What Almost Human does

Almost Human is a Sydney-based boutique consultancy that delivers UX optimisation and growth-engineering services to early-stage SaaS teams, primarily in Australia and operating under AUD pricing. The firm was co-founded by Tom Ulman (UX Systems Architect and Growth Engineer) and Mina Westby (Marketing and Brand Strategy Leader), each with over a decade of experience spanning startups, SMBs and ASX20 enterprises. The company reports it has optimised more than nine SaaS products, citing average outcomes of a 65% conversion uplift and a 42% reduction in support ticket volume across its engagements.

The core offering is a modular services portfolio that combines UX/UI redesign, growth marketing strategy, SEO/GEO and content audits, brand positioning, landing page CRO, audience segmentation and CRM/automation work. Deliverables are delivered through structured 21-day growth sprints that move from strategy to implementation to measurement, alongside shorter custom engagements and a free 15-minute UX teardown (Loom video plus PDF report) used as a low-friction entry point. Almost Human does not sell or operate a proprietary software platform; its technology stack is service-delivery tooling (Calendly, Loom, analytics, project management) rather than a licensable product.

Commercially, the business is privately held and bootstrapped with no disclosed external funding, pricing in custom project-based quotes in AUD (minimum $1,999 AUD project threshold referenced in its referral T&Cs). Customer acquisition relies on direct sales, content marketing, LinkedIn-led thought leadership, and a $250 AUD referral programme, targeting solo founders and early SaaS teams who are experiencing post-sign-up user drop-off, flat activation metrics, or 30-day paid churn. Revenue, headcount beyond the two founders, and backlog figures are not publicly disclosed.

Name

Almost Human

Legal name

Almost Human

Website

https://almosthuman.digital

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing and UX Consulting Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• UX optimization services
• Growth marketing consulting
• SaaS conversion strategy
• User activation consulting
• Brand positioning services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - UX/UI and Growth Marketing: Custom project-based engagements including UX/UI design, growth marketing strategy, brand positioning, SEO/content marketing, landing page CRO, and CRM automation. Services delivered via structured sprints (21-day process: strategy, implementation, measurement). Pricing in AUD, excludes GST unless stated. Minimum project threshold of $1,999 AUD (referenced in referral program T&Cs).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Almost Human is a Sydney-based UX and growth-engineering agency that helps early-stage SaaS teams diagnose and improve user activation, onboarding, and conversion. It sells consulting services spanning UX/UI optimisation, growth marketing strategy, SEO and content marketing audits, brand positioning, landing page CRO, retention audits, and end-to-end growth sprint implementation.

Product overview

Almost Human is a growth engineering and UX optimisation agency for early-stage SaaS teams, not a software product company. The company offers a unified set of modular consulting and implementation services focused on fixing user activation and retention problems. Services include UX/UI optimisation, growth marketing strategy, SEO/GEO audits, brand positioning, landing page CRO, audience segmentation, cold outreach/CRM strategy, and SaaS retention audits. These services are delivered through structured engagement models including free audit/teardown calls, custom growth roadmaps (1-3 days), sprint implementations (1-2 weeks), and ongoing measurement/iteration cycles. The portfolio is designed as an integrated system where UX fixes, marketing strategy, and implementation work together to stop user drop-off and drive compounding growth.

Differentiator

Problem solved

Functional benefit

Products and services

• UX/UI Optimisation Services Diagnostic and redesign service focused on improving UX and UI across SaaS product surfaces, targeting early-stage SaaS teams struggling with activation, clarity, and usability.
• Growth Marketing Strategy Services End-to-end growth marketing strategy service for SaaS startups, covering positioning, channel strategy, and acquisition planning to unlock the next stage of growth.
• SEO and Content Marketing Audits Audit service evaluating existing SEO and content performance for SaaS companies and producing prioritised recommendations for organic growth.
• Brand Positioning and Messaging Clarity Consulting service that helps SaaS teams sharpen positioning, value proposition, and messaging to improve conversion across the funnel.
• Website Performance Audits and Landing Page CRO Audit-and-fix service that reviews SaaS marketing websites and landing pages, identifies conversion bottlenecks, and implements changes to lift sign-up and trial conversion.
• Cold Outreach and CRM Strategy Strategy and implementation service designing cold outreach programmes and CRM workflows for SaaS sales-led and product-led growth motions.
• SaaS Retention Audit Diagnostic service that reviews retention, churn, and post-activation behaviour for SaaS products and prescribes improvements to lifecycle messaging and product engagement.
• Audience and Buyer Persona Segmentation Research and segmentation service that defines ideal customer profiles, buyer personas, and audience segments to sharpen SaaS marketing and product decisions.
• Growth Sprint Implementation Time-boxed implementation engagement in which the Almost Human team executes prioritised UX and growth experiments within a fixed sprint window to drive measurable activation or conversion improvements.

Quantifiable outcome

• 40-60% user drop after sign-up fixed through guided setup and triggered help
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kalungi: B2B SaaS growth consultancy that bundles marketing, sales and RevOps into outsourced 'fractional' engagements for early- and mid-stage SaaS companies. Closest comparable in ICP (early-stage SaaS founders), integrated-sprint delivery model and outcome-led pitch.
• KlientBoost: Performance marketing and CRO agency with a heavy landing-page and paid-acquisition focus. Comparable in CRO/landing-page optimization services, SaaS/tech client mix, and outcome-driven case studies.
• Tilt Metrics: B2B SaaS growth marketing agency offering demand generation, ABM and content services. Comparable in niche SaaS positioning and founder-as-customer ICP.
• Heinz Marketing: B2B marketing consulting and outsourced CMO firm serving tech and SaaS companies. Comparable in providing integrated strategy + execution and in targeting resource-constrained B2B SaaS leadership teams.
• Foundation: B2B SaaS marketing agency focused on demand generation, content and product marketing. Comparable in exclusively serving SaaS clients with integrated strategy-plus-execution engagements.
• Powered by Search: SaaS-specialized digital marketing agency offering SEO, content and paid media. Comparable in SaaS-only focus and integrated growth marketing service model for early- and growth-stage companies.
• Ladder: Growth marketing agency specializing in performance creative, CRO and experimentation for SaaS and DTC brands. Comparable in growth-engineering positioning, sprint-style delivery and SaaS customer base.

Emerging players

• GoPractice: Productized SaaS growth education and consulting program built by a former growth lead. Comparable in serving early-stage SaaS operators, but stronger on curriculum/training than full-service UX delivery.
• Reforge: Membership-based growth, product and engineering education community for tech leaders. Adjacent rather than directly competitive — same customer persona, but Reforge sells education, not services.

Others

• CXL: Conversion optimization and analytics training/consulting firm. Comparable in CRO and experimentation subject matter, though CXL is primarily an education/publishing business rather than a UX design and growth engineering services firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/almosthumandigital
• LinkedInlinkedin.com/company/almosthumandigital
• Instagraminstagram.com/almosthuman.digital
• Xx.com/search

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almost Human