Doulas of ATL

What Doulas of ATL does

Doulas of ATL, LLC is a privately held, founder-led doula service practice based in Roswell, Georgia, operating under the legal name Doulas of ATL, LLC. Co-founded by Lauren Bernazza and Courtney Busha-Lopez around 2017, the practice delivers evidence-based birth doula support, postpartum doula services, childbirth education, newborn care classes, perinatal yoga, twin preparation classes, and bespoke birth blessing ceremonies to families across Metro Atlanta. Service delivery is in-person at client homes, hospitals (primarily Wellstar North Fulton Regional and Emory Decatur), the Atlanta Birth Center, and CNM/CPM-attended home births, with all recurring classes held at the Providence Wellness Collective located within Providence Women's Healthcare in Roswell. The team comprises five doulas, including the two co-founders and three additional postpartum specialists with differentiated credentials in Traditional Chinese postpartum healing, twin-family expertise, and newborn care education. The business does not operate proprietary technology; its core product is human labor sold in package form. Pricing is one-time for birth bundles ($2,600-$3,080 depending on add-ons) and hourly for postpartum shifts ($50/hr with a 20-hour daytime or 24-hour overnight minimum), supplemented by unit-priced classes ($25-$300) and ceremony fees. The go-to-market is community-led: free 45-minute consultation calls qualify leads, word-of-mouth and hospital/midwife referrals drive acquisition, and Instagram plus an owned blog provide top-of-funnel awareness. Carrot Fertility benefits are accepted, and a 2024 partnership with The Birth Story Collective enables bundled discounts across doula and birth photography services.

Name

Doulas of ATL

Legal name

Doulas of ATL, LLC

Website

https://doulasofatl.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Doulas of ATL is a five-person doula practice in Metro Atlanta offering evidence-based birth and postpartum support, childbirth education, perinatal yoga, and twin-prep classes to families in hospitals, birth centers, and homes across the region.

Ownership category

akta.pro rank

Product category

Doula and Perinatal Support Services

NAICS

Child Care Services (6244), Other Individual and Family Services (62419)

SIC

Services-Child Day Care Services (8351), Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Birth doula services
• Postpartum doula support
• Childbirth education classes
• Perinatal wellness services
• Newborn care education

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Birth Doula Services: One-time service fees for birth doula support packages ranging from $2,600 to $3,080 depending on bundle inclusions (childbirth education, postpartum hours, yoga classes, photography partnership). Continuous support from hire through delivery and postpartum follow-up.
2. Postpartum Doula Services: Hourly and package-based postpartum support. Daytime support at $50/hr (20-hour minimum = $1,000+). Overnight support at $50/hr (24-hour minimum = $1,200+). Packages with newborn care classes available at $825-$885.
3. Childbirth Education Classes: Lamaze comfort measures class at $275 for group sessions. Newborn care class at $225. Twin prep class at $300. Prenatal yoga at $25/drop-in or 5-class pack for $111.
4. Ceremony Services: Birth blessing ceremony at $300+ for honoring the transition into parenthood with customized ceremonies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Doulas of ATL is a private doula practice providing continuous birth support, daytime and overnight postpartum support, and related perinatal education to families in Metro Atlanta. Core paid offerings include Birth Doula Support packages ($2,600–$3,080), hourly postpartum shifts ($50/hr), Lamaze-based childbirth education, newborn care classes, twin preparation, perinatal yoga, and birth blessing ceremonies. Services are delivered in-person at hospitals, birth centers, clients' homes, and the Providence Wellness Collective classroom in Roswell, GA.

