Common Ground Yoga

Name

Common Ground Yoga

Legal name

Common Ground Yoga

Website

https://commongroundyoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio classes
• Aerial yoga instruction
• Functional movement yoga
• Pilates classes
• Private yoga sessions

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Yoga Class Instruction: Revenue generated from yoga class attendance, including traditional yoga, aerial yoga, pilates, and specialized programs. Classes are offered in various formats including group sessions and private instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Common Ground Yoga is a single-location yoga studio that delivers in-person yoga classes, aerial yoga, pilates, private instruction, and youth programs. It sells class packages, unlimited memberships, workshops, private group events, gift cards, and access to an online video library, with booking managed through the Walla App.

Product overview

Common Ground Yoga operates as a single-location yoga studio offering a unified service portfolio centered on functional movement-based yoga practices. The core offerings include traditional yoga, aerial yoga, pilates, and private instruction, with supplementary programs for children and teens. The studio differentiates itself as a strictly non-heated, non-performative environment focused on practical movement and community. Additional offerings include video/online classes, specialized workshops, private group bookings for events, and gift cards. The business model centers on class-based instruction with in-studio attendance, augmented by a video library for at-home practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Yoga Classes In-studio yoga classes emphasizing functional movement patterns and alignment over dynamic flow sequences, designed to improve joint stability, muscle activation, and daily body efficiency for adult practitioners of all levels.
• Aerial Yoga Yoga classes performed with suspended aerial silk hammocks, offering support and inversion possibilities for practitioners of various levels.
• Pilates Classes Pilates classes focusing on core strength, alignment, and controlled movement for adult practitioners.
• Private Instruction One-on-one yoga instruction providing personalized guidance and customized practice development for individual students.
• Aerial Kids + Teens Yoga Specialized aerial yoga programs designed for children and teenagers, offering age-appropriate movement and yoga instruction in a non-competitive setting.
• Video Library / Online Classes Digital library of recorded yoga content accessible online, enabling students to practice at home on their own schedule.
• Workshops Specialized workshop sessions covering specific yoga topics, techniques, or intensive practice experiences.
• Private Groups & Birthday Parties Group booking options for private events such as birthday parties, team building, or private group sessions.
• Gift Cards Gift card products available for purchase, allowing recipients to attend classes at the studio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alo Moves: Premium online yoga and wellness platform from lifestyle brand Alo Yoga. Comparable as a digital yoga content competitor with strong brand and instructor roster, exerting pricing pressure on studio video libraries.
• Glo (Yoga, Pilates, Meditation App): Subscription-based digital platform offering yoga, pilates, and meditation classes. Comparable as a direct competitor to Common Ground's Video Library for online yoga and pilates content.
• StretchLab: Franchise offering assisted stretching and flexibility services with a focus on functional movement and injury prevention. Comparable for targeting practitioners interested in functional movement and recovery rather than high-intensity performance.

Direct peers

• Sky Ting Yoga: Boutique NYC yoga studio offering traditional and aerial (Chinese acrobatics-influenced) classes with a community-first ethos. Comparable for combining aerial yoga with traditional formats under a community-focused brand.
• Y7 Studio: Boutique yoga chain known for hip-hop influenced, candlelit, non-heated vinyasa classes with strong brand identity. Comparable as a similarly positioned boutique yoga studio competing for community- and experience-driven practitioners.

Broad incumbents

• CorePower Yoga: Largest US yoga chain offering heated power yoga and signature formats. Comparable as a direct yoga competitor with significantly greater scale, brand, and capital — though Common Ground deliberately positions against CorePower's heated, performance-oriented model.
• YogaWorks: Multi-location yoga studio chain offering traditional, heated, and specialty classes with teacher training programs. Comparable as a broad incumbent in the yoga studio category with overlapping traditional and specialty class offerings.
• Peloton (Yoga/App): Large-scale connected fitness platform with a substantial on-demand yoga library. Comparable as a competitor for both Common Ground's online Video Library and for at-home practice time that competes with in-studio visits.
• Pure Yoga: Premium urban yoga chain offering traditional, hot, and specialty classes. Comparable as an established multi-format yoga operator with overlapping class types (traditional, pilates-adjacent, private instruction).

Regional players

• Boston Yoga Studio (e.g., Back Bay Yoga / Cambridge Yoga): Independent Boston-area yoga studios serving the same MetroWest catchment as Common Ground Yoga. Comparable as local regional competitors in the same geographic market for traditional and community-focused yoga.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/common-ground-yoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Ground Yoga