Measurable Data Token

Alternative Data & Blockchain Infrastructuremdt.io

Measurable Data Token (MDT) operates a blockchain-based decentralized data exchange ecosystem anchored by the MDT utility token, offering a consumer rewards app (RewardMe), a B2B alternative-data platform (Measurable AI), and a DeFi oracle (MeFi) serving financial institutions, enterprises, and DeFi developers across 23 markets.

Company typePrivate
Founded2017
HeadquartersKowloon City, Hong Kong SAR China
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

What Measurable Data Token does

Measurable Data Token Limited (MDT) is a Hong Kong-incorporated private company founded in 2017 that operates a blockchain-based decentralized data exchange ecosystem anchored by the MDT utility token. The MDT token is deployed across eight blockchain networks (Ethereum, BNB Chain, Solana, Optimism, Base, Tron, BitTorrent Chain, and Bitcoin Ordinals) and trades on major cryptocurrency exchanges including Coinbase, Bitget, Gate.io, and Crypto.com. The legal entity is headquartered at 28 Wellington Street, Central, Hong Kong, with an EU GDPR representative (DP-Dock GmbH) in Hamburg and arbitration seated in San Francisco County under California law.

The company's product portfolio comprises three core assets: RewardMe, a consumer mobile app distributed via the Apple App Store and Google Play that compensates users with rewards for sharing anonymized, aggregated email receipt data; Measurable AI, a B2B alternative data platform that aggregates over 20 billion anonymized data points from 10 million+ real users across 23 markets into daily-updating, SKU-level consumer insights for financial institutions and enterprises; and MeFi (Measurable Finance), a blockchain oracle launched in October 2021 that delivers off-chain financial market data (e.g., NASDAQ:AAPL, HKEX:0700.HK stock prices) to on-chain DeFi smart contracts, with an open-source client on GitHub. Supporting ecosystem properties include RewardBox, MailTime AI, and Measurable Research.

MDT's revenue derives from three primary streams: enterprise data monetization through Measurable AI on a quote-based, demo-gated subscription model; usage-based fees paid in MDT tokens for MeFi oracle data requests; and consumer rewards funded by data monetization. The Transparency Portal reports cumulative data monetization revenues exceeding US$10 million since 2018 alongside a user base exceeding 6 million opt-in contributors across 23 markets (excluding sanctioned regions such as China Mainland, Cuba, Iran, North Korea, Crimea, Sudan, Syria, Bangladesh, Bolivia, Ecuador, and Kyrgyzstan). The only disclosed equity funding is a US$1 million round from Node Capital in December 2017, and the founder is listed as Heatherm Huang, co-founder and director.

Measurable Data Token firmographics

Firmographics

Name: Measurable Data Token
Legal name: Measurable Data Token Limited
Website: https://mdt.io
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: Measurable Data Token (MDT) operates a blockchain-based decentralized data exchange ecosystem anchored by the MDT utility token, offering a consumer rewards app (RewardMe), a B2B alternative-data platform (Measurable AI), and a DeFi oracle (MeFi) serving financial institutions, enterprises, and DeFi developers across 23 markets.
Ownership category
akta.pro rank

Measurable Data Token industry classification

Industry

Product category: Alternative Data & Blockchain Infrastructure
NAICS: Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry: Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)
akta.pro secondary industries: Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Trade Finance & Receivables Tokenization (FSADAEAG), Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)

Keywords

Alternative data platform
Blockchain oracle services
Consumer data monetization
Decentralized data exchange
Utility token infrastructure

Where Measurable Data Token is headquartered

Location

Headquarters

HQ city: Kowloon City
HQ country: Hong Kong SAR China
HQ region: Asia

Offices3 records

Markets served

Measurable Data Token business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Data Monetization Revenue: Revenue generated from selling anonymized, aggregated consumer data insights from the Measurable AI platform to financial institutions and digital economy platforms. The Transparency Portal cites over $10 million in cumulative data monetization revenues since the 2018 launch.
Enterprise Subscription / Demo-Based Insights: Measurable AI's B2B service delivers real-time, SKU-level consumer insights to enterprises; access is gated behind a 'Request a Demo' flow suggesting custom subscription or contract-based pricing.
MeFi Oracle Usage Fees: DeFi developers pay in MDT tokens to request off-chain financial data feeds (e.g., stock prices) from the MeFi oracle, paying a fee per request via hybrid smart contracts.
RewardMe Gift Code Redemptions: MDT tokens distributed via gift code redemption campaigns (e.g., for new RewardMe sign-ups), used to drive ecosystem participation and user acquisition.

