Sticky Cards
Sticky Cards is a Toronto-based SaaS company that provides a digital wallet loyalty platform — Apple/Google Wallet cards with push notifications and geo-fencing — primarily for cannabis dispensaries, with integrations into major cannabis POS systems including Flowhub, Greenline, Dutchie, COVA, TechPOS, and Treez.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sticky Cards does
Sticky Cards Corp. is a privately held Canadian SaaS company, incorporated in Ontario and headquartered in Toronto, that operates a digital wallet-based loyalty platform designed primarily for cannabis dispensaries. The platform delivers branded loyalty cards through Apple Wallet and Google Wallet, eliminating the requirement for app downloads or SMS-based marketing, and is paired with unlimited push notifications, geo-fenced alerts within roughly 300 feet of retail locations, and AI-assisted audience segmentation. Native POS integrations with six major cannabis retail platforms — Flowhub, Greenline (BLAZE), Dutchie, COVA, TechPOS, and Treez — let dispensaries issue and scan loyalty passes inside existing checkout workflows and synchronize customer profiles and points automatically.
The company monetizes through tiered monthly subscriptions: Essentials at $299 USD/CAD per month, Premium at $499 USD/CAD per month (adding custom reporting, additional geo-push locations, and coupons), and a contact-priced Brands & Enterprise tier that adds fully managed accounts, launch and GTM strategy, custom BI integrations, and full API access. Annual billing carries a 10%+ discount. Distribution combines self-serve product-led growth (QR-code signups, sample wallet-pass delivery, online signup flows) with a direct-sales overlay ("Book Demo") for multi-location and enterprise operators, supplemented by a POS partner/referral program.
Sticky Cards markets itself as "App-Free Since 23," with a tagline indicating launch into the cannabis-loyalty niche roughly two to three years prior to the most recent 2025 disclosures. Beyond cannabis — its primary vertical — the company has begun positioning the platform for gyms, spas/salons, and restaurants. Pilot and partner-reported outcomes cited include 60–90% reductions in marketing communication costs versus SMS, push opt-in rates above 90%, loyalty opt-in rates of 30–40% from new customers, and 20–30% increases in repeat traffic post-launch. The CEO is Varun Sharma. The firm operates with a 1–10 employee team and has not disclosed any institutional funding rounds.
Sticky Cards firmographics
Firmographics- Name
- Sticky Cards
- Legal name
- Sticky Cards Corp.
- Website
- https://stickycards.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sticky Cards is a Toronto-based SaaS company that provides a digital wallet loyalty platform — Apple/Google Wallet cards with push notifications and geo-fencing — primarily for cannabis dispensaries, with integrations into major cannabis POS systems including Flowhub, Greenline, Dutchie, COVA, TechPOS, and Treez.
- Ownership category
- akta.pro rank
Sticky Cards industry classification
Industry- Product category
- Digital Wallet Loyalty Software
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industry
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where Sticky Cards is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sticky Cards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Essentials: Monthly subscription tier at $299/month providing core loyalty card functionality, unlimited push messaging, unlimited customers, and geo-push messages for single-location retailers.
- Subscription - Premium: Monthly subscription tier at $499/month for retailers requiring custom reporting, 5 geo-push locations, and coupons/cards functionality. Includes all Essentials features.
- Subscription - Brands & Enterprise: Contact-based pricing for multi-location operators and brands requiring fully managed accounts, launch & GTM strategy support, custom integrations to BI tools, and full API access.
- Annual Discount: Annual billing option with 10%+ discount off monthly rates for committed customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retailer - Essentials: Core loyalty features at $299/month |
| Subscription | Monthly | Retailer - Premium: Enhanced features at $499/month |
| Subscription | Monthly | Brands & Enterprise: Custom pricing for large operators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sticky Cards product offering
Product offeringCore offering
Sticky Cards provides a digital wallet-based customer loyalty platform that issues branded loyalty cards through Apple Wallet and Google Wallet, eliminating the need for app downloads or SMS messaging. The platform delivers unlimited branded push notifications, geo-fenced proximity alerts within 300 feet of retail locations, and integrates with major cannabis POS systems to automate loyalty sign-up, point accrual, and reward redemption at checkout. Subscription tiers include Retailer Essentials ($299/month), Retailer Premium ($499/month), and a custom Brands & Enterprise tier with full API access and managed onboarding.