Product overview

Doulas of ATL operates as a service-based doula practice offering birth and postpartum support, education, and wellness services primarily in Metro Atlanta. The core offerings center on Birth Doula Support ($2,600) providing continuous labor support, paired with various add-on modules including childbirth education classes, postpartum hours, yoga classes, and photography partnerships. Postpartum services include daytime ($50/hr, 20-hour minimum) and overnight ($50/hr, 24-hour minimum) shifts. Educational offerings encompass Lamaze-based Childbirth Education ($275), Newborn Care Classes ($225), Twin Prep Classes ($300), and Perinatal Yoga ($25/drop-in). Additional services include Birth Blessing Ceremonies ($300+) and a Postpartum Circle Series. The practice operates through the Providence Wellness Collective in Roswell, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Support Continuous physical, emotional, and informational support from the moment of hire through labor and into the postpartum period. Includes 1:1 prenatal meetings with the birthing parent and birth partner, a group prenatal home visit around week 35, continuous labor support, and a postpartum follow-up visit. Base package priced at $2,600.
• Daytime Postpartum Doula Support Daytime postpartum support providing physical, emotional, and practical assistance during the fourth trimester, including infant care, feeding support, meal preparation, light housekeeping, and postpartum mood disorder screening. Priced at $50/hr with a 20-hour minimum contract and 4-hour minimum shifts (+$5/hr for twins).
• Overnight Postpartum Doula Support Overnight postpartum support to help families adjust to newborn sleep patterns while parents rest, including navigating newborn cycles, infant feeding support, bottle cleaning, light nursery tidying, and parental support. 8-hour minimum shifts, generally 10PM-6AM, at $50/hr with a 24-hour minimum contract and customizable 3-30 night packages.
• Comfort Measures + Childbirth Education (Lamaze) Comprehensive Lamaze-based childbirth education covering the six Healthy Birth Practices, the physiology of birth, physical comfort measures, coping mechanisms for each labor stage, pain relief options, support person roles, medical interventions, and breastfeeding coaching. $275 for group classes with private sessions available by inquiry.
• Newborn Care Class Newborn care instruction covering holding, swaddling, diapering, soothing techniques, newborn sleep cycles, parenting duties, postpartum healing, and feeding options. Taught by Sarah Priore, priced at $225.
• Perinatal Yoga Weekly prenatal and postpartum yoga classes focusing on body connection, strength building, and fetal positioning, led by Lauren Bernazza at Providence Wellness Collective (Mondays 6-7:15pm and Tuesdays 10-11:15am). $25 drop-in or 5-class pack for $111.
• Postpartum Circle Series Eight-week group series providing community support for new parents during the postpartum period, held Thursdays 10am-11:15am at Providence Wellness Collective. Led by Lauren Bernazza.
• Twin Prep Class Approximately three-hour private class for parents expecting twins or higher-order multiples, taught in clients' homes by Lauren Bernazza. Covers care provider selection, pregnancy health, birthing options, NICU navigation, postpartum planning, newborn care, feeding, twin gear, and babywearing. Recommended before the 30-week mark, priced at $300.
• Birth Blessing Ceremony Customized blessing ceremony honoring the transition into parenthood with pampering options, ancestral wisdom, and meaningful traditions. Available for the pregnant person alone, small groups, or couples, priced at $300+.

Quantifiable outcome

• 15 repeat families served by the doula team
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Birth Story CollectivecoreGTM or Marketing Partner · 10 June 2024Partnership announced June 2024 for doula support and birth photography/videography services. Mutual discount arrangement: 10% off Birth Doula Support with Doulas of ATL when combined with The Collective's services ($150 off Birth Story Collection I, $200 off Collection II, or 10% off Fresh48 sessions). Both companies share community-over-competition philosophy and commitment to sustainable birthwork.
• Providence Wellness CollectivecoreStrategic or Co-development PartnerMember of Providence Wellness Collective located within Providence Women's Healthcare, across from Wellstar North Fulton Hospital. Collective includes full spectrum OBGYN, midwifery care, lactation support, birth/postpartum doula support, childbirth education, perinatal yoga, pelvic floor PT, massage, reiki, and support groups. Doulas of ATL holds all classes in collective classroom space.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Carrot Fertility: Employer-sponsored fertility and parental benefits platform that has approved Doulas of ATL as a covered provider. Functions as a demand-aggregation channel rather than a competitor, but its network and matching dynamics shape the customer acquisition landscape for doulas.
• Birthing Advocacy Doula Trainings: Doula training organization that issued Lauren Bernazza's Cross Certification in 2022. A training and standards body rather than a service competitor, but influential in the credentials that differentiate doula practices.
• DONA International: Largest doula training and certification body, where co-founder Courtney Busha-Lopez completed her foundational doula training. An enabling organization whose certifications shape the supply of doulas in the market.
• Atlanta Birth Center: Midwifery-led birth center in Metro Atlanta where Doulas of ATL attends births. Complementary rather than competitive provider, but a key ecosystem player that influences client flow into local doula services.
• ProDoula: National doula training and certification organization that has certified several members of the Doulas of ATL team. Operates upstream in the value chain as an enabler of doula practices rather than as a competing service provider.
• The Birth Story Collective: Birth photography and videography partner that announced a formal GTM partnership with Doulas of ATL in June 2024. Not a doula practice itself, but a closely adjacent perinatal service provider with mutual referral economics.

Broad incumbents

• Maven Clinic: Large virtual care platform for women's and family health, including pregnancy, postpartum, and doula support. Operates at significantly greater scale and across geographies, with a broader portfolio of services that includes the perinatal support use case Doulas of ATL serves.

Emerging players

• Mahmee: Digital maternal health platform offering telehealth and in-person support for pregnancy and postpartum, including doula matching. Comparable in target customer (expectant and new parents) and partially in service category, but operating at a different scale and with a tech-enabled delivery model.
• Cleo: Parental benefits platform connecting employees with doulas, lactation consultants, and postpartum support. Overlaps with Doulas of ATL on the family-support use case, but delivers through a tech-enabled network rather than a local practice model.

Direct peers

• Birdsong Doulas: Atlanta-area birth and postpartum doula practice led by Erica Livingston, who has served as a mentor to Doulas of ATL co-founder Lauren Bernazza. Direct competitor offering comparable birth, postpartum, and education services in the same Metro Atlanta geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClk1QwosoSEV9x_ezhsXEvg
• Facebookfacebook.com/DoulasofATL
• Instagraminstagram.com/doulasofatl
• Pinterestpinterest.com/doulasofatl/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doulas of ATL