Outbrave Digital

What Outbrave Digital does

Outbrave Digital Limited is a privately held, founder-owned digital agency headquartered in Kelowna, British Columbia, with a distributed team across Vancouver, Calgary, and the United Kingdom. Founded in 2023 by Duncan Michael-MacGregor, an entrepreneur with over 20 years of experience managing digital design firms (including prior UK venture Duck On Water), the company specializes in website design, search engine optimization, and e-commerce development for small and medium-sized businesses across Canada, the United States, and the United Kingdom.

The firm's core technical offering is built around three principal platforms: Shopify (for e-commerce), WordPress (for flexible business websites and content management), and Squarespace (for service-based sites). As a Shopify Partner and HubSpot ecosystem marketplace participant, Outbrave delivers project work including custom theme and plugin development, product customizer integrations, booking system implementations, WordPress cybersecurity hardening, and UX/UI design grounded in audience research and prototyping. Complementary integrations span SEO tooling (SEMrush, Moz, Ahrefs), security (Wordfence, CloudFlare), analytics (Microsoft Clarity, Google Analytics), and scheduling (Calendly, Phorest).

The revenue model is predominantly project-based one-time license pricing with budget tiers ranging from under $5,000 to $40,000 or more, supplemented by recurring revenue from WordPress-optimized hosting subscriptions and ongoing SEO retainers. Go-to-market is sales-led via inbound discovery calls (free 30-minute consultations), website quote forms, content marketing through educational blog content, and referral-driven acquisition supported by published case studies and client testimonials. Customer concentration is low, with hundreds of SMB clients across diverse verticals including beauty/wellness, manufacturing, events, construction, BI/data, education, and nonprofit services.

Name

Outbrave Digital

Legal name

Outbrave Digital Limited

Website

https://outbrave.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Outbrave Digital is a Kelowna-based digital agency that designs Shopify, WordPress, and Squarespace websites for small and medium-sized businesses across Canada, the United States, and the United Kingdom, complemented by SEO, hosting, and branding services.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Shopify development
• Wordpress development
• Search engine optimization
• Ecommerce solutions

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design Services: Custom website design and development services for small and medium-sized businesses, including UX design, visual design, and responsive layouts.
2. E-Commerce Solutions: Shopify-based e-commerce store development, including product customization, booking system integration, and online store setup.
3. SEO Services: Search engine optimization services including audits, keyword research, strategy development, and Google My Business optimization.
4. WordPress Services: WordPress website services including custom themes, plugins, cybersecurity, maintenance, and recovery.
5. Web Hosting: WordPress optimized hosting services with premium performance at competitive pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Outbrave Digital is a web design and digital marketing agency that designs, develops, and optimizes websites for small and medium-sized businesses. The company specializes in Shopify e-commerce builds, WordPress website development, and Squarespace sites, complemented by SEO services, web hosting, UX design, and branding.

Product overview

Outbrave Digital is a web design and digital agency that operates as a services company rather than a product company. Their core offering is a suite of web development and digital marketing services built around three primary platforms: WordPress, Shopify, and Squarespace. They offer WordPress website development (including custom themes, plugins, cybersecurity, and hosting), Shopify e-commerce store design (as certified Shopify Partners), Squarespace websites, and comprehensive SEO services. Additional complementary services include UX design, web hosting, and branding. The company provides these services through a collaborative design process, integrating various third-party tools and platforms (booking systems, security plugins, analytics tools) into client websites.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Development

Quantifiable outcome

• 80% increase in client conversions for Oasis Events
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationAs Shopify partners, Outbrave provides Shopify e-commerce development services including store setup, product customization, booking system integration, and ongoing support. They work with clients ranging from small online stores to large complex shopping experience websites.
• WordPresscoreTechnology or IntegrationWordPress is a core platform for website development. Outbrave has used WordPress since its early blogging days and develops custom themes, plugins, and provides security/hosting services for WordPress sites.
• Microsoft AdvertisingminorGTM or Marketing PartnerAdvertising partnership for capturing website usage data and online activity for site optimization and marketing purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Larger digital marketing agency offering web design, SEO, and full-service digital marketing. Comparable service offerings but operates at much greater scale across broader industries.

Direct peers

• TheeDigital: Web design and digital marketing agency serving SMBs with web design, SEO, and e-commerce services. Comparable boutique agency model with similar service mix and SMB target customers.
• Straight North: Digital marketing agency providing web design, SEO, and PPC services to SMB and mid-market clients. Comparable in service mix, SMB focus, and project-based engagement model.
• SmartSites: US-based digital agency offering web design, SEO, and PPC for SMBs. Highly comparable in target customer (SMBs), service mix (web design + SEO), and project-based pricing model.
• Coalition Technologies: Shopify Plus Partner agency specializing in e-commerce web design and SEO. Direct comparable given Outbrave's Shopify Partner specialization and e-commerce focus.
• Lounge Lizard: Web design and digital marketing agency focused on conversion-driven websites and branding. Directly comparable in boutique creative agency positioning and SMB-to-mid-market client focus.
• OuterBox: Digital marketing and e-commerce agency specializing in SEO, web design, and Shopify/Magento development. Comparable as a specialized e-commerce agency with similar platform focus.
• Top Notch Dezigns: Web design and development agency specializing in WordPress and custom websites for SMBs. Directly comparable in WordPress specialization and SMB client focus.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, and e-commerce services to SMBs. Comparable in service portfolio and target segment, though larger in scale.
• BlueSwitch: Shopify Plus agency specializing in Shopify development, migration, and e-commerce strategy. Comparable as a specialized Shopify partner agency serving growing merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/outbravedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outbrave Digital