What 2B does

2B Creative (legal entity 2BC Ltd, Company No. 12004586) is a UK-based bespoke digital agency founded c.2009 by Andrew Birks, headquartered in Leyburn, North Yorkshire. The firm operates with a small remote team (1-10 staff) and delivers custom web design and development, Shopify and Shopify Plus e-commerce builds, AI integration, SEO, PPC, and conversion rate optimization. All solutions are built from the ground up — no templates or off-the-shelf plugins are used — on modern JavaScript stacks spanning React, Next.js, Gatsby.js, Node.js, TypeScript, Shopify Hydrogen, JAMstack, GraphQL, Contentful, and StoryBlok.

The client portfolio mixes startups with multinational enterprises, including the NHS, Johnson & Johnson, Everlast Gyms, Hostcomm, Jigsaw Dating, Cointec, VetTrust, Phood, Tastiest.io, and Matcher. Documented product-level work includes an AI-powered computer vision platform for food-waste tracking with Phood and the RVX real-time visual customer support platform for Hostcomm, indicating capability beyond pure marketing-site delivery into applied software. The agency claims a cumulative footprint of 500+ client companies, 4,000+ websites, and active project delivery across 25+ countries.

Revenue is generated on a professional-services basis via bespoke project-based pricing, with multi-year retainers and engagements available alongside discrete builds. Distribution combines direct sales, public case studies, and an active presence on Upwork's freelance marketplace. The business is bootstrapped and founder-owned: only Andrew Birks (founder) and James Rice (lead developer) are publicly named leaders. There are no disclosed funding rounds, acquisitions, patents, awards, or formal partnerships.

Name

2B

Legal name

2BC Ltd

Website

https://2b.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

2B Creative (2BC Ltd) is a UK-based bespoke digital agency (founded c.2009, Leyburn, North Yorkshire) that builds custom web platforms, Shopify e-commerce, and AI integrations for a mix of startups and enterprises including NHS and Johnson & Johnson.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Bespoke web development
• Shopify e-commerce solutions
• Digital marketing services
• AI integration services
• Conversion rate optimization

Headquarters

HQ city

Leyburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Bespoke Web Development & Design: Custom website design and development services built from scratch with no templated designs or plugins. Projects are tailored specifically to client needs, solving problems and achieving goals.
2. E-commerce Solutions: Shopify and Shopify Plus development for launching new e-commerce businesses or scaling existing ones, including Headless Commerce implementations
3. Digital Marketing Services: SEO services, PPC management, and conversion rate optimization services delivered as ongoing engagements or project-based consulting
4. AI Integration Services: Seamless incorporation of artificial intelligence into business operations to enhance decision-making and provide personalized user experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

2B is a bespoke digital agency that designs, develops, and delivers custom websites, web applications, e-commerce platforms, AI-powered solutions, and digital marketing services for businesses. Every project is coded from scratch with no templates or plugins, tailored to each client's specific needs using modern frameworks such as React, Next.js, Gatsby.js, Node.js, and Shopify/Hydrogen. The company serves startups, multinational corporations, and organizations across healthcare, e-commerce, fitness, and technology sectors.

Product overview

2B is a bespoke digital agency offering a comprehensive suite of web development and digital marketing services. Their core offerings include custom Web Design & Development using React, Next.js, and Gatsby.js frameworks; Shopify Development for e-commerce solutions; AI Integration Services; Search Engine Optimisation; PPC Management; and Conversion Rate Optimisation. All solutions are built from scratch with no templates or plugins, positioned as completely bespoke digital products tailored to each client's unique needs. The company operates across multiple industries including healthcare, e-commerce, dating, food technology, and sports networking, delivering over 4,000 websites across 500+ clients in 25+ countries over 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Fully bespoke website design and development service built from scratch with modern frameworks including React, Next.js, and Gatsby.js, tailored to each client's needs without templates or plugins. Targets startups, multinational corporations, and organizations seeking high-performance, custom-built web experiences.
• Shopify Development Custom Shopify and Shopify Plus development service for launching new e-commerce businesses or scaling existing ones, including headless commerce implementations via Hydrogen for performance-focused storefronts. Targets retailers and brands seeking powerful, customized commerce platforms.
• AI Integration Services Service for incorporating artificial intelligence technologies into client digital products and operations, including computer vision and OpenAI-powered features, to enhance processes, improve decision-making, and deliver personalized user experiences. Targets businesses across industries seeking AI-enabled digital solutions.
• Search Engine Optimisation SEO service that uses advanced techniques to improve client website search rankings and drive organic traffic from target audiences. Targets businesses seeking measurable organic growth as part of an ongoing or project-based engagement.
• PPC Management Pay-per-click advertising management service that delivers immediate visibility and high-quality traffic through strategic campaign optimization for optimal return on ad spend. Targets businesses seeking paid acquisition channels and measurable performance campaigns.
• Conversion Rate Optimisation Conversion rate optimization service that tailors website features to audience needs, effectively converting casual visitors into loyal customers through optimized user experiences. Targets businesses seeking to maximize value from existing website traffic.
• Design Services Design and branding service that creates appealing visual identities complementing technical implementation for digital solutions. Targets startups and enterprises seeking to establish or refresh their digital brand presence.

Quantifiable outcome

• RVX reduced site attendance by 30% while delivering instant visual customer support
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Huge Inc: Global digital agency designing and engineering bespoke digital experiences, e-commerce platforms, and brand systems for enterprise clients. Directly comparable craft (custom digital product builds) but at enterprise scale.
• The&Partnership: Larger UK-headquartered creative and digital agency group spanning advertising, design, technology, and media. Broader incumbent offering bespoke digital and tech work alongside wider marketing services, competing for similar enterprise briefs at greater scale.
• R/GA: Global creative and technology agency producing bespoke digital products, brand systems, and platforms for the world's largest brands. Comparable bespoke-product capability but at vastly larger scale and broader scope than 2B.
• Dept: Global digital agency combining creative, technology, and data services with bespoke web and e-commerce builds for enterprise clients. Overlaps 2B's Shopify/headless commerce and custom development work as part of a much wider portfolio.

Direct peers

• Hugo & Cat: UK digital agency producing custom-built websites and digital platforms with a strong design-led, no-template ethos for enterprise clients. Directly comparable to 2B on bespoke positioning and UK enterprise customer profile.
• thoughtbot: Design and development consultancy building bespoke web and mobile products for startups and enterprises with a small, senior-team model. Comparable on bespoke product delivery, modern stack focus, and design+engineering pairing.
• Made by Many: London digital product studio building bespoke digital products and platforms using modern web stacks for ambitious brands. Comparable on product-strategy-plus-engineering model and bespoke digital product delivery.
• Work & Co: Digital product studio focused on designing and engineering bespoke digital products and e-commerce experiences for leading brands. Closely comparable bespoke, code-from-scratch ethos and modern stack (React/Next.js, headless commerce).
• Cyber-Duck: UK-based digital agency delivering bespoke web design, development, and digital strategy for enterprise and government clients. Comparable in geography, bespoke ethos, and B2B client mix to 2B.
• ustwo: Global digital product studio that designs and builds bespoke digital products, apps, and websites for enterprise and startup clients. Closely comparable to 2B's bespoke, design-led, technology-heavy offering, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/2b-co-uk
• LinkedInlinkedin.com/company/2-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2B