Product overview
Sticky Cards is a digital wallet loyalty platform built primarily for cannabis dispensaries, with expanding presence in gyms, spas, salons, and restaurants. The core product is a no-app loyalty solution that lives in Apple Wallet and Google Wallet, supplemented by a Scanner App for in-store point-of-sale barcode scanning and a merchant Dashboard for program management. POS integrations with Flowhub, Greenline, Dutchie, COVA, TechPOS, and Treez enable automated loyalty sign-ups and reward redemption directly within existing retail workflows. The platform's primary value proposition is unlimited branded push notifications delivered at 100% delivery rates, bypassing SMS restrictions that limit cannabis marketing. Pricing tiers include Retailer Essentials ($299/month), Retailer Premium ($499/month), and a custom Brands & Enterprise tier with full API access and managed onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- Sticky Cards (Core Platform) Digital wallet-based customer loyalty platform enabling dispensaries and retailers to deliver branded loyalty cards via Apple Wallet and Google Wallet, with unlimited push notifications and geo-fenced marketing — without requiring app downloads or SMS messaging.
- Sticky Cards Scanner App Mobile web application for budtenders and store staff to scan customer loyalty barcodes, add points or stamps based on purchase amount, and process reward redemptions directly at the point of sale or on a dedicated tablet stand.
- Retailer Dashboard Web-based merchant dashboard for managing loyalty programs, viewing customer activity, tracking redemptions, creating branded digital cards, generating QR codes and sign-up links, configuring push notification campaigns, and accessing analytics.
- TechPOS Loyalty Integration Native integration module connecting Sticky Cards loyalty with TechPOS cannabis retail management platform, enabling automated loyalty issuance, real-time reward tracking, and push messaging directly through TechPOS workflows without SMS or third-party apps.
- Treez Loyalty Enterprise-grade digital wallet loyalty platform co-developed with Treez, integrating AI-powered customer segmentation, 100% push notification delivery, and unified commerce across Treez POS and ecommerce channels. Targets high-volume cannabis retailers.
Quantifiable outcome
- 60-90% reduction in marketing communication costs vs. SMS
- +4 more outcomes
Companies that use Sticky Cards
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Sticky Cards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Sticky Cards partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TreezcoreStrategic partnership to develop Treez Loyalty platform. Sticky Cards provides the digital wallet loyalty infrastructure (Apple/Google Wallet cards, push notifications, geo-targeting) that Treez integrates into its enterprise commerce platform. Joint development of AI-powered customer engagement features. Treez powers $5B+ in annual transactions.
- TechPOScoreTechPOS, a Canadian cannabis retail technology leader, integrates Sticky Cards digital wallet loyalty into its POS system. Enables TechPOS clients to offer digital wallet loyalty options without additional app downloads. Integration allows tracking loyalty points, transaction history, and customer data privacy without phone numbers.
- Greenline (BLAZE)coreGreenline, a BLAZE company and Canada's leading cannabis POS software, integrates Sticky Cards for Apple and Google Wallet loyalty. Dispensaries using Greenline can now offer branded loyalty programs that sync automatically with customer profiles. Sticky Card barcode allows retailers to pull up customers without requiring phone number.
- FlowhubcoreFlowhub, a cannabis retail management platform, integrates seamlessly with Sticky Cards. Retailers using Flowhub can offer branded loyalty programs that sync automatically with customer profiles. Customers can add loyalty card to Apple and Google wallet in seconds, points are tracked easily, and rewards are always within reach.
- DutchiecoreDutchie POS and ecommerce integration enables Sticky Cards loyalty card issuance right at point of sale. 1-tap signup directly from Dutchie checkout flow (POS or ecommerce). Push notifications delivered through digital wallet cards without SMS fees or restrictions.
