Laconia Motorcycle Week
Laconia Motorcycle Week is a New Hampshire-based nonprofit that organizes the world's oldest motorcycle rally, a 9-day annual event in the Lakes Region featuring races, rides, and entertainment, funded through corporate sponsorships, merchandise, and registration fees.
- Company typePrivate
- Founded1923
- HeadquartersLaconia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Laconia Motorcycle Week does
Laconia Motorcycle Week is operated by the Laconia Motorcycle Week Association, a private nonprofit organization based in Laconia, New Hampshire. Founded in 1923, it organizes the World's Oldest Motorcycle Rally, a 9-day annual event held each June in the Lakes Region of New Hampshire. The 103rd edition is scheduled for June 13-21, 2026, with activities centered at Weirs Beach on Lake Winnipesaukee and extending to New Hampshire Motor Speedway in Loudon and partner venues. The event features vintage motorcycle racing at the Loudon Classic, scenic guided rides, stunt shows, hill climbs, charity rides, live entertainment, vendor exhibitions, and bike shows.
The organization generates revenue through four primary streams: corporate sponsorships (led by presenting sponsor Progressive Insurance, plus Indian Motorcycle, AMSOIL, American Iron, and multiple beverage brands), official merchandise sales (apparel $38-$40, pins/patches $10, banners $75, mugs $22, historical books $33), event registration fees for organized rides and charity events ($20-$75 per participant), and insurance referral commissions through the Progressive partnership. Merchandise is sold year-round via a WooCommerce storefront on laconiamcweek.com and physically at rally venues.
The customer base is primarily individual motorcycle enthusiasts attending the rally, with a secondary segment of corporate sponsors and vendors seeking exposure to this targeted audience. Distribution leverages the official website, social media channels (YouTube, Instagram, Facebook), an annual Rally News Magazine, and physical venue partnerships. Headcount is reported at 1-10 employees, consistent with a lean nonprofit event organization.
Laconia Motorcycle Week firmographics
Firmographics- Name
- Laconia Motorcycle Week
- Legal name
- Laconia Motorcycle Week Association
- Website
- https://laconiamcweek.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laconia Motorcycle Week is a New Hampshire-based nonprofit that organizes the world's oldest motorcycle rally, a 9-day annual event in the Lakes Region featuring races, rides, and entertainment, funded through corporate sponsorships, merchandise, and registration fees.
- Ownership category
- akta.pro rank
Laconia Motorcycle Week industry classification
Industry- Product category
- Motorcycle Rally Events
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
- akta.pro secondary industries
- Motorsports & Racing Experiences (THAJAFAF), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
Keywords
Where Laconia Motorcycle Week is headquartered
LocationHeadquarters
- HQ city
- Laconia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laconia Motorcycle Week business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Corporate Sponsorships: Presenting sponsor Progressive Insurance provides primary corporate sponsorship, along with multiple corporate partners including AMSOIL, Indian Motorcycle, American Iron, and beverage brands (Dr Pepper, Monster Energy, Budweiser, Captain Morgan, Truly Hard Seltzer, Twisted Tea).
- Merchandise Sales: Online store selling official rally merchandise including t-shirts ($38-$40), patches ($10), pins ($10), challenge coins ($15), banners ($75), pennants ($40), mugs ($22), and collectible books ($33).
- Event Registration Fees: Registration fees for organized rides and charity events, such as the Mae-West Memorial ride at $25/rider and $20/passenger, and the Peter Makris Memorial Ride with VIP packages at $50-$75.
