What GEMS Event Management does

GEMS Event Management Australia is an Australian privately held Professional Conference Organiser (PCO) headquartered in Five Dock, Sydney, with regional offices on the Tweed Coast and Coffs Coast in NSW. Established in 1991, the firm delivers end-to-end event management services — venue liaison, sponsorship procurement, speaker and abstract management, online registration, AV, marketing, accommodation, and budget oversight — for conferences ranging from intimate seminars to events exceeding 1,500 delegates, alongside hybrid and 100% virtual event delivery, webinars, association secretariat services, and ongoing association management.

The technology stack is built entirely on third-party platforms rather than proprietary infrastructure: EventsAir by Centium Software serves as the core event management platform for registration, speaker, exhibitor, and budget workflows; the OnAir platform (integrated with EventsAir) powers hybrid and virtual delivery; Zoom Meetings supports the Webinar Solutions Package; and Eway provides payment processing. Staff hold OnAir Virtual Event Planner accreditation, and the firm is a Certified Event Company under the PCO Association of Australia.

GEMS operates a consultative, relationship-driven sales model targeting association executives, volunteer committees, and corporate or in-house event teams, with pricing structured per project rather than via disclosed standard tiers. Revenue is generated through professional services fees across event management, registration, webinar, secretariat, and association management engagements. The firm relies predominantly on word-of-mouth referrals, industry content marketing, and certifications (AMM, CEM) as credibility signals, with no disclosed channel partners, resellers, or external funding.

Name

GEMS Event Management

Legal name

GEMS Event Management Australia

Website

https://gemsevents.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

GEMS Event Management Australia is a privately held Sydney-based Professional Conference Organiser delivering end-to-end conference, hybrid, virtual, and webinar services, plus association secretariat support, primarily to Australian associations, volunteer committees, and corporate event teams.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Registration, Housing & Travel Desk Services (Delegate Logistics) (THAHACAJ), Conference Communications, Marketing & Community Engagement (THAHACAN)

Keywords

• Professional conference organising
• Event management services
• Hybrid virtual events
• Association secretariat services
• Conference registration services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Event Management Services: Full-service professional conference organiser providing end-to-end event management including venue liaison, sponsorship procurement, speaker management, registration services, AV management, marketing and promotion, accommodation management, and budget management
2. Online Registration Services: Online delegate registration and payment processing using EventsAir platform with Eway payment gateway
3. Webinar Solutions Package: Webinar hosting solution including registration management, speaker preparation, stage management, and evaluation services using Zoom Meetings platform
4. Association Secretariat Services: Ongoing secretariat services for associations including membership management, meeting coordination, governance support, and financial management
5. Hybrid and Virtual Events: 100% virtual or hybrid conference delivery using OnAir platform with various engagement features

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Full-service Professional Conference Organiser (PCO) delivering end-to-end event management for in-person, hybrid, and virtual conferences and special events across Australia and the Asia-Pacific. Core services include venue liaison, sponsorship procurement, speaker management, online registration and payment processing, AV management, marketing and promotion, accommodation and travel booking, budget oversight, plus association secretariat and ongoing association management support.

Product overview

GEMS Event Management Australia is a Professional Conference Organiser (PCO) providing a comprehensive suite of event management services and solutions. The core offering is End to End Event Management Services supported by modular add-on packages including the Online Registration Essentials Package (using EventsAir and Eway), Webinar Solutions Package (using Zoom Meetings), and Association Secretariat/Management Services. For virtual delivery, GEMS offers both 100% Virtual Conference or Event and Hybrid Conference or Event options powered by the OnAir platform by EventsAir, which integrates with the core EventsAIR event management software for seamless delegate registration, speaker management, abstract submissions, sponsor management, and budget tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• End to End Event Management Services Comprehensive Professional Conference Organiser (PCO) service covering venue liaison, sponsorship procurement, speaker management, call for abstracts, marketing and promotion, accommodation management, AV management, and budget oversight for events ranging from intimate seminars to conferences of 1,500+ delegates. Targeted at associations, not-for-profits, corporate and in-house event teams across Australia and the Asia-Pacific.
• Registration Essentials Package
• Webinar Solutions Package All-in-one webinar, speaker and attendee management solution combining EventsAir Registration Management Software with Zoom Meetings webinar platform, including registration management, speaker preparation, stage management, and evaluation services. Designed for associations and event teams requiring secure, professional webinar delivery.
• Association Secretariat Services
• 100% Virtual Conference or Event (OnAir)
• Hybrid Conference or Event
• Association Management Services

