Mizu
- Company typePrivate
- Founded2006
- HeadquartersLindon, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mizu firmographics
Firmographics- Name
- Mizu
- Legal name
- Mizu Inc
- Website
- https://getmizu.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mizu industry classification
Industry- Product category
- Pool Cover Systems
- NAICS
- Home and Garden Equipment Repair and Maintenance (811411), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where Mizu is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mizu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Pool Cover Sales and Installation: Sale and professional installation of automatic pool covers including Coverstar and Pool Cover Specialists systems, custom-designed to fit various pool types and shapes.
- Pool Cover Replacements: Replacement fabrics and materials for existing pool cover systems, offering premium fabric options for durability and performance.
- Maintenance and Repair Services: Complete System Maintenance (CSM) and cover cleaning services, including annual component replacement and 14-point inspections. Repair services for all manufacturers' products.
- Pool Care Products: Direct sales of pool cover care products including cleaners, UV protectants, and bundles through e-commerce shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pool Cover Care Bundle - Complete maintenance kit |
| Unit Pricing | Pay-as-you-go | Pool Cover Cleaner - Standalone cleaner |
| One time/ perpetual license | Pay-as-you-go | Mesh Cover Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mizu product offering
Product offeringCore offering
Mizu sells, installs, maintains, and repairs automatic and mesh pool covers for residential and commercial pools and spas, paired with consumable care products and recurring maintenance services. Its automated cover systems use motorized, track-guided mechanisms (Coverstar Eclipse, CS3000, Infinity, Atom) and mesh shade platforms (PCS 9000MX, 7000MS, 5000M), supported by a 14-point Complete System Maintenance (CSM) inspection program delivered across more than 12 U.S. states, Mexico, South America, and the Caribbean.
Product overview
Mizu is a pool cover company offering automatic and manual pool covering solutions across multiple product lines. The core offerings include automatic pool cover systems from Coverstar and Pool Cover Specialists (PCS), featuring four mechanism types (Eclipse, CS3000, Infinity, and Atom), along with mesh covers in three variants (9000MX, 7000MS, 5000M), automatic spa covers, and Be-Lite aluminum spa covers. The product portfolio also extends to consumer maintenance products including Pool Cover Care Bundle, Pool Cover Cleaner, and UV Protectant. Services encompass installation, Complete System Maintenance (CSM) and cleaning, replacement, and repairs. The company operates across 12 states in the Western United States, having expanded through the acquisition of Northwest Pool Covers to serve the Seattle area.
Differentiator
Problem solved
Functional benefit
Products and services
- Automatic Pool Covers
Quantifiable outcome
- Up to 95% reduction in water evaporation
- +4 more outcomes
Companies that use Mizu
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mizu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mizu partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Step Into Swim (Pool & Hot Tub Alliance initiative)coreStep Into Swim is an initiative of the Pool & Hot Tub Alliance committed to safe swim education and drowning prevention. Mizu partners with this initiative as part of their commitment to pool safety.
- Pool & Hot Tub Alliance (PHTA)coreThe Pool & Hot Tub Alliance advances the pool and spa industry through safety standards, education, and innovation, promoting quality and sustainability. Mizu is a partner member advancing industry standards.
- Special Beauty JapanminorSpecial Beauty Japan is a unique pageant celebrating special needs youth. Mizu sponsors this event as part of their commitment to inclusivity and community engagement.
- Independent Pool & Spa Service Association (IPSSA)coreIPSSA supports pool and spa professionals with education, resources, and networking opportunities to enhance industry standards and practices. Mizu is listed as a partner providing pool cover services to IPSSA members.
- CoverstarcoreCoverstar is a leading name in automatic pool cover systems. Mizu installs Coverstar products including Eclipse, CS3000, Atom, and Infinity systems, representing a core technology partnership.
- Pool Cover Specialists (PCS)corePool Cover Specialists (PCS) is one of the most trusted names in automatic pool covers. Mizu installs PCS systems alongside Coverstar products, representing a core technology partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Mizu competitors and assessment
Company assessmentDirect peers
- Coverstar: Coverstar is a leading manufacturer of automatic pool cover systems (including Eclipse, CS3000, Infinity, and Atom lines). While they are a technology partner of Mizu, they are also the most directly comparable peer since they offer the same core product category and compete for installer relationships in the Western US.
- Meyco Products: Meyco Products is a manufacturer of safety pool covers and winter covers with mesh fabric expertise. They compete with Mizu in mesh cover categories (analogous to Mizu's 9000MX, 7000MS, 5000M lines) and share residential pool owner end-customers.
- Cover Pools: Cover Pools manufactures and distributes automatic pool cover systems through a network of regional installers. They compete directly with Mizu in the automatic pool cover category, serving residential and commercial pool owners with similar motorized track-guided systems.
- Loop-Loc: Loop-Loc is a leading manufacturer of pool safety covers, including automatic and mesh variants. They serve the same residential and commercial pool owner customer base as Mizu and compete for installer relationships and end-customer specification decisions.
- Anchor Industries: Anchor Industries manufactures pool covers, safety covers, and winter covers distributed through dealer networks. They compete with Mizu in the mesh and safety cover categories and share similar installer-based distribution models.
- Pool Cover Specialists (PCS): Pool Cover Specialists is one of the most trusted names in automatic pool covers and a core technology partner of Mizu. They directly compete for installer-network relationships and end-customer installations across the same Western US footprint.
Regional players
- Aqua Cal / AquaComfort: Aqua Cal is a regional pool heating and cover specialist serving Western US markets. They overlap with Mizu on energy-efficiency-focused pool cover installations and share similar residential customer segments in California and the Southwest.
Broad incumbents
- Hayward Holdings: Hayward is a leading pool equipment manufacturer with broad product portfolios. While focused on pumps, filters, and heaters, they represent a broad incumbent that could expand into automated pool covers and compete across Mizu's installation and service categories.
- Pool Corp (POOL): Pool Corp is the world's largest wholesale distributor of pool products, equipment, and supplies. While they don't directly install covers, they distribute competing cover brands to installers and could easily enter the install/services space with greater capital resources than Mizu.
Others
- Superior Pool Covers Inc. Superior Pool Covers is actually a wholly-owned subsidiary of Mizu itself (acquired brand retained). Listed here as a reference point since they share the Mizu platform but operate as a distinct brand serving similar customers in overlapping geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mizu social profiles
Digital presenceMizu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mizu leadership team
Management profileNumber of profiles
Profiles6 records
Mizu subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mizu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mizu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mizu
What does Mizu do?
Mizu sells, installs, maintains, and repairs automatic and mesh pool covers for residential and commercial pools and spas, paired with consumable care products and recurring maintenance services. Its automated cover systems use motorized, track-guided mechanisms (Coverstar Eclipse, CS3000, Infinity, Atom) and mesh shade platforms (PCS 9000MX, 7000MS, 5000M), supported by a 14-point Complete System Maintenance (CSM) inspection program delivered across more than 12 U.S. states, Mexico, South America, and the Caribbean.
Is Mizu a public or private company?
Mizu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mizu founded?
Mizu was founded in 2006. It employs 51 to 100 people.
Where is Mizu based?
Mizu is headquartered in Lindon, United States, in the North America region.
How does Mizu make money?
Four revenue lines are on record. Pool Cover Sales and Installation is the primary driver. The others are pool Cover Replacements, maintenance and Repair Services and pool Care Products.
Who are Mizu's main competitors?
Direct peers on record are Coverstar, Meyco Products, Cover Pools, Loop-Loc, Anchor Industries and Pool Cover Specialists (PCS). Aqua Cal / AquaComfort is listed as a regional player. Broad incumbents are Hayward Holdings and Pool Corp (POOL). Superior Pool Covers Inc. is listed as an others.
Does Mizu have an API?
No public API is recorded for Mizu.
What industry is Mizu in?
Mizu's product category is Pool Cover Systems. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAL, Safety & Compliance Services (Covers, Fences, Inspections). Its NAICS code is 811411 and its SIC code is 3822.