What DentaGuard does

DentaGuard is a privately held direct-to-consumer dietary supplement company that markets a single oral health product — a chewable meltable candy formulated with a five-strain probiotic blend (Lactobacillus Paracasei, Lactobacillus Reuteri, Bifidobacterium lactis BL-04R, and Lactobacillus Salivarius) combined with botanical extracts (grape seed, cranberry, and carrot powder). The product targets individual consumers experiencing common oral health issues such as bleeding gums, plaque buildup, halitosis, and tooth sensitivity, positioning itself as a natural alternative to chemical-based dental products. Manufacturing is performed in the USA in an FDA-compliant, GMP-certified facility.

The company operates exclusively online, selling through its own website (dentaguard.com) with ClickBank serving as the authorized retailer and payment processor. Its revenue model is one-time purchases with no subscription or autoship component, offering tiered pricing of $49 to $79 per bottle depending on pack size (1, 2, 3, or 6 bottles), with free shipping on 3- and 6-bottle orders. Customer acquisition is driven by direct response marketing tactics including scarcity messaging and a 60-day money-back guarantee.

No executive team, funding history, headcount, or revenue figures are disclosed. The company appears to be independently owned and bootstrapped, with no institutional investment, no patents, no mobile app, no API surface, and no disclosed operational geography beyond North America despite technically supporting global shipping through ClickBank.

Name

DentaGuard

Legal name

DentaGuard

Website

https://dentaguard.com

Company type

Private

Operating status

Operating

Short description

DentaGuard is a privately held direct-to-consumer supplement company selling a single probiotic-based oral health product in a meltable candy format. It serves individual consumers seeking natural solutions for gum health, plaque reduction, and bad breath, distributed exclusively online via its website and ClickBank.

Ownership category

akta.pro rank

Product category

Oral Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Oral health supplements
• Probiotic dental care
• Dietary supplement manufacturing
• Gum health products
• Oral microbiome support

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for oral health supplement bottles. Customers purchase 2, 3, or 6 bottle packs at tiered pricing. No subscription or autoship recurring charges. The company explicitly states no hidden fees or recurring shipments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DentaGuard produces and sells an oral health supplement in chewable, meltable candy form, formulated with a proprietary blend of four probiotic strains (Lactobacillus Paracasei, Lactobacillus Reuteri, Bifidobacterium lactis BL_04R, Lactobacillus Salivarius) and natural botanical extracts (Grape seed extract, Cranberry extract, Carrot powder). The product is marketed to support gum health, reduce plaque buildup, freshen breath, and rebalance the oral microbiome, and is sold directly to consumers via the official website (dentaguard.com) with ClickBank serving as payment processor and retailer of record.

Product overview

DentaGuard is a single-product oral health supplement brand. The flagship product is a chewable meltable candy supplement containing probiotic strains (Lactobacillus Paracasei, Lactobacillus Reuteri, Bifidobacterium lactis BL_04R, Lactobacillus Salivarius) and natural extracts (Grape seed extract, Cranberry extract, Carrot powder). The product is taken nightly before bed to support gum repair, strengthen tooth enamel, and balance the oral microbiome during sleep. No additional modules, add-ons, or companion products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• DentaGuard

Quantifiable outcome

• Gums stopped bleeding completely within weeks of daily use (user testimonial)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ClickBankcoreChannel Partner/ Reseller/ DistributorClickBank serves as the retailer of products on the DentaGuard website, handling payment processing and transaction fulfillment. ClickBank is a registered trademark of Click Sales Inc., a Delaware corporation located in Boise, Idaho. The relationship indicates ClickBank's role as an authorized retailer rather than an endorsement of product claims.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Life Extension: Life Extension's FLORASSIST Oral Hygiene is a lozenge-format oral probiotic blend targeting plaque and gum health, directly comparable to DentaGuard's mechanism of action and target buyer.
• NOW Foods: NOW Foods OralBiotic is a chewable oral probiotic with similar probiotic strains (including Lactobacillus reuteri and Lactobacillus salivarius) competing in the same functional-oral-care category as DentaGuard.
• Hyperbiotics: Hyperbiotics sells PRO-Dental, a multi-strain oral probiotic lozenge marketed for gum and breath health — the closest direct analog to DentaGuard in formulation, format, and consumer proposition.

Emerging players

• quip: quip is a DTC oral-care brand (toothbrush, toothpaste, floss, mouthwash) targeting the same health-conscious, direct-to-consumer buyer as DentaGuard, with a similar subscription-driven online model.
• Ritual: Ritual is a DTC supplement brand built on clean-label, traceable-ingredient positioning, sharing DentaGuard's natural/non-GMO value proposition and direct-to-consumer channel strategy.
• Burst Oral Care: Burst is a DTC oral-care brand with a strong influencer-marketing motion; comparable to DentaGuard in targeting supplement-minded oral-health consumers via direct response.
• Designs for Health: Designs for Health sells practitioner-grade oral probiotics (e.g., ProbioMed Oral) targeting dental professionals and health-conscious consumers, sharing DentaGuard's clinical-mechanism positioning but with a practitioner-channel go-to-market.

Broad incumbents

• Colgate-Palmolive: Colgate is the dominant incumbent in oral care and has begun expanding into adjacent probiotic and microbiome-positioned products, representing both the long-term competitive ceiling and a potential acquisition partner for DentaGuard.
• Garden of Life: Garden of Life offers an oral probiotic line within a much broader certified-organic supplement portfolio; comparable in clean-label positioning and probiotics category but with vastly larger scale and channel reach.

Others

• Hims & Hers Health: Hims & Hers is a DTC wellness/health platform with similar direct-response marketing mechanics and consumer-acquisition infrastructure; relevant as a comparable DTC-health business-model archetype rather than a direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DentaGuard