RewardMe

What RewardMe does

RewardMe is a mobile rewards application operated by Magic Crystal Limited, a Hong Kong-incorporated private company founded in 2021, that enables consumers to earn Reward Dollars (RD) or Measurable Data Token (MDT) cryptocurrency on purchases at over 100 merchants across shopping, food delivery, ride-sharing, and travel categories. The app is distributed globally via iOS App Store and Google Play in 11 languages, and is restricted in mainland China, the United States for crypto redemptions, the EEA for full functionality, and a list of sanctioned or restricted jurisdictions. The core product proposition is passive, automatic cashback: users bind email accounts (via MailTime) or credit cards (via Plaid, Planto, and CrediGo — though credit card cashback was discontinued in July 2023) and rewards are calculated by detecting purchase receipts in commercial emails, with a monthly eligible cap of $1,000 USD and first $100 of each order qualifying.

The platform is built on the MDT decentralized data-exchange ecosystem, where the Measurable Data Token serves as both reward currency and staking asset. RewardMe 2.0, launched in July 2025, introduced a five-tier membership system (Starter, Extra, Elite, Infinite, Infinite Privilege) with reward rates from 0.5% to 5%, merchant allowances from 2 to 10, and MDT staking yields of 4-8% p.a. Higher tiers are gated by referral milestones or MDT staking thresholds (100,000-250,000+ MDT). The app integrates World ID (Worldcoin) for orb-verified identity, enabling instant gift card redemption in lieu of the standard 14-day fraud review window. Distribution is exclusively digital and self-serve, with go-to-market driven by app store discovery, referral mechanics, and an active social presence across X, Telegram, YouTube, Instagram, LinkedIn, and Facebook.

The company monetizes through two non-consumer streams: (1) data monetization, where aggregated, de-identified purchase data is shared with Measurable AI as an enterprise alternative data product, and (2) transaction fees on the one-way RD-to-MDT converter, which charges a 25% premium over the live market rate with a 1,000 RD minimum and 10,000 RD monthly cap per user. No revenue, funding rounds, or user count are publicly disclosed. The company holds compliance certifications including GDPR, CCPA, COPPA, and PDPA, and is registered with an EU representative (DP-Dock GmbH) for EU data subject requests.

Name

RewardMe

Legal name

Magic Crystal Limited

Website

https://reward.me

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RewardMe is a Hong Kong-based mobile rewards app that lets global consumers earn cashback as Reward Dollars or MDT cryptocurrency on purchases at 100+ merchants, monetizing through aggregated data licensing to Measurable AI and crypto conversion fees.

Ownership category

akta.pro rank

Product category

Mobile Cashback Rewards

NAICS

Sales Financing (52222)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro industry

PRIMARYMPAAAIAG

Rewards, Incentives & Gift Card Program Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYFSADAIAN

Digital Gift Cards, Vouchers & Stored-Value (Crypto)

Financial & Insurance/Crypto & Digital Assets/Payments, Merchant Acquiring & Remittances (Crypto)

SECONDARYBPAFAMAE

Loyalty, Rewards & Incentive Programs

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Cashback rewards app
• Mobile shopping rewards
• Cryptocurrency loyalty rewards
• Consumer purchase data
• Automated receipt scanning

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Data Monetization: RewardMe collects user purchase transaction data through email receipt scanning and credit card linking. This data is anonymized, aggregated, and shared with Measurable AI, an enterprise-facing database platform that provides consumer insights, market trends, and marketing optimization data to subscribers. Revenue is generated through the sale of this aggregated de-identified data to business partners, which enables the company to provide free rewards to users while monetizing the underlying data asset.
2. Cryptocurrency Spread/Trading: When users redeem rewards in MDT cryptocurrency, the company may capture spread or fees on the conversion from Reward Dollars to MDT. The RD-to-MDT converter charges a 25% premium on top of the live market exchange rate, providing a revenue opportunity when users convert their rewards to cryptocurrency.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

RewardMe is a free mobile application that automatically credits users with cashback rewards (Reward Dollars or MDT cryptocurrency) when they shop at over 100 supported merchants, by scanning linked email accounts and tracking purchase receipts without requiring manual uploads or promo codes. The app operates within the Measurable Data Token (MDT) decentralized data-exchange ecosystem and supports membership tiers, MDT staking yields, and World ID-verified instant gift card redemption.

Product overview

RewardMe is a unified mobile rewards platform that consists of the RewardMe Mobile App and the Rewards Program. Users bind their email accounts (via MailTime integration) or credit cards to automatically track purchases at 100+ supported merchants, earning cashback rewards either as Reward Dollars (redeemable for gift cards) or Measurable Data Token (MDT) cryptocurrency. The platform includes membership tiers (Starter through Infinite Privilege) that determine reward rates and merchant limits, World ID integration for instant gift card redemption, MDT staking options (4-8% p.a.), and a referral system for membership upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• RewardMe Mobile App Free iOS and Android application that automatically earns users Reward Dollars or MDT cryptocurrency on purchases at over 100 supported merchants, by scanning linked email accounts and tracking transactions. Supports 11 languages, five membership tiers, MDT staking, and gift card redemption.
• Gift Card Redemption Service Redemption option within the RewardMe app that allows users to exchange accumulated Reward Dollars for digital gift cards from hundreds of merchants including Amazon, Apple, and Google Play. Minimum redemption $10 USD; standard approval takes 7–14 business days, with instant approval available for World ID-verified users.
• Measurable Data Token (MDT) Cryptocurrency Rewards Cryptocurrency reward option for users outside restricted jurisdictions, enabling MDT earning on purchases, MDT staking yields of 4–8% per annum on Elite and higher tiers, withdrawal to external wallets on BSC or Ethereum networks once balances reach 1,000 MDT, and one-way conversion from Reward Dollars to MDT at a 25% premium over the market rate.

