What Mobility Direct does

Mobility Direct is a privately operated UK-based e-commerce retailer specializing in mobility and home-care equipment, headquartered at 33 Bridge Street in Girvan, Scotland. The company sells a curated catalog of 241+ products spanning 14 categories, including mobility scooters (travel, folding, mid-sized, and large), manual and powered wheelchairs, walking aids, adjustable beds, rise and recline chairs, stairlifts, bathing and showering aids, bariatric equipment, commodes, and vehicle adaptations. It serves primarily elderly individuals and people with disabilities or chronic conditions, with a secondary audience of family and professional caregivers, helping customers maintain independence at home.

The business runs on a Shopify-hosted direct-to-consumer storefront with UK-wide free shipping, phone support, and an engineer-led white-glove delivery service for large items that includes setup, handover, and a first-year in-home warranty. Authorized retailer relationships with brands such as Pride Mobility, TGA Mobility, Roma Medical, Acorn Stairlifts, Alerta Medical, and Mobility in Motion provide product breadth and credibility. Pricing is one-time/perpetual across an ASP range of approximately £38.50 to £5,340, with VAT exemption available for eligible chronically ill or disabled customers and a 30-day return policy.

Revenue is generated entirely through one-time product sales to consumers, with no disclosed enterprise contracts, subscription, or recurring revenue component. The company operates with a 1–10 person team, has no disclosed funding history, no parent entity, and no public listing. Marketing is driven primarily by organic SEO, a Facebook page, and MailChimp-based email marketing, with the Shopify storefront serving as the sole sales channel.

Name

Mobility Direct

Legal name

MobilityDirect

Website

https://mobility-direct.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobility Direct is a UK-based e-commerce retailer selling mobility and home-care equipment, including scooters, wheelchairs, stairlifts, adjustable beds, and bathing aids, to elderly individuals and people with disabilities via a Shopify storefront with nationwide delivery and white-glove setup.

Ownership category

akta.pro rank

Product category

Mobility and Healthcare Equipment Retail

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Home Health Care Services (8082)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Mobility equipment retail
• Home healthcare products
• Mobility scooters
• Adjustable beds
• Stairlifts and aids

Headquarters

HQ city

Girvan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of mobility and healthcare equipment including scooters, wheelchairs, adjustable beds, stairlifts, and bathing aids. Revenue is generated through direct consumer purchases on the e-commerce platform with prices ranging from under £100 to over £4,000 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mobility Direct is a UK-based direct-to-consumer e-commerce retailer specialising in mobility and home-care equipment, offering mobility scooters (travel, folding, mid-sized, large), manual and powered wheelchairs, walking aids, adjustable beds, rise and recline chairs, stairlifts, bathing aids, bariatric equipment, vehicle adaptations, and commodes. The company provides bundled services including free UK-wide delivery, engineer setup and handover for large items, and a 1st year in-home warranty, with VAT exemption available for eligible customers with chronic illnesses or disabilities.

