Growth Academy

What Growth Academy does

Growth Academy (legally 10x Growth Company GmbH) is a Berlin-headquartered, remote-delivered online education business that teaches growth strategy to digital professionals, startup founders, and corporate teams. Its portfolio spans an introductory Growth Strategy Fundamentals program for individual contributors, a five-week Growth Strategy Deep Dive priced at EUR 2,880/USD 3,380 per participant for executives and growth experts, a Growth Advice for Leadership individual advisory engagement, and Corporate Growth Programs that customize the Deep Dive curriculum for teams of at least eight participants. The proprietary growth curriculum covers growth models and retention, acquisition and acceleration loops, growth strategy and experiments, behavioral economics, and growth culture and scaling, delivered through video lectures, toolkits, case studies, expert talks, and live workshops hosted by founder Nikolas Vogt (ex-Google Assistant Global Growth Lead) alongside practitioners from Google, Amazon, TikTok, Spotify, Netflix, Skyscanner, and CapitalG.

The underlying technology is a web-based learning management system at community.growth-academy.com that hosts video content, exercises, a job board, and themed forums, layered with live video workshops. The Growth Academy Community of more than 250 alumni from Google, Amazon, Meta, Netflix, TikTok, Spotify, eBay, N26, Zalando, and other tech companies functions as a persistent engagement layer beyond individual cohort enrollments. Since 2020, the company has operated as the official global content partner for Google for Startups, training more than 100 startups across six countries (Germany, Austria, Switzerland, UK, Brazil, Mexico) and achieving NPS scores of 88-100 in those cohorts. Distribution blends self-serve website checkout for individual programs, discovery-call-based sales for corporate engagements, an application form with 10-20% acceptance, and the Google for Startups channel as a reseller, while pricing is anchored by per-seat Deep Dive tuition, custom corporate contracts, and a EUR/USD 500 referral or group discount.

Name

Growth Academy

Legal name

10x Growth Company GmbH

Website

https://growth-academy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Academy is a Berlin-based, remote-delivered online education business that teaches growth strategy to digital professionals, startup founders, and corporate teams via cohort-based courses, leadership advisory, and a 250+ member alumni community, anchored by an official Google for Startups content partnership.

Ownership category

akta.pro rank

Product category

Professional Growth Strategy Education

NAICS

Professional and Management Development Training (61143), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAMAKAK

Entrepreneurship, Startup Incubation & Pitch Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/College & Career Enrichment (Mentorship, Internships, Portfolio)

Keywords

• Growth strategy training
• Online growth courses
• Corporate growth advisory
• Professional education programs
• Customer acquisition workshops

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Growth Strategy Deep Dive Program: 5-week cohort-based remote program at EUR 2880 (USD 3380) per person including VAT. Includes 50+ lectures, exercises, toolkits, case studies, expert talks, live workshops with growth leaders from Google, Amazon, TikTok, Spotify, Netflix, CapitalG, Skyscanner, and more, plus access to the Growth Academy Community and alumni network. Certificate awarded upon completion.
2. Growth Strategy Fundamentals Program: Self-paced or cohort-based program covering growth models, retention, acceleration loops, and customer acquisition. Includes 25+ lectures, exercises, toolkits, cases, expert talks, and community access. Sold on a subscription basis with ongoing access to learning platform.
3. Corporate Growth Programs: Exclusive corporate programs with personalization of the 5-week Deep Dive to a company's specific needs, minimum 8 participants. Includes coordination, program management, 1:1 advisory sessions with founder Nikolas, 1-year access to advanced learning platform (40+ video lectures), and all participants join the alumni community. Priced per-company engagement.
4. Growth Advisory for Leadership: 4-week individual advisory engagement: up to two 1-hour video calls per week with Nikolas Vogt, daily email/Slack support, introductions to subject matter experts globally, 1-year access to basic learning platform content (20+ video lectures), and alumni community access. Sold as a time-bound professional services engagement.
5. VC & Team Offer: Growth Strategy program for VCs and enterprise teams with multiple logins (5x individuals), access to the full curriculum and community. Pricing is custom and requires contact for offer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Growth Academy sells cohort-based online growth strategy education programs for digital professionals, entrepreneurs, and corporate teams. Offerings include the self-paced Fundamentals program, the 5-week Deep Dive intensive (EUR 2,880/USD 3,380 per person), multi-seat VC & Team packages, customized Corporate Growth Programs (minimum 8 participants), and 4-week individual Growth Advisory engagements with the founder. Each program grants access to the Growth Academy Community platform featuring video lectures, toolkits, case studies, live expert talks from Google/Amazon/TikTok/Spotify/Netflix leaders, and a 250+ alumni network.