- Insurance Referrals: Partnership with Progressive Insurance for motorcycle insurance offerings, with referral links from the event website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 2026 Laconia Bound T-Shirts - $38-$40 |
| Unit Pricing | One time/ perpetual license | 100th Banner - $75 |
| Unit Pricing | One time/ perpetual license | Official Rally Pins and Patches - $10 |
| Unit Pricing | One time/ perpetual license | 100th Rally Pennant - $40 |
| Unit Pricing | Pay-as-you-go | Mae-West Memorial Charity Ride - $25 Rider / $20 Passenger |
| Unit Pricing | Pay-as-you-go | Peter Makris Memorial Ride - $50-$75 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Laconia Motorcycle Week product offering
Product offeringCore offering
Laconia Motorcycle Week organizes and operates the world's oldest annual motorcycle rally, held for 9 days each June in Laconia, New Hampshire. The event encompasses organized scenic rides, vintage and superbike racing at New Hampshire Motor Speedway, stunt shows, live entertainment, vendor exhibitions, and charity rides, complemented by an online store selling official rally merchandise (apparel, commemorative pins, patches, banners, mugs, and publications).
Product overview
Laconia Motorcycle Week is an annual motorcycle rally event (the world's oldest) featuring a wide range of organized activities including scenic rides, races, stunt shows, concerts, and biker culture celebrations. The organization operates a merchandise store offering official rally apparel, commemorative items (pins, patches, banners, mugs), and publications. The core offering is the multi-day rally event, supplemented by merchandise products and an event calendar platform for attendee engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Laconia Motorcycle Week Annual Rally The core nine-day annual motorcycle rally held in Laconia, New Hampshire, featuring organized rides, vintage and superbike racing, stunt shows, live entertainment, vendor exhibitions, and biker culture celebrations. Open to individual motorcycle enthusiasts, riders, and families.
- Mae-West Memorial Charity Ride Organized scenic motorcycle ride supporting animal welfare causes, with registration at $25 per rider and $20 per passenger.
- Peter Makris Memorial Ride
Quantifiable outcome
- Over 103 consecutive years of rally history
- +1 more outcomes
Companies that use Laconia Motorcycle Week
Customer profileSegments2 records
Ideal customer profiles2 records
Laconia Motorcycle Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laconia Motorcycle Week partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core, major and minor.
- Progressive InsuranceflagshipPresenting sponsor of Laconia Motorcycle Week. Progressive provides insurance offerings specifically for recreational motorcycles with referral links on the official rally website.
- Indian MotorcyclecoreCorporate partner providing demo ride opportunities at New Hampshire Motor Speedway during rally week.
- Laconia Harley-DavidsoncoreOfficial rally venue and partner hosting multiple events including scenic rides, stunt shows, and registration for organized rides. Located at 239 Daniel Webster Hwy, Meredith, NH.
- New Hampshire Motor SpeedwaycorePrimary racing venue hosting USCRA vintage championships, Loudon Classic races, demo rides, and Supermoto events. Located at 1122 NH-106, Loudon, NH.
- NASWA ResortcoreOfficial Hotel of Laconia Motorcycle Week, hosting key events including the Peter Makris Memorial Ride start/finish, birthday celebrations, and NazBar & Grill tattoo contest.
- Bentley's SaloonmajorPartner venue in Arundel, Maine hosting Gypsy Tour destination rides, bike shows, pin-up contests, and live entertainment.
- AMSOILminorCorporate sponsor specializing in synthetic motorcycle lubricants.
- Monster EnergyminorCorporate beverage partner for the rally.
- Dr PepperminorCorporate beverage partner for the rally.
- BudweiserminorCorporate beverage partner for the rally.
- Twisted TeaminorCorporate beverage partner for the rally.
- Captain MorganminorCorporate spirits partner for the rally.
- Coca-ColaminorCorporate beverage partner for the rally.
- BNH BankminorCorporate partner providing banking services.
- New Hampshire Tourism (VisitNH.gov)minorState tourism partnership promoting New Hampshire as a travel destination.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Laconia Motorcycle Week competitors and assessment
Company assessmentDirect peers
- Daytona Bike Week: A 10-day annual motorcycle rally in Daytona Beach, Florida, one of the oldest and largest in the U.S. Directly comparable to Laconia Motorcycle Week in event format, motorcycle enthusiast audience, and integration of races, rides, vendors, and entertainment.
