What Campions Group does

Campions Group Limited is a privately held holding company incorporated in England and Wales (company number 14763280) in 2023, headquartered in London. It operates as the parent entity for five specialist UK property brands: Chestertons, a London estate and lettings agency with 200+ years of operating history and a network of 30+ offices; Chase Buchanan, a South West London estate and letting agent established in 1994 with 14 branches; Retirement Homesearch, described as Britain's foremost retirement property specialist with nationwide coverage across England, Scotland and Wales; Campions Lettings and Management, a tailored property management service managing 2,500+ properties for single-property and portfolio landlords; and Aston Chase, a prime central London sales and lettings agent established in 1985. Keith Shields serves as Managing Director and Richard Davies as UK Operations Director.

The group's business model is commission- and fee-based across three principal revenue streams: property sales commissions on residential transactions, lettings commissions connecting landlords with tenants, and recurring property management fees from the 2,500+ managed portfolio. Distribution is multi-channel: physical branch offices for direct local engagement, property portals (Rightmove and Zoopla) for listings and inbound demand, and dedicated digital channels powered by third-party proptech platforms including Homeflow (websites and listings), Reapit (CRM and property management), and Eploy (recruitment and careers). The group provides centralized compliance, HR, finance, facilities, and policy oversight to its operating brands while preserving their distinct market identities and customer segments.

The company serves a fragmented base of UK property owners, tenants, landlords and prime-market buyers/sellers, with no single customer segment dominating. Its competitive positioning relies on brand heritage (particularly Chestertons), branch-network density across London, multi-brand segmentation across mainstream, retirement and prime market verticals, and the recurring revenue base from the managed property portfolio. Revenue, headcount at the operating-brand level, and ownership structure beyond named directors are not publicly disclosed.

Name

Campions Group

Legal name

Campions Group Limited

Website

https://campionsgroup.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Campions Group is a London-based holding company (formed 2023) operating five UK property brands — Chestertons, Chase Buchanan, Retirement Homesearch, Campions Lettings and Management, and Aston Chase — delivering residential sales, lettings, and property management services to owners, tenants, landlords, and prime-market buyers across the UK.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Management of Companies and Enterprises (551), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential estate agency
• Property lettings services
• Property management
• Retirement property sales
• Prime residential property

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales transactions
2. Lettings Commission: Commission from rental transactions connecting landlords with tenants
3. Property Management Fees: Ongoing property management services for landlords with over 2,500 properties under management across England, Scotland and Wales

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Campions Group is a holding company for a portfolio of specialist UK property brands delivering residential sales, lettings, property management, and retirement property services. The group operates five sub-brands: Chase Buchanan (South West London estate agency), Chestertons (London sales, lettings and management with 30+ offices), Retirement Homesearch (retirement property specialist), Campions Lettings and Management (2,500+ properties under management), and Aston Chase (prime London market). Centralised group functions provide compliance, HR, finance, facilities, and policy oversight to the brands.

Product overview

Campions Group is a holding company established in 2023 that operates a portfolio of specialist property brands serving different aspects of property acquisition, ownership, and letting. The group comprises five distinct sub-brands: Chase Buchanan (South West London estate agency, established 1994), Chestertons (London's oldest property expert with 200+ years experience and 30+ offices), Retirement Homesearch (Britain's number one retirement property specialist), Campions Lettings and Management (portfolio property management with 2,500+ properties), and Aston Chase (prime London market specialist since 1985). The group offers centralized compliance, HR, finance, and operational support across all brands.

Differentiator

Problem solved

Functional benefit

Brands

• Chase Buchanan: Trusted estate and letting agent for South West London, providing sales, lettings and property management across Richmond and surrounding boroughs.
• Chestertons
• Retirement Homesearch
• Campions Lettings and Management
• Aston Chase

Products and services

• Chase Buchanan

Quantifiable outcome

• 2,500+ properties under management across England, Scotland and Wales

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AdiuvominorOthersOut of hours support partner providing customer service coverage outside working hours. Reachable on 01905 672690.
• HomeflowcoreTechnology or IntegrationWebsite platform provider powering the campionsgroup.co.uk website with property listing and management capabilities
• EploycoreTechnology or IntegrationRecruitment platform provider powering the careers.campionsgroup.co.uk careers website and applicant tracking system
• ReapitcoreTechnology or IntegrationProperty management and CRM system used across the business for tenancy operations and client management
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty portal through which clients request services and properties are advertised
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal listing partner for property marketing and advertising

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real estate services group with significant UK residential sales, lettings and property management operations. Highly comparable to Campions' multi-service, multi-segment residential offering, with deeper prime London exposure.
• Connells Group: One of the UK's largest estate agency and property services groups, operating multiple acquired brands across sales, lettings and financial services. Closely comparable as a multi-brand UK residential platform to Campions' holding company structure.
• Knight Frank: Global property consultancy with a strong London residential sales, lettings and management franchise. Directly comparable to Campions' premium-segment positioning (Aston Chase, Chestertons) and high-net-worth buyer focus.
• Chestertons Global: International real estate services firm offering residential sales, lettings and property management across multiple geographies. Overlaps with Campions' UK residential agency business, with comparable premium brand positioning in prime urban markets.

Direct peers

• Foxtons: London-focused estate agency and lettings business with a dense branch network and strong brand recognition. Closely comparable to Campions' Chestertons and Chase Buchanan operations in terms of geography, branch-led model, and tenant/landlord customer base.
• Winkworth: UK franchised estate agency network offering sales and lettings. Comparable to Campions in providing residential sales and lettings services across multiple UK locations with a multi-office model.
• Belvoir Group: UK property franchise group focused on residential lettings, sales and property management for landlords. Comparable to Campions' property management arm (2,500+ units) and its focus on single-property and portfolio landlords.
• LSL Property Services: UK-listed parent of estate agency, lettings and surveying brands including Your Move and Reeds Rains. Directly comparable to Campions in offering a multi-brand residential property services platform with both branch and corporate operations.
• Hamptons International: UK residential sales, lettings and property management brand with national coverage and prime market exposure. Directly comparable to Campions' multi-brand residential strategy, particularly the Aston Chase and Chestertons sub-brands.

Emerging players

• Purplebricks: Online-led UK estate agency offering a hybrid selling model. Represents a disruptive business model that directly competes with Campions' branch-based Chestertons and Chase Buchanan brands, particularly in lower-value London segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/campions-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campions Group