JAG Videos and Photography

What JAG Videos and Photography does

JAG Videos and Photography is a Winnipeg-based, sole-proprietor creative services firm founded and operated by Jeff Gordon, a full-time videographer and photographer with 14+ years of professional experience. The company delivers end-to-end video production and photography across five core service lines: commercial/corporate video (brand films, testimonials, TV commercials for clients including Corus Entertainment, Global TV, Keewatin Air, HERD Trucks, and Shapes Fitness), wedding videography and photography ($2,400-$4,000 packages with bookings into 2027), bar/bat mitzvah and music video coverage, real estate video (with official photographer status for the Winnipeg Regional Real Estate Board), and professional headshot photography ($150 per session for individuals and corporate teams such as Access Credit Union, Westoba Credit Union, Carollo Engineers, and the Municipality of West St. Paul). Production work is executed using a standard professional stack — Adobe Premiere Pro, DaVinci Resolve, CapCut, Lightroom, and Photoshop — supplemented by third-party AI editing tools for background removal, audio cleanup, and content automation.

The business model is predominantly project-based, one-time engagements priced per deliverable, but has been deliberately diversified into recurring revenue. In 2024 the company launched tiered SEO services ($599 page setup, $1,250/month growth plan, $2,000/month authority boost with bundled Meta Ads), an SEO bootcamp workshop, and a structured education business comprising a $189/month group content creation cohort, $399 CAD private mentoring, and supporting JAG Student Portal and Creator Companion mobile app with lifetime access. Go-to-market is multi-channel: website direct booking, phone/email, organic SEO targeting Winnipeg keywords, Instagram and LinkedIn organic, paid Meta Ads, PR earned media (Winnipeg Free Press feature, November 2025), and third-party directory listings on ThreeBestRated.ca and Best-In-Winnipeg.

The company is privately held with no institutional investors, no subsidiaries, no patents, and no publicly disclosed revenue. Operations run from a single private studio at 1200 Dudley Ave in Winnipeg's River Heights neighborhood, and revenue is generated entirely by the owner-operator with stated capacity to travel across Manitoba and North America for select production projects.

Name

JAG Videos and Photography

Legal name

JAG Videos and Photography

Website

https://jagvideos.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

JAG Videos and Photography is a Winnipeg-based, sole-proprietor video production and photography studio operated by Jeff Gordon, serving wedding couples, SMBs, corporate clients, and real estate agents across Manitoba with commercial video, wedding coverage, headshots, education courses, and SEO services.

Ownership category

akta.pro rank

Product category

Photography and Videography Services

NAICS

Motion Picture and Video Production (51211), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Photography & Photo Production (BPAFAIAF), Party Photography & Videography Services (HSACACAH), Photography & Videography (EDAAAGAF)

Keywords

• Wedding videography services
• Commercial video production
• Professional headshot photography
• Real estate video marketing
• Content creation education

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Video Production Services: One-time project-based video production including wedding videography, commercial videos, real estate videos, music videos, bar/bat mitzvah videos, and engagement videos. Revenue generated per project with tiered packaging.
2. Photography Services: Session-based photography services including headshots (individual and team/corporate), and wedding photography. Standard sessions priced at $150 for headshots with 4 retouched images.
3. Education and Training: Group video and photography classes priced at $189/month (3-month program), private mentoring at $399 CAD per session, and business content training workshops. Recurring revenue from course enrollments.
4. SEO Services: Monthly SEO service subscriptions including Tier 1 ($599/page one-time), Tier 2 ($1,250/month ongoing), and Tier 3 ($2,000/month with additional features). Revenue generated through service contracts.
5. Meta Ads Management: Facebook and Instagram advertising services integrated with SEO packages, including campaign strategy, ad copy, and retargeting setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

JAG Videos and Photography provides professional video production and photography services delivered from a private Winnipeg studio, including commercial and corporate video, wedding videography and photography, real estate video, music videos, bar and bat mitzvah videos, engagement videos, and professional headshot photography. The business also sells video and photography education through group classes, private creator mentoring, and business content training, alongside SEO services and an SEO bootcamp workshop. All services are personally delivered by owner-operator Jeff Gordon.

Product overview

JAG Videos and Photography is a full-service video production and photography company offering a diverse portfolio of services centered around visual content creation. The core offerings include commercial and corporate video production, wedding videography and photography, real estate video, music videos, and professional headshot photography. The company has expanded into educational services with video and photography group classes and private mentoring programs. Additionally, the company offers business training workshops for content creation and a tiered SEO service (SEO Setup Package, SEO Growth Plan, and SEO & Video Authority Boost) along with an SEO Bootcamp workshop to help clients establish online visibility. The portfolio represents a unified creative services company rather than a software platform, with all offerings centered around Jeff Gordon as the sole proprietor operating from Winnipeg.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Video Production

Quantifiable outcome

• Websites with video keep visitors 2.6x longer than sites with text and pictures
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillshare: Online learning platform with extensive library of creative production courses. Broad incumbent in the creative skills education space where JAG's courses and mentoring compete for aspiring creators.
• The Knot: Established wedding vendor marketplace connecting couples with videographers, photographers, and planners. Operates as a broad incumbent in the wedding services ecosystem where JAG competes for wedding videography and photography clients.
• Moz: Established SEO software and services platform offering tools, education, and agency services. Broad incumbent in the SEO space where JAG provides local and video SEO services to Winnipeg businesses.
• Thumbtack: Local services marketplace connecting consumers and small businesses with photographers, videographers, and other creative professionals. Functions as a discovery channel against which JAG's direct-booking website competes.
• WeddingWire: Wedding vendor marketplace similar to The Knot, listing local videographers and photographers. Aggregates the same wedding client demand that JAG targets through its wedding videography and photography services.

Direct peers

• HigherVisibility: Full-service SEO agency offering local SEO, content marketing, and digital strategy. Compares directly to JAG's SEO services (Tier 1, 2, and 3 packages) across customer profile and service model.
• Lemonlight: National commercial video production company producing brand films, testimonials, and TV commercials for businesses. Directly comparable to JAG's commercial video production line in both offering and customer base.
• Coolfire Studios: Commercial video production studio producing branded content, corporate videos, and television commercials. Comparable to JAG's commercial video line in service mix and customer profile.
• Demo Duck: Commercial video production agency delivering explainer, brand, and corporate videos for B2B clients. Comparable to JAG's commercial and corporate video production offering across overlapping customer segments.
• CreativeLive: Online education platform teaching photography, video, and creative skills. Comparable to JAG's video and photography courses and mentoring offering, though CreativeLive operates at much larger scale and online-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jagvideos1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAG Videos and Photography