Pricing tiers

Model	Billing	Price
Other	—	Measurable AI enterprise insights - quote-based, not publicly disclosed
Freemium	—	RewardMe consumer app - free in exchange for data
Usage-based	—	MeFi oracle - pay-per-request in MDT tokens
Unit Pricing	—	MDT token - market-priced on exchanges

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Measurable Data Token product offering

Product offering

Core offering

Measurable Data Token operates a blockchain-based decentralized data exchange ecosystem anchored by the MDT utility token. It collects anonymized, aggregated transactional email-receipt data through its RewardMe consumer app and distributes it via smart contracts; it resells that data as real-time, SKU-level consumer insights to financial institutions and enterprises through Measurable AI; and it delivers off-chain financial-market data to on-chain DeFi smart contracts through the MeFi oracle.

Product overview

Measurable Data Token (MDT) is a decentralized data-exchange ecosystem anchored by the MDT utility token, which is deployed as ERC-20, BEP-20, SPL, TRC-20, BRC-20 and ORC-20 across Ethereum, BNB Chain, Solana, Optimism, Base, Tron, BitTorrent and Bitcoin Ordinals and is listed on Coinbase, Bitget, Gate.io, Crypto.com and others. Around the token, the company offers two flagship applications: RewardMe, a consumer mobile app on iOS and Android that rewards users for contributing anonymized, aggregated transactional data sourced from their email accounts, and Measurable AI, a B2B alternative-data platform that aggregates over 20 billion anonymous data points into consumer insights for financial institutions and corporates, including an App Intelligence product for top mobile apps. The ecosystem also includes MeFi (Measurable Finance), a blockchain oracle that delivers off-chain capital-markets data to on-chain DeFi smart contracts, plus ecosystem sub-products MailTime AI, Measurable Research and RewardBox.

Differentiator

Problem solved

Functional benefit

Brands

RewardMe: Consumer-oriented rewards app that compensates users for sharing anonymized purchase data as part of the MDT ecosystem.
Measurable AI
MeFi (Measurable Finance)
RewardBox
MailTime AI
Measurable Research

Products and services

Measurable Data Token (MDT) Decentralized data-exchange utility token deployed as ERC-20, BEP-20, SPL, TRC-20, BRC-20 and ORC-20 across Ethereum, BNB Chain, Solana, Optimism, Base, Tron, BitTorrent and Bitcoin Ordinals; listed on Coinbase, Bitget, Gate.io and Crypto.com with a total supply of 1,000,000,000 MDT.
RewardMe

Quantifiable outcome

Over 20 billion anonymous data points collected from real online shoppers worldwide
+3 more outcomes

Companies that use Measurable Data Token

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Measurable Data Token technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Measurable Data Token partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

CoinbaseflagshipChannel Partner/ Reseller/ DistributorCoinbase lists the MDT token for trading and is featured prominently on the MDT 'Platforms' page. The Coinbase logo and a 'price' page link to coinbase.com/price/measurable-data-token.
BitgetflagshipChannel Partner/ Reseller/ DistributorBitget hosts MDT spot (MDTUSDT) and futures (USDT) trading pairs, surfaced on the MDT 'Platforms' section.
Gate.ioflagshipChannel Partner/ Reseller/ DistributorGate.io is listed as an MDT trading venue (spot and futures MDT_USDT) on the MDT 'Platforms' page.
Crypto.comflagshipChannel Partner/ Reseller/ DistributorCrypto.com lists MDT with a dedicated price page (crypto.com/price/measurable-data-token) referenced on MDT's 'Platforms' section.
MailTime AIcoreStrategic or Co-development PartnerMailTime AI is part of the MDT ecosystem (linked from the site navigation to mailtime.ai) and serves as the EU/GDPR-facing arm—the privacy policy lists DP-Dock GmbH's contact as '[email protected]', suggesting MailTime/MDT corporate overlap.
Measurable AIflagshipStrategic or Co-development PartnerMeasurable AI is MDT's enterprise B2B product that provides alternative consumer data insights to financial institutions and digital-economy platforms, powered by the same data ecosystem as RewardMe.
RewardMeflagshipStrategic or Co-development PartnerRewardMe is the consumer-facing app within the MDT ecosystem at reward.me; users opt-in to share anonymized email receipts and earn rewards via smart contracts.
RewardBoxminorStrategic or Co-development PartnerRewardBox (reward.box) is an ecosystem property linked from the MDT navigation, described as part of the broader reward/distribution network.
Measurable ResearchcoreStrategic or Co-development PartnerMeasurable Research (blog.measurable.ai) is an ecosystem property producing research content for the broader MDT data network.
MeFi (Measurable Finance)flagshipStrategic or Co-development PartnerMeFi is MDT's blockchain oracle product that brings real-world stock market data on-chain for DeFi. Open-source client is published at github.com/measurabledatatoken/mefi-client and the Dapp at mefi.app. Launched October 20, 2021.
DP-Dock GmbHcoreImplementation/ SI/ Consulting PartnerDP-Dock GmbH (Ballindamm 39, 20095 Hamburg, Germany; [email protected]) is MDT's designated EU GDPR representative under Article 27, handling EU/UK data-subject inquiries.
JAMS (Judicial Arbitration and Mediation Services, Inc.)minorOthersJAMS is the named arbitration provider in MDT's Terms of Use; disputes are resolved in San Francisco County under JAMS Streamlined Arbitration Rules, with JAMS also referenced as the Privacy Shield dispute resolution body.
CoinMarketCapcoreChannel Partner/ Reseller/ DistributorCoinMarketCap lists and tracks the MDT token, providing price discovery, market data, and exchange listings visibility for the MDT community.
CoinGeckocoreChannel Partner/ Reseller/ DistributorCoinGecko tracks the MDT token at coingecko.com/en/coins/measurable-data-token, providing price, volume, and exchange data.
Portal Bridge (Wormhole)coreTechnology or IntegrationPortal Bridge (portalbridge.com) is referenced as the cross-chain bridge for moving MDT between Ethereum, Solana, Optimism, Base, and other chains.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Measurable Data Token competitors and assessment

