ADD Properties

What ADD Properties does

ADD Properties is a privately held Egyptian real estate and hospitality developer and a wholly-owned member of Sami Saad Holding (founded 1962). Founded in 2007 and headquartered in Giza, Egypt, the company develops integrated mixed-use destinations across three geographies: London, Cairo West, and Hurghada. Its core proposition, branded 'Hospitality Inspired Living,' embeds hotel-grade services, amenities, and concierge operations into residential, retail, and commercial real estate.

The product portfolio spans luxury branded residences (e.g., Hyatt Centric Cairo West Residences, 4 Portal Way Residential with 669 apartments), residential compounds (ALDAU Heights, ALDAU Strand with 384 beachfront units, Pyramids Heights Cairo West), commercial hubs (Cairo West Hub, 4 Portal Way Commercial), and retail/dining destinations (ALDAU Village Mall at 22,500 SQM with 60+ retail units, Cairo West Restaurants). Hospitality inventory is operated under franchise agreements with three global brands: Hyatt (Regency Cairo West, Centric Cairo West), Steigenberger (ALDAU Beach, Pure Lifestyle, Aqua Magic), and IHG (Holiday Inn London West), collectively totaling more than 1,600 keys. The company also operates ADD-Art, a 2022-founded cultural subsidiary, and launched the ADD Hotel School in 2025 in coordination with Egypt's Ministry of Education and Tourism School Salzburg.

Revenue is generated through three streams: one-time property sales of luxury residences (quote-based pricing), recurring hotel operations across franchise-managed properties, and transaction-based commercial and retail leasing. Distribution combines direct enterprise sales teams at each destination with global booking systems (hyatt.com, Booking.com, Expedia) and bank-financed residential purchases. The customer base is split between HNW individuals and investors, leisure and corporate travelers, and commercial/retail tenants, with three major hotel brand partners forming the structural backbone of the hospitality business.

Name

ADD Properties

Legal name

ADD Properties

Website

https://addproperties.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ADD Properties is a privately held Egyptian mixed-use real estate and hospitality developer, building and operating branded residences, hotels, retail, and commercial destinations across London, Cairo West, and Hurghada under Hyatt, Steigenberger, and IHG franchises.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development & Hospitality

NAICS

Traveler Accommodation (7211), Lessors of Residential Buildings and Dwellings (531110), Rental and Leasing Services (532), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAMAAAC

Villas & Luxury Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYTHAGAEAJ

Luxury Serviced Residences

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

SECONDARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYBPAJAIAD

Luxury Vacation Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

Keywords

• Luxury real estate development
• Hospitality inspired living
• Branded residences
• Mixed-use destinations
• Hotel operations

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Development & Sales: ADD Properties develops and sells luxury residential properties including branded residences (Hyatt Centric Cairo West Residences), apartments (ALDAU Heights, ALDAU Strand, Pyramids Heights, 4 Portal Way Residential), and mixed-use developments. Revenue generated through property sales to end buyers and investors.
2. Hotel Operations: The company operates multiple hotels under international franchise agreements (Hyatt Regency Cairo West 5-star, Hyatt Centric Cairo West 4-star, Steigenberger ALDAU Beach Hotel 5-star, Steigenberger Pure Lifestyle, Steigenberger Aqua Magic, Holiday Inn London West). Revenue from room bookings, food & beverage, and ancillary services.
3. Commercial Real Estate Leasing: ADD Properties generates rental income from retail spaces (ALDAU Village Mall - 22,500 SQM total area, 16,400 SQM GLA with 60+ units), office spaces (Cairo West Business Park), and ground-floor retail in mixed-use developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

ADD Properties develops, sells, and operates luxury mixed-use real estate and hospitality assets across London, Cairo West, and Hurghada. The company's core offerings include branded residential properties (Hyatt Centric Cairo West Residences, ALDAU Heights, ALDAU Strand, Pyramids Heights, 4 Portal Way Residential), international franchised hotels (Hyatt Regency Cairo West, Hyatt Centric Cairo West, three Steigenberger hotels, Holiday Inn London West), commercial office and retail leasing (Cairo West Hub, 4 Portal Way Commercial, ALDAU Village Mall), and integrated hospitality services for residents. Revenue is generated through one-time property sales, recurring hotel room revenue, and commercial rental income.

Product overview

ADD Properties is a real estate and hospitality developer offering a diversified portfolio of branded hotels, residential compounds, commercial spaces, and retail destinations across London, Cairo West, and Hurghada. The product portfolio includes four operating hotels (Holiday Inn London West, Hyatt Regency Cairo West, Hyatt Centric Cairo West, and three Steigenberger properties in Hurghada), branded residences (Hyatt Centric Cairo West Residences, 4 Portal Way Residential), residential compounds (ALDAU Heights, ALDAU Strand, Pyramids Heights Cairo West), commercial/business hubs (Cairo West Hub, 4 Portal Way Commercial), and retail/dining venues (ALDAU Village Mall, Cairo West Restaurants). The company also operates cultural (ADD-Art subsidiary) and educational (ADD Hotel School) initiatives. ADD Properties integrates hospitality excellence into all developments under the 'Hospitality Inspired Living' concept.

