Tuyo

What Tuyo does

Tuyo Inc. is a US-incorporated financial technology company that operates a self-custodial DeFi wallet paired with a Visa debit card (the Tuyo Card) built on Coinbase's Base blockchain. The product enables cryptocurrency holders to spend USDC at over 175 million merchant locations worldwide via Apple Pay and Google Pay while retaining exclusive custody of their private keys. Core platform modules include Tuyo Earn (curated DeFi yield strategies on USDC, EURC, ETH, and BTC offering up to 11% APY), Tuyo Trading (multi-network token swaps across Ethereum, Base, Arbitrum, Optimism, and Polygon covering 15,000+ tokens), virtual fiat accounts, and a gamified loyalty program (TUYOs Rewards) structured across seasonal phases leading to a signaled Token Generation Event. The signature user-facing feature is Buy Now, Pay Maybe (BNPM), which randomly waives card transactions with undisclosed odds determined solely by Tuyo.

The company monetizes through three transaction-based streams: a 0.25% volume fee on trading activity (with stablecoin-to-stablecoin trades and bridging exempt), a foreign exchange spread of up to approximately 1% on non-USD card transactions, and a 10% performance fee on returns generated by Earn strategies. Fiat on/off-ramp functionality is outsourced to Bridge Ventures, a US-licensed money transmitter also compliant in the EEA, and Visa card issuance is provided by Rain (Signify Holdings). The product is designed for self-serve adoption: no sales intervention is required, and the company operates with a team of 1–10 employees while reporting 50,000+ users.

Tuyo serves a consumer and prosumer segment of cryptocurrency users and DeFi enthusiasts seeking real-world spending utility from their digital assets, as well as cross-border spenders looking for lower-cost multi-currency payments. The product-led growth strategy relies on app store distribution, referral incentives within the TUYOs Rewards program, and organic social engagement on X. The company currently serves markets in the United States and the European Economic Area while explicitly excluding the United Kingdom from its services.

Name

Tuyo

Legal name

Tuyo Inc.

Website

https://tuyo.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Tuyo Inc. operates a self-custodial DeFi wallet paired with a Visa debit card on Coinbase's Base blockchain, letting crypto holders spend USDC globally via Apple Pay and Google Pay while earning DeFi yield through Tuyo Earn.

Ownership category

akta.pro rank

Product category

Crypto Payments & DeFi Wallet

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Staking, Restaking & Liquid Staking Finance (LST/LRT, validator markets) (FSAPAEAH)

akta.pro secondary industries

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Crypto debit card
• Self-custodial wallet
• DeFi yield platform
• Stablecoin payments
• Crypto rewards program

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Volume Fees: Tuyo charges 25 basis points (0.25%) on trading volume. Bridging tokens and trading between stablecoins are exempt from this volume-based fee; only network fees apply.
2. Foreign Exchange Spread: When spending in currencies other than USD, a small FX spread of up to ~1% is charged. USD transactions have 0% fee.
3. Earn Performance Fees: Tuyo takes a 10% performance fee on returns from Earn strategies. All APYs shown on Tuyo are calculated including this fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tuyo provides a self-custodial DeFi wallet and crypto-powered financial platform built on Coinbase's Base blockchain. Its core offering is the Tuyo Card, a USDC-backed Visa debit card featuring a 'Buy Now, Pay Maybe' gamified mechanism that randomly waives purchases. The platform bundles multi-network token trading (15,000+ tokens across 5 networks), curated DeFi yield strategies (up to 11% APY), fiat virtual accounts, and a seasonal loyalty token program.

Product overview

Tuyo is a self-custodial DeFi wallet and crypto-powered financial platform built around the Tuyo Card, a Visa debit card that lets users spend their USDC stablecoin with a unique 'Buy Now, Pay Maybe' gamified feature. The platform integrates several complementary modules: Tuyo Earn for generating yield on crypto holdings (up to 11% APY), Tuyo Trading for multi-network token swaps, TUYOs Rewards Program for gamified loyalty across seasonal phases, and Virtual Accounts for fiat on/off ramps. Users maintain full control of their funds through self-custody while accessing global spending via Apple Pay and Google Pay.

Differentiator

Problem solved

Functional benefit

Brands

• Buy Now, Pay Maybe: A feature that randomly waives certain card transactions, giving users a chance at reimbursement for purchases.

Products and services

• Tuyo Card A cryptocurrency prepaid Visa debit card powered by USDC on Base blockchain that lets users spend stablecoins at 175M+ Visa locations globally with Apple Pay and Google Pay integration. Features the 'Buy Now, Pay Maybe' gamified mechanism that randomly waives eligible transactions, with a daily spending limit of $10,000 USD that scales with usage.
• TUYOs Rewards Program A multi-season loyalty program distributing TUYOs reward tokens to users for activities including card spending, trading, earning yield, and referrals, with seasonal phases (Pioneers, Early Adopters, FOMO, Stacking Season) and varying multiplier boosts.

Quantifiable outcome

• Up to 11% APY on USDC, EURC, ETH, and BTC through Earn strategies
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Bridge Ventures, Inc.coreTechnology or IntegrationBridge Ventures provides fiat currency services including fiat-to-stablecoin conversions and virtual bank account number management. They are a licensed and regulated money transmitter in the United States and compliant with regulations in the U.S. and the European Economic Area (EEA). Bridge is not a bank. This partnership is essential for Tuyo's fiat on/off ramp functionality.
• Rain (Signify Holdings, Inc.)coreTechnology or IntegrationRain is a financial technology company that provides card issuance services for Tuyo. Cards are issued by licensed partner institutions pursuant to agreements and licensing requirements applicable in their respective jurisdictions. Rain is not a bank, exchange, or asset custodian.
• Coinbase (Base Blockchain)coreTechnology or IntegrationThe Tuyo Card and account services operate on Coinbase's Base blockchain. The Tuyo Card is built on Base and uses USDC on Base as the primary currency for transactions. Base is an Ethereum Layer 2 blockchain developed in partnership with Coinbase.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coinbase: Coinbase offers the Coinbase Card (Visa debit card spending from USDC balances) plus Coinbase Earn yield products and on-chain wallet services. It is Tuyo's most direct competitor given Tuyo is built natively on Coinbase's Base L2.
• Crypto.com: Crypto.com offers a Visa crypto debit card with cashback in CRO tokens, plus an earn product and in-app trading. It is the most direct competitor to Tuyo on the consumer crypto-card-plus-yield proposition, with custodial rather than self-custodial architecture.
• Wirex: Wirex is a crypto payments platform issuing Visa debit cards that spend from multi-crypto balances with built-in yield (X-Accounts) and rewards. Closely comparable to Tuyo on the multi-currency spending + yield bundle.
• Binance: Binance issues Binance Card (Visa) for spending crypto balances globally and offers Binance Earn for yield. Overlap with Tuyo is on multi-network trading, yield, and card-based spending, though Binance is custodial.
• Bybit: Bybit offers a Bybit Card (Visa/Mastercard) for spending crypto, plus trading and Earn products. Direct competitor on consumer crypto-card and on-chain yield with global distribution.
• Nexo: Nexo offers a crypto-backed Visa card plus an Earn product with interest paid on idle crypto. Comparable to Tuyo on the earn-plus-spend bundle, though custodial and fiat-rail focused.

Emerging players

• Fold: Fold offers a Bitcoin rewards debit card and a self-custodial Bitcoin wallet. Comparable to Tuyo on gamified crypto card rewards, though narrower (BTC-only) and US-focused.
• Phantom: Phantom is a self-custodial multi-chain wallet with swap and staking features. Overlap with Tuyo on self-custody and multi-network asset management, though Phantom currently lacks a card product.
• MetaMask: MetaMask is the leading self-custodial EVM wallet with swap and staking. Adjacent to Tuyo on the self-custodial DeFi wallet layer; lacks a fiat-spending card but is a potential integration target.

Others

• Rain (Signify Holdings): Rain is Tuyo's card-issuance partner and also issues its own branded crypto cards in select markets. Listed as a partner/competitor hybrid for completeness, but not a direct head-to-head competitor in Tuyo's primary markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itstuyo
• LinkedInlinkedin.com/company/tuyodotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuyo