback's offering through integrated PMS-based delivery.
• SiteMinder: Hotel distribution and guest engagement platform. Emerging player with overlapping guest engagement and acquisition capabilities for hotels, also competing on Booking.com's marketplace - a partial overlap with HotelFeedback's core distribution channel.

Broad incumbents

• Medallia: Enterprise customer experience management platform with a hospitality vertical. Broader incumbent with overlapping feedback capabilities for hotels, but its primary market is enterprise CX across multiple industries rather than hospitality-specialized.
• Shiji Group: Global hotel technology platform serving the hospitality industry; acquired ReviewPro. Broad incumbent with overlapping guest feedback and reputation management capabilities as part of a larger hotel tech suite including PMS and POS systems.
• Qualtrics: Enterprise experience management platform (now part of SAP) with hospitality solutions. Broad incumbent offering overlapping survey and feedback capabilities to hotels among many other industries, with significantly larger resources and sales motion.
• Cloudbeds: Cloud-based hotel property management system with built-in guest engagement features. Broad incumbent offering an integrated suite that includes guest feedback and reputation management as part of a broader PMS, appealing to hotels preferring single-vendor solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hotelfeedbackgr
• Facebookfacebook.com/hotelfeedback
• LinkedInlinkedin.com/company/hotelfeedback

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel FeedBack