Differentiator

Problem solved

Functional benefit

Products and services

• 4 Portal Way Residential
• 4 Portal Way Commercial Mixed-use business destination in West London offering office, retail, and hospitality spaces including a 90-key 4-star hotel and state-of-the-art office environments. Targets commercial tenants and hotel guests.
• Holiday Inn London West Contemporary hotel in West London offering 225 rooms (75 executive and 150 refurbished standard), premium rooms, and meeting facilities with 7 naturally lit meeting rooms accommodating up to 120 guests. Located near North Acton tube station. Targets business and leisure travelers.
• Pyramids Heights Cairo West Exclusive residential community in Cairo featuring stunning views of the Giza Pyramids, combining modern architecture with cultural heritage. Offers loft apartments and integrated residential, commercial, and leisure spaces. Targets affluent buyers seeking culturally significant residential addresses.
• Cairo West Restaurants Culinary and entertainment complex featuring international dining options including Barranco (Nikkei cuisine), Takumi Teppanyaki Bar, The Smokery, San Carlo Italian restaurant, and TBS bakery. Serves residents, hotel guests, and visitors of the Cairo West destination.
• Hyatt Centric Cairo West Residences Luxury branded residences in Cairo West offering modern elegance fused with Egyptian cultural heritage. Features include rooftop pool, podcast studio, guitar room, and rooftop lounge with Giza Pyramids views. Targets high-net-worth buyers seeking Hyatt-branded living.
• Hyatt Regency Cairo West 5-star hotel in Cairo's cultural hub featuring spectacular Giza Pyramids views, five culinary outlets, spa facilities, and floor-to-ceiling windows in all rooms. Officially classified as a 5-star hotel. Targets leisure and business travelers visiting Cairo.
• Hyatt Centric Cairo West Trendy boutique hotel blending art, culture and history with 301 artfully designed guest bedrooms (222 guestrooms and 79 suites), uniquely curated art pieces, sculptures and statues throughout. Opened October 2024. Targets lifestyle-oriented leisure and business travelers.
• Cairo West Hub Dynamic business destination near Grand Egyptian Museum and Giza Pyramids featuring state-of-the-art office spaces, luxury branded residences, international hotels, and vibrant retail outlets. Targets commercial tenants, residents, and visitors.
• ALDAU Village Mall Upscale retail experience in Hurghada with 22,500 SQM total area and 16,400 SQM Gross Leasable Area featuring indoor and outdoor spaces, designer brands, pharmacy, supermarket, and kids' areas. Targets retail tenants, shoppers, tourists, and residents.
• ALDAU Heights Luxury residential compound in Hurghada featuring apartments ranging from studios to penthouses, walking distance from touristic promenade and Red Sea beach resorts. Includes high-end amenities such as swimming pools, retail, and dining options. Targets affluent buyers and expatriates.
• ALDAU Strand Beachfront residential compound in Hurghada spanning 24,000 SQM with 384 high-end units, private beach access, designed by Simon Halstead & Associates, featuring contemporary coastal design. Approximately 40% of units sold since 2016 launch. Targets affluent buyers and expatriates.
• Steigenberger ALDAU Beach Hotel Grand 5-star beach hotel in Hurghada with private sandy beach, 400 spacious suites, 7 restaurants, 5 bars, world-class spa, 7 swimming pools covering 5,000 m3, golf course, diving and water-sports center. Operated under 24-hour luxury all-inclusive concept. Targets leisure tourists and families.
• Steigenberger Pure Lifestyle Adults-only boutique hotel in Hurghada featuring 135 all-white suites (Jacuzzi, Swim-up, and Penthouse categories), Mediterranean lifestyle experience with 9 bars, spa and wellness center, 3 swimming pools. Operated under 24-hour LIFESTYLE all-inclusive concept. Targets adult leisure travelers and couples.
• Steigenberger Aqua Magic Family-oriented 5-star resort in Hurghada with 718 rooms (more than 40% family suites including 294 Family Suites), featuring Aqua Mania water park, 9 large heated pools, private beach, Lazy River, and extensive kids facilities. Operated under 24-hour Magic All Inclusive concept. Targets families and leisure tourists.