Company assessment

Direct peers

Chainlink: The dominant decentralized oracle network providing off-chain data to on-chain smart contracts. MeFi competes directly in the DeFi oracle space with off-chain financial data feeds to public blockchains.
Ocean Protocol: Token-incentivized data marketplace that lets data providers share and monetize data while preserving privacy. Comparable to MDT as a decentralized data-exchange economy with consumer compensation and enterprise data buyers.
Streamr: Decentralized real-time data exchange protocol with its own DATA token. Comparable to MDT in offering a token-based data marketplace where data producers are compensated for streaming data to consumers and enterprises.
Earnest Research: Alternative-data provider that uses anonymized credit-card and transaction data to deliver consumer insights to hedge funds and corporates. Directly comparable to Measurable AI's email-receipt-based consumer insights product.

Broad incumbents

Similarweb: Public alternative-data and digital-intelligence company offering consumer and market insights to enterprises. Broader incumbent whose App Intelligence product competes directly with Measurable AI's mobile-app intelligence offering.
NielsenIQ: Global leader in consumer measurement and alternative data for CPG and retail. Competes with Measurable AI for enterprise consumer-insights budgets, but with traditional panel-based methodologies rather than email-receipt data.
Plaid: Dominant financial-data aggregator connecting consumer bank accounts to apps. A potential alternative path for sourcing transaction data versus MDT's email-inbox approach, and a competitor for the same enterprise consumer-data buyer.

Emerging players

Band Protocol: Cross-chain decentralized oracle aggregating real-world data for smart-contract applications. Comparable to MeFi as a blockchain oracle bringing external financial and real-world data on-chain for DeFi.
Slice Intelligence: Email-receipt-based consumer intelligence platform (acquired by Domo) that pioneered digital-receipt analytics. Closest direct competitor to Measurable AI's email-receipt approach for consumer-spend insights.

Others

Helium: Decentralized wireless network with a token-based incentive model rewarding contributors for providing infrastructure. Comparable to MDT as a token-incentivized ecosystem that rewards individual contributors for providing scarce resources into a network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Measurable Data Token compliance and trust

Trust signal

Compliance3 records

Measurable Data Token financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Measurable Data Token leadership team

Management profile

Number of profiles

Profiles1 record

Measurable Data Token subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Measurable Data Token funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Measurable Data Token M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measurable Data Token

What does Measurable Data Token do?

Is Measurable Data Token a public or private company?

Measurable Data Token is a private company. It is classified as venture growth investor backed and is currently operating.

When was Measurable Data Token founded?

Measurable Data Token was founded in 2017. It employs 11 to 50 people.

Where is Measurable Data Token based?

Measurable Data Token is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.

How does Measurable Data Token make money?

Four revenue lines are on record. Data Monetization Revenue is the primary driver. The others are enterprise Subscription / Demo-Based Insights, meFi Oracle Usage Fees and rewardMe Gift Code Redemptions.

Who are Measurable Data Token's main competitors?

Direct peers on record are Chainlink, Ocean Protocol, Streamr and Earnest Research. Broad incumbents are Similarweb, NielsenIQ and Plaid. Emerging players are Band Protocol and Slice Intelligence. Helium is listed as an others.

Does Measurable Data Token have an API?

Yes. MeFi (Measurable Finance) is a blockchain oracle service that exposes off-chain financial data (e.g., NASDAQ stock prices such as AAPL, HKEX:0700.HK) to on-chain DeFi smart contracts. Developers of DeFi projects call MeFi on-chain functions such as requestStockPrice from a Solidity contract to retrieve real-world capital-markets data on-chain; the open-source MeFi client and Solidity sample code (demo.sol) are published on GitHub. Developer documentation is at github.com/measurabledatatoken/mefi-client.

What industry is Measurable Data Token in?

Measurable Data Token's product category is Alternative Data & Blockchain Infrastructure. Its primary akta.pro industry code is FSADAEAK, Art, Collectibles & Luxury RWA Tokenization, with a secondary code of FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its NAICS code is 523210 and its SIC code is 6200.