Quantifiable outcome

• Earn up to 5% shopping rewards on eligible purchases
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Measurable AIcoreTechnology or IntegrationMeasurable AI is an enterprise-facing database platform that receives aggregated, de-identified consumer purchase data from RewardMe. This data comes from commercial emails scanned through MailTime and transaction histories, which are anonymized before sharing. Measurable AI's subscribers (businesses, researchers, marketers) use this alternative data for consumer insights, market trends, and marketing optimization. This partnership is central to RewardMe's revenue model.
• MailTimecoreTechnology or IntegrationMailTime, Inc. serves as the email integration service provider that enables RewardMe to securely scan commercial emails (receipts, order confirmations) from users' bound email accounts (Gmail, Yahoo, iCloud, AOL, GMX). MailTime collects Linked Email Data on behalf of RewardMe, including commercial messages, metadata, and IP addresses. Gmail users authenticate using Google App Passwords.
• Worldcoin FoundationcoreStrategic or Co-development PartnerRewardMe is a Worldcoin Foundation Wave0 community grantee, integrating World ID (orb-verified) for identity verification. This enables instant gift card redemption approval for World ID holders, bypassing the standard 14-day fraud review wait. The partnership positions RewardMe in the Worldcoin ecosystem for human-verified reward distribution, helping ensure only unique humans access privileges.
• Measurable Data Token (MDT)coreStrategic or Co-development PartnerRewardMe is an integral part of the MDT ecosystem, a decentralized data-exchange platform that rewards users for contributing data. MDT serves as the native cryptocurrency token for rewards, staking, and wallet management. MDT is listed on major exchanges including Binance, Coinbase, and Crypto.com. RewardMe utilizes blockchain smart contracts for transparent reward distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ibotta: Ibotta is a mobile cashback rewards app offering rebates on groceries and online shopping. It is a direct peer to RewardMe in the consumer cashback app category, with a similar product-led, self-serve onboarding flow.
• Lolli: Lolli is a browser extension and app that gives users free bitcoin or cash back when shopping at partner merchants. It is a direct comparator to RewardMe's crypto-cashback hybrid model, paying rewards in cryptocurrency rather than fiat or proprietary points.
• Shopkick: Shopkick is a mobile shopping rewards app that pays users for in-store visits, scans, and online purchases across a wide merchant base. It is a direct peer to RewardMe in mobile-first shopping rewards.
• Fetch Rewards: Fetch Rewards is a receipt-scanning rewards app that pays users points for shopping receipts redeemable for gift cards. It is a direct peer in receipt-based cashback, the same functional category as RewardMe's email-receipt detection.
• Dosh: Dosh is a cashback app that automatically links users' debit/credit cards to deliver cash back at participating merchants. It is comparable to RewardMe's now-discontinued card-linking functionality and overlaps with RewardMe's automatic-rewards positioning.
• Drop (acquired by Fetch): Drop was a mobile cashback rewards app that linked payment cards to automatically earn points redeemable for gift cards — a direct comparator to RewardMe's product-led automatic rewards experience. (Note: Drop was acquired by Fetch Rewards in 2020; legacy app remains.)

Emerging players

• Coinbase Earn: Coinbase Earn lets users earn cryptocurrency by completing educational tasks. It is comparable to RewardMe's crypto-earning segment where users convert shopping rewards to MDT and learn via tasks/surveys.

Others

• Measurable AI: Measurable AI is the enterprise-facing alternative data platform that purchases RewardMe's aggregated de-identified transaction data. It is not a competitor but a B2B customer and ecosystem partner central to RewardMe's revenue model.

Broad incumbents

• Honey (PayPal): Honey is a browser-based coupon and cashback tool owned by PayPal that automatically finds deals at checkout. It overlaps with RewardMe in the cashback/coupon-discovery category but is a broader incumbent focused on web checkout rather than mobile post-purchase rewards.
• Rakuten (US cashback): Rakuten operates the largest global cashback shopping portal and app, paying users a percentage of purchases at thousands of online merchants. It is a broad incumbent in the same consumer cashback category as RewardMe, though funded by merchant commissions rather than data monetization.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheRewardMe
• YouTubeyoutube.com/channel/UC3Q7mSD2acmkmbkvE6Vjnxw
• Facebookfacebook.com/RewardMePage
• LinkedInlinkedin.com/company/rewardme-app
• Instagraminstagram.com/therewardme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RewardMe