Quantifiable outcome

• Over 4,000 employees trained through CSR programs with 70% securing employment
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Hyatt Hotels CorporationflagshipStrategic or Co-development Partner · 18 June 2025Strategic investment partnership exceeding $200 million for hospitality and branded residence development in Egypt. Partnership includes Hyatt Regency Cairo West (5-star, 301 rooms), Hyatt Centric Cairo West (4-star boutique, 301 rooms), and Hyatt Centric Cairo West Residences (branded residences). The partnership brings Hyatt's global standards, World of Hyatt loyalty program (100M+ members), and international distribution to ADD Properties developments.
• Steigenberger Hotels & ResortscoreStrategic or Co-development PartnerLong-standing franchise partnership for three properties in Hurghada: Steigenberger ALDAU Beach Hotel (5-star, 400 suites), Steigenberger Pure Lifestyle (adults-only boutique, 135 suites), and Steigenberger Aqua Magic (family resort, 718 rooms). Steigenberger provides German hospitality standards, operational expertise, and international brand recognition across the Red Sea portfolio.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerFranchise partnership for Holiday Inn London West, a 225-room hotel (75 executive + 150 standard rooms) in West London. IHG provides global distribution, IHG Rewards loyalty program (100M+ members), and brand standards for the UK market presence.
• EGYCOPTminorStrategic or Co-development PartnerCSR partnership focused on community development through training programs for youth (4,000+ trained), women (Herfa Handcrafts program), people with disabilities (Kodra program), and university scholarships. Demonstrates commitment to sustainable development and local community impact.
• Tourism School SalzburgminorStrategic or Co-development PartnerPartnership for ADD Hotel School in Hurghada, coordinating with Ministry of Education and Tourism School Salzburg to establish Egypt's first accredited hospitality baccalaureate program, shaping future hospitality education in Egypt.
• Ministry of Education (Egypt)minorStrategic or Co-development PartnerGovernment partnership for ADD Hotel School initiative, granting accreditation for hospitality education program in coordination with Tourism School Salzburg.
• PurobeachminorStrategic or Co-development PartnerALDAU Strand affiliation with Purobeach brand, known for upscale beach experiences in Barcelona and UAE. The partnership brings premium beach club standards and brand recognition to the beachfront residential development.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amer Group: Egyptian developer with North Coast and Red Sea residential resorts plus hotel operations. Comparable on resort-residential hybrid business model and Hurghada-adjacent exposure.
• SODIC: Egyptian premium real estate developer with mixed-use projects (Eastown, Westown, Caesar, ZED) combining residences, retail, and offices. Comparable product mix and target customer (upper-middle to luxury) in Cairo West corridor.
• Orascom Development Egypt: Egyptian-listed integrated destination developer operating El Gouna on the Red Sea with hotels, residential compounds, and commercial spaces. Closest peer to ADD Properties given overlapping mixed-use hospitality-driven model in the same Hurghada/Red Sea corridor.
• Tatweer Misr: Egyptian developer of large-scale mixed-use destinations including Il Monte Galala (Sokhna) and Bloomfields. Comparable on master-planned community format combining residences, hotels, and retail in Egypt.
• Emaar Misr: Egyptian subsidiary of Emaar Properties developing master-planned luxury communities (Marassi, Uptown Cairo, Mivida) combining residences, hotels, retail, and offices. Directly comparable as a luxury mixed-use Egyptian developer targeting HNW buyers.
• Mountain View Egypt: Egyptian developer of resort-style residential compounds across North Coast, Red Sea, and Cairo. Comparable on luxury beachfront and resort-integrated residential product targeting HNW segment.
• Palm Hills Developments: Leading Egyptian real estate developer with integrated luxury residential compounds across Cairo, North Coast, and Red Sea. Comparable on luxury residential pipeline and Egyptian mixed-use community development, though less hotel-integrated.

Broad incumbents

• Aldar Properties: Abu Dhabi-listed diversified real estate developer with mixed-use destinations (Yas Island, Saadiyat, Al Raha), branded residences, and hospitality assets. Comparable on master-planned mixed-use and luxury branded-residence business model, though at greater scale and regional scope.
• DAMAC Properties: UAE-listed luxury developer with branded residences (DAMAC Maison, Paramount, Trump), hotels, and mixed-use communities. Comparable on luxury branded-residence strategy and operator-partnership model, though operating at much larger scale globally.
• Emaar Properties: UAE-based global real estate developer and parent of Emaar Misr; operates Downtown Dubai, branded residences (Address, Vida), and large-scale mixed-use destinations. Broader incumbent comparable for luxury branded-residence playbook ADD is replicating via Hyatt partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aldaudevelopment
• Facebookfacebook.com/aldaudevelopment.officialpage
• LinkedInlinkedin.com/company/add-properties
• Instagraminstagram.com/addproperties_
• TikToktiktok.com/@add.properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADD Properties