Product overview

Growth Academy is an educational technology platform offering growth strategy courses and programs. The portfolio consists of three core educational products: the Growth Strategy Fundamentals Program (introductory level for newcomers), the Growth Strategy Deep Dive Program (advanced level for executives), and the Growth Strategy VC & Team Offer (enterprise version with multiple logins). These are complemented by add-on services including Corporate Growth Programs (customized team training with 1:1 advisory) and Growth Advice for Leadership (individual consulting engagement). All programs provide access to the Growth Academy Community platform featuring video lectures, toolkits, exercises, case studies, and expert talks from industry leaders at Google, Amazon, TikTok, Spotify, Netflix, and other tech companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Fundamentals Program Introductory cohort-based program for individual contributors, freelancers, and growth newcomers. Includes 25+ lectures, exercises, toolkits, case studies, and expert talks covering fundamental growth models, retention, acceleration loops, and customer acquisition. Grants access to the Growth Academy Community (250+ growth professionals, themed forums, job board).
• Growth Strategy Deep Dive Program Advanced 5-week intensive cohort-based program for executives, leaders, and growth experts. Includes 50+ lectures, exercises, toolkits, case studies, expert talks, live workshops with growth leaders from Google, Amazon, TikTok, Spotify, Netflix, CapitalG, Skyscanner, and access to the alumni community. Priced at EUR 2,880 (USD 3,380) per person inclusive of VAT; awards 'Growth Expert' certificate upon completion.
• Growth Strategy VC & Team Offer Corporate team package for VCs, teams, and enterprises that bundles multiple logins (5 individuals) into the full growth strategy curriculum and community. Custom pricing available on request.
• Corporate Growth Programs Exclusive corporate engagements featuring a personalized 5-week Deep Dive tailored to a company's specific growth challenges (minimum 8 participants). Includes coordination and program management, 1:1 advisory sessions with founder Nikolas Vogt, 1-year access to the advanced learning platform (40+ video lectures), and alumni community access for all participants. Custom enterprise pricing.
• Growth Advice for Leadership 4-week individual advisory engagement for senior leaders providing up to two 1-hour video calls per week with Nikolas Vogt, daily Slack/email support, introductions to subject matter experts globally, and 1-year access to basic learning platform content (20+ video lectures) and alumni community.
• Growth Academy Community Online learning platform and alumni community at community.growth-academy.com providing on-demand video lectures, toolkits, exercises, case studies, expert talks, themed forums, a job board, and ongoing content updates for 250+ growth professionals from Google, Amazon, Meta, Netflix, TikTok, Spotify, eBay, and other leading tech firms. Included as community access with all Growth Academy programs.