Product overview

Mobility Direct is a UK-based healthcare and mobility equipment specialist offering a comprehensive portfolio of physical mobility and home-care products. Their product lineup centers on mobility scooters (travel, folding, mid-sized, and large models from TGA, Pride, Roma), manual and powered wheelchairs, walking aids (rollators, tri-walkers), adjustable beds (electric and profiling beds with mattress options), and rise/recline chairs. Additional offerings include stairlifts (Acorn), bathing/showering aids (bath lifts, shower chairs), bariatric equipment, vehicle adaptations through Mobility in Motion, home care equipment, and commodes/toileting aids. The company provides engineering delivery, setup, and a 1st year in-home warranty. Products are available with VAT exemption for eligible customers with chronic illnesses or disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters A comprehensive range of mobility scooters including travel, folding, mid-sized, and large models from brands such as TGA, Pride, and Roma, designed for users with mobility limitations to travel independently.
• Wheelchairs (Manual and Powered) Manual wheelchairs including self-propelled and transit models, as well as powered wheelchairs from brands such as Karma, Days, and Pride for users requiring mobility assistance.
• Walking Aids Walking aids including rollators, tri-wheel walkers, and walking trolleys from brands such as Days, Drive, Roma Medical, and Alerta to assist users with balance and mobility.
• Adjustable Beds Electric adjustable and profiling beds designed for comfort, support, and everyday wellbeing, featuring brands such as Mulberry, Chloe, and Tiffany with mattress options including Supramatic, Dreamatic, and Viscomatic.
• Rise and Recline Chairs Electric riser recliner chairs that adjust to lift users into a standing position or lower them into seated or lying positions, from brands such as Recliners, Pride, and Wilcare.
• Acorn Stairlifts Acorn Stairlifts designed to help users regain independence, retain full use of their home, and remain in their home by removing the obstacle of stairs, with home surveys and free no-obligation quotations.
• Bathing and Showering Aids Bathing and showering products including bath lifts, shower chairs, shower stools, and height-adjustable shower equipment for users with mobility limitations.
• Bariatric Equipment Heavy-duty mobility and care equipment designed for bariatric users with higher weight capacities, including bariatric commodes, toilet seats, and shower stools.
• Vehicle Adaptations Vehicle adaptations including wheelchair stowage solutions, hoists, driving aids, hand controls, pedal adaptations, steering aids, person hoists, transfer plates, and swivel seat adaptations from Mobility in Motion.
• Commodes and Toileting Aids Commodes and toileting aids including height-adjustable commode chairs, mobile wheeled commodes, bedside commodes, and padded options for users with limited mobility.
• Home Care Equipment Equipment for daily living and home-based care including commodes, patient handling equipment, profiling beds, and comfort essentials to support independence at home.
• Annaghmore Windsor Lift and Tilt Chair Electric riser recliner armchair with lift and tilt action, upholstered in fabric with serpentine sprung seat cushions and high rise back, featuring single or dual motor options.
• Mulberry Adjustable Bed British-made upholstered adjustable bed with fabric frame and subtle horizontal striped headboard, available in Queen and King sizes with individually controlled adjustable units.
• Chloe Adjustable Bed Adjustable bed with fabric frame and striped high headboard, featuring pocket springs and luxury hand-tufted damask cover, available in King size.
• Bellavita Bathlift Battery-powered bath lift with 50-degree reclining backrest, designed to safely lower and raise users in the bath for independent bathing.
• Days Quick Fold Lightweight Rollator Lightweight folding rollator with quick-fold design that folds in two directions into a compact size for easy storage and transportation, featuring integral wheel reflectors and walking stick holder.
• Alerta Lomond Bariatric Bed 120cm wide bariatric profiling bed with height adjustment from 20-80cm, featuring Trendelenburg tilt function, knee brake adjustment, and 3-year warranty on frame, with 250kg maximum safe working load.
• Alerta Four Wheeled Rollator Four-wheel aluminium folding rollator with seat, bag, and independently adjustable backrest, featuring patented quick-fold design with 136kg maximum user weight capacity.
• Aidapt Sussex Bariatric Commode Sturdy bariatric commode suitable for traditional use or positioning over a standard WC, with 254kg maximum user weight, height adjustable design, and vinyl upholstered seat and back pads.

Quantifiable outcome

• Delivery within 3-10 working days with white-glove service for large items
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and infrastructure.

• Pride MobilitycoreOthersMobility Direct is an authorized retailer of Pride Mobility products including scooters (Apex Rapid, Maxima, Revo, Colt Executive, Pursuit, Atmos), power chairs (Go Chair, Fusion, Jazzy Select 6, I-Go), and riser recliner chairs (Camberley, Wendover, 660 Mini Lounger). Pride is described as one of the UK's leading mobility brands.
• TGA MobilitycoreOthersMobility Direct stocks a wide range of TGA products including the Maximo, Minimo, Vita, Breeze, Zest, and Supersport scooter lines. TGA is identified as one of the UK's leading mobility brands. TGA products include folding scooters, travel scooters, mid-sized and large mobility scooters.
• Roma MedicalcoreOthersRoma Medical products sold include the Shoprider Cadiz and Cordoba large scooters, City Walker, and Roma Medical power wheelchairs (Reno Elite, Marbella, Sirocco). Roma is listed as one of the UK's leading mobility brands.
• Acorn StairliftscoreOthersMobility Direct offers Acorn Stairlifts and facilitates home surveys and free no-obligation quotations through Acorn representatives. Acorn Stairlifts help users 'Regain independence, Retain full use of home, and Remain in the home they love.'
• Mobility in Motion (Autochair/Brig-Ayd)minorOthersMobility in Motion provides vehicle adaptations and driving aids through Mobility Direct. The company offers wheelchair stowage solutions, driving aids, hand controls, pedal adaptations, steering aids, person hoists, transfer plates, and swivel seat adaptations. Mobility in Motion is part of a group with 40+ years of experience designing and manufacturing vehicle adaptations.
• Alerta MedicalcoreOthersAlerta products include profiling beds (Lomond Standard and Bariatric), mattresses (Sensaflex 1000, 3000, 4000), patient lifting hoists (Power Lifter Maxi and Midi), move assist devices, and walking aids. Alerta is a specialist in healthcare and mobility equipment.
• ShopifyinfrastructureTechnology or IntegrationThe Mobility Direct e-commerce website is hosted on Shopify's platform. Shopify provides the online e-commerce infrastructure including website hosting, shopping cart, payment processing, and order management. Customer data is stored on Shopify's secure servers.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mobility World: Mobility World is a UK online mobility retailer offering scooters, powerchairs, walking aids, and daily living equipment to elderly and disabled customers. It is comparable to Mobility Direct as a UK-focused e-commerce mobility specialist.
• Complete Care Shop: Complete Care Shop is a UK online retailer of mobility, bathing, toileting, and daily living aids, serving elderly and disabled consumers. Its product mix and direct-to-consumer e-commerce model make it a direct online competitor to Mobility Direct.
• Manage At Home: Manage At Home is a UK online retailer of mobility, bathing, bedroom, and daily living aids, serving elderly and disabled consumers. Its category mix and direct-to-consumer model place it directly alongside Mobility Direct.
• NRS Healthcare: NRS Healthcare is a UK provider of daily living aids, mobility equipment, and disability products, selling both directly to consumers and via local authority/NHS contracts. It overlaps Mobility Direct on product range and adds a B2B public-sector channel Mobility Direct does not have.
• MobilitySmart: MobilitySmart is a UK online mobility equipment specialist selling scooters, powered wheelchairs, walking aids, and daily living aids to elderly and disabled consumers. It is the closest pure-play online peer to Mobility Direct, with a comparable SKU breadth and customer segment focus.
• Living Made Easy (DLF): Living Made Easy is operated by the Disabled Living Foundation (DLF) and offers an advice-led catalogue and retailer directory for mobility, bathing, and daily living equipment in the UK. It overlaps Mobility Direct on the same equipment categories and buyer segment, though with an information/advice-led model.
• Fenetic Wellbeing: Fenetic Wellbeing is a UK mobility equipment specialist selling scooters, wheelchairs, rise/recline chairs, and profiling beds online. It competes directly with Mobility Direct on overlapping category mix and target customer.
• Betterlife Healthcare: Betterlife (part of the PHG/Harlands Group) operates a UK retail and online mobility chain selling scooters, chairs, beds, and daily living aids. It competes with Mobility Direct across similar product categories and serves the same elderly and disabled buyer.
• CareCo: CareCo is one of the largest UK mobility and homecare equipment retailers, selling scooters, wheelchairs, beds, rise/recline chairs, and bathing aids online and via showrooms. It directly overlaps Mobility Direct on product range, target demographic (elderly and disabled UK consumers), and direct-to-consumer delivery model.

Broad incumbents

• Amazon UK: Amazon UK lists many of the same mobility and daily living aids (walkers, bath lifts, commodes, basic wheelchairs) sold by Mobility Direct via third-party sellers. While not a specialist, it competes on price and convenience for entry-level SKUs in the same basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MobilityDirect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Direct