Quantifiable outcome

• Client retention spanning 15+ years with same clients
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EventsAir by Centium SoftwarecoreTechnology or IntegrationPrimary event management software platform used for online delegate registration, speaker management, call for abstracts, budget management, exhibitor management, accommodation booking, and event website development.
• OnAir Virtual Event PlatformcoreTechnology or IntegrationVirtual and hybrid event platform integrated with EventsAir, providing virtual session delivery, networking, exhibitor marketplace, and meeting hub capabilities. GEMS staff are OnAir Virtual Event Planner Accredited.
• Meetings and Events AustraliacoreStrategic or Co-development PartnerLong-standing member organization. Staff obtain Accredited Meetings Manager (AMM) certification through MEA.
• Professional Conference Organisers (PCO) Association AustraliacoreStrategic or Co-development PartnerLong-standing member organization. GEMS gained Certified Event Company accreditation through PCO Association in 2014. Staff obtain Certified Event Manager (CEM) certification.
• Business Event SydneyminorStrategic or Co-development PartnerMember of Business Event Sydney industry association supporting business events sector.
• Australian Business Events AssociationminorStrategic or Co-development PartnerMember of Australian Business Events Association representing the business events industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Cvent: Leading global event management software platform offering registration, attendee management, and virtual event tools. Represents a partial substitute for parts of GEMS's service offering as associations could in-source registration and event tech via Cvent directly.
• Bizzabo: Event Experience Operating System focused on in-person, hybrid, and virtual conferences with registration, engagement, and analytics capabilities. Adjacent to GEMS's OnAir-based virtual offering and a potential platform alternative.
• EventsAir by Centium Software: Core technology platform GEMS uses for registration, speaker management, and event operations. Functions as both an enabling partner and an indirect competitor — associations could license EventsAir directly to run events without engaging a PCO.

Broad incumbents

• Hyve Group: UK-headquartered global events company running trade shows and conferences across multiple verticals including Asia-Pacific. Overlaps with GEMS on conference organization and association-adjacent events at significantly larger scale.
• BCD Meetings & Events: Global corporate meetings and events agency with Australian offices serving enterprise clients. Comparable in conference and event management services but skews more heavily to corporate strategic meetings than association conferences.
• MCI Group: Global meetings, events, and association management company with established presence in Australia. Overlaps with GEMS across association management and conference delivery but operates at far larger scale across multiple continents.
• George P. Johnson Experience Marketing: Global experiential and event marketing agency with Australian operations serving large brand and corporate clients. Comparable on conference/experiential execution but skews toward corporate brand activations rather than association conference work.

Direct peers

• Arinex: Long-established Australian Professional Conference Organiser offering end-to-end association and corporate conference management across Australia and New Zealand. Closest direct competitor given similar association focus, certifications, and full-service PCO model.
• All Occasions Group: Australian-owned event management company delivering conference, exhibition, and association event services with offices across multiple states. Directly comparable in scale, customer mix (associations and corporates), and service breadth.
• Conference Associates International (CAI): Asia-Pacific-based Professional Conference Organiser providing association secretariat, conference, and event management services to member-based organizations. Highly comparable to GEMS in service mix and association customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gems_events
• Facebookfacebook.com/gemseventmanagement
• LinkedInlinkedin.com/company/gems-event-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMS Event Management