- COVAcoreCOVA POS integration allows automatic customer profile creation when someone adds a Sticky Card to their Wallet. Guides cover earning points/stamps and redeeming rewards via invoice-level discounts through COVA.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Sticky Cards competitors and assessment
Company assessmentEmerging players
- Smile.io: Loyalty and rewards platform for Shopify-based retailers. Comparable as a SaaS loyalty program with tiered subscriptions, though Smile focuses on e-commerce rather than in-store wallet passes.
Broad incumbents
- Punchh: Restaurant and retail loyalty platform owned by ParTech, supporting app-based and increasingly wallet-based passes. Comparable on enterprise loyalty infrastructure and POS-integrated engagement for multi-location retailers.
- Thanx: Digital loyalty and customer engagement platform spanning restaurants and retail, with wallet-pass and push notification capabilities. Comparable on wallet-based loyalty mechanics across multiple verticals Sticky Cards is expanding into (gyms, salons, restaurants).
- Paytronix: Long-standing restaurant loyalty and digital engagement platform with POS integrations. Adjacent incumbent competing for the same multi-location retail-loyalty wallet, especially as Sticky Cards expands into restaurants.
- Yotpo: E-commerce marketing platform with a built-in loyalty module (Yotpo Loyalty) used by retail and DTC brands. Comparable on subscription-based, multi-vertical loyalty SaaS, though web/app-centric rather than wallet-native.
Others
- Flowhub: Cannabis retail management platform that distributes Sticky Cards via native POS integration. Comparable on the cannabis retail buyer and adjacent loyalty/inventory workflows even while serving as a strategic partner.
- Dutchie: Cannabis e-commerce and POS platform and Sticky Cards integration partner, with checkout flows that route loyalty enrollment through wallet passes. Comparable on the cannabis commerce stack even where the relationship is cooperative rather than competitive.
- Cova: Cannabis POS platform and Sticky Cards integration partner. Comparable on the cannabis dispensary technology stack and adjacent loyalty functionality within its POS suite.
Direct peers
- Springbig: Cannabis-specialized loyalty and marketing automation platform offering SMS- and app-based engagement to dispensaries. Directly comparable to Sticky Cards on the cannabis retail vertical, though Springbig leads on SMS where Sticky Cards leads on wallet-native push.
- Alpine IQ: Cannabis-focused customer data platform and loyalty/marketing suite for dispensaries. Competes head-to-head for the same cannabis retail buyer, with broader CRM ambitions that overlap with Sticky Cards' AI-powered segmentation story.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sticky Cards social profiles
Digital presenceSticky Cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sticky Cards leadership team
Management profileNumber of profiles
Profiles2 records
Sticky Cards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sticky Cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sticky Cards
What does Sticky Cards do?
Sticky Cards provides a digital wallet-based customer loyalty platform that issues branded loyalty cards through Apple Wallet and Google Wallet, eliminating the need for app downloads or SMS messaging. The platform delivers unlimited branded push notifications, geo-fenced proximity alerts within 300 feet of retail locations, and integrates with major cannabis POS systems to automate loyalty sign-up, point accrual, and reward redemption at checkout. Subscription tiers include Retailer Essentials ($299/month), Retailer Premium ($499/month), and a custom Brands & Enterprise tier with full API access and managed onboarding.
Is Sticky Cards a public or private company?
Sticky Cards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sticky Cards founded?
Sticky Cards was founded in 2022. It employs 11 to 50 people.
Where is Sticky Cards based?
Sticky Cards is headquartered in Toronto, Canada, in the North America region.
How does Sticky Cards make money?
Four revenue lines are on record. Subscription - Essentials are the primary driver. The others are subscription - Premium, subscription - Brands & Enterprise and annual Discount.
Who are Sticky Cards's main competitors?
Smile.io is listed as an emerging player. Broad incumbents are Punchh, Thanx, Paytronix and Yotpo. Others are Flowhub, Dutchie and Cova. Direct peers are Springbig and Alpine IQ.
Does Sticky Cards have an API?
No public API is recorded for Sticky Cards.
What industry is Sticky Cards in?
Sticky Cards's product category is Digital Wallet Loyalty Software. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant).