What Stellantis Design Studio does

Stellantis Design Studio (legal entity PSA ID - PSA INNOVATION ET DESIGN S.A.S.) is a wholly-owned design services subsidiary of Stellantis N.V., incorporated in France in 2014 and rebranded under its current name following the 2021 PSA–FCA merger. The studio operates as a B2B life-centric design agency offering both white-label design services and brand-specific design collaborations drawing on the creative resources of all 14 Stellantis brands — Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall.

Its service portfolio spans brand architecture and visual identity, user experience, industrial and product/mobility design, architecture and interior design, apparel design, graphic and motion design, and digital/physical prototyping. Engagements follow a proprietary four-phase methodology — Consider, Conceive, Cultivate, Communicate — and leverage the Stellantis CAVE virtual environment for full-scale design evaluation. The client base is enterprise-oriented and cross-industry, with named projects for Airbus Helicopters (H160 exterior), Aura Aero (ERA electric aircraft), Alstom Transport (Strasbourg tram), MND Ropeways (Orizon cable transport), Bourbon Mobility (offshore crew vessel cabins), Latitude 46/Tofinou (sailing yacht), Windelo (catamaran), Le Marquier (outdoor kitchens), Pleyel (concert piano), Pecqueur Motorists (watches), and Geven and Sogeclair (aerospace).

The firm operates six studios in Paris, Torino, Shanghai, São Paulo, Casablanca, and Detroit, with regional studio heads and a multilingual website (EN/FR/PT/ZH/AR). Commercial model is project-based, bespoke, and direct-enterprise: opportunities are qualified and scoped offline via a dedicated commercial inbox ([email protected]), with no public pricing or self-service channel. Revenue figures are not publicly disclosed.

Name

Stellantis Design Studio

Legal name

PSA ID - PSA INNOVATION ET DESIGN S.A.S.

Website

https://stellantisdesignstudio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stellantis Design Studio is a B2B design services subsidiary of Stellantis N.V. offering white-label and brand-specific design — leveraging 14 Stellantis brands and a four-phase life-centric methodology — to enterprise clients across aviation, marine, transportation, luxury goods, and consumer products via six global studios.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (541420), Interior Design Services (541410), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Industrial design services
• Brand identity design
• Transportation design
• Product design consulting
• Automotive design

Headquarters

HQ city

Vélizy-villacoublay

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Design Services - White Label: Provides white-label design services to external clients, leveraging Stellantis' design excellence and creative power for brands, products and customer experiences.
2. Design Services - Brand Collaboration: Specific design projects with Stellantis brand teams (Peugeot, Jeep, Maserati, etc.) for external clients seeking design from particular brand design teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stellantis Design Studio is a life-centric design agency that provides white-label and brand-specific design services to external clients, drawing on the creative power of Stellantis's 14 automotive brands (Peugeot, Jeep, Maserati, etc.). Its offerings span brand architecture and strategy, user experience, product/mobility/service design ideation, industrial design and perceived quality, architecture and interior design, apparel design, brand visual identity, graphic and motion design, and digital/physical prototypes. The studio delivers work through a four-phase methodology (Consider, Conceive, Cultivate, Communicate) and serves industries including automotive, aviation, marine, furniture, transportation, and lifestyle.

Product overview

Stellantis Design Studio is a life-centric design agency offering comprehensive design services across brand identity, product design, architecture/interiors, graphic/motion design, apparel, and prototyping. The studio operates as a centralized creative hub providing white-label design or brand-specific design through Stellantis brand teams including Peugeot, Jeep, and Maserati. Services are delivered through a four-phase methodology: Consider (understanding requirements), Conceive (ideation), Cultivate (development), and Communicate (delivery). The portfolio includes brand identity projects (Peugeot, Citroën), transportation design (Airbus H160 helicopter, Strasbourg tram, Aura Aero aircraft), marine design (Tofinou sailboat, Bourbon mobility cabins, Windelo catamaran), consumer products (Le Marquier barbecue, Peugeot Onyx furniture/bikes), and luxury items (Pleyel piano, Pecqueur watches). Global presence spans Paris, Turin, Shanghai, São Paulo, Casablanca, and Detroit.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Comprehensive brand design services including brand architecture and strategy, user experience design, brand visual identity development, and brand design guidelines creation for external companies seeking to leverage Stellantis's brand design expertise.
• Product and Mobility Design Industrial design, perceived quality optimization, and design development for mobility and consumer products, leveraging automotive-grade design methodology.
• Architecture and Interior Design Spatial design services for architecture and interior environments, creating cohesive physical spaces including aviation cabins, marine vessel interiors, and commercial spaces.
• Graphic and Motion Design Visual communication design including graphic design, motion graphics, brand books, images, and animated assets for brands and product messaging.
• Prototype Development Creation of digital and physical prototypes for product validation and design testing across automotive, aviation, marine, and consumer product categories.
• Apparel Design Design services for clothing and textile products extending brand identity into wearable form, applied for external clients in the lifestyle and fashion sectors.
• Passenger Experience Design Life-centric cabin experience design for aviation and transportation, focusing on holistic well-being of passengers with personalized environments, engaging materials, intuitive lighting, and innovative spatial concepts.

