Evalco
- Company typePrivate
- Founded2015
- HeadquartersGemert, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Evalco firmographics
Firmographics- Name
- Evalco
- Legal name
- effectgroep*
- Website
- https://evalco.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Evalco is headquartered
LocationHeadquarters
- HQ city
- Gemert
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Evalco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing & Performance Services: Managed service offering including performance marketing, e-commerce, data & intelligence, and email automation services. Pricing is custom based on ambition, channels, and media budget. Not subscription-based in standard packages; tailored approach per client.
- Media Budget Management: The agency manages client media budgets for paid channels (Google Ads, Shopping, Social advertising). Revenue derived from service fees on top of media spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom performance marketing engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Evalco product offering
Product offeringCore offering
Effectgroep* is a full-service Dutch marketing agency that plans, executes, and optimizes data-driven performance campaigns across Google Ads, Shopping, Performance Max, social advertising, retargeting, and email automation. Core services include Performance Marketing, E-commerce (marketplace growth on bol.com and Amazon with Channable-managed product feeds), Data & Intelligence (server-side tracking, live dashboards, AVG/GDPR-compliant measurement), and E-mail & Automation, delivered to enterprise and mid-market clients in the Netherlands.
Product overview
Effectgroep is a full-service marketing agency offering data-driven performance marketing services. The core offering spans four interconnected service areas: Performance Marketing (campaign management across Google Ads and social platforms), E-commerce (shopping campaigns and marketplace optimization), Data & Intelligence (server-side tracking, dashboards, and reporting), and E-mail & Automation (behavioral email flows). These services are designed to work together as a unified approach, helping organizations measure, optimize, and scale their marketing performance from first touchpoint to conversion.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Development and optimization of result-oriented campaigns across Google Ads, Shopping, social advertising, and retargeting, focused on growth, conversion, and ROI with continuous data-driven adjustments. Targets enterprise and mid-market clients in the Netherlands.
- E-commerce Marketing Shopping and Performance Max campaign setup for webshops, product feed optimization via Channable, and marketplace growth on bol.com and Amazon, targeting sales conversion from product data to purchase.
- Data & Intelligence Data measurement, visualization, and actionable insights including server-side tracking setup (AVG/GDPR compliant), live dashboards, and reporting to measure campaign performance and enable real-time adjustments.
- E-mail & Automation Email flows and campaigns responding to user behavior and timing, designed to strengthen customer relationships and increase conversion from first contact through long-term engagement.
Quantifiable outcome
- +99% conversions at 35% lower CPA
- +2 more outcomes
Companies that use Evalco
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Evalco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Evalco partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google Ads Partner. Manages Google Ads campaigns including Search, Shopping, Performance Max, and retargeting for clients. Uses Google's advertising platforms as core channel for performance marketing services.
- ChannablecoreProduct feed optimization platform used to manage and automate product feeds for marketplaces (Bol.com, Amazon), comparison sites, and advertising platforms. Ensures product data is always up-to-date and optimized for campaign performance.
- HubSpotcoreCRM and marketing automation platform partner. Used for marketing, sales, and customer service operations.
- IDEA (Innovatie, Design, Effect)minorMember of IDEA online community/platform for agencies. Industry association membership providing network and credibility.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Evalco competitors and assessment
Company assessmentEmerging players
- Traffic4u: Dutch performance marketing agency specializing in SEA, SEO, and data analytics for retail and e-commerce clients. Comparable in service focus and Dutch market positioning, though typically smaller-scale than effectgroep*.
Direct peers
- Netprofiler: Dutch performance marketing agency with strong focus on Google Ads, Shopping, and data analytics. Comparable in technology stack, Dutch market focus, and emphasis on measurable ROI.
- Springbok Agency: Dutch performance marketing agency with strong Google Ads and analytics focus. Directly comparable on Google Partner status, performance marketing emphasis, and Netherlands-portfolio client base.
- Energize (Dutch Agency): Netherlands-based digital agency offering performance marketing, e-commerce, and creative services. Comparable as a mid-sized Dutch agency with overlapping capabilities and Google Ads focus.
- DEPT® (formerly Dept Agency): One of the largest Dutch digital and creative agencies, offering performance marketing, e-commerce, data, and design across global markets. Directly comparable as a Dutch full-service digital agency with overlapping client profiles and service lines.
- iO (formerly X-Menz): Large Dutch full-service digital agency offering strategy, data, creative, and technology services across the Benelux. Comparable as a Dutch integrated agency competitor with similar service portfolio and target customers.
- Gladiator (Digital Agency): Dutch digital agency combining performance marketing, design, and technology for B2B and e-commerce clients. Comparable in service portfolio and Dutch SME/enterprise client base.
- OrangeValley: Netherlands-based performance marketing agency specializing in data-driven campaigns, Google Ads, and analytics. Closely comparable in service focus, Dutch market focus, and emphasis on cookie-less tracking and conversion measurement.
- Ematters: Netherlands-based digital agency focused on data-driven marketing, CRO, and analytics. Comparable in Dutch market positioning and data-first approach to performance marketing.
Others
- Channable: Product feed management and PPC automation platform used by agencies for marketplace and shopping campaigns. Listed as a technology partner; adjacent ecosystem participant rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Evalco social profiles
Digital presenceEvalco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evalco leadership team
Management profileNumber of profiles
Evalco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evalco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evalco
What does Evalco do?
Effectgroep* is a full-service Dutch marketing agency that plans, executes, and optimizes data-driven performance campaigns across Google Ads, Shopping, Performance Max, social advertising, retargeting, and email automation. Core services include Performance Marketing, E-commerce (marketplace growth on bol.com and Amazon with Channable-managed product feeds), Data & Intelligence (server-side tracking, live dashboards, AVG/GDPR-compliant measurement), and E-mail & Automation, delivered to enterprise and mid-market clients in the Netherlands.
When was Evalco founded?
Evalco was founded in 2015. It employs 1 to 10 people.
Where is Evalco based?
Evalco is headquartered in Gemert, Netherlands, in the Europe region.
How does Evalco make money?
Two revenue lines are on record. Digital Marketing & Performance Services are the primary driver. The others are media Budget Management.
Who are Evalco's main competitors?
Traffic4u is listed as an emerging player. Direct peers are Netprofiler, Springbok Agency, Energize (Dutch Agency), DEPT® (formerly Dept Agency), iO (formerly X-Menz), Gladiator (Digital Agency), OrangeValley and Ematters. Channable is listed as an others.
Does Evalco have an API?
No public API is recorded for Evalco.