Quantifiable outcome

• NPS 71-100 across all cohorts (70+ = 'excellent' rating)
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Google for StartupsflagshipStrategic or Co-development Partner · 1 January 2020Since 2020, Growth Academy has been the official global content partner for Google for Startups. Together they trained and advised over 100 startups across 6 countries (UK, Germany, Austria, Switzerland, Brazil, Mexico) in exclusive, invite-only growth courses tailored for early and growth-stage startups. The collaboration includes 8 cohort-based corporate training programs. Programs are free and equity-free for Google startup clients. Google promotes the program through its campus.co platforms, blog posts, and startup advisor networks. The DACH 2022 cohort achieved an NPS of 100, and the Brazil/Mexico 2022 cohort achieved NPS of 88 — the highest in Growth Academy history.
• Deutsche Bahn DigitalcoreStrategic or Co-development PartnerDeutsche Bahn Digital collaborated with Growth Academy for a 4-week advisory engagement focused on their self-check-in feature (Komfort Check-in). Growth Academy advised senior product managers on identifying growth opportunities through funnel analysis, and guided ideation and execution of cross-functional strategic initiatives. The engagement improved UX, value proposition, and retention loops, while deepening cross-functional relationships across the large organization.
• Seventy AgencyminorStrategic or Co-development PartnerGrowth Academy hosted private Deep Dive programs for Seventy Agency, an industry-leading agency. The agency team attended personalized corporate growth programs designed around their specific business challenges.
• Google (Corporate Programs)flagshipStrategic or Co-development PartnerBeyond the Google for Startups startup program, Growth Academy has also run private corporate Deep Dive programs for Google internally, including programs for Google teams in Brazil and Mexico. These programs achieved the highest NPS scores in Growth Academy's history.
• Google for Startups Female FounderscoreStrategic or Co-development PartnerGrowth Academy and Google for Startups DACH created an exclusive invite-only program supporting startups founded by women. Eight female founders were selected for the 2022 cohort, including Rica Klitzke (fin:marie), Dr. Sarah Bechstein (FORMEL Skin), and others. Participants received personalized Deep Dive curriculum, growth advisory, and access to the global startup community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reforge: Reforge offers cohort-based, paid courses and certification programs for growth, product, and engineering leaders, taught by practitioners from companies like Facebook, Netflix, and Uber. It is the most direct competitor to Growth Academy's Deep Dive program in audience, pricing tier, and instructor-led model.
• Section: Section runs cohort-based business courses targeted at founders, executives, and operators, with instructor-led workshops and a community component. Its course catalog, audience (founders and senior leaders), and pricing model closely overlap with Growth Academy's Fundamentals and Deep Dive tiers.
• AltMBA: AltMBA is a cohort-based, instructor-led learning program targeting working professionals with live workshops and peer feedback. While the topical focus differs, its operating model (small cohorts, leader-led delivery, premium positioning) is structurally similar to Growth Academy's Deep Dive format.
• Maven: Maven is a cohort-based learning platform that lets experts run paid, live courses across business, product, marketing, and growth topics. Its delivery model — small cohorts, live workshops, premium instructors — is structurally aligned with Growth Academy's online cohort programs.
• CXL: CXL provides training and certification programs for digital marketers and growth practitioners, with course content on acquisition, analytics, and conversion optimization. It overlaps directly with Growth Academy's growth strategy and digital marketing curriculum for professional audiences.

Others

• Thinkific: Thinkific is a course-creation and learning management platform that enables creators and businesses to build, market, and sell online courses. It is an enabling technology provider in the same online education ecosystem as Growth Academy, relevant as a potential infrastructure or productization partner rather than a direct competitor.

Broad incumbents

• Coursera: Coursera is a large-scale online education platform offering individual courses, certificates, and degree programs across business, technology, and marketing. While not cohort-based or instructor-led in the same way, it competes for the same professional learner audience at lower price points and provides enterprise learning solutions to corporate buyers.
• General Assembly: General Assembly is a larger, established provider of bootcamps and short-form training in technology, data, digital marketing, and product. It serves a broader and more junior audience than Growth Academy but competes for the same corporate training budgets and digital professional learners.

Emerging players

• Lenny's Newsletter (Lenny Rachitsky): Lenny's Newsletter and the associated Lenny's Pod product management education resources serve senior product and growth practitioners with paid courses and content. It targets the same digital professional audience as Growth Academy and represents a fast-growing, lower-priced alternative for product/growth learning.
• Mind the Product: Mind the Product is a global community and event/training provider for product managers, offering conferences, workshops, and training content. It overlaps with Growth Academy's product manager persona and growth/product curriculum, though with less emphasis on cohort-based certification programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/growthacademycom
• LinkedInlinkedin.com/company/growth.academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Academy