Quantifiable outcome

• Peugeot brand identity project: 2.5 years of collaboration, 54 native logo files, 130+ pages of guidelines, 32 3D visuals, 56 corporate tool files, 9 motion design files, 32 example files, 11,664 characters in custom typography
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Airbus HelicoptersflagshipStrategic or Co-development PartnerStellantis Design Studio designers won an internal style competition launched by Airbus Helicopters to create a new benchmark for helicopter aesthetics. The studio designed the H160 helicopter's sleek, dynamic exterior lines representing a new aesthetic for the product range. Airbus Helicopters' internal design team then developed and fine-tuned the initial design to create the final aircraft. The futuristic contours with tapered windows represent the culmination of the design project.
• PleyelflagshipStrategic or Co-development PartnerCollaboration between piano manufacturer Pleyel and Peugeot Design Lab (now Stellantis Design Studio) to create a concert piano that overturns conventions of the music world. The design features a revolutionary lowered mechanics allowing cover and keyboard alignment, new carbon fiber elements for sound projection, and unprecedented audience view of the pianist. Months of research, study and tests were required.
• Latitude 46 (Tofinou)coreStrategic or Co-development PartnerWorked with Latitude 46 shipyard on deck and cockpit design for the new Tofinou 9.7 sailing yacht. Objective was to bring modernized aesthetic while respecting Tofinou brand identity and codes. The collaboration created a pure and harmonious design with simple and elegant forms.
• Bourbon MobilitycoreStrategic or Co-development PartnerBourbon Mobility, leader in offshore personnel transport, called on Stellantis Design Studio expertise for new cabin design. Future cabins developed in three comfort levels: Business Class, Premium, and Eco. Design guarantees optimal safety, VIP comfort seats, and ergonomic storage.
• Le MarquiercoreStrategic or Co-development Partner6+ year collaboration on outdoor kitchen equipment. Design amplifies Le Marquier's essence focused on responsibility, high standards, and conviviality by creating sustainable and qualitative products. Projects draw on expertise, creativity, and innovation while promoting Basque country manufacturing know-how.
• Alstom TransportcoreStrategic or Co-development PartnerCollaboration between Stellantis Design Studio and Alstom Transport's Design & Styling Department to create next generation tram for Strasbourg. Combined Peugeot Design Lab's global brand design expertise with Alstom's tram design know-how. Design philosophy emphasizes function, ergonomics, and caring interaction with public.
• Pecqueur Motorists (BPM Group)minorStrategic or Co-development PartnerCreated graphic signature 'Mechanical Arts in Motion' combining aesthetics and technical innovation with dynamic motion. Based on initials O and P of Onésiphore Pecqueur with 17° rotation axis. Watch design features sculpted, elegant case with subtle material effects.
• Aura AeroflagshipStrategic or Co-development PartnerCollaboration with Aura Aero engineers to create effective and distinctive exterior for new generation electric aircraft (ERA). Leveraged automotive design expertise to optimize passenger and cargo space while creating sleek aesthetic reflecting advanced technology. Used Stellantis CAVE virtual environment for full-scale evaluation.
• MND RopewayscoreStrategic or Co-development PartnerCollaboration on Orizon innovative cable transport system for mountains, cities, and recreation. Stellantis Design Studio provided experimental design approach, branding strategy, communication assets, 3D content, social media content, and animations. Used CAVE virtual environment to optimize development stages.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Designworks: BMW Group's design consultancy serving external clients across automotive, aviation, marine, consumer products, and mobility — a structurally close analog to Stellantis Design Studio as an OEM-owned design shop monetizing its parent brand DNA with third parties.
• frog (Capgemini Invent): Global design and innovation firm operating across product, brand, and customer experience — directly competing for multi-disciplinary enterprise design mandates, including mobility and lifestyle clients in Stellantis Design Studio's pipeline.
• IDEO: Pioneering design consultancy with deep industrial design and brand capabilities serving transportation, consumer products, and lifestyle clients. Competes for the same enterprise design-services RFPs as Stellantis Design Studio, particularly in cross-vertical programs.
• EDAG: Large engineering services provider with significant industrial design capability serving automotive, aerospace, and mobility OEMs. Competes for end-to-end design-to-engineering programs where Stellantis Design Studio is engaged.

Direct peers

• RKS Design: Industrial and product design consultancy that, like Stellantis Design Studio, applies a human-centered methodology across consumer products, transportation, and lifestyle brands. Comparable in scale and multi-vertical project mix.
• Ammunition Group: Product design and brand firm led by Robert Brunner, serving premium consumer brands across categories including automotive-adjacent and lifestyle — comparable to Stellantis Design Studio's brand-identity + product-design combination for external clients.
• Pininfarina: Iconic Italian automotive design house that, like Stellantis Design Studio, originated inside an OEM (Fiat) and now serves external clients across automotive, industrial design, architecture, and mobility. Both compete for cross-industry premium design mandates leveraging automotive heritage.
• GFG Style: Italian automotive design firm founded by Giorgetto and Fabrizio Giugiaro, delivering exterior and concept design for OEMs and adjacent mobility categories — a direct cross-vertical automotive-DNA competitor.
• Fuseproject: Yves Béhar's design studio delivering industrial design, brand, and experience work across consumer products, mobility, and lifestyle. Comparable in cross-vertical premium design-services model and prestige client roster.
• Italdesign Giugiaro: Italian automotive design and engineering firm (originally linked to Volkswagen via Giugiaro) providing styling, product, and mobility design services to external OEMs and adjacent industries — directly comparable in cross-vertical design-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stellantisdesignstudio
• Instagraminstagram.com/stellantis_official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellantis Design Studio