- Sturgis Motorcycle Rally: The largest annual motorcycle rally in the United States, held each August in Sturgis, South Dakota. Directly comparable to Laconia as a multi-day motorcycle rally with rides, races, vendor villages, and entertainment — though larger in scale and attendance.
- MotoAmerica: The premier U.S. motorcycle road racing series, sanctioning professional superbike races at venues including NH Motor Speedway. Comparable to Laconia Motorcycle Week in organizing racing events for motorcycle enthusiasts, though focused on professional racing series rather than a consumer rally.
- Sturgis Buffalo Chip: The largest private motorsports campground and concert venue during the Sturgis Motorcycle Rally, hosting concerts, races, and stunt shows. Comparable to Laconia as a complementary motorsports event producer serving the same rider demographic.
- Bikes, Blues & BBQ: An annual motorcycle rally held in Fayetteville, Arkansas, featuring scenic rides, live music, bike shows, and charity rides. Directly comparable to Laconia Motorcycle Week in regional rally format, charity ride integration, and vendor-driven event model.
- Myrtle Beach Bike Week: A major annual spring motorcycle rally in Myrtle Beach, South Carolina, featuring scenic rides, vendor expos, and entertainment. Directly comparable to Laconia in format, motorcycle enthusiast demographic, and regional destination model.
- Republic of Texas Biker Rally: A large annual motorcycle rally held in Austin, Texas, featuring rides, concerts, custom bike shows, and vendor exhibits. Comparable to Laconia Motorcycle Week as a multi-day destination motorcycle rally with similar programming and sponsorship model.
Broad incumbents
- Progressive International Motorcycle Show: A nationwide touring motorcycle consumer show series featuring new bike demos, gear vendors, and custom bike displays. Comparable to Laconia as a motorcycle enthusiast consumer event with manufacturer and lifestyle vendor participation, though structured as a multi-city show rather than a destination rally.
- American Motorcyclist Association (AMA): The national governing body for motorcycle sport and advocacy in the United States, which sanctions amateur racing and runs amateur national championship events. Comparable to Laconia as a motorsports ecosystem organizer, though operating at national scope across racing, advocacy, and member services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Laconia Motorcycle Week social profiles
Digital presenceLaconia Motorcycle Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laconia Motorcycle Week leadership team
Management profileNumber of profiles
Laconia Motorcycle Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laconia Motorcycle Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laconia Motorcycle Week
What does Laconia Motorcycle Week do?
Laconia Motorcycle Week organizes and operates the world's oldest annual motorcycle rally, held for 9 days each June in Laconia, New Hampshire. The event encompasses organized scenic rides, vintage and superbike racing at New Hampshire Motor Speedway, stunt shows, live entertainment, vendor exhibitions, and charity rides, complemented by an online store selling official rally merchandise (apparel, commemorative pins, patches, banners, mugs, and publications).
Is Laconia Motorcycle Week a public or private company?
Laconia Motorcycle Week is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Laconia Motorcycle Week founded?
Laconia Motorcycle Week was founded in 1923. It employs 1 to 10 people.
Where is Laconia Motorcycle Week based?
Laconia Motorcycle Week is headquartered in Laconia, United States, in the North America region.
How does Laconia Motorcycle Week make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are merchandise Sales, event Registration Fees and insurance Referrals.
Who are Laconia Motorcycle Week's main competitors?
Direct peers on record are Daytona Bike Week, Sturgis Motorcycle Rally, MotoAmerica, Sturgis Buffalo Chip, Bikes, Blues & BBQ, Myrtle Beach Bike Week and Republic of Texas Biker Rally. Broad incumbents are Progressive International Motorcycle Show and American Motorcyclist Association (AMA).
Does Laconia Motorcycle Week have an API?
No public API is recorded for Laconia Motorcycle Week.
What industry is Laconia Motorcycle Week in?
Laconia Motorcycle Week's product category is Motorcycle Rally Events. Its primary akta.pro industry code is MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto), with a secondary code of THAJAFAF, Motorsports & Racing Experiences. Its NAICS code is 711212 and its SIC code is 7948.