What Shark Coatings does

Shark Coatings is a privately held, family-owned concrete floor coating company founded in early 2020 by Jay and Rick Mariano in Duval County, Florida. The company installs a proprietary polyurea base and polyaspartic top coat system that it claims is 20 times more durable than epoxy, with resistance to gasoline, oil, chlorine, and rust, UV stability, and one-day installation with vehicle-ready surfaces within 24 hours. Warranties extend to 15 years for interior applications and 5 years for exterior applications. The product line spans residential use cases (garages, driveways, pool decks, patios, walkways, outdoor kitchens, home gyms, beach house parking) and commercial and industrial verticals (factories, warehouses, food processing, healthcare, education, public safety, hospitality, retail, pharmaceutical, marine, and entertainment).

The business operates a direct-to-consumer and direct-sales model, providing free on-site estimates by company coating specialists, one-time project-based pricing with flat-rate quotes by square footage and complexity, and consumer financing through a GreenSky (Synovus Bank) partnership that supports monthly payments starting around $41-$79. Installers complete up to 400 hours of training before independent work, and the company self-performs installations rather than subcontracting. Marketing is multi-channel, with a dense regional SEO footprint of more than 100 city landing pages, an active Instagram and Facebook presence, YouTube and TikTok content, in-person Demo Days, and a strong referral and review engine driven in part by over 60% of jobs involving removal of failed DIY or prior installer coatings.

Shark Coatings runs four warehouse facilities across Florida — Jacksonville (headquarters), DeBary, Thonotosassa, and Hobe Sound — and operates a fleet of 47 trucks that collectively coat more than 200 floors per week. The company employs approximately 135 people as of late 2024, expanded service into the Tampa Bay market in May 2025, and announced a broader Central Florida and South Georgia expansion in August 2025 covering Valdosta, Brunswick, Lake City, Orlando, and Tampa. Revenue is not publicly disclosed but the company reported 60% growth in 2024 and was recognized as a GrowFL Florida Companies to Watch honoree.

Name

Shark Coatings

Legal name

Shark Coatings

Website

https://sharkfloorcoatings.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Shark Coatings is a privately held Florida-based installer of a proprietary polyurea-polyaspartic concrete floor coating system serving residential and commercial customers across Florida and Georgia with direct-sales estimates, one-day installation, and 15-year interior warranties.

Ownership category

akta.pro rank

Product category

Concrete Floor Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Concrete floor coatings
• Polyurea polyaspartic coatings
• Garage floor coatings
• Commercial floor coatings
• Concrete surface protection

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concrete Coating Installation Services: One-time professional installation services for residential and commercial concrete coating applications including garages, driveways, pool decks, patios, and industrial floors. Revenue generated through project-based pricing with flat-rate quotes based on square footage and project complexity. Financing options available through GreenSky to facilitate customer purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shark Coatings sells and professionally installs a proprietary polyurea base with polyaspartic topcoat concrete floor coating system for residential and commercial customers across Florida and Georgia. The company delivers one-day installation, claims 20x the durability of epoxy, offers over 20 color/flake combinations, and backs installations with a 15-year interior and 5-year exterior warranty. Services are priced per project, financed through GreenSky, and supported by an in-house trained installation workforce operating from four regional warehouses.

Product overview

Shark Coatings offers a single, unified proprietary concrete floor coating system built on polyurea and polyaspartic formulations that outperforms traditional epoxy. The core product provides 20x greater durability than epoxy with resistance to gasoline, oil, chlorine, and rust. The system is delivered as a complete coating solution with base coat, vinyl chip broadcast, and polyaspartic top coat finish. The company offers the core coating system as the primary product with various application-specific sub-products including garage floor coating, driveway coating, pool deck coating, patio/walkway coating, outdoor kitchen coating, home gym coating, and beach house parking coating. Additional offerings include commercial and industrial floor coatings for factories, warehouses, and manufacturing facilities, plus color coating options with over 20 blend combinations organized into grey, blend, and tan families. Financing services are provided through GreenSky partnership. Installation is completed by professionally trained crews in one to two days with 15-year interior and 5-year exterior warranties.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20x more durable than epoxy with resistance to gasoline, oil, chlorine, and rust
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Global coatings giant with a substantial industrial and protective coatings division serving commercial flooring, marine, and infrastructure end markets. Larger incumbent with overlapping product chemistry in polyaspartic and protective floor coatings, but competing primarily through distribution channels rather than direct service delivery.
• PPG Industries: Global coatings manufacturer serving industrial, architectural, and specialty floor coating markets with established brand and distribution. Broad incumbent in the same protective and specialty coatings category, with comparable product offerings but operates through dealer/installer networks rather than direct service crews.

Direct peers

• Garage Living: Garage renovation company offering premium polyurea floor coatings alongside cabinetry and organization. Comparable end-to-end transformation positioning, direct-to-consumer sales motion, and similar premium-pricing tier targeting residential homeowners.
• Foundation Armor: Manufacturer of concrete coatings, sealers, and polyurea systems sold to both contractors and end-users. Comparable proprietary concrete chemistry platform with overlapping polyurea product positioning, serving similar residential and commercial customer base.
• Penntek Industrial Coatings: Manufacturer and supplier of polyurea and polyaspartic coating systems used in residential and commercial floor applications. Comparable proprietary chemistry platform and overlapping customer base (concrete coating applicators and end customers), though distribution is product-led rather than service-led.
• Tuff Floors: Concrete floor coating service provider applying polyurea and epoxy systems for residential garages, driveways, and commercial facilities. Comparable one-day installation service model with similar polyurea-focused product positioning and residential-direct sales approach.
• Hello Garage: National franchise specializing in garage floor coatings, storage, and organization using polyurea formulations. Most directly comparable business model: regional service crews applying proprietary floor coating systems to homeowners, with similar one-day installation messaging and warranty positioning.
• ArmorPoxy: Manufacturer and direct seller of epoxy and polyaspartic floor coating kits for both DIY and professional applicators. Comparable proprietary chemistry with overlapping commercial and residential customer base, and a hybrid DIY/professional go-to-market approach.
• Premier Concrete Coatings: Regional concrete coating service company applying polyurea and polyaspartic systems to residential and commercial floors. Comparable service-led business model, similar proprietary coating positioning, and overlapping geographic expansion approach in U.S. Sun Belt markets.
• Garage Kings: Franchise network applying polyurea and polyaspartic garage floor coatings across the U.S. Directly comparable proprietary chemistry, one-day installation model, and franchise-driven regional growth approach serving residential garage customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sharkcoatings
• Facebookfacebook.com/sharkfloorcoatings
• Instagraminstagram.com/sharkfloorcoatings
• LinkedInlinkedin.com/company/shark-coatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark Coatings